Automotive Competitive

Hispanic Market 2010-2011: $4,675,953.00

$0

$200

$400

$600

$800

$1,000

$1,200

Qtr. 2, 2010 Qtr. 3, 2010 Qtr. 4, 2010 Qtr. 1, 2011

Th

ou

san

ds

Chevrolet

Toyota

Ford

Chrysler

Jeep

Dodge

• Strongest Quarter: Q1, 2011• $1,042,218 so far for 2011-

Mostly Chevrolet• Spanish copy

Top 2010-2011

Chevrolet $3,015,170.00

Jeep $704,542.00

Toyota $406,445.00

Chrysler $367,773.00

Dodge $164,519.00

Ford $17,504.00

AA Market 2010-2011: $2,877,817.00

$0

$100

$200

$300

$400

$500

$600

$700

$800

Qtr. 2, 2010 Qtr. 3, 2010 Qtr. 4, 2010 Qtr. 1, 2011

Th

ou

san

ds

Chevrolet

Toyota

Ford

Buick

Cadillac

Lincoln

• American Cars• Strongest Quarter: Qtr. 3,

2010• $699,142 so far for 2010-

Mostly Chevrolet

Top 2010-2011

Chevrolet $1,646,287.00

Toyota $362,385.00

Buick $342,679.00

Ford $197,043.00

Cadillac $186,855.00

Lincoln $142,568.00

Asian Market 2010-2011: $2,919,837.00

$0

$50

$100

$150

$200

$250

$300

$350

$400

$450

Qtr. 2, 2010 Qtr. 3, 2010 Qtr. 4, 2010 Qtr. 1, 2011

Th

ou

san

ds

Hyundai

Toyota

KIA

Nissan

Infiniti

Mazda

• Korean Pubs: $681,671.00 - Hyundai

• Chinese Pubs: $427,380.00 - Toyota

• Strongest Quarter: Q 3, 2010• $414,181.00 so far for 2010

Mostly Toyota

Top 2010-2011

Hyundai $1,005,014.00

Toyota $977,251.00

KIA $518,208.00

Nissan $196,989.00

Infiniti $140,846.00

Mazda $81,529.00

SummaryHispanic

Chevrolet $3,015,170.00

Jeep $704,542.00

Toyota $406,445.00

Chrysler$367,773.00

Dodge$164,519.00

Ford$17,504.00

AA

Chevrolet $1,646,287.00

Toyota $362,385.00

Buick $342,679.00

Ford $197,043.00

Cadillac $186,855.00

Lincoln$142,568.00

Asian

Hyundai $1,005,014.00

Toyota $977,251.00

KIA $518,208.00

Nissan$196,989.00

Infiniti $140,846.00

Mazda $81,529.00