aula metodologia lean startup
Post on 18-Oct-2014
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DESCRIPTION
Slides apresentados na disciplina in0953.2012 - Engenharia de SoftwareTRANSCRIPT
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Metodologia Lean Startup
Vítor Andrade
@vitoragar
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“Uma startup é uma
organização formada para a
busca de um modelo de
negócios repetível e
escalável.”
Steve Blank (@sgblank)
STARTUP
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“Uma startup é uma instituição
humana criada para entregar
um novo produto ou serviço
sob condições de extrema
incerteza.”
Eric Ries (@ericries)
STARTUP
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Most startups?
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STARTUP
=
EXPERIMENT
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To perform a
EXPERIMENT
you need
METHOD
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STOP
WASTING
PEOPLE´S
TIME
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The minimum set of
features needed to
learn from
earlyevangelists (early
adopters)
inimum
iable
roduct
M
V
P
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Market/
Problem
MVP
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Startup Metrics for Pirates:
AARRR!!!
• Acquisition: users come to the site from various channels
• Activation: users enjoy 1st visit: "happy" user experience
• Retention: users come back, visit site multiple times
• Referral: users like product enough to refer others
• Revenue: users conduct some monetization behavior
AARRR! Dave McClure @davemcclure
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Pode levar
PIVOT
Change directions
but stay grounded in
what We´ve learned
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@AlexOsterwalder
BUSINESS MODEL
Um modelo de negócio descreve a lógica de como uma
organização cria, produz, e captura valor.
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? ?
?
? ?
?
?
? ?
E numa startup?? Hipóteses.
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@sgblank @ericries @ashmaurya
@AlexOsterwalder
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“No Plan Survives First
Contact With Customers”
Steve Blank (@sgblank)
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