audiovisual content in shared screens ("cut the cord" but not the tv set)

[1] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU

uma síntese da TV Interativa LAB MM V (t)– 13/14

AV IN SHARED SCREENS “CUT THE CORD” BUT NOT THE TV SET MCMM | CAVNM | 13-14

http://blogs.independent.co.uk/2011/04/08/the-future-of-television/

Picture:Getty Images

Tagged in: Actual Customer Behaviour, television, video on demand


THE RELEVANCE OF TV

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3

4

5

1

THE ACTUAL TV ECOSYSTEM

BRIEF HISTORY OF iTV

SOURCES FOR TV SCREENS

RESOURCES & DEMOS

SHARED SCREENS | agenda


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SHARED SCREENS | 1

THE RELEVANCE OF TV


ONLINE VIDEO CONTENT where we see it?



Accenture-Video-Over-Internet-Consumer-Survey-2013

ONLINE VIDEO CONTENT BY DEVICES



PEW Online Video 2013 http://www.youtube.com/watch?v=mGgBY3yBpYY#t=28


if we already see a lot of content on personal screens ... where's the relevance of the shared screens (TV)?

THE RELEVANCE OF TV


THE RELEVANCE OF TV

is here… lean

forward

lean back


and here…

THE RELEVANCE OF TV


THE RELEVANCE OF TV


and here…

THE RELEVANCE OF TV

The water-cooler talk

. the social side of TV!!!


Shared screens | Social TV TV it’s a social media

almost everyone sees…

and talk about what they see

Social TV . basis


Shared screens | Social TV

TV brings people together

is also a "meeting point”

Social TV . basis


Shared screens | Social TV a lot of techno-social…

changes!

Social TV . what’s new?


Shared screens | Social TV

hundreds of TV channels daily routines web competition …



Shared screens | Social TV Social iTV apps

Secondary screen apps…

è ONE CAN TALK ABOUT WHAT WE SEE IN THE MOMENT



Twitter on TV examples…

http://voidobjects.com/2012/01/22/twitter-on-tv-examples/


http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/


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SHARED SCREENS | 2

THE ACTUAL TV ECOSYSTEM


http://socialitv.web.ua.pt/index.php/2013/06/infographic-the-behaviours-of-viewers-in-front-of-tv/


WHERE ARE THE CONSUMERS and what they are doing?


How TV and Online Video Consumption Stack Up?

Nielsen Report


Televisão | a pertinência

cord cutters 25% are “zero-TV” households



Nielsen-March-2013-Cross-Platform-Report

“Zero-TV” households



Nielsen-September-2013-Cross-Platform-Report



BAREME/MARKTEST

§  1,2 milhões de pessoas em Portugal tem o hábito de ver televisão online

§  = 23% dos utilizadores de Internet com mais de 15 anos em Portugal.

§  15 aos 34 anos > prática TV online

§  prática vai diminuindo com a idade

§  + homens (21%) do que mulheres (9%)

§  ++ frequente nas classes altas (26%) do que nas classes baixas (4%)


A BRIEF HISTORY OF iTV 3

SHARED SCREENS | 3


iTV | a brief history 1950

RC - Complete automatic program selection in the palm of your hand


Winky Dink and You CBS 1953 – 1957 (em PT – TV 1956) http://en.wikipedia.org/wiki/Winky_Dink_and_You

first telephone calls to TV studios Today | NBC 1959

1950-1960 iTV | a brief history


1970-80

Ceefax BBC 1973 http://teletext.mb21.co.uk/gallery/ceefax/

QUBE platform Warner | Ohio 1977 http://www.qube-tv.com/

iTV | a brief history


1980-90

What’s your story BBC 1988

Dow Jones, CompuServe… Online videotext



1990-2000

Full Service Network Warner | Orlando 1994 – 97 100 M USD

World Wide Web 1ªs ideas TV+Web



Digitalização da TV TPS, SKY, Cable&wirel. | 96-99 Several “interactive” services

Enhanced TV Sky Digital, etc

1990-2000 iTV | a brief history


2000-13

TV Cabo Interactiva PT | 2001 “Too much” “interactive” services

SMARTV Clix | 2005 One of the first IPTV solutions

iTV | a brief history (.pt)


2000-13

MEO PT | 2007 The boom of portuguese IPTV

Zon Zon TV | 2006



2000-13

Vodafone TV Vodafone | 2007

Zon - Iris Zon Multimédia | 2010 NDS Interface



2000-13

and other TELCOs TV + NET + TEL

Cabovisão Cabovisão with interactive services



2013

Jan. Fev. Mar. Abr. May Jun.



Jun. Jul. Aug. Set. Oct. Nov.

2013 iTV | a brief history


1970 to 2013 the interactivity evolution

Interactivity zero


pseudo total with return channel without return channel


4

SHARED SCREENS | 4

SOURCES FOR TV SCREENS


In the last years multiple sources: - broadcast TV

- DVDs

SOURCES FOR | TV SCREENS

- streaming

- youtube

- torrents

- UGCs

- netflix

- Hulu


what... devices can be connected to the TV sets?



MULTIPLATFORM TV

SMART TVs - Google TV (ANDROID)

- Connected TV (Yahoo)

MEDIA CENTERS - BOXEE (MULTI OS)

- XBMC (LINUX)

- Xbox (mediaroom)

- Xbox (hulu)

- Apple TV (ios)

- Wii (Netflix)

STBs (≠ middlewares) - (MEDIAROOM)

- (OPENTV)

- (ANDROID)

several (middleware or OS)

- (MEDIAHIGHWAY)

IPTV / CATV / TDT + NET NET IPTV / CATV / DTT... via:

- (DVB-H)

- (MHP)

- (HBBTV)

- Samsung



Interactive TV Channels

SOURCES FOR TV SCREENS | STBs (IPTV, CATV)


Interactive TV Apps, Time-shifted TV, VoD



Our R&D Interactive TV Apps


socialitv.web.ua.pt . Crossed TV Games http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/crossed-tv-games/

. Ineighbour TV http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/ineighbourtv/

. TV Discovery and Enjoy http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/tv-discovery-enjoy/

. Guider http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/flexible-tv-viewing/


HBBTV - Hybrid Broadcast Broadband TV

http

://w

ww

.you

tube

.com

/wat

ch?v

=53s

CP

ei3o

7E

:video

SOURCES FOR TV SCREENS | STBs (DTT)


GOOGLE TV (Logitech and Sony…)

Better UI; enhanced search; “New” Youtube; Apps Android

http

s://w

ww

.you

tube

.com

/wat

ch?f

eatu

re=p

laye

r_em

bedd

ed&

v=Zb

FFx9

kp1l

I

:video

SOURCES FOR TV SCREENS | SMART TVs


CONNECTED TV (widgets Yahoo, Samsung, etc)

http

://co

nnec

tedt

v.ya

hoo.

com

/

:video



CONNECTED TV (Samsung)

http

://sa

msu

ngcd

n.nf

usio

n.co

m/s

mar

ttv-v

ideo

s/2h

/mee

t_th

e_fa

mily

.mp4

:video



CURVED OLED TV (LG)

http

://w

ww

.you

tube

.com

/wat

ch?v

=KR

XzG

4rax

eA&

feat

ure=

em-u

ploa

d_ow

ner

:video



BOXEE (≠ OS + social, watch later, movies, apps, …)

APPS CONTENT ORIENTED: netflix; vudu, funny or die; TED…

SOURCES FOR TV SCREENS | (media centers) ht

tp://

vim

eo.c

om/1

9975

982

:netflix


Resources & demos 5

SHARED SCREENS | 5


Social TV

resources

Experts: Social Data Is Key to Measuring Television Success Nov.13 “Seevibes Score” — a composite score that consolidates data on market share, social impressions, loyalty levels, engagement rate, frequency, and level of response — to gauge how a show is performing socially http://sproutsocial.com/insights/2013/11/social-media-tv-metrics/ 5 TV SHOWS WITH TWITTER HASHTAG #WINS Jun.12 TV shows are getting creative in how and why they hashtag, and we’ve compiled a list of the best of the best hashtagging shows for you here (in no specific order). I bet you’ve already noticed some of them! http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/ Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday Jan.13 As Portent’s President Steve Gahler says, “You can’t own the Super Bowl, but you can own the space where everyone talks about the Super Bowl.” http://www.portent.com/blog/internet-marketing/social-bowl-xlvii.htm


Social TV

resources

Social TV Companies Nov.13 Welcome to Lost Remote’s growing directory of social TV startups and a few more established companies with social TV products, sponsored by GetGlue http://lostremote.com/social-tv-companies Social TV Conference Jan.13 Curated by #SocialTVConf http://www.scoop.it/t/socialtvconf Turn on, tune in, retweet: How TV and the Internet melted into one world Apr.13 …television is very wisely adapting and integrating Internet culture into its broadcast plans http://www.digitaltrends.com/social-media/turn-on-tune-in-retweet-how-tv-and-the-internet-melted-into-one-world/


Social TV

resources

Mashable Social TV Nov.13 Social TV refers to technologies surrounding television that promote communication and social interaction related to program content http://mashable.com/category/social-tv/ The year in Social TV Dez.12 The shows that drove buzz in social media, the people who tweeted, the brands that engaged us - and why! http://lostremote.com/files/2012/12/2012-Year-In-Social-TV.jpg Talking about TV: Social Media Offers a Shared TV Experience May.13 Viacom released a multi-country study "When Networks Network: TV Gets Social" that explores in great depth the relationship between TV viewing and social media usage--essentially, "second screen" in its truest form http://blog.brightcove.com/en/2013/05/talking-about-tv-social-media-offers-shared-tv-experience


Social TV

resources

Intermedia – The Next Phase In Consumer Engagement Sep.11 And while sites like GetGlue and Philo (which was just bought by Local Response) got things kicked off by allowing you to “check-in” to the content you were reading/watching/listening to, I think you’re going to be hearing a lot more about companies like Social Guide and Bluefins Labs in the months to come http://www.rickliebling.com/2011/09/11/intermedia-the-next-phase-in-consumer-engagement/

audiovisual content in shared screens ("cut the cord" but not the tv set)

Education

media pedro

social tv

mediapedro

tv households

tv screens

shared screens

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