PowerPoint Presentation

Project Report on Brand Loyalty of Airtel

By Aakash shaw

INTRODUCTION TO BRAND AWARENESS In this competitive world, the Brand plays an important role and a brand is very prominent asset owned by an organization. Brand is endowed with awareness, perceived quality, associations and brand loyaltyBrand is presented as creative idea.

STATEMENT OF THE PROBLEM This project has mainly been taken up to understand the brand awareness, buying motives to ensure the Brand loyalty towards AirTel Mobile connection apart from this, it is to understand the new opportunities in the market for the improvement of brand awareness and sales towards the products. OBJECTIVES OF THE STUDY

To know the brand image AirTel.To measure the brand loyalty towards AirTel.To know the consumer attitude and demand towards the brand AirTel.To find the effectiveness of advertisement in developing the brand loyalty of AirTel.COMPANY PROFILE BHARTI ENTIREPRISES has been at the forefront of technology and has revolutionized telecommunications with its world class products and services established in 1976. Bharti has been a pioneering force with the telecom sector with many firsts and innovations to its credit .Bharti also manufactures and exports telephones terminals and cordless phones. ORIGIN OF THE ORGANISATIONAirTel comes from Bharti enterprises Ltd AirTel provides a range of services, which includes postpaid and prepaid It is a leading cellular service provide with a footprint of services in 15 states covering all 4 metros. It has 4.5 million satisfied customers AIRTEL AS A BRANDThe AirTel brand image is created through consistent application of a carefully developed visual identity AirTel visual identity helps to create instant brand recall and strengthens the relationship that it audience have with it.The AirTel visual identity has different elements that work together to create a strong and consistent for the brand. The most important of these are As Follows:

The AirTel logo The AirTel Image style The AirTel typographical style The AirTel color palette

Services Of The OrganizationFun UnlimitedMobile Plus Anytime anywhere Business on the MoveCall ManagementOthersSUGGESTIONS:

That AirTel should make their plans more economical for all classes.That AirTel should focus on the age group of 50 and above.That AirTel should make new and lucrative strategies and schemes separately for students and pensioners to make them brand loyal.That AirTel should focus more on music, theme of advertising than the brand ambassador.That no doubt AirTel is a popular brand. it should creates brand identity extends to rural and remote areas too.CONCLUSIONS :It is concluded that the over all field of AirTel is appreciable, If AirTel continues its brand identify, awareness, image and service as it is doing now it would not be exaggerating AirTel may force other brands vanish from the market.

AirTel has swept the market in a true senseThank you