www.awesomesauce.co.in

WHO WE ARE

CLIENT: LAP THE CLUB PARTY EVENT POSTERS AND WEB BANNERS

CLIENT: UNITED COFFEE HOUSE NEWSPAPER ADVERTISEMENT

CLIENT: KAUSSTUBH TENT CARD

CLIENT: DLF PLACE, SAKET NEWSLETTER

CLIENT: UNITED WESTENDS FACEBOOK APPLICATION

“SPIN TO WIN”

CLIENT: HINDUSTAN WELLNESS/FULLSTOPWEEKEND/499/DLF PLACE/CHIKOTEE

ONLINE PROMOTION

Brand communication objectives

• During Christmas, DLF Place saket, in association with Hamleys, a renowned toy store from London, organized an extravaganza consist of various activities to engage kids at the mall.

Campaign Details

• Christmas isn’t just a popular festival amongst children, it is quite a favourite of the adults as well. So when DLF Place with Hamelys were giving children an entertainment package onground, we decided to target the adults on online medium.

• We conceptualized a digital Merry Go Round application. The application showcased a virtual wheel with lot many exciting gifts on spinning it.

Results

• Within a few days, the curiosity around the application brought us some spectacular engagement. Not only were our existing fans entertained but we managed to attract a new following of 35000 on all social networks

• With 2500 entries and over 500 footfalls (the people who came to redeemed their gifts), the campaign managed to achieve engagement both on online and offline platforms.

FESTIVAL OF TOYS CLIENT: DLF PLACE, SAKET

Brand communication objectives

• United coffee house is an epitome and witness to the changing food culture of Delhi for more than six decades now. As the name suggests united coffee house has a special coffee menu with its in-house coffee blenders making coffee drinking time for its guests, a unique and memorable experience. With such a huge history and mastery over coffee and food, there is something more which united coffee house offers and that is their ability to know what their patrons will love to have. Hence our challenge was to develop an application that sends out the same idea but in an interactive way.

What we did

• Taking up the challenge, we ideated a campaign that reveal about coffee preference based on users’ personality type. It was the idea that helped the brand in positioning itself correctly by communicating that it knows it’s patrons well and which flavour goes well for them

• For this we developed an application ‘What coffee personality are you?’ that asks couple of personality related questions and based on the answers tells the user which coffee is more likely to go with their personality An extra element was added on to generate footfalls, the brand gave out coffee voucher to each of the participant, to savour the same at United Coffee House, with their loved one

Results

• The application managed to get an amazing response as 102 people came to United coffee house to taste the amazing coffee.

• The like gate got us almost 8000 organic likes and a increased our talking about this to 10%, and not to forget the virality which is till date benefiting the social media channels of UCH.

WHAT COFFEE PERSONALITY ARE YOU CLIENT: UNITED COFFEE HOUSE

Brand communication objectives

• Chikotee is a brand which gathers and promotes the viral content on online platforms. And they need something funky to connect to users.

What we did

• Taking up the challenge, we ideated a campaign that would make the users write on some amusing topics.

• For this we developed an application Spin the Bottle, which would make our users remember the bottle game from childhood and take up the challenge to do where ever the bottle stops.

• The best entries would get movie vouchers from the brand

Results

• The application managed to get an amazing response as 512 played the app in a week

• The like gate got us almost 4000 organic likes and a increased our talking about this to 8%, and not to forget the virality.

SPIN THE BOTTLE CLIENT: CHIKOTEE

Brand communication objectives

• On the occasion of the 6th Anniversary of DLF Place, Saket, the brand decided to do a grand ceremony onground as well as online. It was intended to share DLF Place's gratitude for its patrons who have been loyal to the brand from past 6 years. Along with this the brand also wanted to outreach to new audience, bring the actual customers online and generate engagement

What we did

• While ideating for the campaign to promote the 6th anniversary, team at Awesomesauce thought to use this opportunity to connect with real customers and organizing something exclusive for them, to make them good about being part of DLF place, Saket, and nothing could be better than giving recognition in the form of an award.

• The idea took us to the concept of ‘6 Years of Love Awards’ in which active patrons were nominated for their respective contribution.

Results

• Engagement level went upto 200%

• Increase in community by 9% (combined facebook and twitter)

• Reached over 8000 new audience

• 6000+ organic followers

6 YEARS OF LOVE AWARDS CLIENT: DLF PLACE

CLIENT: AT499 WEBSITE

CLIENT: HUMFAUJI WEBSITE

CLIENT: UNITED WESTENDS WEBSITE

CLIENT: DLF PLACE SAKET WEBSITE