automated engagement: electronic receipts and the future of geo
DESCRIPTION
The future of mobile payments contains real excitement: not around simple convenience, but rather the return of purchase history back to the hands of the user. While the commercial implications are of course enormous, the geotechnical potential – employing an artifact of the payments process – is huge. This brief talk aims to provide an overview to some of that hugeness, and discuss what how the game is taking shape on the table.A single mobile payment records the time, date, and place of purchase (like any purchase today), but doing so on a mobile device provides the means to record that transaction and re-purpose it for further user benefit outside the commercial domain. The next generation of geo applications will all be ‘Big Data’ apps: using data for a purpose orthogonal to its purpose at collection, and enriching it to become more than a sum of its parts. We’ll see mobile apps that check-in, comb for deals, and geolocate people with every purchase, to start.TRANSCRIPT
Automated EngagementElectronic Receipts and the Future of Geo
Tyler Bell @twbellWhereConf 2012
The Costanza Wallet
Consider the Humble Receipt…
Usually Retained for
•Expense Reporting
•Returns
•Exchanges
•Credit card purchase verification if you really have your act together
Usually Go in the Bin
Quantified Self, Consumer Engagement
Receipts are a singular, massive, & almost-wholly unexploited resource of engagement data
A Huge Source of Engagement Data
Receipts are Touchpoints between two spheres of activity
The Business
The Consumer
• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation
• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation
Only a few retailers provide electronic receipts
PDF FFS
HTML
Structured Table
Microdata/Markup
• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation
http://windowsteamblog.com/windows_live/b/windowslive/archive/2011/10/03/hotmail-declares-war-on-graymail.aspx
I am in UR Inbox, Killing UR D00ds
Lemon
Eyeona
ShopSanity
Slice
Shoeboxed
• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation
MerchantMerchantAccount
PaymentNetwork
CardIssuer Cardholder
Electronic payments
• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payments Mechanisms
To whom do we look for Innovation
Mobile Payments:
For the first time in history users will [in principle]
have access to their own purchase history in
structured, digital format
As Users:
We must demand control of this information
As Developers:
We must ensure that this information is employed responsibly for the user's
betterment
Receipt Data will be the next Battle
Remember Fire Eagle? User control over 3rd party consumption
Long Live Data
