autodesk corporate overview brochure

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    BETTER BY DESIGN

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    Three-dimensional rendering of a realdowntown metropolitan area with a fullyimagined tower inserted in the foreground.

    Rendered in Autodesk 3ds Max software.Model courtesy of Spine3D.

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    Opportunity is everywhere.

    Change is all around us, from a global population boom andspiraling energy costs to worldwide commoditization andclimate change. The environment in which we live is rapidlyshifting, and that change means opportunity. Now more than

    ever, design is the great competitive dierentiator.As a world leader in 2D and 3D design, engineering, and entertainmentsoftware, Autodesk helps customers address these challenges byproviding the tools to help seize opportunities created by a new globalbusiness environment.

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    Technology, design, and a better way

    By enabling architects, designers, engineers, manufacturers, anddigital artists to create digital models of their projects, Autodeskhelps customers fully experience their ideas virtually, so they candesign in better ways. More than 10 million professionals globally

    are using Autodesk

    products to save time and money, designmore sustainably, and change the way ideas are brought to life.

    Whether your workow involves Building Information Modeling in architectureand construction, Digital Prototyping in automotive and manufacturing, orDigital Entertainment Creation in lm and video games, Autodesk providessoftware that enables a faster, more ecient, and more iterative designprocess. More than just providing a competitive advantage to its customers,Autodesk provides the tools to help create a better-designed world.

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    Visualization of the proposed eastern spanof the San FranciscoOakland Bay Bridge.

    Bridge image courtesy of the CaliforniaDepartment of Transportation. Design and3D rendering by the Parsons BrinckerhoProject Visualization Group.

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    Then

    In the same year the computer was named Time magazinesMan of the Year, Autodesk and its 16 employees used thetechnology of the day to change the world of design with theintroduction of AutoCAD

    software.

    In 198, Autodesk linked technology innovation to the idea that designcan dramatically change our world and the ways in which we live. Today,what began as an important 2D innovation has become so much more.

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    Regional Ofces

    Autodesk Galleries

    Worldwide Headquarters

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    Now

    Addressing all phases of the design process, from 2D designto 3D modeling, Digital Prototyping to Building InformationModeling, Oscar

    winning visual eects to model-basedmapping, Autodesk oers the broadest and deepest product

    portfolio in the design world. More than 6,500 employees worldwide Product portfolio comprising more than 80 products Over 10 million users 1,900 reseller partners ,400 development partners 1,900 Authorized Training Centers

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    Make it right. Then make it real.

    Autodesk has always helped customers work more eciently.Today, the Autodesk portfolio of technologies is helpingcustomers change the way they work altogether.

    Creating digital models and workows enables customers to not only see

    their designs, but also see how they will work in the real world, makingincreased eciency just one of many advantages.

    With the Autodesk solution for DigitalPrototyping, automotive manufacturers

    can better conceptualize, model, and testdesigns before they are ever built, bringingtogether design data from all phases ofthe development process into a singledigital prototype.

    Rendered in Autodesk Alias software.Image courtesy of Technicon Design.

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    Is it real?

    Digital models can capture and shape how a project will lookin the real world. This capability helps architects, designers,engineers, and manufacturers see their projects as they willappear, long before they are built. That way, crucial decisions

    can be made early in the design process, saving countless hoursof redesign.

    This 3D rendered crocodile for a moisturizercommercial helped to ensure that no one

    was eaten during the shoot and theconcept of rough skin was compellinglycommunicated.

    Production House: Electric ArtDirector of 3D: Bruce BigelowSoftware: Autodesk Maya, mental ray,Autodesk Mudbox

    And whats more, striking photorealistic visualizations allow clients tosee what the project will look like, such as a bridge that doesnt yet existor a stunningly realistic reptile. That makes the idea much easier to sell.Then marketers can use those visualizations to create compelling salesmaterials for prospective customers.

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    How will it work?

    Simulate the impact of environmental factorson your design, such as daylight and shadow.

    Modeled in Autodesk Ecotect Analysissoftware.

    The ability to see what a project will look like before it is builtis only the beginning. Digital models can also depict how aproject will behave in the real world.

    In the past, design problems were discovered only after the design was

    built, resulting in costly redesign and manufacture. The ability to see whatthe project will actually do before it is created helps customers to identifyand correct potential defects early in the design process.

    For example, a designer can analyze design concepts such as basic formand building orientation to determine the optimal location of a buildingbased on environmental factors such as daylight, overshadowing, solaraccess, and visual impact.

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    How well will it work?

    Where simulation captures a projects behavior in the realworld, a digital model can help designers analyze that behaviorand predict that projects performanceand then measure it.

    Its better than the real thing because manufacturers can measure the

    strength of their products and how they will respond to the various stresslevels of everyday use. By putting a video game controller through itspaces virtually, they can break it, rebuild it, and keep doing it until itsperfectwithout building it rst.

    Digital prototype of a video game controllershowing stress analysis, enabling designersto make crucial engineering decisionswithout the need for a physical prototype.

    Designed with Autodesk Alias software.Engineered in Autodesk Inventor software.Rendered in Autodesk 3ds Max software.

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    How well will it perform?

    Aesthetics is but a small part of a design. Whether it will workas it should is another. But the ability to predict how well it willperform and then optimize that performance before a projectis even built is what Autodesk oers.

    Through Building Information Modeling and Digital Prototyping, Autodesksoftware helps designers predict performance and makes design easierand more ecient across industries by helping customers to substantiallyreduce material waste, increase energy eciency, and more accuratelyevaluate project lifecycles. The result is a signicant reduction in time,resources, and costsnot to mention a better-designed product.

    In no area is this advantage more crucial than sustainable design, wheredesigning for an environmentally responsible future isnt maverick

    thinkingits an essential step in the process of building and manufacture.

    So whether its a green skyscraper with a drastically reduced carbonfootprint or the latest consumer gadget thats made it to market 0percent faster and with far fewer physical prototypes, there is no aspectof the designed world that Autodesk software does not touch.

    The new California Academy of Sciences usedextensive 3D modeling and rendering tobring its .5 acre living roof to life, ensuringthe precise construction of systems forwater conservation, power generation,wind and ventilation dynamics, and sunlightpenetration to support a live coral reef anda living light-sensitive rain forest.

    The California Academy of Sciences wasdesigned by Renzo Piano Building Workshopin collaboration with the San Francisco ocesof Stantec Architecture and Arup.

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    Architecture, Engineering, and ConstructionBuilding Information Modeling enables architects, engineers, builders,and owners to explore a digital projects key characteristics such ascost, scheduling, and environmental impactbefore the project isactually built.

    Rendered in Autodesk Alias. Model courtesy o Paulin Motor Company AB.

    Automotive and TransportationAutomotive manufacturers and suppliers use the Autodesk solutionfor Digital Prototyping to design, model, test, and market productsbefore building them.

    Kung Fu Panda & 2008 DreamWorks Animation L.L.C. All Rights Reserved.

    Media and EntertainmentWhether in lm, video games, or television, Autodesk provides digitalartists and animators with technologies that are redening digitalcontent creation.

    Modeled in Autodesk 3ds Max. Image courtesy o Genesis-design GmbH.

    ManuacturingFrom industrial machinery to consumer products, the Autodesksolution for Digital Prototyping helps manufacturers accelerateproduct launches and optimize global supply chain collaboration byconnecting all phases of the product development process withoutthe need for a physical prototype.

    Image modeled in Autodesk 3ds Max. Image courtesy o Aedas Imaging.

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    Image modeled in Autodesk 3ds Max.

    Utilities and TelecommunicationsUtilities and telecommunications providers are using Autodeskinfrastructure modeling tools to more easily handle customer requests,respond quickly to outages, and eectively provide information forreporting and decision analysis.

    GovernmentAutodesk products and solutions enable both federal and stateagencies to meet crucial objectives such as replacing and rebuildingan aging infrastructure while facing the challenges of shrinkingbudgets and changing regulations.

    Industries

    Autodesk and its portfolio of products are transforming theway people work. More than 10 million architects, designers,engineers, manufacturers, and digital artists use Autodeskproducts throughout the most diverse collection of industriesin the design world. Only Autodesk can oer its customers

    the depth and breadth of experience gleaned from supportingdesign professionals in virtually every area of industry.

    Image modeled in Autodesk 3ds Max.

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    Designing whats next

    Spending nearly a half-billion dollars annually on research anddevelopment and committed to supporting the next generationof design professionals, Autodesk remains focused on technologicalinnovation and the advantages it holds for our customers.

    Partnering with secondary, collegiate, and career and technical educators,Autodesk is helping prepare over 1. million of tomorrows architects,designers, engineers, and digital artists with the software used by designprofessionals, and helping to supply a trained and ever-growing workforceto rms the world over.

    As our world moves relentlessly forward and design continues to play apivotal role in how we live, work, and play, Autodesk software will enablethose who face the coming challenges to do so with the most powerful and

    innovative tools that todays technology can generate, and that in turn willensure the realization of the most daring and important ideas that todaysminds can conceive.

    Rendered in Autodesk Alias software,courtesy of Natalie Chusa.

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