AWS: A New World of Exploration

Andy JassySenior Vice President,

Amazon Web Services

August 16th 2011

Amazon’s Three Businesses

Consumer Business

(retail)

Tens of millions of active customer accounts

Eight countries:US, UK, Germany,

Japan, France, Canada, China, Italy

SellerBusiness

Sell on Amazon websites

Use Amazon technology for your own retail

website

Leverage Amazon’s massive fulfillment

center network

Developers/IT Infrastructure

Business

Cloud computing infrastructure for hosting

web-scale solutions

Hundreds of thousands of registered customers in

over 190 countries

How did Amazon get into Cloud Computing?

?

We’d been working on it for over a decade

Development of a platform to enable sellers on the Amazon global infrastructure

Internal need for centralized, scalable deployment environment for applications

Early forays into web services proved developers were hungry for more

How did Amazon get into Cloud Computing?

Led To Pursuing A Broader Mission

Enable businesses and developers to use web services* to build scalable, sophisticated applications.

*What people now call “the Cloud”

AWS Platform

Your Application

• Web site hosting

• Application hosting / SaaS hosting

• Internal IT application hosting

• Content delivery and media distribution

• High performance computing, batch data processing, and large scale analytics

• Storage, backup, and disaster recovery

• Development and test environments

Common Use Cases

• The new “Cloud” in hype cycle

• What does it really mean?

• Cloud changes the viability/cost of collecting, storing, analyzing and sharing data

• AWS building blocks actually let customers realize this vision

• People no longer constrained by having to know which questions they want to answer

Big Data

Hundreds of Thousands of Customersin 190 Countries

Growing Partner Ecosystem

Cloud Scales: Amazon S3 Growth

Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q2 2011

Peak Requests:290,000+

per second

Total Number of Objects Stored in Amazon S3

2.9 Billion 14 Billion40 Billion

102 Billion

449 Billion

262 Billion

Each day AWS adds the equivalent

server capacity to power Amazon when

it was a global, $2.76B enterprise(circa 2000)

» Amazon RDS Read Replicas» Suse EC2 Linux» Amazon SNS Console» Amazon ELB HTTPS» AWS Free Tier» EMR Resizing Cluster

» RDS Reserved» CloudFront Default Root» Startup Challenge 2010» CloudFront Invalidation

» CloudFront HTTPS» NYC Edge Location» Lowers Pricing HTTP» AWS Import Export GA» Amazon SNS» Amazon S3 Console» Amazon EBS CloudWatch

» Amazon SNS» Combined AWS Data Transfer Savings» Amazon EMR Bootstrap Actions» Amazon ELB Session Stickiness» Amazon RDS in EU» New Singapore Region

» EMR JobFlow Debugging» Simple DB Consistent Reads» Simple DB Conditional Puts

» VPC in EU» Amazon RDS in US-west» Amazon CloudFront Access Logs» Amazon RDS Multi-AZ» Amazon S3 RRS» Amazon RDS Console

» Amazon SQS Longer retention, Free TierAmazon S3 Bucket Policies» Amazon VPC IP Address» Cluster Compute Instances» Amazon S3 RRS Notifications

» Lowered Pricing EC2» AWS IAM» Amazon VPC Console» Micro Instances» Amazon Linux AMI» Amazon EC2 Tagging, Filtering, Idempotency, » Oracle Certified AWS» AWS PHP SDK

» Amazon S3 Lowered Pricing» CloudFront GA, SLA» S3 Multipart» GPGPU Instance Types» ISO27001/2 Certification

» AWS Elastic Beanstalk» Amazon Simple Email Service» Improved AWS Support “Bronze”» Amazon CloudWatch Console

» AWS CloudFormation» Amazon S3 Static Websites» AWS IAM Website Login» Paris Edge Location

» VM Connector» Tokyo Region» AWS Support JP

AWS Pace of Innovation is Intense

» Amazon EC2 Reserved Instances with Windows, Extra Large High Memory Instances» Amazon S3 Versioning Feature» Consolidated Billing for AWS» Lower pricing for Outbound Data Transfer

» AWS Java SDK» Windows BYOL» Singapore Pop» CloudFront Private Streaming

» Free Monitoring EC2» Amazon Route 53» PCI DSS Level 1 Certification» Mobile SDKs (Android, iPhone)» Large Object S3 Support» Florida POP» Import/Export APAC

» New VPC» Dedicated Instances» Windows2008 R2

Amazon Edge Locations (CloudFront & Route 53)

Evolving AWS Worldwide Infrastructure

AWS Regions

Cloud uses the same security measures used in the last 30 years

Physical datacenter securityNetworkHardware

Certifications and Accreditations

ISO 27001Payment Card Industry (PCI) Data Security Standard (DSS)FISMA Compliant ControlsSAS – 70 Type II

Identity Access and Management Controls

Virtual Private Cloud

Security is our #1 priority

New World of IT

Old World: High Cap Ex

New World: Low Variable Expense

Old World: High Cap Ex

Old World: Charge as much as you can

Old World: Charge as much as you can

New World: Only pay for what you use

Old World: Guess on capacity needs

Predicting infrastructure need is difficultC

om

pu

te P

ow

er

Time

Predicted Usage

Actual Usage

Waste

CustomerDissatisfaction

Old World: Guess on capacity needs

New World: Scale seamlessly up,

Shed capacity as you wish

Example: Video App on Amazon EC2N

um

be

r o

f E

C2

Inst

an

ces

Launch of a Facebook modification

Scaled to peak of 5,000 instances in 3 days

Old World: Need a new server?

See you in 2 or 3 months!

Old World: Need a new server?

See you in 2 or 3 months!

New World: Spin up hundreds, even

thousands of servers in minutes

Old World: Undifferentiated Heavy Lifting

Server hostingBandwidth management

Contract negotiation

Purchase decisions Moving facilities

Scaling and managing physical growth

Heterogeneous hardwareLegacy software

Coordinating large teams

Undifferentiated Heavy Lifting

New World: Focus scarce engineering

resources on Agency mission

Old World: Undifferentiated Heavy Lifting

The Private Cloud …New World or

Turn Capex into a Variable Expense

Low Variable expense

Only pay for what you use

Scale seamlessly up; shed capacity as you wish

Spin up hundreds, even thousands of servers in minutes

Focus scarce engineering resources on agency mission

Old ?Old

Today, we announce a new region…

AWS GovCloud (US)

Supporting our US Government Customers

Targeted at US Government entities and contractors supporting them

FISMA Moderate Compliant Controls

US Persons-only access; Located in the US

Supports ITAR compliant requirements

VPC in AWS GovCloud (US)

Amazon Virtual Private Cloud

•Put the cloud behind your firewall

•Dedicated Instances (optional)

•DirectConnect (optional)

Solution Providers for AWS Government Customers

Over 100 Government Agencies

Including:

Agencies using AWS to support their mission . . .

GSA Infrastructure-as-a-Service BPA Award

NASA – Jet Propulsion Laboratory

Mars Exploration Rovers

Mars Exploration Rovers

Mars Science Laboratory

Mars Science Laboratory

Deep Space Network

Deep Space Network

Carbon in the Arctic Reservoir Vulnerability Experiment

Carbon in the Arctic Reservoir Vulnerability Experiment

Lunar Mapper Mission ProjectLunar Mapper

Mission Project

ATHLETE Robot

ATHLETE Robot

Mars Science Lab - Curiosity

Fast Motion Field Test - Image Processing in the Cloud

•Massively parallel computations on EC2

Image Stitching (panorama generation)

Stereo Correlation (depth perception)

Large Image Tiling

Elasticity•Zero to a few hundred cores, back to zero – in a few weeks

Pay-as-you-go•Mission paid only for what it used

European Space Agency

ESA Centre for Earth Observation

•Data collected by Satellites stored in Amazon Simple Storage Service (S3)

•Earth science data provided to organizations around the world – 50,000 users at peak, 30 TB at a time

Scalability•Scale up storage infrastructure as much as needed

Speed and Agility•Avoided time to procure dedicated hardware with on-demand service

Closing thoughts

Keys in Choosing a Cloud

Focused on security

Cloud experience

Flexibility

Listen to customers and iterate quickly

Continue to lower costs for customers

In the fullness of time…

Thank You!

Andy Jassy

ajassy@amazon.com