aws & intel: a partnership dedicated to cloud innovations

Regional DirectorData Centre Platform Marketing, Intel APJ

Eddie Toh

A p ri l 2016

1965-2015: 50 Years of Moore’s Law

OBSERVATIONS OVER THE LAST 12 MONTHS

KEY IT CHALLENGES

CloudClient

Continuum

Internet of Things

SecurityBig DataNew Business + Usage Models

…By 2020

>44 Zetabyte Internet Traffic3

>50 Bn Connected Devices2

>5 Bn More Netizen’s1

Tectonic Shifts

Energy

Transport

Retail

Healthcare

Smart Cities

Finance

Cloud Computing

Client Continuum

Internet of Things

SecurityBig Data

1: National Science Fundation-jan 20152 : Morgan Stanley-jan 2015

3 : IDC-Apr 2014

New Services Driving Explosion of Devices

New Devices Driving Demand for Servers1 Source: Intel internal analysis

E- Commerce

DedicatedHosting

EnterpriseApplications

High Performance Computing

Big DataContent Deliveryand Gaming

Graphics Rendering

I/O Intensive

CP

U &

Me

mo

ryIn

ten

siv

e

Cold Storage

Low End Networking

Edge Routing

Storage De-dupe

Cloud RAN

SmallCell

Higher latency, lower throughput Lower latency, higher throughput

E- Commerce

DedicatedHosting

EnterpriseApplications

High Performance Computing

Big DataContent Deliveryand Gaming

Graphics Rendering

I/O Intensive

CP

U &

Me

mo

ryIn

ten

siv

e

Cold Storage

Low End Networking

Edge Routing

Storage De-dupe

Cloud RAN

SmallCell

Higher latency, lower throughput Lower latency, higher throughput

T2 Micro Instance

M3 Standard InstanceM4 Instances

E5-2670 v2E5-2676v3

C4 Compute Optimized

E5-2666 v3

R3 Memory Optimized

I2 I/O intensive

E5-2670 v2

D2 Dense Storage

G2 GPU Instance

E5-2670

E5-2680 v2

Xeon Family

E5-2676 v3

AES-NIenhanced security that reduce the performance penalty associated with encrypting/decrypting data

Turbo Boost Technology

2.0

more computing power when needed with performance that adapts to spikes in workload

AVX 2.0

double the floating-point performance for compute-intensive workloads & additional instructions for compression and encryption

Intel® Xeon E5-2666 v3

C4


D2


R3


M4


I2

Novartis Pharmaceuticals* found that choosing a premium high-performing one would provide the company up to 65% cost savings1 over the lower cost instance

“We’ve been able to replace a significant amount of our C1’s and M1’s with fewer C3’s and M3’s simply because of the bang for your buck on processing power and the fact that they’re backed by SSDs helps a ton too.” Joey Parsons - Flipboard Head of Operations (AWS Summit March 26, 2014)

1 http://newsroom.intel.com/community/intel_newsroom/blog/2014/01/15/intel-joins-forces-with-cloud-service-providers-around-the-world-to-reveal-whats-inside-their-datacenters

• X1 featuring up to 2TB of memory, 100 vCPU

• Designed for demanding enterprise workloads,including productions installations of SAP HANA,Microsoft SQL Server, Apache Spark and Presto

• Using Intel E7 v3 Haswell processors

• Available during 1H 2016 in North America

Intel® Xeon® ProcessorE5-2600 v4 Product Family(launched 31 March 2016)

Intel® Xeon® ProcessorE7 v4 Product Family

(launching in June 2016)

Competitive Advantage

Impactful Insights

Measurable Business Value

• Scale out analytics manage and process massive amounts of data from any source. Amazon EMR runs on the Amazon EC2 service

• Scale out data warehouse Amazon Redshift provides a managed massively parallel petabyte scale data warehouse

• Scale up analytics leverage in memory computing for unfettered data access. SAP users can launch the entire enterprise software stacks on the AWS platform and use multicore optimized instances in either single-node or scale-out configurations

• Analytics at the edge for IOT ingest and analyze data streams in real time using Intel intelligent gateways at the edge connected to Amazon services such as Kinesis and or AWS IoT

Intel® IoT

Gateways

• Moore’s Law continues to be the driving force behind IT innovation

• A seamlessly connected Cloud infrastructure provides an unmatched competitive advantage

• Close collaboration & innovation between Intel & AWS results in best-in-class end-user experiences and customer successes

Custom Intel® Xeon® processors for Amazon EC2 instances, deliver optimized performance through higher frequencies, more vCPUs and new features such as:

• Intel® AES-NI – enhanced security with these encryption instructions that reduce the performance penalty associated with encrypting/decrypting data

• P state and C state control provides the ability to individually tune each cores’ performance and sleep states to improve application performance

• Intel® Turbo Boost Technology 2.0 – get more computing power when needed with performance that adapts to spikes in workload

• Intel® AVX2.0 instructions double the floating-point performance for compute-intensive workloads & provides additional instructions for compression and encryption

New EC2 Instances – C4

AWS & Intel Bring More Choice To End-Users!