Target audience profile

They use social media via Instagram, twitter and Facebook which is their primary source for information on artists and new music.

A 16/17 year old female who listens to pop and prefers to listen to music in the top charts.

Their preferred colour scheme was ranged therefore something bright and colourful was something in which would catch their eye when in search for a music magazine.

Their preference of whether a male or female should be on the front cover was mixed resulting to no exact preference.

They’re open to listening and discovering other genres of music and new artists.

They enjoy listening to music daily- both personal playlist and radio.

Their key sources to get and listen to music are; Spotify, YouTube and ITunes.

They buy/read a music magazine once every fortnight and are happy spending up £1 on the magazine.