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AudienceView Product Update

Version 1.1.0 - 10th

February 2016

Please be informed that AudienceView has been updated on 10th February 2016 to version 1.1.0.

Along with important bug fixes and some minor terminology labeling updates, this updated brings

some exciting new capabilities and insights to AudienceView, as detailed below.

Digital Snapshot Reports

Introducing an all new instant snapshot

With this release, we debut the availability of a Digital Snapshot report. As the name implies, the

Digital Snapshot report provides a summarized view of digital behavior for a select audience

segment. Like the current Profile Snapshot, the Digital Snapshot provides these high-level digital

behavior insights in an easy-to-read and easy-to-interpret graphical report format.

The Digital Snapshot report is accessed via the “Create” menu in the AudienceView top menu

ribbon or via a dedicated “Quick Link” button on the home page.

Like the Profile Snapshot report, the Digital Snapshot enables you to select a reporting period, a

target audience profile and a base audience profile.

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The Digital Snapshot report displays insight “cards” similar to the Profile Snapshot as well as

similar navigation to view each card. AudienceView version 1.1.0 includes the first deployment of

the Digital Snapshot report.

Enhancements to this report (additional sorting capabilities, switching the visual charts to index vs.

size, etc.) will come with subsequent updates.

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Insights available on the Digital Snapshot report include:

Industry Analysis

o Industries and sub-industries in which the audience segment most over-indexes

o Largest projected industries and sub-industries for the audience segment

Website Analysis

o The 50 top ranking websites (by total visits) for the selected audience segment

o The index for this audience visiting each of these top 50 sites

o A bubble chart or “wordle” for visual representation of the data

Search Analysis

o Messaging Analysis tab

Top 50 search terms (by search share) for the selected audience segment

The audience segment’s index for each of these top search terms

A bubble chart or “wordle” for visual representation of the data

o Competition Analysis tab

A comparison of the top industry, sub-industry and website for by paid and

organic rates for this audience segment

An overall composition of paid vs. organic search for all of the segment’s

search behavior

Device Analysis

o The projected total visits made via Desktop vs. Mobile by the audience segment

o The distribution of visits made via Desktop vs. Mobile by the audience segment

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Search Term Portfolios in Digital Behavior Reports

Use a search term portfolio as a subject

You are now able to use a Search Term Portfolio (STP) as a subject in digital behavior reports.

This new feature provides another filter dimension to digital reports. Now you are able to not only

define your audience segment by a portfolio of search terms, but you are able to filter your digital

report to show search activity for those terms in the STP among your target audience segment.

Using a STP as a report subject will limit your report output to a search report only – providing

metrics on search activity for those terms in the STP among your target audience segment.

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Also, on this release the limit of STP in AudienceView has been increased to up to 50,000 search

terms, and the limit for a Custom Industry to up to 5,000 websites.

To create a STP or a Custom Industry using CSV files, just go to the “Create > Custom List” menu

in the AudienceView top menu ribbon.

System Segments

New segments available

On this release we have introduced new System Segments (‘AV Standard’) which now span

across all our core demographics attributes (Age, Gender, Mosaic, State and Household Income),

as well as the Online Population.

These segments can be used as the target, base or comparison audience across all reports in

AudienceView and provide quicker insights without the user having to build each one of these

segments manually.

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Branding

Hitwise | AudienceViewTM

To reflect our new ownership and brand position, brand identification in the AudienceView header

and footer banners has been updated with the Hitwise product brand as a division of Connexity.

Revamped Desktop/Mobile Rate

New look the device split metric on Digital Behaviour Reports

The Desktop/Mobile Rate metric is now presented in a more intuitive stacked, green bar. This

metric is found on the Digital Behaviour Reports and is by default visible (as long as the ‘All

Devices’ option is not unselected). A similar approach will be implemented for Paid Rates and

Organic Rates on subsequent updates of AudienceView.

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Provide Feedback

Build-in feedback functionality in a new location

The feedback function has moved to a new location and can now be easily found under the setting

menu (the “gear” icon) on the top right of the screen so you can continue submitting your feedback

on AudienceView.