SPOTLIGHT ON SOCIAL VIDEO:

AUGUST 2013

ABOUT THE SOCIAL VIDEO CHART

• Ebuzzing scans social platforms

to retrieve monthly metrics about

videos published by brands

• We produce this insight within 5

countries based on a proprietary

algorithm, which includes the

number of views, interactions on

Facebook mentions on Twitter,

and backlinks

• We extract from this database

general information to give a view

of the publishing activity by brand

and sector

• In July 2013, this represents 13

982 videos and 1 139 brands for

the UK, with videos of 1+ views

analysed

SECTOR

ANALYSIS

23% OF THE TOTAL VIDEOS PUBLISHED WERE

FROM THE MEDIA SECTOR

Share of Videos Published

23%

19%

6% 6%

6%

5%

5%

4%

4%

3%

19% media (22.9%)

technology (18.7%)

entertainment (6.6%)

games (6.2%)

sport (5.8%)

retail (5.1%)

health & beauty (4.9%)

automotive (4%)

beverages (3.8%)

finance (3%)

other (19%)

Source: Ebuzzing Social Video Chart, August 2013

TECHNOLOGY HAD 22% OF THE TOTAL SHARE OF

VIDEO VIEWS

Share of Video Views

22%

19%

11% 9%

7%

7%

6%

4%

15% technology (21.6%)

games (18.5%)

sport (10.7%)

media (9.0%)

entertainment (7.5%)

retail (7.4%)

beverages (6.1%)

automotive (4.5%)

other

Source: Ebuzzing Social Video Chart, August 2013

18% OF FACEBOOK INTERACTIONS WERE FROM

TECHNOLOGY BRANDS

Share of Facebook Interactions

18.2%

13.3% 12.4%

9.5% 8.6%

6.3% 5.5%

4.4% 4.2% 3.9% 3.7%

Source: Ebuzzing Social Video Chart, August 2013

THE AVERAGE INTERACTION RATE WAS 2%

ACROSS ALL SECTORS

Facebook Interaction Rate

10.8%

5.8%

5.0%

3.7% 3.6% 3.6%

2.9% 2.6% 2.4% 2.2%

1.7%

Source: Ebuzzing Social Video Chart, August 2013

THE AVERAGE LENGTH OF VIDEOS PUBLISHED

WAS 3 MINUTES

Average Video Length (Seconds)

720

436

381

266 253 218 214

197 196 196 177

Source: Ebuzzing Social Video Chart, August 2013

BRAND

ANALYSIS

LEGO AND PHILIPS TIED FOR NUMBER OF VIDEOS

PUBLISHED

Share of Videos Published

1.6% 1.6%

1.3% 1.3% 1.2%

1.1% 1.0% 1.0%

0.9% 0.8% 0.8%

Source: Ebuzzing Social Video Chart, August 2013

NIKE TOPS THE CHARTS FOR BRANDED VIDEO VIEWS

Share of Total Views

7.4%

6.7% 6.7%

5.3%

4.7% 4.5%

3.2%

2.2% 2.1% 2.1%

Nike Foot Locker Microsoft ElectronicArts

RockstarGames

Sony SonyPictures

Red Bull Motorola Rovio

Source: Ebuzzing Social Video Chart, August 2013

NIKE HAVE 8% SHARE OF TOTAL FACEBOOK

INTERACTIONS

Share of Facebook Interactions

8.4%

6.1%

5.5%

2.9% 2.9%

2.1% 2.0% 2.0% 2.0% 1.9%

Nike ElectronicArts

Microsoft Sony Chanel QatarAirways

HTC Red Bull SonyPictures

Porche

Source: Ebuzzing Social Video Chart, August 2013

WITH A 59% INTERACTION RATE, HERBALIFE

LEADS THE BRANDS ON FACEBOOK

Facebook Interaction Rate

59%

46% 44.3%

42.1%

34.7% 32.3% 31.8% 30.9% 29.3% 28.2% 26.6%

Source: Ebuzzing Social Video Chart, August 2013

WITH 7,982,034 VIEWS, NIKE'S 'NIKE PRESENTS: JUST DO IT

- POSSIBILITIES' WAS THE LEADING BRANDED VIDEO

RANK BRAND SECTOR TITLE VIEWS

1 Nike Sport Nike Presents: Just Do It --

Possibilities 7,982,034

2 Rockstar Games Games Grand Theft Auto Online 6,905,480

3 Microsoft Technology Meet the Windows Phone Nokia Lumia

Nothing else comes close. 5,492,997

4 Nike Sport Blake and Drain 5,059,726

5 Foot Locker Retail Harden Soul feat. James Harden and

Stephen Curry 4,180,263

6 Foot Locker Retail The Endorser feat. Blake Griffin and

Chris Paul 3,830,723

7 Adidas Sport Originals | Unite All Originals 3,505,364

8 Time Warner Media Getaway 2,700,308

9 Xbox Games Unboxing Xbox One 2,623,287

10 Rockstar Games Games Grand Theft Auto V 2,601,425

Source: Ebuzzing Social Video Chart, August 2013

APPENDIX

Share of views = Total views by sector

or brand / Total views

Share of Facebook interactions =

Interactions on Facebook for a sector

or brand / Total interactions on

Facebook

Interaction rate = Interactions

on Facebook / Number of views

THE GLOBAL EXPERTS IN SOCIAL

VIDEO ADVERTISING

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