australian food and grocery council - unisa · • not food self-sufficiency • relies on global...
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Australian Food and Grocery Council
Australian Food and Grocery Council
NUTRITION RESEARCH – WHAT THE FOOD INDUSTRY WANTS
KATE CARNELL AO, CHIEF EXECUTIVE31 AUGUST 2010
Australian Food and Grocery Council
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Australian Food and Grocery Council
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IdentityPeak representative of the
processed food and
groceries industry
MembershipCompanies manufacturing
processed foods, beverages
& other groceries
RoleFoster development of
industry through long term policy
and strategy development
Size180+ members
85% $ value of industry
Australian Food and Grocery Council
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Australian Food and Grocery Council
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Corporate & Consumer AffairsConsumer Affairs
Meeting Customer needsPublic Relations
Stakeholder partnerships
SustainabilityEnvironment & waterResource RecoverySafe workplaces
Training
Supply & CustomersRetail relationships
ECRA Supply chain Crisis management
Improved competitiveness
Health, Nutrition & ScienceRegulatory FrameworkNutrition and Health
Food SafetyInnovation
Spheres of Interest
Australian Food and Grocery Council
STRATEGIC FRAMEWORKCarbon - Energy – Water - Land
Carbon economy – mitigation and adaptationWater economy – reduce and recycle
Food security – protect production/manufacturing/distributionNutrition and health – provide wholesome, nutritious, affordable food
Food SecuritySustainability
Health – preventive Biosecurity
ConsumerismNew technologiesWorkforce – skills
Supply chainsTrade
TransportPolicies and regulations
Regulatory Reform
A competitive & profitable agri - food industry6
Australian Food and Grocery Council
FOOD SECURITY
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National Food Security• Not food self-sufficiency• Relies on global trade to maintain current food supply in
Australia• Food manufacturing – 90% local ingredients, but 10%
key ingredients – e.g. chocolate, coffee, additives and processing aids.
International Food Security• Potential for greater value add to commoditiesIndividual Food Security • Access to wholesome, nutritious foods and therefore a
wholesome nutritious food supply
Australian Food and Grocery Council
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Environmental Economic
Social(including nutrition)
Sustainability
Viable
Bearable Equitable
SUSTAINABILITY
Australian Food and Grocery Council
WASTE – KG/TONNE TO LANDFILL
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7.4
10.9
89.6
10.3
3.4
13.8
16.9
2.1
3.6
2.5
0 20 40 60 80 100
Paper and paper products
Other foods
Meat and meat products
Processed fruit and vegetables
Beverages
Dairy products
Bakery products
Flour and cereal foods
Home and personal care products
Oil and fats
Australian Food and Grocery Council
Professor Roger Leigh (Waite Research Institute) -• …we’ve got to think of new ways of growing crops, both
to get more of them and to improve quality from a nutritional point of view..”
LINKING THEM ALL TOGETHER
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AFR – 30 August 2010
• Nutrition research cannot be done in isolation of other priorities – e.g. sustainability
• Converse – an integrated approach is required
Australian Food and Grocery Council
The public health challenge• Diet-related, chronic preventable diseases still rising • 62% men, 45% women, 22% children overweight or
obese• Type 2 Diabetes leading cause of disease for men by
2023 • CVD expenditure to reach $40b p.a. by 2032Major concern for the Government • Pressure to act • National Preventive Health Agreement - $800m+ to be
spent over the next 6 years• Challenge for industry –
to be part of the solution, not the part of the problem
PREVENTIVE HEALTH – A STRATEGIC PRIORITY
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Australian Food and Grocery Council
The Technical challenge:• Wider range of nutritious, affordable foods than ever
before• Better nutrition information available than ever before• Many consumers not eating balanced diets
• Questions:– Is it the food supply?– Is our messaging?– Is it consumers?– Is it all these things?
WHAT ARE THE R&D QUESTIONS?
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Australian Food and Grocery CouncilPREVENTIVE NUTRITION & HEALTH - POTENTIAL SCOPE
FOOD
NUTRITION
AGE
ACTIVITY
GENOMICS
CONSUMERBEHAVIOUR
Stages of LifeHealth Status
Enable ActivityBoost PerformanceSustain Endurance Speed Recovery
Male / FemalePolymorphismsIndigenousPersonalising nutrition
Evaluate choice driversRefine MarketingHealth messagingPopulation sub-groupsDietary assessment
Optimize nutrientsEnhance bioactivesIntegrate Value chain
Risk Ass. NutrientsFoods vs nutrientsFoods vs DietsSingle NutrientsXS vs deficienciesMacro vs MicroBio-actives
Australian Food and Grocery Council
Putting it TogetherNutrients
Bioactives
Product
Nutrient bundling
NutrientFortification
Nutrientbalancing
Variety Balance
Product Differentiation
Marketing
Market Differentiation
Health Claims/ Messaging
Dietary Guidelines
R&D BenefitSubstantiation
Performance Prevention
Sustenance
Health and Fitness
Wellbeing
Translation
Australian Food and Grocery Council
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Market/Consumer insights Brand Philosophy Technology Assm’t
• consumer needs/wants• health/food philosophies• market dynamics• foresight in trends• overseas developments• regulatory developments
• brand promise• brand fit• brand stretch
• new technologies• new products• research • regs/IP issues• strategic alliances• business case
Integrated Assessment
Market Drivers
LAUNCH/COMMISSION
Commence Project
• develop concept• business plan• new product/process
Technology Drivers
COMMERCIAL INNOVATION FRAMEWORK
Australian Food and Grocery Council
Integrated PackageHealthyTraditionalTastyWholesomeNatural (Sustainable?)
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Australian Food and Grocery Council
REDOUBLE OUR EFFORT
17AFGC State of the Industry Report 2009
Australian Food and Grocery Council
A growing, profitable and sustainable Australian
industry...
... Economically, socially and environmentally providing a
secure source of safe and healthy food to Australians
An industry that partners in educating and empowering
consumers...
... Within a conducive policy environment that demands the
highest food standards
Vision OUTPUTS
Solutions linked to health imperatives
New formulations to enhance food
products
Evidence to support positioning
Understanding of consumer choice
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Foods better
suited to consumer
needs- and
community needs
A VISION FOR NUTRITION R&D
Australian Food and Grocery Council
• 100 + years of history
• Nutrition and health science– measure, test, re-measure– cause and effect– actions, reactions, interactions– mechanisms– convergence not divergence
• Food and Health Philosophies– Cultural foundations– Broader loose definitions – Belief based– Diversity – Community
NUTRITIONAL SCIENCE – THE DISCIPLINE
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Both legitimate drivers for broad policy
Strong evidence base will be needed to address
preventive healthfood security sustainability
Australian Food and Grocery Council
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“ A plate of pasta washed down with a glass of wine could join 178 not-to-be missed cultural experiences”
“….list of ‘intangible’ cultural heritage, covering oral traditions, performing arts, social practices, rituals and festivals..”
SMH 25/8/2010
Underpinned by nutritional science!!!!
Australian Food and Grocery Council
• Strategic Priorities for the Food Industry – Sustainability– Preventive Health– Food Security
• Nutrition Research– Integral to preventive health challenge– platform for innovation– Support for industry– Export drive
• Maintain the discipline of Nutrition
CONCLUSIONS
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Australian Food and Grocery Council
Australian Food and Grocery Council