automotive analytics executive roundtable … · automotive analytics ... predictive maintenance...

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AUTOMOTIVE ANALYTICS

EXECUTIVE ROUNDTABLE

5 MARCH 2015

Presented by: Norm Marks

How can Analytics address key issues facing the

Automotive Industry


AUTOMOTIVE

INDUSTRY TRENDS

KEY ISSUES FACING THE INDUSTRY

Consumer Voice

Access & Influence

Big Data

Social, Mobile

Global Growth &

Emerging Markets

Connected

Vehicle

Global Manufacturing

Supply ChainInternet of

Things

Financial

Services

Alternative Fuels

New Powertrains


Consumer Voice

Access & Influence

Big Data

Social, Mobile

...n


UNSTRUCTURED DATA IS GROWING AT EXPONENTIAL RATES

Call Center Notes Survey Feedback Emails & Live Chat

Video Images Audio

Online Forums Blogs Consumer Reviews Online News Social Networks

Claims/Warranty Notes Research & Publications


WHAT IF YOU COULD LEVERAGE TEXTUAL DATA TO...

Better predict product failures

or detect quality issues

Understand what issues

drive escalations and poor

customer experience?



Understand consumer

perceptions, and benchmark

against competitors’?

Identify and quantify unmet

customer needs? Optimize

pricing and packaging?



Enrich customer records

and enhance targeting and

churn models?

Optimize credit scoring

models and associated

treatment and offers?


3:30PM

THE ANALYTICS

OF THINGS

CONNECTED EVERYTHING REQUIRES


Customer

Experience

Quality &

Reliability

Driver

Safety

Dealer

Services

InfotainmentLocation

Based

Services

Loyalty and RetentionThe connected car becomes a

channel in Integrated Marketing,

across all channels (in-car, web, call

center, email...).

Predictive MaintenancePrevent issues from impacting

customers while improving the

quality of the entire fleet of

products.

Real Time Value AddedTraffic and Weather, Parking,

Retail, Fuel, Charging

Stations, etc…

Streamline OperationsRight part, at the right place, at the

right time, without huge inventories.

Network optimization for dealers and

charging stations.

Monetizing Travel

TimeProvide access to media

and other content.

Reduce RiskRecall and accident

notifications, Accident

analysis. Personalize the

driving experience.

Cyber security Identity hacking threats

CONNECTED VEHICLE ANALYTICS USE CASES


ENABLING THE ART OF THE POSSIBLE: TRANSFORM CUSTOMER EXPERIENCE, ID

PRODUCT QUALITY ISSUES EARLIER, MONETIZE DATA FROM THE CAR

RTDMReal Time

Decision

Manager

ESPEvent

Stream

Processing

Mark

eti

ng

An

aly

tic

sIn

-Ma

rket,

Bu

dge

t,

Aff

inity,

Lo

ya

lty /

LT

V,

Se

gm

en

tation

,

Off

er/

Go

odw

ill

ADWAnalytic

Data

Warehouse• Real-Time Service

Alerts and Discounts

• Locate nearby dealer

Location-based

• Retail, Restaurant, Gas, Charging

Infotainment

• Apps and more

Driving Experience

• Unique performance

Online

• Customized Content and Offers

Sales

• Finance Offer

• Incentive & Trade-In

Service

• Discounts or Goodwill

• Parts & Accessories

Pro

du

ct

An

aly

tic

sR

ea

l-T

ime

Pa

tte

rn

Dete

ctio

n, P

erc

ep

tual

Qu

alit

y /

Vo

C, W

arr

an

ty

& Q

ua

lity A

na

lytics

• Personalized Customer Experience and Driving Experience


ENABLING OPTIMAL CUSTOMER EXPERIENCES

Consumer Voice

Access & Influence

Big Data

Social, MobileConnected

Vehicle

Financial

Services

Analytics plays an important

role in targeting and optimizing

experience throughout the

customer journey


CONNECTED DEALER (AND CONSUMER)

iBeacon /

Tablets

OnlineConnected

Vehicle

VideoDealer

Systems

DMS

Offers,

Goodwill,

Service

Real-Time Decision-ing and Marketing Optimization

Parts &

Service

Optimization

Network

Planning

Lead Gen

Best Offer

Portal

Goodwill,

Offer

Optimization

Improve

Customer

Segmentation


CONNECTED FACTORY: PREDICTING ASSET

MAINTENANCE TO IMPROVE UP-TIME

US OIL & GAS

PRODUCER

Business Challenge

• Reduce unplanned production interruptions

• Lack insights and optimal real-time monitoring

• Cleanse operational data for predictive analytics

Results

• Minimize pump downtime by anticipating issues

• Identify new patterns in data that can be further

analyzed for performance impacts or root cause

• Enable real-time asset performance reporting for

remote operations

• Failure predicted

90 days in advance

• Reduced down

time from 3 days to

6 hours

• Savings est. $3

million per failure


Global Manufacturing

Supply Chain

Alternative Fuels

New PowertrainsGlobal Growth &

Emerging Markets

Forecasting, Pricing and

Inventory Optimization has

never been more critical a

need, as well as Supplier

Management and Risk

Assessments


COMPETING ON ANALYTICS DRIVES BETTER PERFORMANCE


ENABLE BROAD USAGE OF ANALYTICS?

COLLECT MOREDATA... THAN EVER BEFORE?

TRUST AND INVEST IN ANALYTICS TO RUN THE BUSINESS DIFFERENTLY?

ADAPT?COMPETE

DIFFERENTLY?


CAN YOU SCALE?BE IN COMPLIANCE?

DO YOU GROW A CULTURE OF INNOVATION?

CAN YOU IMPROVE PRODUCT QUALITY?

DESIGN?

WILL YOU GROW REVENUES AND/OR REDUCE COST?

IMPROVE THE CUSTOMER

EXPERIENCE?


AGENDA A PLATFORM TO HEAR AND EXCHANGE IDEAS

Where are Big Data and Hadoop going?

- Mike Olson, Founder & Chairman, Cloudera

The Connected Car: How big, how soon and for whom?

- John Newman, McKinsey & Co.

Big Data and Analytics for Telematics

- Kev Yacoubian, Director of Warranty Operations, Volvo Group Trucks Technology

Business Analytics Case Studies with Customer Focus

- Onur Ulgen, President, Advanced Business Analytics with Ken Atilgan, General Manager,

Volkswagen of America

Building an Analytics Culture

- Keith Moody, Director of Analytics, Bridgestone Retail Operations

Gaining Insight on Shopper Behavior in the Dealership with Analytics

- Scott Bergquist, Director of Analytics, Cisco

Lunch Book Signing

“The New IT”

Jill Dyche

automotive analytics executive roundtable … · automotive analytics ... predictive maintenance...

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