august 2009 north shore swimming strategic and business plan august 2009 - 2012
TRANSCRIPT
August 2009
North Shore Swimming
Strategic and Business Plan August 2009 - 2012
August 2009
Contents
1. Introduction
2. Strategic Overview
3. Strategic Intent
4. Outcome Map
5. Key Risks
6. General Conditions
7. Organisation Structure
8. Financial Comparison 2006 - 2009
9. Key Actions required
10. Key Outcomes 2010 (update with draft score 0410)
11. Key Outcomes 2012
August 2009
Introduction
The North Shore Swimming Club (NSS) philosophy is to encourage all swimmers to achieve their full potential by creating and delivering effective training environments and through quality coaching.
Swimming has significant benefits for all who participate. It is a vehicle to achieve personal fitness and it creates a sense of self-pride and achievement. Swimming requires a high level of personal self-discipline and commitment, attributes, our club encourages and develops.
The club has excellent technical, tactical and core physical attributes necessary for achieving swimming excellence. This level of excellence is further enhanced with the support of the local community, extensive volunteer network, sponsorship partners, our affiliation with Auckland and Swimming NZ, SPARK, The Millennium Institute Of Sport and North Harbour Sports Inc.
However, while NSS has a clear pathway for its swimmers and provides a development framework so young people can achieve the best swimming experience possible within the North Shore and indeed global community, the club needs to strategically position itself for the next generation.
August 2009
Strategic Overview
MISSION“to be the No 1 Swim Club in New Zealand”
STRATEGIC INTENTWhat we are going to do
VISION“provide a challenging environment that encourages all swimmers
to achieve their potential without compromising our values with excellent member relations”
CORE VALUESCommitment Competitive Fair Play Pride
KEY ACTIONSWhat we need to do
STRATEGIC OUTCOMESSatisfied Swimmers Delighted Sponsors Governance & Systems Excellence Motivated & Enabled Members
August 2009
Strategic Intent
Maintain National Club Dominance - Implement a long term Athlete development plan “LTAD”
Have 95% of eligible swimmers reach the national age group championships.
Increase contribution to NZ swimming - effectively delivering more highly trained swimmers capable of transitioning on to the world stage.
Placing 6 new NSS athletes on the New Zealand Commonwealth Games Team in 2010.
Placing 4 new NSS athletes on the New Zealand Olympic Team 2012.
Secure more Pool space thus increase talent pool and revenue = dominance of club
Increase professional and personal development and training camps for our coaching staff
Increase Club profile and Support wider community involving swimming initiatives
Establish a trademark event and or increased meet management
Establish Alumni and continue member participation for future generations
Maintain best practice governance and management practices
August 2009
Outcome Map
Club Performance
Members Recognition Revenue
Committed Coaches Success Meets, Learn to swim, Marketing / Promotion
Pools space utilisation/ Desire to belong
Establish LTAD/ Sponsorship
Operational Excellence Member Value Environment
Systems / Financial
Reporting
Communication
Alumni
Facilities
OSH / Risk
Motivated People Enabled People
Training / Succession / Recognition / Participation
August 2009
Key Risks
Financial revenues not achieved
Loss of key People
Significant member(s) incident
Competition enters our area
MISH non alignment
Poor Results
August 2009
General Conditions
Constraints Pool space Cost of pool hirerage Revenue driven off swimmer
numbers (inherent conflict, too many swimmers quality decreases and less people want to joining the club conversely too few swimmers then too costly to swim)
NZ Swimming strategic alignment Economic environmnet
Opportunities
• Sponsorship building on established brand.
• Increase in Swimming Meets thus revenue
• Centre of Excellence to attract members & build club momentum
• Alumni
• Celebrity linkage: NZ swimming team who have NSSC members and Ian Turner former National Head Swimming Coach and Head National Men’s Coach for Great Britain.
• Leverage of Mish and its associates
• Retail and trade incentives for the club through local identity association
• Consider learn to swim initiatves through schools for revenue generation
August 2009
Organisational Structure
Senior Coach Junior Coach Club Manager
Director Of Operations
August 2009
Financial Comparison ($000’s)
2006 2009 % Change
Fee Income 314 429 37
Grants 33 37
Registration 76 100 32
Other 32 30
Total Income 455 596 31
ASA & Other 17 22 29
Pool Hire 63 160 154
Staff Costs 281 393 39
Other (Deprc) 52 21
Total Expenses 413 596 44
Surplus (Deficit) 42 0
Note: Staff Costs in 2006 were 68% of Tot Expenses. 66% in 2009
August 2009
Key Actions Required
1. Secure Strategic plan approval2. Launch new Web site3. Update Accounting systems and review costs and
financial budgets4. Review OSH / Risk Management policies and
actions5. Create a Communication Plan6. Review HR and succession blueprint7. Define a plan for major meet management and
commit to such8. Agree plan to apply for specific Grant aplications in
excess of $50k.9. Establish a Fund raising / Sponsorship sub
Committee of willing members - get $50k plus10. Establish an Alumini11. Secure ASA approval to assess our own members
for swimming qualifications12. Regular promotion of Club for new pool space and
with MISH, ASA, NZSA and NSCC.
August 2009
Key Outcomes 2010
What1. Organisational Structure
established2. Review and update accounting
software, Payroll, OSH, Risk & HR.
3. Web site and Communication Plan running
4. Alumini established5. Major Meet date agreed6. Club Naming Sponsor, Grants &
Fund raising >$100k7. Exceed club/ swimmer results at
major events8. Sucessful camps internally and
externally9. Ensure NSS has local and
national presence
KPI’s1. Documented
2. New systems, Documentation and management of incidents
3. Documentation
4. Documentation5. Planning and date agreed6. Cash reserves
7. Documented results
8. Attendence numbers
9. Regular meetings with stakeholders
SCORE
o Yes but Evolving
Acctng /Payroll
Risk / HR Web Comms No
o Evolving No
Yes
Yes
o Yes but not with members
August 2009
Key Outcomes 2012
What1. More lane space secured2. Major meet established3. Suffice cash reserves to run
greater than 6 months4. Naming Sponsor5. Best practice in OSH and
Risk management6. Excellence in
Communication7. Happy and motivated
employees8. Major Alumini event
completed9. No 1 swim club in NZ in
major events10. No 1 in public mind for
success & learning e.g camps.
KPI1. Increase in swimmers / revenues2. Date established / profile3. Cash at bank
4. Communication and revenue5. Documentation and yearly review
inclusive minimisation of incidents6. Internal and external feedback. Club
profile7. Low turnover
8. Actual date
9. NZSA recognition, major meet recognition
10. Attendence / feeedback
August 2009
FINISH