audience research – music magazine results

Audience research – Music Magazine RESULTS

What would you look for in a music magazine?

0%0%0%0%0%0%0%0%0%0%0%0%0%

17%

17%

66%

articles about themusic

personal interviewswith the artists

news about upcomingevents

all of the above

How much do you spend on music per month?

0%0%0%0%0%

80%

20%0%0%0%

none at all

less than £3

between £3 and£5

between £5 and£10

more than £10

The results from this The results from this question didn’t surprise question didn’t surprise me – I thought most me – I thought most people would like a lot of people would like a lot of variety in a magazine variety in a magazine rather than just a few rather than just a few similar features.similar features.

These results surprised These results surprised me because I thought me because I thought more people would spend more people would spend more money on music more money on music per month. Most people per month. Most people said they spend nothing said they spend nothing on it, while a few said on it, while a few said they spent less than £3.they spent less than £3.


How much do you spend on music magazines per month?

0%0%0%

60%

40%

0%

none at all

less than £5

more than £5

How often do yuo go to gigs or music festivals?

0%0%0%0%0%0%0%0%0%

40%

20%

40%

often - morethan once amonth

a few times ayear

once a year

never

I wasn’t sure what results I wasn’t sure what results I’d get from this question, I’d get from this question, but I’m not really but I’m not really surprised that most surprised that most people don’t buy music people don’t buy music magazines – I think a lot of magazines – I think a lot of people access information people access information about music through the about music through the internet more than they’d internet more than they’d read about it.read about it.

I wasn’t sure what results I’d I wasn’t sure what results I’d get from this question get from this question either, but I think I expected either, but I think I expected more people to say they more people to say they went to gigs or festivals a went to gigs or festivals a few times a year. I don’t few times a year. I don’t think these results will affect think these results will affect my final music magazine my final music magazine result.result.


How do you access new music?

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25%

62%

13% 0%over the internete.g. downloads

listening to theradio

music channelson tv

through musicmagazines

Are you interested in watching music videos?

0%0%0%0%0%0%

44%

56%

0%

not at all

they interest mea little

I love watchingthem

These results really These results really surprised me as I though surprised me as I though most people would be most people would be getting music from the getting music from the internet. A quarter of internet. A quarter of people said they got people said they got music this way, but most music this way, but most people said they hear people said they hear about new music from the about new music from the radio.radio.

I asked this question to I asked this question to find out if people really find out if people really cared about a band’s cared about a band’s image. I thought more image. I thought more people would say they people would say they loved watching videos, but loved watching videos, but most people only seem to most people only seem to be a little bit interested in be a little bit interested in them. a lot of people also them. a lot of people also said they don’t watch them said they don’t watch them at all.at all.


Do you like in a magazine -

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20%

0%

80%

having lots toread

lots of posters /freebies

news aboutupcoming eventsand facts

everything - lotsof variety

Does the cover image affect whether or not you purchase the magazine?

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100%

not really

a little

yes, it shows alot about thecontent

I learnt from this question that I learnt from this question that a lot of people like to get a lot of people like to get something for nothing, so I’ll something for nothing, so I’ll probably include posters and probably include posters and freebies in my magazine.freebies in my magazine.

I’m quite surprised that I’m quite surprised that everybody asked said that the everybody asked said that the cover image mattered so cover image mattered so much. For my own music much. For my own music magazine, I’ll try and create a magazine, I’ll try and create a cover image that reflects the cover image that reflects the magazine’s image and magazine’s image and content.content.


Do you prefer a magazine to be -

22%

22%

56%

weekly

fortnightly

monthly

What TV channels do you watch most?

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33%

0%0%

17%

33%

17%

BBC

ITV

Channel 4

E4

Sky channels

music channels(e.g. MTV)

I got quite a mixed response I got quite a mixed response from this question, but the from this question, but the majority of people said they majority of people said they watch the BBC and Sky watch the BBC and Sky channels most. It surprised channels most. It surprised me that most people said the me that most people said the BBC as I thought this channel BBC as I thought this channel was aimed at older viewers. I was aimed at older viewers. I expected more people to be expected more people to be watching channels like E4watching channels like E4.

I’m not surprised that most I’m not surprised that most people said they’d prefer a people said they’d prefer a magazine to be monthly as I magazine to be monthly as I don’t think people would don’t think people would want to buy a specialised want to buy a specialised magazine as often as weekly magazine as often as weekly or fortnightly.or fortnightly.

audience research – music magazine results

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