Tourism Australia

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Aussie! Aussie! Aussie!

Main objectives

• Influence people to travel to Australia, including for events;

• Influence people travelling to Australia to also travel throughout Australia;

• Influence Australians to travel throughout Australia, including for events;

• Help foster a sustainable tourism industry in Australia; and

• Help increase the economic benefits to Australia from tourism.

Mission

Australia –

the most successfully

marketed

tourism destination in the

world.

Core marketing platforms (2008-2010)

•Consumer Marketing

•Australian Experiences

•Trade Development

•Stakeholder Engagement

•Insights and Intelligence

Consumer Marketing-International Tourism

Aboriginal tourism Nature in Australia Food and Wine

Aussie coastal life style

Australian Journeys

Major cities

Outback Australia

-Domestic Tourism

-Environmental Sustainability

-Business events

Australian Experiences

-Indigenous tourism

Domestic >>>international

Trade Development&Stakeholder

Engagement

-partnershipEnhance the quality!!

1. Distribution issue

2. counter escalating media buying cost

3. Training& Accreditation

4. on-line dissemination

5. entertainment opportunities

6. exploit opportunities to learn

-Quality research & insights

Insights and Intelligence

-Corporate governance

Finance, Governance& Administration

~Thank you~

Tourism Australia http://www.tourism.australia.com