austin sales & marketing council: "fanatical follow-up: convert more prospects to...
TRANSCRIPT
FANatical Follow-Up
Brought To You By
+Meet Homebuyer 2.0
+
Don’t Talk To Me vs. Pay Me Attention
+
It’s All About Me
The Follow-Up
+
FANatical Follow-Up
+Respond Quickly
n Within minutes
The odds of contacting a lead after 30 minutes drops by 100%.
@CreatingWOW
+Follow-Up More Than Once
n All leads go into CRM.
n CRM sends an instant follow-up.
n Personalized follow-up attempt within minutes.
n If no response, recommend five additional follow-up attempts n One-on-one follow-up emails n Drip campaign in your CRM
@CreatingWOW
+Follow-Up More Than Once
1. Immediate – Personal email and phone call
2. Day 2 – Email
3. Day 3 – Call
4. Day 7 – Email
5. Day 14 – Email/Call
6. Day 21 – Email
7. Day 28 – Email
8. Monthly email newsletter @CreatingWOW
CRM = Cash Recovery Machine
The best CRM is… The one you use!
Stop Checking In & Start Adding Value
@CreatingWOW
+
Share Idea or Insight
+
Solve a Problem
+ Ask a Question
+Tone Matters
n Friendly
n Enthusiastic
n Expert
n Conversational
@CreatingWOW
Write Like You Talk
@CreatingWOW
Can They Hear Your Smile?
@CreatingWOW
+
Change the Channel
Telephone = Tone Matters
#TheFanFactor
Email/Social = Confirm or Share
Texting = Confirmation
Mail = Personal, Thoughtful
+
Cash, Credit or Check - $20 each eBook Version - $10 each
Text WOW
to 44144
“You will be the same person in five years as you are today
except for the people you meet and the books you read.”
~Charlie Tremendous Jones