aviation insights and developments€¦ · the screens can utilise live data streams, enabling...

FOR A LANDSCAPE OF POSSIBILITIES

AVIATION INSIGHTS AND DEVELOPMENTS

Q1 2016

TALON’S QUARTERLY REVIEW OF THE INTERNATIONAL AVIATION MARKET


NEWS&DEVELOPMENTS


ACI REPORTS STRONGEST RATE OF GROWTH IN PASSENGER TRAFFIC SINCE 2010

Global passenger traffic grew +5.7% in December and +6.1% for the 2015

calendar year, according to Airports Council International (ACI) figures.

In its ‘ACI Monthly Worldwide Airport Traffic Report’, the association said it was the strongest rate of growth in

passenger traffic since 2010 (+6.6%), the year in which passenger traffic

rebounded from the recession.

Despite weak economic growth estimated at +3.1% in 2015, ACI said passenger traffic growth last year approached pre-recessionary growth levels seen in

2004–2007.

Read more...


Passenger traffic in Europe grew by an average +5.2% in 2015,

according to trade association ACI Europe.

It forecast that the “positive momentum” of recent times would continue in the coming months, but

warned that “downside risks abound”.

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EUROPE REPORTS STRONG PASSENGER TRAFFIC GROWTH OF +5.2% IN 2015


2015 A YEAR OF RECORD NUMBERS FOR MULTIPLE GLOBAL AIRPORTS

Helsinki Airport passes 16 million passenger mark to set annual record

Hong Kong International sets new annual high for passenger traffic

Dublin Airport posts all-time high for passenger traffic in 2015

Munich Airport passenger traffic passes 40 million for first time in 2015

Strong rise in international traffic drives Sydney Airport to record year

Vienna Airport posts annual passenger traffic record in 2015

Shanghai's two airports handle 99 million passengers in 2015

Changi Airport posts all-time record for passenger traffic in 2015

Atlanta Airport tops 100 million passenger mark for first time in 2015

Denver International posts all-time passenger traffic record


DUBAI INTERNATIONAL RETAINS NUMBER ONE STATUS FOR INTERNATIONAL TRAFFIC

Dubai International retained its position as the world’s leading airport for international passengers with annual traffic of just over 78 million in 2015,

according to Dubai Airports.

Passenger traffic climbed by +10.7% year-on-year to 78,014,838, from just over 70 million in 2014. Passenger numbers in December hit 7,053,243, an increase of +8.5%, taking the average monthly traffic for the year to a record high of 6.5 million. It was the second time in the year (after August) when monthly traffic

exceeded the 7 million mark.

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DENVER INTERNATIONAL POSTS ALL-TIME PASSENGER TRAFFIC RECORD

Denver International Airport set an all-time record for passenger traffic in

2015 with the figure hitting just over 54 million, an increase of +1% year-on-

year. This was the second consecutive year of record-setting traffic in Denver.

December 2015 was also the busiest December in Denver’s history, with 4,581,239 passengers, and was the fourth consecutive month of record traffic. The airport saw a total of five record-setting months in 2015: April,

September, October, November and December.

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DUBLIN AND LONDON THE WORLD’S SECOND BUSIEST AIR ROUTE

Almost 4.5 million people flew between Dublin and London in

2015 – the world’s second busiest air route – representing

a +9% increase in traffic.

Extra capacity on a number of routes between Dublin Airport and the five London airports

that are served by airlines operating from the Irish capital

resulted in an additional 370,000 passengers making the

journey.

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HEATHROW UNVEILS MAJOR OVERHAUL OF BROADCAST DIGITAL NETWORK

Heathrow Airport’s broadcast digital network has been completely

upgraded by JCDecaux Airport. 181 screens with dynamic digital

capabilities have been installed across Terminals 3, 4 and 5, bringing

them in line with the technology used in Terminal 2.

The upgraded digital airport panels (DAPs) have increased in size to 70

inches, while screens have been added in 42 locations in Terminals 3

and 4. The screens can utilise live data streams, enabling advertisers to tailor content to specific audiences,

events or environments.

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LONDON HEATHROW AIRPORT RECORDS BUSIEST EVER START TO THE YEAR

Heathrow Airport handled a record 5.5 million passengers in January, representing a +1% year-on-year increase.

The airport said “larger, fuller, quieter” aircraft continued to drive the increase in passenger numbers.

Growth was particularly strong in emerging markets, with Mexico up +21%, China +16%, Turkey +5.3% and the Middle East +4%.

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‘BIGGER AND BETTER’: DUBAI INTERNATIONAL CONCOURSE D OPENS

Dubai International, the world’s number one airport in international

passenger traffic, increased its capacity from 75 million to 90 million

today with the opening of Concourse D.

The US$1.2 billion project has been designed to enhance service and

boost capacity for over 70 international airlines.

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CLEAR CHANNEL SCOOPS AWARD FOR ROME AIRPORT DIGITAL ADVERTISING PROJECT

Clear Channel Italy has been awarded the title of ‘Most Innovative Digital Project’ at the 2016 Integrated

Systems Europe (ISE) show.

Victorious in the ‘Transport Facility’ category, the company was

recognised for its digital advertising programme at Rome Fiumicino Airport.

The project was designed, created and installed in just two years, and featured the first seamless digital

columns in the world, which have now also been implemented at airports such as Heathrow and Hong Kong.

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IMPROVED DATA GATHERING AND SHARING RATHER THAN FURTHER SECURITY RESTRICTIONS KEY TO THE FIGHT AGAINST TERRORISM

Airports Council International (ACI) Europe has called for improved intelligence gathering and sharing in the wake of the terrorist atrocities at Brussels Zaventem

Airport and Maelbeek metro station but cautioned against fully securing landside spaces.

“Ultimately, fully securing public spaces through additional security checks would be unrealistic and inefficient,” it said. “The best way forward in the fight against terrorism is to step up capabilities for the gathering, coordination and sharing of intelligence

and data.”

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TFWA RESEARCH OUTLINES KEY OPPORTUNITIES TO DRIVE BEAUTY SALES

Generating incremental sales and highlighting the appeal of travel retail exclusives represent key

opportunities for beauty retailers, according to TFWA research.

The TFWA Beauty Category Report found that slightly over half of beauty shoppers at airports plan their store visit, with seven out of ten of this group knowing exactly what they will buy. However, a very small proportion of

shoppers buy both planned and impulse items.

With planned beauty buyers spending more, on average, on planned items than impulse items, TFWA

said the findings demonstrated “potential to encourage sales via promotions and marketing

campaigns aimed at encouraging additional impulse buying alongside the planned purchase”.

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TECHNOLOGY & SERVICES


TECH COMPANY SIMPLIFLY LAUNCHES AIRPORT SHOPPING AND DELIVERY APP

Dublin-based technology start-up SimpliFly has launched a shopping and delivery app aimed

at air travellers. The free app is available through the App Store and the business has

had investment from Google Ventures, Intelligentsia Ventures and Enterprise Ireland.

Founder & CEO Hongbo Sun told The MoodieReport that the app allows travellers to browse the shopping offer through their smartphones

at 62 airports – with more to follow.

Shoppers can order through the app and have their goods delivered after immigration and baggage claim in the Arrivals hall through a

delivery service. Sun likened this to the UK service deliveroo, which facilitates delivery of

online purchases in the restaurant business.

Read more...


MIAMI INTERNATIONAL AIRPORT LAUNCHES ‘PERSONAL TRAVEL ASSISTANT’ APP

Miami International Airport has launched an upgraded mobile app

which has been designed to act as a personalised travel assistant.

‘MIA Airport Official 2.0’ uses geolocation technology to offer passengers turn-by-turn, blue-dot

navigation with estimated walk times on their mobile devices.

More than 500 Bluetooth data beacons have been installed throughout the

airport, and passengers must scan their boarding pass to receive the

information.

Read more...


STEP RIGHT UP TO FACIAL RECOGNITION SCANNING AT THE AIRPORT

If you travel abroad and fly into JFK airport you could have your

face scanned before entering the country. U.S. Customs and Border Protection’s (CBP) at the Queens

airport recently unveiled facial comparison technology that will

be used to match a person’s face to their passport photo. The

technology will be used to screen first-time Visa Waiver Program

travellers and U.S. citizens.

Read more...


SWAP YOUR PLANE SEAT BEFORE YOU BOARD

You finally make it through check in, through security and to your gate and you realize: you and your travel companion are seated at opposite ends of the plane. Or you are squished in the middle seat. Or maybe you’re all the way in the back,

and you’re definitely going to want to deplane quickly at your destination.

Shreyas Parikh knows this conundrum well. He is the founder of SeatSwappr, an application he hopes will enable passengers to ease the inconvenience of flying. He came up with the idea when he and his wife were seated far apart on a flight.

Read more...


A PREMIUM ECONOMY CLASS INCHES CLOSER TO FIRST CLASS WITH ADDED PERKS

Any air traveller, especially those who could find clothes that fit at a big and tall outlet, knows the feeling of dread that sets

in several hours into a long distance flight. The reclining chair that at first felt

comfortable seems to shrink as elbows and knees jam up against rigid plastic, and

boredom sets in with limited entertainment options.

American Airlines feels that pain, and aims to bring comfort to the masses with its new Premium Economy class, the first of its kind

among major U.S. carriers.

Read more...


FRAPORT AND LUFTHANSA JOIN FORCES TO EXPAND DIGITAL SHOPPING AT FRANKFURT

A digital shopping platform that enables travellers to purchase

products for delivery within half an hour has been launched at

Frankfurt Airport.

The ‘Lounge Shopping’ service is the result of a partnership

between airport company Fraportand airline Lufthansa.

Available in selected Lufthansa lounges at the airport, passengers

can use supplied iPads to purchase exclusive products from

airport stores and have them delivered within thirty minutes.

Read more...


LOS ANGELES INTERNATIONAL ALLOWS UBER TO PICK UP AIRPORT PASSENGERS

Uber will begin passenger pickups at Los Angeles International Airport.

It becomes the second such operator to be authorised for pickups at the airport and will run its UberX service, according to Los Angeles World

Airports (LAWA).

Read more...


SYDNEY AIRPORT WELCOMES CHINESE NEW YEAR PASSENGERS

A dedicated digital engagement strategy and a range of in-terminal entertainment and decorations will

highlight Sydney Airport’s celebration of Chinese New Year.

Mandarin speaking Airport Ambassadors, Lunar New Year decorations and

entertainment, tailored retail products and a new social media platform are

used to better engage with this important audience during the most significant

celebratory event on the Chinese calendar.

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DUTY FREE WORLD COUNCIL LAUNCHES GLOBAL SHOPPING MONITOR

The Duty Free World Council (DFWC) has initiated a Global Shopping Monitor of duty free shopping trends, with the first report covering the fourth quarter of 2015.

The move, said DFWC, is part of a continuous project to measure perceptions of the duty free & travel retail industry among travellers. DFWC is conducting the

quarterly Global KPI Monitor in partnership with specialist travel retail research company m1nd-set.

The Monitor covers satisfaction with the shops, product range, differentiation from the domestic channel and perceived value for money, among other topics. The

findings are based on interviews with over 4,000 people who have travelled internationally in the previous quarter, with the sample split per region based on

industry sales figures from m1nd-set partner Generation Research.

Read more...


CAMPAIGNS


HP & INTEL TARGET THE WORLD’S LARGEST EXHIBITION FOR THE MOBILE INDUSTRY

The MWC, a combination of the world’s largest exhibition for the mobile industry and a conference featuring prominent executives representing mobile operators, device

manufacturers, technology providers, vendors and content owners from across the world, took place in Feb, with both HP and Intel opting to use OOH to project their branding and

product launch messaging to a key audience.

Talon International helped HP utilise large format sites across key attendee pinch points (Airport and directly at the venue entrance) to raise awareness of their latest premium

launch, whilst Intel used dominations across the venue taxi rank and La Fira rail station in Barcelona, to project their eye catching brand awareness messaging.


PA CONSULTING TARGETS THE HEALTHCARE INFORMATION & MANAGEMENT SYSTEMS SOCIETY EXHIBITION IN LAS VEGAS

Talon International ran a campaign in Las Vegas with the Healthcare strand of PA Consulting to target attendees to this year’s HIMSS Conference & Exhibition. The event brings together 40,000+ health IT professionals, clinicians, executives

and vendors from around the world. To ensure stand out, the large format unmissable Harmon digital screen was utilised on the Las Vegas strip. To add a frequency layer to the campaign, internal Taxi TV adverts were used to target

the exhibition audience throughout their trip, as well as an arrivals digital network at Las Vegas McCarran International Airport to greet visitors as they arrived for

the event.


HP ENTERPRISE USES UNMISSABLE BANNERS TO TARGET BUSINESS PASSENGERS AT HEATHROW T5

HPE, M2M and Talon International have focused on the key business audience across Terminal 5 at Heathrow in order to secure a high impact campaign

dominating the check in area of the terminal. The unmissable ‘Accelerating Next’ creative on the banners sparks the attention of Heathrow’s audience at the

terminal with the highest business profile of 43%. With over 16 million passengers travelling on business each year, Terminal 5 is key for advertisers with the objective

of reaching the valuable C-suite and business executive audience.


AMERICAN AIRLINES PARTNERS WITH JCDECAUX FOR HEATHROW ADVERTISING

American Airlines has collaborated with JCDecaux Airport to create an advertising installation at Heathrow Airport Terminal 3.

Part of a year-long contract between the companies, it is situated on the exterior of the airport’s temporary Flight Connection Centre, adjacent to the

Terminal apron. The advertising primarily targets passengers using the American Airlines business and first class lounge, which is positioned directly

opposite.

Read more...


YSL PROMOTION AT PARIS CDG OFFERS TRAVELLERS A 'NIGHT OUT' WITH SUPERMODEL

To mark the launch of Black Opium Nuit Blanche, Yves Saint Laurent Beauté has

created a double-screen interactive film in which passengers at Paris Charles de Gaulle

Airport get to follow Black Opium ambassadress Edie Campbell on a night out.

Directed by Louis de Caunes, it shows model Edie Campbell partying with friends and

catching the eye of a handsome stranger.

By connecting their smartphones to the interactive screen, travellers can watch their phone ‘become’ Edie’s phone. It shows the messages she sends and receives during the

party, the music she is listening to and the "selfies" she takes.

Read more...


ARI CLAIMS GLOBAL TRAVEL RETAIL FIRST WITH CANDY PRINTING AT DUBLIN AIRPORT

Aer Rianta International (ARI)) has announced the global travel retail launch of the Katjes Magic Candy Factory’s 3D Gummy Candy Machine.

Customers can sample personalised jellies from the The Magic Candy Factory pop-up shop in the Candy Cloud store at The Loop in Dublin Airport.

The Loop claims to be the world’s first airport retailer, and the first retailer anywhere in Europe, to welcome the "next generation of 3D food printing“.

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MONDELEZ DELIVERS HIGH-PROFILE TOBLERONEPROMOTION AT DUBAI DUTY FREE

Mondelez World Travel Retail (WTR) has executed its largest Toblerone Crispy Coconut launch promotion since the

introduction of the product at Dubai Duty Free.

The activation, which spanned six locations across all three concourses at Dubai

International Airport, included promotional displays reflecting Toblerone Crispy

Coconut’s playful visual identity.

The Toblerone Crispy Coconut promotion was further supported by a Facebook

campaign which targeted travellers with location-specific, newsfeed-ready video ads sent direct to their Facebook feeds.

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