avatar: predicting what matters for your brands' future

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Confidential & Proprietary. Not For Public Distribution. Do Not Copy. Predicting ‘what matters’ Avatar: a strategic market simulation platform

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New technology is generating vast amounts of data. It helps us know more about people: what they are doing, when, where and how often they are doing it. The great irony is that in a world of seemingly unlimited information, decision makers face even greater uncertainty and are drowning in the flood of ‘Big Data’ and information overload. So, the central challenge for business leaders remains the same: “How do we make decisions and predict future outcomes in an unpredictable world?”

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Page 1: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.

Predicting ‘what matters’

Avatar: a strategic market simulation platform

Page 2: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.2

Greater certainty in

an uncertain world 

Page 3: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.3

An unstoppable tide of data

Page 4: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.4

Avatar:

pioneering

market

simulation

platform

Page 5: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.5

Avatar is powered by the Simudyne platform

Page 6: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.6

A virtual world that represents your marketplace

Page 7: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.7

Page 8: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.8

Avatars are given rules of behaviour

Page 9: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.9

Driven by proven simulation science

Page 10: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.10

Avatar addresses a wide range of business questions 

Page 11: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.11

Bringing Avatar to life 

Page 12: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.12

Case Studies

Page 13: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.13

Aid for Trade

The Problem

How do we increase trade?

Complexity

There are many obstacles to trade!

Solution

Avatar

Page 14: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.14

Page 15: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.15

Page 16: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.16

Banking

The Problem

How do we increase deposits?

Complexity

What is the optimal media mix?

Solution

Avatar

Page 17: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.17

Page 18: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.18

Page 19: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.19

Health care modelling

The Problem

How can health care deliver better?

Complexity

‘Consumers’ mortality and morbidity

Solution

Avatar

Page 20: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.20

Page 21: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.21

Page 22: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.22

Avatar integrates with The Hub

Page 23: Avatar: Predicting what matters for your brands' future

Confidential & Proprietary. Not For Public Distribution. Do Not Copy.23

Key Benefits of Avatar

Page 24: Avatar: Predicting what matters for your brands' future

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