Audience Profiles

Examples of what typical members of Original’s target audience would be likely to include.

Name: Maisie Jones

Age: 21

Interests: Shopping in small vintage stores, singing as lead vocalist twice a week in her indie band, going to the gym and exercising, attending music festivals including Reading and Leeds, reading.

Favourite Brands: Levi, Vintage brands, Topshop, Hunter and Converse.

Magazines Followed: Loud and Quiet, i-D, Clash.

Favourite Artists/ Bands: Kodaline, The 1975, Tom Odele George Ezra.

Profession/ Occupation: Maisie currently attends Nottingham Trent University working towards a degree in Media and Journalism. She works part time in Nottingham city centre’s ‘Outfit’ retail outlet and volunteers at a charity shop every Saturday.

Name: James Carter

Age: 18

Interests: Gigs/ Music festivals, playing the drums/ band practice, skateboarding with friends, drawing and shopping.

Favourite Brands: Vintage brands, Topman, River Island, Carhartt, Stussy.

Magazines Followed: Vice, Loud and Quiet, NME.

Favourite Artists/ Bands: Metronomy, Arcade Fire, The 1975, Kayne West.

Profession/ Occupation: James has an apprenticeship in carpentry and also makes money through small gigs at local pubs and events on many weekends.