AUTOMOBILE BRANDS

WITH TIMES INTERNET

LIMITED

Auto on Internet

• The first place serious buyers go when shopping for a new car is internet• Easily accesable today from home, office,Cyber cafes and mobile phones• According to JD Power and Associates study 85% of the serious buyers • visit the manufacturers website before going to the dealer for a test• drive.• Unique buying experience – first impression can be the website itself• Information on car the dealer locations,prices deals.etc• Internet is the only medium where a company can create a user • community effectively

• Internet is a Effective as well as a cost efficient medium to advertise • with a rich customer experience by providing interactivity and data • capture.• All signs point towards internet as a primer starting point for a

serious • car shopper.• Marketing driven companies will catch them there itself.

Satisfied Advertisers in the Auto Category

• Maruti Group • Toyota Innova• Ford• Mahindra & Mahindra• Mercedes - Benz• Honda• Chevrolet Tavera• IOCL• BPCL• Castrol• HPCL• Bajaj Auto Ltd• Kinetic India

All the campaigns have generated a CTR of 0.5% and above

Maruti GroupAnnual Deal: 75 lacs Brands: Maruti Alto,Maruti Zen & Maruti EsteemActivity: Banners, Site Captures, Direct Mailers on Indiatimes & Economic Times

Ford Fusion: 2 campaigns in the year 2005-06Activity: Banners, Shoshkele & Direct MailerObjective: Brand Building to a premium segmentSpends: Rs.15 + lacs

Honda AccordActivity: Site Capture & Banners on Economic TimesObjective: To target High Network Individuals on ETEst. Spends: 5 lacsResult: High CTR of 0.75 %

BPCL ‘SPEED’Activity: Channel SposorshipsObjective: To target High Network Individuals on ETEst. Spends: 25 lacs

Ad Spends on Indiatimes

Toyota InnovaActivity: Direct Mailers to a target database + BannersObjective: To generate test drive leadsEst. Spends: Rs. 5 lacs Result: 5100 leads generated

Mahindra ‘Scorpio’Activity: Banners, Shoshkele & Direct MailerObjective: To generate test drive leads and BrandingEst. Spends: Rs. 15 + lacs

Mahindra ‘Bolero’Activity: Banners, Shoshkele & Direct MailerObjective: Branding and visibilityEst. Spends: Rs. 3 + lacs

Indian Oil Activity: Site Capture & Banners on ET & Indiatimes &Cricket scorecard pageObjective: To promote the Extra Premium PropositionEst. Spends: 5 lacsResult: Shoshkele generated approx 9,300 clicks in one day

Ad Spends on Indiatimes

Offline media campaign was complemented with Shoshkele on Economic Times HP

Honda Accord on ET

Maruti Alto on Indiatimes

An Interstitial innovation was executed on Indiatimes to promote the Maruti Alto

Maruti Alto Shoshkele on Indiatimes Homepage generated 12000 clicks

Maruti Alto on Indiatimes

Maruti Alto on Indiatimes

Maruti Alto banners on Indiatimes Homepage generated 12000 clicks

Interstitial innovation on Indiatimes to promote launch of the new Esteem

Maruti Alto on Indiatimes

Mailer sent to Indiatimes users with monthly income of Rs.50,000 plus at a cost of Rs.3,00,000.Over 4,100 valid test drive leads

generated

Toyota E-Mailers

Toyota on Economic Times

Ford on Indiatimes

Ford ‘go fida’ Shoshkele

Ford Fusion on ET & IT included banners, shoshkele & DMs for ONE month

Ford on Economic Times

Mahindra Scorpio on ET

The Scorpio “2nd Anniversary” promotion campaign Banner and Pop Under

Scorpio Shoshkele on ET on 5-04-06 Total Spend is 5 Lakhs for 1 Month

Mahindra on Economic Times

Scorpio Mouse Over Banners

Mahindra on Indiatimes

Mahindra InnovationsONE TWO

THREE FOUR

Shoshkele to promote Xtra Premium generated over 9,200 clicks in ONE day

Indian Oil on Indiatimes

Part II

Part

IP

art II

Part

III

Part IV

Castrol on Indiatimes

Castrol E-Mailers

Speed Banners on Indiatimes Cricket Scorecard

Bharat Petroleum on Indiatimes

LIVE Score powered by Speed

Bharat Petroleum on Indiatimes