SPOTLIGHT ON SOCIAL VIDEO:

MARCH 2013

ABOUT THE SOCIAL VIDEO CHART

•  Ebuzzing Social scans social platforms to retrieve monthly metrics about videos published by brands

•  We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook mentions on Twitter, and backlinks

•  We extract from this database general information to give a view of the publishing activity by brand and sector

•  In March 2013, this represents 7,431 videos and 558 brands for the UK, with videos of 1+ views analysed

SECTOR ANALYSIS

Source: Ebuzzing Social Video Chart, March 2013

TECHNOLOGY RETURNS TO THE TOP, PUBLISHING 27% OF THE TOTAL VIDEOS

Share of Number of Videos Published

27.5%

12.6%

9.3% 7.9%

6.9%

6.2%

6.0%

4.9%

3.8%

3.5%

3.1% 2.6%

Technology

Entertainment

Sport

Automotive

Games

Media

Health and Beauty

Beverages

Fashion

Travel

Internet

Retail

BEVERAGES HAD 17% OF THE TOTAL SHARE OF VIDEO VIEWS

Source: Ebuzzing Social Video Chart, March 2013

Share of Video Views

17.3%

15.1%

14.9%

12.3%

9.2%

7.4%

6.3%

5.1%

3%

2.4% 2.3% 2.2%

6.0% Beverages Technology Media Automotive Games Internet Entertainment Sport Telecommunications Food Health and Beauty Fashion Other

31% OF FACEBOOK INTERACTIONS WERE FROM BEVERAGE BRANDS

Source: Ebuzzing Social Video Chart, March 2013

Share of Facebook Interactions

31.0%

17.0%

10.6% 10.5% 8.3%

5.4% 4.8% 4.0% 2.3% 2.1% 1.3% 1.2% 0.7% 0.4% 0.1%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

THE AVERAGE INTERACTION RATE WAS 3.6% ACROSS ALL SECTORS

Source: Ebuzzing Social Video Chart, March 2013

Facebook Interaction Rate

12%

8.5%

7.4%

6.2% 5.6%

3.9% 3.8% 3.6% 3.6% 3.6% 3.3% 3.1% 3% 2.2% 2% 1.9% 1.5% 1.2% 1% 1%

0.5% 0.2% 0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS 3 MINUTES

Source: Ebuzzing Social Video Chart, March 2013

Average Video Length (seconds)

1,195

258 240 209 201 190 186 179 160 157 132 132 126 123 122 100 92 91 89 85 69 47

0

200

400

600

800

1,000

1,200

1,400

BRAND ANALYSIS

Source: Ebuzzing Social Video Chart, March 2013

2.5% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE

Share of Number of Videos Published (%)

1.4%

1.7%

1.7%

1.7%

1.7%

1.8%

1.9%

1.9%

2.0%

2.2%

2.4%

2.5%

0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0%

Microsoft

Ubisoft

IBM

Sony

Intel

Siemans

Samsung

Hewlett-Packard

Blackberry

Dreamworks

ATP World Tour

Google

PEPSI TOPS THE CHARTS FOR BRANDED VIDEO VIEWS

Source: Ebuzzing Social Video Chart, March 2013

Share of Total Views (%)

2.0%

2.2%

2.3%

2.8%

2.8%

3.1%

3.9%

4.0%

5.0%

5.1%

11.2%

12.0%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

EA

Dreamworks

Sony

Adidas

Three

National Geographic

Kia

Motorola

Google

Samsung

Time Warner

Pepsi

PEPSI HAVE 24% SHARE OF TOTAL FACEBOOK INTERACTIONS

Source: Ebuzzing Social Video Chart, March 2013

Share of Facebook Interactions 23.6%

15.2%

10.5%

4.3% 4.1% 3.5% 1.8% 1.7% 1.4% 1.3% 1.3% 1.2%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

AVON LEADS FACEBOOK INTERACTION RATE

Source: Ebuzzing Social Video Chart, March 2013

Facebook Interaction Rate (%)

25.8%

16.1%

13.4% 13.1% 13.1% 11.2%

8.8% 7.8% 7.3%

6.2% 6.1% 5.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

WITH OVER 32 MILLION VIEWS, PEPSI'S 'PEPSI MAX & JEFF GORDON PRESENT: TEST DRIVE' WAS THE LEADING BRANDED VIDEO

Source: Ebuzzing Social Video Chart, March 2013

RANK BRAND SECTOR TITLE VIEWS 1 Pepsi beverages Pepsi MAX & Jeff Gordon Present:

Test Drive 32 024 727

2 Time Warner media The Hangover Part III - Official Teaser Trailer [HD] 27 605 157

3 Kia automotive [KIA] ALL NEW CERATO (FORTE) DIGITAL CROQUIS ART 7 442 673

4 Samsung technology Introducing Samsung GALAXY S 4 6 829 584

5 Motorola technology DROID RAZR MAXX HD by Motorola: Do More 6 694 855

6 Three telecommunications Three - The Pony 5 988 604

7 National Geographic media I Didnt Know That - Concrete Tent 4 890 595

8 Zoosk internet Hot Date 4 824 618

9 Motorola technology DROID RAZR MAXX HD by Motorola: 32 Hours of Performance 4 020 472

10 Google internet Chrome: For Mom (Mom!) 3 719 933

§  Share of views = Total views by sector or brand/Total views

§  Share of Facebook interactions = Interactions on Facebook for a sector or brand/Total interactions on Facebook

§  Interaction rate = Interactions on Facebook/Number of views

APPENDIX

THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING

FOR MORE INFO PLEASE CONTACT : MARKETING@EBUZZING.COM