authors: univ. spec. oec. jesenka ricl president of croatian association of cultural tourism, osijek...
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Cultural Identity vs. Globalization,
Transmodern Cultural Tourism
Authors: Univ. Spec. Oec. Jesenka Ricl
President of Croatian Association of Cultural Tourism, Osijek
Prof.Dr.Sc. Mirna Leko – Simic Faculty of Economics, Osijek
INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE“CULTURE, SOCIETY, IDENTITY – THE EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
CULTURAL IDENTITY “the way a given community looks at itself and presents itself to outsiders”
CULTURAL DIVERSITY “common heritage of humanity” Universal Declaration on Cultural Diversity adopted by UNESCO in 2001.
Cultural Identity And Cultural Diversity Multiplied By Globalization Process?
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Science Technology Economy
ModernityGlo
ba
liza
tio
n p
roce
ss
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Coexisting of sometimes differentcontrary values and diversities
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Traditional communities act
passive?
SubjectiveFreeCreativeConcernedConnected
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Glo
bal u
nd
ers
tan
din
g o
f cu
ltu
ral id
en
tity
en
han
ces
sen
se o
f b
elo
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ing
, collecti
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ess a
nd
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ati
on
ality
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Culture Concerned Society
Who are we?
Where are we going?
What do we own?
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Global Interactive Heritage
Economic role of heritage
How does it affect process of heritage controlling and safeguarding ?
Laws And Legislation Versus Needs Of Local Communities
Globalization Stimulates Needs And Trends Development
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Impact of globalization:•Awareness•Appreciation•Affiliation•Data Analysis and Classification
Be aware of:•Loss of Mother Tongue•Extinction of Rituals
When Cultural Heritage is Involved…
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
I n s e p a r a b l e C u l t u r a l H e r i t a g e
Tangible and Intangible
Cultural Heritage
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Intangible Cultural Heritage - Transmitted through generations and constantly recreated, It provides humanity with a sense of identity and continuity.
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
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TR
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Transmodernity – “a planetary vision in which humans are beginning to realize that we are all (including plants and animals) connected into one system, which makes us all interdependent, vulnerable and responsible for the Earth as an indivisible living community” Ghisi 2008.
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
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Never Ending Economical Growth
Material Wealth ObsessionTran
sm
od
ern
ity
op
poses
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
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Quality Life Concept As Criteria For Prosperity
Tourism Is A Key Factor Showing Global Change In Human Consciousness
Tran
sm
od
ern
Tou
rism
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
.
Travel Motivation
Global Traditions And
Customs
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
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Transmodern Traveler Is Awake, Alert And Aware Of How He/She Affects Local Receptive Community
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
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Croatia a Cultural Tourism Destination?
Transmodern? Sustainable?
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
8%
92%
Percentage of Cultural Tourism Visitors according
to Croatia Cultural Tourism Development
Strategy
cultural tourismothers
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Cultural Tourism Development Strategy
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
The natural and cultural heritage, diversities and living cultures are major tourism attraction.
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Cultural Tourism Benefits
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Heritage Management In Croatia
Great Potential Cultural/Natural Heritage Safeguarding versus Tourism Growth Holistic Approach
The relationship between Heritage Places and Tourism is dynamic and may involve conflicting values. It should be managed in a sustainable way for present and future generations.
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Understanding the links Defining tourism products Identifying stakeholders and establishing participation mechanismsMaintaining authenticity Creating partnerships Setting limits of acceptable change Balancing education and entertainment Seeking short-term rather than long-term gain Ensuring cultural dynamism Need for research and monitoring systems
Cultural Tourism ManagementDeveloping Strategy For Cultural Heritage Management Based On Marketing, Touristic And Scientific Utilization.
Cultural Tourism Development must take In consideration:
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Worl
d W
ide W
eb
Social Media has become #1 activity
on the web
Massive Presentation Of
Cultural Diversity And Cultural
HeritageInformation Hiper – Segmentation
Offer Hiper – Diversification
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Cultural identity and cultural diversity emphasis
Potential Customer Communication Development
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Marketing
strategy
Promotion
Communication
Transm
odern
Age Communication Channel
Distribution Channel
Transaction Channel
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
A Dying Indian Art Form, Brought Back To Life
Source: Google Chrome Tanjore Commercial
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Direct Marketing Approach
Cultural Heritage Management and Safeguarding
Unique Destination Image Creation
Satisfied Transmodern Tourist/Traveler
Promoter Of Tourism Product
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
AG
EN
DA
21
FO
R C
ULT
UR
E
SUSTAINABLE
DEVELOPMENT
ENVIRONMENT
SOCIAL INCLUSIO
N
ECONOMICS
CULTURE
“a tool to turn culture to fourth pillar of sustainable development”
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INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “CULTURE, SOCIETY, IDENTITY – EUROPEAN REALITIES”
OSIJEK, 20 – 21 MARCH 2013.
Thank You For Your Attention
Questions? Feel free to contact us.
Univ.Spec.Oec. Jesenka Ricl Croatian Association of Cultural Tourism
Kralja P. Svacica 62, 31000 Osijek, CroatiaE-mail: [email protected]
Prof.Dr.Sc. Mirna Leko – Simic Faculty of Economics
Gajev trg 7, 31000 Osijek, CroatiaE-mail: [email protected]