Copyright 2009 Sony Corporation

Sony Pictures EntertainmentTechnology Briefing

April 8, 2010

Copyright 2009 Sony Corporation

Sony Attendees

• Rob Wiesenthal, Chief Financial Officer, Sony Corporation of America (SCA)

• Sam Levenson, Senior Vice President, Investor Relations, SCA• Chris Cookson, President, Sony Pictures Technologies and Chief

Officer, 3D Technology Center, SCA• Buzz Hays, Senior Vice President, 3D Technology Center, SCA• Tony Beswick, Senior Vice President, Operations & Technologies,

SPE• Toshihiko Ohnishi, Senior General Manager, Business to

Business, Sony Electronics• George Joblove, Executive Vice President, Sony Pictures

Technologies, SPE• Jim Underwood, Executive Vice President, Corporate

Development, Sony Pictures Entertainment (SPE)• Toshino Yuhaku, Senior Vice President, Corporate Alliances, SPE

Copyright 2009 Sony Corporation

Entertainment from end-to-end

Copyright 2009 Sony Corporation

Agenda

Thursday, April 8, 2010 – 9:30 am - 3:00 pm

9:30 am Overview/Welcome – Dash Demo

10:00 am 3D overview Education/Concept Stage(3D Tech Center, Capra 116)

11:00 am Live 3D Shoot Demo Production/Creation Stage(Stage 7)

11:30 am Digital Intermediate (DI) Post Production/Finishing Stage(Colorworks, Stage 6)

12:15 pm Digital Work Flow All Stages (Thalberg 3119)

1:30 pm Digital Cinema/4K Output/Display Stage(Theater 1, SPP)

1:30 pm Digital Cinema2:00 pm 4K Demo