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Targeting Options Guide
Demographics
Business & Industry
Interests
Brandzooka taps into millions of data points to make sure your video gets to your target audience. Two main features of the app do most of the work to find our users’ audiences.
The first are site categories, which allow you to choose what types ofwebsites your video will run on from over fifteen categories.
Online Activity
Past Purchases
Location
Gender
Women Men All
BrowsingFrequent ClickersTV AudiencesDownloads
Streamed MediaSocial MediaBlogs
Arts & EntertainmentBeauty & Personal CareFood & Drink
Make the Internet a better place.
Use these categories as broad starting points, but don’t forget toinclude terms that relate closely to your video’s content. That way, your video goes out to an audience that can relate to and appreciate it. More appreciation means better engagement rates and makes the Internet a better place for everyone.
Interest targeting helps get the right videos to the right people.
You’re ready. Head to brandzooka.com and promote your video.
Age
Pick the age range for people who will find your video relevant.
18 7536
59
Interests in Brandzooka automatically add to your targeting with “or” between terms. With each additional term used in a set, you will broaden your audience.
Education
Level of EducationArea of StudyColleges and Universities
Household & Ownership
Length of HomeownershipChildren in householdHousehold Composition
Use this guide to inspire your choices
Our Data PartnersWe partner with over one hundred data management platforms toensure we target with complete precision. Here are just a few:
Find Audiences Who Can Relate
AlliantInfogroupVisualDNAAnalytics IQNeustarWegoCardlytics
OmnibusDataLogixCross PixelProfoundBlueKaiDatalineQualia
ExelateExperianSambaTVComscoreForbesTheAdExMediahead
NielsenCuebiqConnexityData AllianceEdmundsRentrakiCumulus
The second is our extensive dropdown menu. The dropdowns help you differentiate viewers by personal characteristics such as business and industry, demographics, interests, lifestyles, and online activity.
Site CategoriesNarrowing down the type of site that your video ad will play on helps ensure that the viewers who see it will find it relevant. Choosing a handful of categories that feature content closely aligned with your brand’s message or your video’s content is a great way to begin your campaign build.
If you’re trying to get your brand seen by certain companies, you should be targeting the real people making decisions for those companies. Our Business & Industry dropdowns are an excellent opportunity to run your ad for people associated with the verticals of your choice, or comapnies of a certain size.
NewsPets & AnimalsReal EstateReferenceScienceShoppingSportsTravelTrending
Dropdowns
Marital Status & FinancesSingleEngagedMarriedDivorced
IncomeNet Worth
Country
NYCCHILAX
DMA Zip Code
Ethnic Affinity
All EthnicitiesCaucasianAfrican American
AsianHispanic or Latino
Arts & EntertainmentAutosBeautyBooks & LiteratureBusiness
Computers & TechDIYFamily & ParentingFashion & StyleFinance
Food & DrinkGamesHealthHobbies & LeisureHome & Garden
Men’s InterestNewsOutdoor & RecreationalPets & AnimalsReal Estate
Retail & ShoppingSportsTelecommunicationsTravelWomen’s Interest
EnvironmentHealthy LivingHobbies & DIY
Charity & PhilanthropyDating & RomanceFamily & Parenting
Fashion & StyleHobbies & DIYReligion & Inspiration
Luxury LivingMature AdultsYoung Adults
Lifestyle
Holiday & SeasonalHousehold ProductsTelecommunications
ApparelAutosBrands
FinanceHealthTravel
Enter one or more countries, DMAs, regions,counties, cities, or zip codes to show yourvideo to people in that area.
Categories
Within the app, you can select Categories in this window.
DefineCompany AgeCompany SalesCompany Size
Arts & EntertainmentAutos & VehiclesBusiness & FinanceComputers & ElectronicsFood & DrinkGamesHealth & FitnessHome & GardenJobs & Education
Company AgeOccupationMilitary