the most music. feel...
TRANSCRIPT
BRC RAMS: January 2019 - June 2019
The most music. Feel great.
Kfm is where you’ll find the most music, larger-than-life
personalities and compelling content that connects you with
what’s happening in the Mother City.
As the Western Cape’s largest regional radio station, we’re truly
the soundtrack of the Cape, bringing you all your favourite
beats all day long.
Weekday mornings start with a wake-up call by Liezel van der
Westhuizen, then Darren, Sherlin, and Sibs dish up a breakfast
show filled with traffic, sport, news and Whackhead’s legendary
Prank Call.
Tracey Lange takes you through to noon, when Ryan O’Connor
and The Flash Drive with Carl Wastie will make the rest of the
workday fly by. Brandon Leigh keeps the beats going late into
the night.
Tune into Kfm on 94.5 FM for the music you love, the news you
need to know and plenty of laughs to keep you smiling through
the day.
51% of the kfm
audience are in
SEM 7-10.
Source : BRC RAMS, Jan 2019-Jun 2019
KFM is the
number 1
commercial radio
station in the
Western Cape
Source : BRC RAMS, Jan 2019-Jun 2019, Gauteng.
Over 400 000
KFM listeners
tune in from their
vehicles.
Source : BRC RAMS, Jan 2019-Jun 2019, Gauteng.
AGE
AUDIENCE
SEM
LSM
653,000
899,000
1,082,000
672,000
624,000
590,000
7 Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Sunday (00:00–24:00)
Day Cume. Saturday (00:00–24:00)
Day Cume. Mon–Fri (00:00–24:00)
4 Week Cume. Mon–Sun (00:00-24:00)
0
20
40
60
80
100
120
140
0%
5%
10%
15%
20%
25%
30%
15-24 25-34 35-44 45-54 55-64 65+
Index
Lis
tener
% A
ge
Age % Index Ave. Age 37
0
50
100
150
200
250
0%
10%
20%
30%
40%
50%
60%
Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5
Index
Lis
tener
% o
f S
EM
SEM % Index
0
50
100
150
200
250
300
350
0%
10%
20%
30%
40%
50%
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
Index
Lis
tener
% o
f LS
M
LSM % Index
Source: BRC RAMS, Jan 2019-Jun 2019
Gender
Community Size
Parents
Location
Purchase Decision
Device
Ethnicity
Are
parents/guardians
Mainly or partly
responsible for
shopping in the
household.
Radio
Mobile phone
Vehicle radio
ACI (Black)
44%
40%
16%
Metro
Urban
Rural
85%
29%
42% 23%
30%
45%
93%
0% 50% 100%
Other
Work
Vehicle
Home
14%
23%
1%
62%
African
White
Indian
Coloured
77%
50% 50%
59%78%
Source: BRC RAMS, Jan 2019-Jun 2019
TGISA 2018 C
0
20
40
60
80
100
120
140
160
180
200
220
Au
die
nce
s in ‘00
0
Mon-Fri
Kfm reaches 139,000 listeners in the breakfast drive, building audiences from 06:00. Mid-mornings with Tracey delivers 207 000 listeners at
10:00-10:15. The Flash Drive reaches 149,000 on average at its peak.
Source: BRC RAMS, Jan 2019-Jun 2019
E M Kfm Mornings Ryan O’Connor Flash Drive Late Nights Tracey KFM Nights
-20
0
20
40
60
80
100
120
140
160
180
200
220
240
Au
die
nce
s in ‘00
0
Sat
The Coca-Cola Top 40 SA reaches 218 000 listeners on average at 10:00-10:15.
Source: BRC RAMS, Jan 2019-Jun 2019
Early Wknd Bfast Bfast with Ryan Mitch Matyana Coca-Cola Top40 SA Bloc Party-MamohauBloc Party
(Automated)
0
20
40
60
80
100
120
140
160
180
200
220
240
260A
ud
ien
ce
s in
‘0
00
Sundays deliver the highest audience during Brandon Leigh’s show reaching 246 000 listeners at 10:15-10:30.
Source: BRC RAMS, Jan 2019-Jun 2019
Early Wknd Bfast Sunday Breakfast Brandon Leigh Mitch Matyana Sunday Love Songs Automated
Google Analytics, Triton Digital, Facebook, Twitter
Mon – Fri Week CUME
Daypart Audience
00:00-05:00 94,000
05:00-06:00 84,000
06:00-09:00 557,000
09:00-12:00 561,000
12:00-15:00 588,000
15:00-19:00 649,000
19:00-22:00 540,000
22:00-24:00 255,000
Saturday Day CUME
Daypart Audience
00:00-05:00 31,000
05:00-06:00 21,000
06:00-10:00 330,000
10:00-14:00 377,000
14:00-18:00 322,000
18:00-21:00 288,000
21:00-24:00 156,000
Daypart Audience
00:00-05:00 32,000
05:00-06:00 34,000
06:00-10:00 327,000
10:00-14:00 373,000
14:00-18:00 327,000
18:00-21:00 312,000
21:00-24:00 128,000
Sunday Day CUME
Source: BRC RAMS, Jan 2019-Jun 2019
Website (Aug 2019)
Unique Users 152 868
Page Impressions 465 493
Social Media (Aug 2019)
Twitter Followers 348 865
Facebook Fans 196 950
Newsletters (Aug 2019)
Kfm 33 178
Business Wrap 28 325
EWN 115 958
Streaming (Aug 2019)
Session Starts 603 344
Listener CUME 125 391
Ave. TSL 01:28
Weekdays05:00 - 06:00 Early Mornings with Liezel van der Westhuizen
06:00 - 09:00 Kfm Mornings with Darren, Sherlin, and Sibs
09:00 - 12:00 Mid-mornings with Tracey
12:00 - 15:00 Ryan O’Connor
15:00 - 19:00 The Flash Drive with Carl Wastie
19:00 - 22:00 Kfm Nights with Brandon Leigh
22:00 - 01:00 Kfm Late Nights (Automation)
01:00 - 05:00 The Best of the Cape (Automation)
Saturdays01:00 - 04:00 Mitch Matyana
04:00 - 07:00 Early Weekend Breakfast with Jonathan Duguid
07:00 - 10:00 Saturday Breakfast with Ryan O’Connor
10:00 - 14:00 The Coca-Cola Top40 SA with Carl Wastie
14:00 - 18:00 Mitch Matyana
18:00 - 21:00 The BLOC party with Mamohau Seseane
21:00 - 01:00 The BLOC party (Automated)
Sundays 01:00 - 04:00 Mitch Matyana
04: 00 - 07:00 Early Weekend Breakfast with Jonathan Duguid
07:00 - 10:00 Sunday Breakfast with Saskia Falken
10:00 - 15:00 Sundaze with Brandon Leigh
15:00-19:00 Sundaze with Mitch Matyana
19:00 - 22:00 Sunday Love Songs with Mamohau Seseane
22:00 - 01:00 Automated
www.primediabroadcasting.co.za
Visit our website to find Audience profiles, Footprints,
Case studies and more. We look forward to telling your
story…