automotive dashboard - grant thornton australia...toyota lead the market with 17.7% market share...

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Vehicle sales were down 1.3% in May and up 2.5% CYTD Three of the last five months sales nationally have been up compared to 2014 sales Northern Territory and New South Wales had the largest increase in sales up 17.0% and 4.1% respectively compared to May 2014 Western Australia and South Australia had the largest decrease in sales with falls of 15.8% and 5.8% respectively Passenger market fell 7.3% while the SUV market rose 5.8% The largest % falls in the Top 20 brands were Nissan (down 28.9%) and Ford (down 13.8%) compared to May 2014 The largest % increases in the Top 20 brands were Lexus (up 33.5%), BMW (up 29.1%) and Audi (up 22.6%) compared to May 2014 The Top 10 brands combined vehicle sales fell 3.2% whilst brands 11 to 20 combined vehicle sales increased 10.3% Locally manufactured vehicles fell 13.1% All buyer type categories being private, government, business and rental buyers fell for May 2015 Top three vehicles sold in May were Mazda 3 (2,876 vehicles), Toyota Corolla (2,688 vehicles) and Mitsubishi Triton 4x4 (2,262 vehicles) Automotive Dashboard Welcome to the May 2015 Monthly Dashboard. Internationally, Grant ornton member firms are leaders in the automotive supply chain and dealership advice, with specialist teams across the globe dedicated to this industry. In this Dashboard, we preview May 2015 results and YTD results. Key Headlights – May 2015 Table 1 - Top 10 brand sales for May 2015 and CYTD Brand Month sales CYTD sales Standing Brand Movement May 2015 May 2014 Movement 2015 2014 1 Toyota 15,928 17,246 80,213 80,297 2 Mazda J 8,717 7,751 J 45,065 42,536 3 Holden 7,956 9,012 39,809 44,441 4 Hyundai 8,269 8,403 39,092 39,589 5 Ford 5,994 6,950 27,559 33,527 6 Mitsubishi J 6,149 5,780 J 26,855 24,395 7 Nissan 4,467 6,281 J 26,314 25,163 8 Volkswagen J 5,534 4,918 J 24,917 21,974 9 Subaru J 3,776 3,302 J 17,157 16,189 10 Honda J 3,086 2,539 J 15,291 12,328 69,876 72,182 342,272 340,439

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Page 1: Automotive Dashboard - Grant Thornton Australia...Toyota lead the market with 17.7% market share followed by Mazda on 10.0% and Holden on 8.8% as detailed in Figure 5. There is strong

• Vehicle sales were down 1.3% in May and up 2.5% CYTD• Three of the last five months sales nationally have been up compared to 2014 sales• Northern Territory and New South Wales had the largest increase in sales up 17.0% and

4.1% respectively compared to May 2014• Western Australia and South Australia had the largest decrease in sales with falls of 15.8%

and 5.8% respectively• Passenger market fell 7.3% while the SUV market rose 5.8%• The largest % falls in the Top 20 brands were Nissan (down 28.9%) and Ford (down

13.8%) compared to May 2014• The largest % increases in the Top 20 brands were Lexus (up 33.5%), BMW (up 29.1%)

and Audi (up 22.6%) compared to May 2014• The Top 10 brands combined vehicle sales fell 3.2% whilst brands 11 to 20 combined

vehicle sales increased 10.3%• Locally manufactured vehicles fell 13.1%• All buyer type categories being private, government, business and rental buyers fell for

May 2015• Top three vehicles sold in May were Mazda 3 (2,876 vehicles), Toyota Corolla (2,688

vehicles) and Mitsubishi Triton 4x4 (2,262 vehicles)

Automotive DashboardWelcome to the May 2015 Monthly Dashboard. Internationally, Grant Thornton member firms are leaders in the automotive supply chain and dealership advice, with specialist teams across the globe dedicated to this industry.

In this Dashboard, we preview May 2015 results and YTD results.

Key Headlights – May 2015

Table 1 - Top 10 brand sales for May 2015 and CYTD Brand Month sales CYTD sales

Standing Brand Movement May 2015 May 2014 Movement 2015 2014

1 Toyota 15,928 17,246 80,213 80,297

2 Mazda J 8,717 7,751 J 45,065 42,536

3 Holden 7,956 9,012 39,809 44,441

4 Hyundai 8,269 8,403 39,092 39,589

5 Ford 5,994 6,950 27,559 33,527

6 Mitsubishi J 6,149 5,780 J 26,855 24,395

7 Nissan 4,467 6,281 J 26,314 25,163

8 Volkswagen J 5,534 4,918 J 24,917 21,974

9 Subaru J 3,776 3,302 J 17,157 16,189

10 Honda J 3,086 2,539 J 15,291 12,328

69,876 72,182 342,272 340,439

Page 2: Automotive Dashboard - Grant Thornton Australia...Toyota lead the market with 17.7% market share followed by Mazda on 10.0% and Holden on 8.8% as detailed in Figure 5. There is strong

Automotive Dealerships 2

Vehicle sales fell 1.3% (1,235 vehicles) for May 2015 compared to May 2014, however sales are up 2.5% (10,935 vehicles) current year to-date. Outlined in Figure 1 are the state based movements for May and CYTD. Figure 2 details the market share by state.

Sales across the larger market share states showed mixed results in May with New South Wales (up 4.1%), Victoria (down 3.1%) and Queensland (up 0.3%). Western Australia had the largest fall of the month down 15.8% for May (1,567 vehicles) and down 8.6% CYTD (4,308 vehicles). All state based sales for the 2015 calendar year other than Western Australia and South Australia have risen compared to 2014.

Figure 1 - State based movements for May and CYTD

Table 2 – Sales figures June 2014 to May 2015 outlines the last twelve months’ movements. Sales nationally have experienced negative growth in seven of the last twelve months with the Western Australian market continuing to fall every month this past year-to-date. However, nationally three of the past five months in 2015 have been positive.

Table 2 - Sales figures June 2014 – May 2015

JUN-14 JUL-14 AUG-14 SEP-14 OCT-14 NOV-14 DEC-14 JAN-15 FEB-15 MAR-15 APR-15 MAY-15

New South Wales 1.0 1.0 -2.8 5.9 4.6 -0.3 1.0 -1.0 5.1 10.2 2.5 4.1

Victoria 2.2 2.2 -4.1 0.9 -1.5 -4.6 1.8 4.3 5.7 8.5 5.0 -3.1

Queensland -6.1 -6.1 -10.1 2.1 -5.9 -8.5 5.8 -0.5 4.9 12.1 1.7 0.3

South Australia 7.6 7.6 -2.0 4.3 -1.8 -5.3 -3.5 -0.8 6.1 -0.4 -1.1 -5.8

Western Australia -2.7 -2.7 -10.2 -2.7 -7.5 -9.6 -11.1 -7.0 -6.1 -2.9 -11.6 -15.8

National -0.4 -0.4 -5.5 2.5 -1.5 -4.8 0.1 -0.2 4.2 8.0 1.2 -1.3

Source: Vfacts

Figure 2 - Market share by state

Source: Vfacts

1.5%1.5%

1.2%

Positive

Negative

0.9% 2.

0% 4.1%

4.3%

17.0

%

0.3%

3.2%

-5.8

%

2.2%

7.0%

4.0%

-3.1

%

3.9%

-0.4

%

-8.6

%

-1.3

%

2.5%

ACT NSW NT QLD SA TAS VIC WA NAT

May Movement

Movement CYTD

Source: Vfacts

NSW VICQLDWA SAACTTASNT

May results

-15.

8%

33.2%

20.7%

9.0%

5.8%

27.0%

Page 3: Automotive Dashboard - Grant Thornton Australia...Toyota lead the market with 17.7% market share followed by Mazda on 10.0% and Holden on 8.8% as detailed in Figure 5. There is strong

Automotive Dealerships 3

SegmentationThe market is broken into four key segments being passenger (43%), SUV (35%), light commercial (19%) and heavy commercial (3%) as shown in Figure 4. The movement in the key segments for May and CYTD are detailed in Figure 3. There has been a strong swing in segmentation in 2015 from Passenger vehicles to more versatile SUVs and Light Commercial Vehicles. The SUV and Light Commercial Markets have risen 13.5% and 3.6% respectively compared to 2014, while the passenger market has fallen 5.0%.

Brand

Toyota lead the market with 17.7% market share followed by Mazda on 10.0% and Holden on 8.8% as detailed in Figure 5. There is strong competition between Ford, Mitsubishi, Nissan and Volkswagen (Spots 5 to 8) with these four brands within just 0.6% market share of each other.

Figure 5 - Market share by brand – Top 10

0.0%

17.7

%

0.0%

10.0

%

8.8%

8.6%

0.0%

6.1%

5.9%

5.8%

0.1%

0.1%

5.5%

3.8%

3.4%

Toyota Mazda Holden Hyundai NissanFord Mitsubishi Volkswagen Subaru Honda

Market Share

CYTD Movement

Source: Vfacts

0.0%

-0.1

%

-0.2

%

0.0%

Passenger SUVLight commercialHeavy commercial

Figure 3 - Market segments

Source: Vfacts

43.5%

34.9%

18.8%

2.9%0.

0%

-7.3

% -5.0

%

5.8%

13.5

%

1.0%

0.5%

3.6%

1.9%

May Movement

CYTD Movement

Source: Vfacts

Figure 4 - Movements in key segments

Passenger SUV Light Commercial Heavy Commercial

Page 4: Automotive Dashboard - Grant Thornton Australia...Toyota lead the market with 17.7% market share followed by Mazda on 10.0% and Holden on 8.8% as detailed in Figure 5. There is strong

Automotive Dealerships 4

Figure 6 – May sales growth by brand – Top 10 demonstrates that five brands experienced an increase in sales. Honda (up 21.5%) and Subaru (up 14.4%) were biggest movers in the top 10. While Nissan and Ford had the biggest falls of 28.9% and 13.8% respectively.

Figure 6 - May sales growth by brand – Top 10

Whilst six of the Top 10 experienced increases, eight brands in position 11 to 20 experienced growth as shown in Figure 7 – May sales growth by brand – Top 11-20.

Figure 7 - May sales growth by brand – Top 11 – 20

Source: Vfacts

In relation to the Top 10 brands, on a CYTD basis, six brands have been able to increase market share compared to the 2014 calandar year. With the Top 10 brands currently accounting for 75.6% of the total market share 2015 sales appear to be optimistic.

Figure 8 - CYTD sales movement by brand – Top 10

Source: Vfacts

Figure 9 – CYTD sales movement by brand – Top 11-20, shows the significant increase in vehicle sales with all manufacturers experiencing growing sales.

Figure 9 – CYTD sales movement by brand – Top 11-20

Source: Vfacts

6.4%

15.3

%

14.4

%

-1.6

%

-7.6

%

-11.

7%

-13.

8%

-28.

9%

12.5

%

Toyota Mazda Holden Hyundai NissanFord Mitsubishi Volkswagen Subaru Honda

21.5

%

6.0%

5.9%

-1.3

%

-10.

4%

-17.

8%

10.1

%

13.4

%

Toyota Mazda Holden Hyundai NissanFord Mitsubishi Volkswagen Subaru Honda

24.0

%

5.5%

15.0

%

22.6

%

Mercedes Kia Jeep BMW Audi Suzuki Isuzu Land Rover Renault Lexus

8.5%

18.9

%

28.1

%

8.3%

13.1

% 16.3

%

3.6%

Mercedes Kia Jeep BMW Audi Suzuki Isuzu Land Rover Renault Lexus

20.5

%

6.3%

31.8

%

15.6

%

-1.4

%

-9.1

%

20.1

%

2.2%

33.5

%

4.6%

29.1

%

-0.1

%

Source: Vfacts

Page 5: Automotive Dashboard - Grant Thornton Australia...Toyota lead the market with 17.7% market share followed by Mazda on 10.0% and Holden on 8.8% as detailed in Figure 5. There is strong

Buyer profileThe market is broken into four key buyer segments being private, business, government and rental. The movement in the buyer profiles for May and CYTD are detailed in Figure 10. All buyer profiles fell for the month of May compared to the same time last year. On a CYTD basis Private, Government and Rental buyers are up 4.5%, 1.3% and 3.8% respectively, while the Business profile has fallen 0.5%.

Figure 10 – Buyer profile areas

Outlined below in Table 3 is the Top 10 vehicle sales for May 2015 and CYTD by model.

-1.0

%

-0.1

%

-0.5

%

-16.

7%

4.5%

1.3%

3.8%

Private Business Gov’t Rental

May Movement

CYTD Movement

Source: Vfacts

-1.0

%

Automotive Dealerships 5

Table 3 – Top 10 model sales for May 2015 and CYTDBrand Month sales CYTD sales

Standing Brand Movement May 2015 May 2014 Movement 2015 2014

1 Toyota Corolla 2,688 3,871 J 17,598 17,518

2 Mazda3 2,876 3,291 16,300 18,465

3 Holden Commodore 2,217 2,648 10,997 13,199

4 Hyundai i30 1,666 2,553 10,280 12,449

5 Mazda CX-5 2,177 2,427 10,172 10,602

6 Toyota Hilux 4X4 J 1,981 1,715 J 9,977 8,795

7 Volkswagen Golf 2,093 2,301 J 9,147 8,263

8 Ford Ranger 4X4 J 1,916 1,734 J 8,558 7,791

9 Toyota Camry (4 cyl) J 2,262 1,959 J 8,488 5,722

10 Mitsubishi Triton 4X4 1,464 1,522 J 7,824 7,740

21,340 24,021 109,341 110,544

Page 6: Automotive Dashboard - Grant Thornton Australia...Toyota lead the market with 17.7% market share followed by Mazda on 10.0% and Holden on 8.8% as detailed in Figure 5. There is strong

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For more information about Grant Thornton’s Automotive Dealerships Services, contact:

NationalGraham Killer, National Head of Automotive DealershipsT +61 7 3222 0384E [email protected]

AdelaideDale Ryan, Partner T +61 8 8372 6535E [email protected]

BrisbaneGraham Killer, National Head of Automotive DealershipsT +61 7 3222 0384E [email protected]

Cairns Gerry Mier, Partner T +61 7 4046 8888 E [email protected]

MelbourneMatthew Hingeley, Partner T +61 3 8320 2168E [email protected]

PerthKim Hayman, Partner T +61 8 9480 2096E [email protected]

SydneyBen Matthews, PartnerT +61 2 9286 5732E [email protected]