E N H A N C I N G H O R I Z O N S

Kitty Party Activity

• A kitty party is a get together of housewives, where the party is held at one of the lady's house every month.

• This event becomes small change of routine for housewives where they can go away from their routine and hectic schedule of working.

• Usually, the spends for the party is contributed from the savings and one lady [hostess] gets the collected sum of money and arranges the food.

• The housewives spend their time playing few games or gossiping.

Kitty Party

• Since the ladies are free of household tensions during this time, they are receptive to any external messages which might be given to them, eg : Product Information.

• This can be amplified if a particular lady from the group gives the information to be passed on to the group.

• Since the ladies usually have a Protector role in the family with regard to Insurance, the product purchase can be directly influenced

• The Activity needs to provide a more Entertaining Platform for the Ladies to be more receptive

• And also give cost advantages to the ladies which they are concerned about as they have to spend from their savings.

Opportuni ty

• Target Segment : We will tie-up with such kitty party groups at high profile RWA’s, through direct contact programs at the RWA’s

• We will give an appropriate mutually discussed theme with the ladies to be engaged through a recce to be done before the activity

• Advantage which we will propose to the group is that we will sponsor the party food, games and gifts.

• The games at the party would be centered around the Insurance Protection apart from the usual card games etc, which will ensure cut through of the brand message to the TG effectively.

• The Female MC cum Promoter would along with your Trainer effectively connect with the ladies on the importance of Insurance

• Outcome expected : A Group of 20 Ladies means, 20 families who have been directly interacted with . Usually there will be a 60% conversion from the programs as the interaction is very personalized.

Kitty Party

• Story telling session would be initiated by the Female Promoter.

• There would be a round of Story telling session by some of the ladies in the group about how bad things could go incase of an accident or mishap.

• The trainer would then explain how it can be made painless by the insurance company taking care of the expenses.

• The second story line build up by the female promoter would be around rising expenses of children tuitions.

• The group as whole would be asked to take part in the discussion .

• Your trainer would then give a solution through one of the investment products.

• The female promoter would also play a simple question answer game with the contestants as well as a day to day game like ‘who can carry the most number of glasses’ – signifying how to balance life out through investment products

Activ i ty

– Day – 3 : Confirmation on the Party Theme, Gifts and probable attendees.

– Day – 2: Confirmation on Venue

– Day -1 : Confirmation from the Group on attendees. Min 15 People to attend per Party.

– Day of Party : • Morning : We get the party theme arranged at the Selected location.

• 1 pm : The ladies congregate at the location and the initial Activity / games begin.

• 2pm : Pre Lunch session for a short company executive briefing on the product. This session can be also mixed with group discussion and the problem resolution coming out as the main USP and why the participants need to purchase the product.

• 3 pm : Lunch

• 3.30 pm : Games results and gift Distribution.

Kitty Party Execut ion. . .

1 DLF, Gurgaon 2 Green Park, New Delhi 3 PUSA Road, New Delhi 4 DLF II, Gurgaon 5 Vasant Kunj, New Delhi 6 Shushant Lok, New Delhi 7 Wellington Estate, Gurgaon 8 Sainik Farms, New Delhi 9 Sec 15, Noida 10 Vaishali, Ghaziabad 11 Dhananjay Towers, Ahmedabad 12 Jupitor Towers, Ahmedabad

List of Ci t ies

The permission needs to be taken at-least 1 week in advance Gifts can be : Bed Sheets for Hosts ; Tea Sets for the rest of the winners Venue and Dates would come only post Approval from the client and once we actually take permission from the kitty hosts. There will be a lead time of 7 days from permission to first party.

Remarks

Kitty Party Costs …

• POS needs to be given by the client • Sales team member from client side needs to be present during activity • Kitty Duration is typically 3 hrs during the afternoon

Thank You