avi chai academy tools - workshop 1
DESCRIPTION
Lisa Colton's presentation on Facebook to the Avi Chai Academy Day SchoolsTRANSCRIPT
Introduction to Social Media Tools and their Implications for Jewish
Day Schools
Presented by Lisa Colton,
Founder & President Darim Online
434.977.1170
http://slidesha.re/*******
WORKSHOP GOALS
• Get comfortable• Get confident• Build vocabulary• Learn from others & teach others!• No apologies• Think tachlis and big picture• Make the most of the opportunity!• Know we’ve got your back for 6 months!
RELATIONSHIPS
• See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008
• JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw
• “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED
Ambient Awareness
• Who’s got a personal profile page?
• Who uses it at least weekly?
• Who’s got a Facebook Page for their school?
• Anyone using a Facebook Group?
Our Facebook Experience
STARTING…
News Feed
Personal Profile
Friend Lists & Privacy
Listening on Facebook
Tagging
When someone tags you, you’re
notified and it shows up on your
wall
Tagging
Facebook Pages
Facebook Pages
What is this Facebook
Page achieving?
How about these?
UserGenerated
Content
Facebook Usernames
Facebook Groups
Our Facebook Group!
Your Photo Goes Here!Your Questions & Reflections Go Here!
You’ll find a link
to our group here
GROUNDSWELL’s P.O.S.T.
1.PEOPLE: Identify audience(s)
2.OBJECTIVES
– What are you goals and objectives
for this audience?
– What are your audience’s goals?
3.What is the STRATEGY to reach these
goals?
4.Determine the specifics of the
TECHNOLOGIES you’ll use. Implement,
measure, refine!
Quick Reflections