Acquisition, retention, awareness, …with Social Media.
adnerds.be
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Wednesday 14 April 2010
Wednesday 14 April 2010
AdNerds is simple math
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AdNerds = A^T
A = AdvertisingT = Technology
TA
Wednesday 14 April 2010
AdNerds = A^T
A = AdvertisingT = Technology
TA
Wednesday 14 April 2010
Wednesday 14 April 2010
Media means people
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People evolved over time
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Wednesday 14 April 2010
Picture by Peter DaSilva for NYT
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Wednesday 14 April 2010
Wednesday 14 April 2010
Whhhhy ?!?
Wednesday 14 April 2010
In a Hyper-Connected World, People grow Jumping Brains
Jumping Brain by Emilio Garcia
1
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In a Hyper-Connected World, Google makes sure Everything is Free
TomTom Western Europe
99,99 !
Google Maps Navigation World00,00 !
2
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• Frozen in time
• One-size-fits-all
• One-way
• Linear
• Limited Space
• Static
• Individual
• Paying
• Real Time
• Personalized
• Interactive
• Random
• Unlimited Space
• Moving
• Networks
• Freebies
Wednesday 14 April 2010
Tap the Power of Connections.
Picture by Photos from the Vault on Flickr
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Wednesday 14 April 2010
430 friends182 friends 417 friends87 friends
The inherent viral power of social networks
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430 friends
182 friends
417 friends
87 friends
23 friends
62 friends
73 friends
54 friends
Unique reach of almost 1000 users
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2009
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0
100.000
200.000
300.000
400.000
81.000100.000 109.884
8.500 15.000 35.90233.000
75.000
319.486
Unique visitors Registered Users Games played
2005 - Online games2007 - Bigger than life game
2009 - Max It
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33%
Conversion Rate
traditionally ~10%
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0
10.000
20.000
30.000
40.000
20.257
15.645
Traditional Facebook
{35.902
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00:09:01
Time spent
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104.413.192
Total seconds spent
based on 193.000 visits
Wednesday 14 April 2010
3.480.433
TV spots
based on 193.000 visits
Wednesday 14 April 2010
Wednesday 14 April 2010
NEW SUPER EXCITING VERSION
mmsopeenrij.be
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Wednesday 14 April 2010
The incentive is the “reason to believe”
Wednesday 14 April 2010
The incentive is the “reason to believe”
Wednesday 14 April 2010
Wrong, it’s the game, the social object.
Social Object theory* is the belief that all successful social media interactions
center on an object.
The social object is the centerpiece in a dialogue between two or more people.
* theory by Jyri Zengeström, Co-founder of Jaiku, Product Manager of Social & Mobile at Google
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0
75.000
150.000
225.000
300.000
48.877
205.530
Registered Users Games played
2010 - M&M’s-op-een-rij (2 weeks)
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75%
Conversion Rate
traditionally ~10%
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0
12.500
25.000
37.500
50.000
11.191
32.8364.850
{48.877
Traditional Netlog Facebook
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00:09:13
Time spent
Wednesday 14 April 2010
69.796.895
Total seconds spent
based on 126.215 visits
Wednesday 14 April 2010
2.326.563
TV spots
based on 126.215 visits
Wednesday 14 April 2010
A Couple of things to CHEW on.
Wednesday 14 April 2010
A Couple of things to CHEW on.
Wednesday 14 April 2010
Tap the connections of networks.
Build experiences, not advertising.
You need a Social Media Budget. Re-allocate if necessary.
You need a Social Media Strategy. Today.
Media means People. Not paper.
Wednesday 14 April 2010
Wednesday 14 April 2010