Awesome Tips from Awesomeness Fest

Business Pros Webinar

Want to be a kickass business owner?

It’s about your mindset.

What does this mean?

Scarcityvs.

Abundance

Scarcity Mindset

• “I don’t have enough money”

• “My staff is disengaged”

• “There’s not enough time in the day”

• “I’ll miss out on too much if I do this/that”

Abundance Mindset

• “I have more than enough money for the most important things”

• “My staff is motivated by something. I need to find out what it is!”

• “Everyone has the same 24 hours. I need to leverage my time.”

• “The world is full of opportunity. We can’t experience it all, but we can experience what we think is the best”

Down to Brass Tax

• Time• Your goal: establish a daily ritual, then a routine• Your tools: Strides (app), Google Calendar

• Money• Your goal: find the highest/lowest ROI projects• Your tools: Bank statements & your accountant!

• Opportunity• Your goal: Take a strategic look at the roads to your ultimate vision• Your tools: pen & paper

• Quality of Life• Your goal: Identify what your ideal Quality of Life looks like• Your tools: This formula…

The Quality of Life Formula!

A=1mm/[52(t*h*n)]• Where:

• mm= million• A= the minimum price you would need to charge per adjustment in

order to hit your 1mm goal • The lower the better. As A decreases, your margins increase (assuming

your price per adjustment stays the same)• t= # adjustments per hour per doctor• h= active hours open per week (adjustments only, no lunch breaks)• n= number of doctors in the office adjusting

The Quality of Life Formula! (cont’d)

A=1mm/[52(t*h*n)]• Increasing h (hours open per week) detracts from quality of life

• You're spending more and more time at the office

• Increasing t (number of adjustments per hour per doctor) detracts from the quality of your service.

• Increasing n (number of doctors in the office adjusting), on the other hand, is an excellent option for lowering your A. • Hiring an associate decreases your minimum price per adjustment by orders of magnitude (your

first associate doctor will cut your A in half). • It also has the added benefits of increasing h (hours open per week) while simultaneously

improving your quality of life (by decreasing your hours spent per week in the office).

• The caveat: hiring is not easy. It's expensive and you need to have the necessary volume to justify hiring someone (I.e. a steady stream of new patients)• That's where marketing comes in.

In short…

• Have an abundance mindset!

• Know what you want in terms of how you use your:• Time• Money• Opportunities• Quality of Life

• Use the formula! Know how to get there.

• Send questions to bizpros@synduit.com

Thanks!Business Pros Webinar