August 26th Steering CommitteeSONY PICTURES ENTERTAINMENT

Agenda

• – Brand Description– Brand Guidelines– Brand Image

• Program Inventory– Recommended programs for “branding”– Rough timeline for “rollout”

• Next Steps

Brand Description

represents programs that empower SPE employees and partners to protect the company’s people, information and assets

Branding Guidelines

• ProtectSPE is a BRAND not a program• “Logo” always consistent

–

– Color, font, aspect doesn’t change– Primarily subtle placement

• Programs will be “branded” with ProtectSPE when:– They apply to a significant portion of SPE employee population– They are primarily external to SEHS (e.g., business recovery plans)– There is ownership or action by the business/employee– They connote an effort to protect assets (either SPE or employee)

• Simple NOT Bureaucratic

Brand Image

Recommended Programs

• Global Crisis Management

• Content Protection• Privacy Training &

Awareness• Piracy Prevention• Emergency Prep

Week

• 3rd Party Risk Management

• Security Guidelines• Personal

Information Mgt (PIM)

• Workplace Security Training

• Emergency Communications System

• Corporate Safety Guidelines

• Anti-Fraud• Security Education

0-3 mos 3-6 mos 6+ mos

Next Steps

• mySPE transition – PrepareSPE to ProtectSPE• Identified program implementation• Emergency Preparedness Week Preparation

– “Subtle” inclusion of the brand• ProtectSPE banner• ProtectSPE give-aways (keychains, water bottles, etc.)

Slow is Fast