Facebook User Statistics Baltic StatesAugust 2011

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Facebook Usage And Penetration

FacebookUsers

TotalPopulation

Penetration ChangesinceLast Month

Estonia 423680 1340675 32% + 1.70 %Latvia 291140 2266094 13% + 2.24 %Lithuania 953660 3358115 28% + 0.93 %

After a slight decline in July, the Facebook population in the Baltic states has grown again.

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Lithuanians Account For More Than Half Of Baltic Facebook Population

No changes in the spread by country.

Estonia Latvia Lithuania

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54 % of Users Is Female

As everywhere else around the world, the majority of Facebook users are female in the Baltic states.

Female

Male

Not indicated

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More than Three Quarters of Facebook users is under 35

3%6%

12%

29% 32%

17%

13-17 18-24 25-3435-44 45-54 55+

Facebook remains predominantly a platform for those under the age of 35 in the Baltic States.

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Social Networking Taking Top Spot In Estonia

Facebook drops one place in Latvia in August.

1: Google (.ee)2: Facebook 3: Google (.com)

1: Google (.lv)2: Google (.com)3: Draugiem6: Facebook

1: Google (.lt)2: Facebook3: Google (.com)

Data collected from http://www.alexa.com/topsites/countries and ranked by site traffic.

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Remarks Concerning The Data

- Usage was measured on 05 September 2011- Population data are mid-year estimates of the World Bank for 2008- Facebook only registers users that are 13 years of age or older- In Latvia, Draugiem.lv is the main social network- Data on gender and age depends on users giving this information

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A Who walks the Dog Presentation

More information:

http://whowalksthedog.comhttp://twitter.com/whowalksthedoghttp://facebook.com/whowalksthedog

Arjan Tupanarjan@whowalksthedog.com

http://twitter.com/arjantupan+371 27 44 88 11

Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.

We specialize in social media, constructive capitalism and human-centered design.

5 September 2011

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