df21 nto blueprints - architect.salesforce.com
TRANSCRIPT
Salesforce
Salesforce Single Org ArchitectureThis diagram details the architecture of a single Salesforce instance deployed centrally with business apps configured locally by each business unit.
Global NTO customer data
Standardized NTO processes
Single sign on
NTO shared apps
Business Unit custom apps
Business Units
B2B Sales Customer Service Channel ManagementMarketing
Experience
Templates
Themes & Branding
CMS
Personalization
Automation
Data
AI
Bots
Apps
Privacy
Low Code
Pro Code
Platform Services
Reports & Dashboards
Service
Agent Workspace
Cases
Knowledge
Telephony, Omni-Channel
Customer Data Platform
Unified Profile
Segmentation
Channel Data
Sales
Contacts
Leads & Opportunities
Activities
Pipeline & Forecasts
B2C Sales
Center of Excellence
Functional Leadership
Business outcomes
Change management
Training & development
Technical Leadership
Architectural review
Release management
Data stewardship
Executive Steering Committee
Budgets and approvals
Information Technology (IT)
Data Governance Security Authentication
Digital-First Operating ModelThis diagram details how a Unification operating model is guided by a Center of Excellence acting as the bridge between business and IT.
App Team 1
Delivery Team Capabilities
Development Admin Apps Release Mgmt
Service Delivery
App Team 2
Delivery Team Capabilities
App Team n
Delivery Team Capabilities
This diagram details business capabilities that are part of NTO’s long term transformational vision along with high level product positioning
Business Capability Map
Personalization & Experience
Offer Management
1:1 Personalized
Communications
Digital Experience
Content Management
Loyalty Management
Customer Service
Any Channel Service
Voice of the Customer
Surveys
Appointments
Consultations
Field Service
Awareness & Acquisition
Marketing Strategy
Acquisition
Segmentation
Activation
Audience Management
Journey Management
Business Drivers
Act with data and analytics
Drive awareness and acquisition
Meet shoppers where they are
Reimagine the role of the store and associate
Payments & Order Management
Digital Commerce
Order Lifecycle
Management
Order Orchestration
Order Fulfillment
Returns & Exchanges
Slack
Sales
Service
Marketing
Commerce
Analytics
Integration
Platform
Industries
Health
Sustainability
Partners
Success
Grow customers into fans
Merchandising & Supply Chain
Merchandise Mgmt
Pricing & Promotion
Inventory Management
Supply Chain Mgmt
Salesforce Customer 360
Mulesoft
External Systems
This diagram shows what systems will support the capabilities in the capability map and describes how systems will be integrated.
System Landscape
Content ManagementERP System
AWS S3
Slack
Tableau
Inventory Finance Fulfillment On-Premise Microservices
Commerce Salesforce
Platform Services
Experience SalesCDP
Marketing
Service
IoT Streams Custom
Orchestration
AutomationApps
LowCodePrivacyDevData
This diagram shows a bi-directional event stream between Salesforce and an external service running on AWS. This flow does not utilize new Pub/Sub API and AWS connections, and reflects the reality of older implementations.
Bi-Directional Event CommunicationSalesforce Event Bus
Amazon Web ServicesSalesforce
Shipping App
CometD Client
4. Platform Event published
Custom Event Listener1. CDC event delivered
Custom Event Publisher
2. Event consumed
3. Event from Shipping App
Platform Services
Platform APIs
Streaming API
REST API
This diagram shows a bi-directional event stream between Salesforce and an external service running on AWS. This flow shows an implementation using the Salesforce’s new event relays and AWS triggered event functionality.
Bi-Directional Events with Salesforce & AWSSalesforce Event Bus
Salesforce Event Relay
Amazon Web Services
Shipping Service
1. CDC events delivered
2. Platform Events published
EventBridge
Salesforce
Platform Services
Platform APIs
Pub/Sub API
Amazon Web Services
Shipping App
Salesforce
Platform Services
1. CDC events delivered
2. Platform Events published
EventBridgePlatform APIs
VIP Customer Personalization FlowThis details the customer experience personalization provided by Marketing Cloud and driven by the Customer Data Platform. Mulesoft orchestrates integrations to back-end systems, Slack connects everyone on the team, and Marketing Cloud closes the loop with a VIP customer journey.
Experience
Community
Commerce
Payments
Personalized Digital Experiences
Interaction Studio
Interaction streams
Affinity & intent
Behavioral analytics
Real-time Interaction Management
Integration
Inventory Management
Shipping
Slack
1
2
3
7
8
5
Salesforce CMS
Content
Assets
MicrositesContent Zones
Themes
Mobile
6
CMS
SSOT
Segments
AI
Low Code
AutomationPersonalization
Apps
Privacy Analytics Channels Streams
Salesforce
Platform Services
Customer Data Platform (CDP)
Data Streams
Data Model (CIM)
Unified Profile
Calculated Insights
Segmentation
Activations
Collect & Unify Customer Data
Marketing Cloud
Journeys
Personalized Communications4