Axis Communications – A world of intelligent networks

Vision

In the future everything can communicate over intelligent networks…

Axis will be a driving force.

Facts

Founded 1984

Leader in IP-based network connectivity

Worldwide presence

50% of sales is cameras and 50% print-servers

Average annual sales growth >30%

Network Camera & Video Server

Worldwide #1

Markets and market positions

Network PrintingWorldwide #2

Network Scan & Store

Network WirelessAccess

Axis ThinServerTechnology

Strengths

Broad product portfolio

Strategic partnerships

Global distribution channels

Proven technology and intensive R&D. Approx. 20% of sales is reinvested in R&D

Seven new patents during 2001

Axis competitive advantage

Experience

Own ASICs Performance, image quality and lower cost

7 years of network camera experience

Axis fully understands the network

Open standards onlyAPI available

Markets in transition

Security Market IT Market

The Camera and Video market

Increased demands for security and surveillance solutions

Fast growing market with increased demands for more advanced solutions

Digital networked solutions

replaces analogue CCTV-systems

Increased bandwidth enables wider use of audio and video applications

Status

Technology Adoption Curve

0

5

10

15

20

25

Time

Technologyfeatures

Technologybenefits

Solutions Tacticalpromotion

Mass adoption LaggardsEarlyAdopters

LeadingEdge

Network Video

Key Market Drivers&Trends 1. Digital recording (4,7)

2. Convergence of Computers&CCTV (4,6)

3. Video Distribution via the Internet (4,4)

4. High bandwidth Intersite Service (4,2)

5. Networked Video Systems (4,1)

6. Use of Intranets (4,0)

7. Merging of Security&IT (3,8) Network Addressable Cameras (3,8)

J.P. Freeman “CCTV&Video Surveillance”

References

Industrial Legrand, France (400 units)

Caspian pipeline, Russia (100 units)

Tokyo Electrical Power, Japan (100 units)

Government Federal Bureau of Prison (200 units)

State of Minnesota (150 units)

City Hull, England (200 units)

References

Transportation Sydney airport, Australia (200units)

Minnesota DoT, USA (100 units)

Miami freeway, USA (120 units)

Circumvesuviana, Italy (300 units)

Education Canton school direct, USA (40 Units)

Newport Schools, England (100 units)

St James, France (100 units)

References

Banking & Finance

Retail Stadium, Sweden (100 units)

Italian retail chain, Italy (400 units)

Santa row, USA (100 units)

Product and technology trends

Applications are the key to success! ADP program

Application is king

Digital Recording

Streaming video and audio

Use less bandwidth

Three main Customer categories

Ones and twosies Web attraction, door cam, one camera in server

room

Large installs custom SW applications Mainly remote monitoring

Large installs with ADP SW Security and Surveillance

Integration to building management system

4. Key Market FiguresMarket size

Video server market size/2000-2005/Europe/F&S

1612032640

72320

123420

164340

0

40000

80000

120000

160000

2001 2002 2003 2004 2005

Units

4. Key Market FiguresMarket size

Network camera market size/2000-2005/Europe/F&S

44000

87720

136530

208800

292500

0

50000

100000

150000

200000

250000

300000

2001 2002 2003 2004 2005

Units

4. Key Market FiguresMarket size

Total IP market size / 2000-2005 / Europe / F&S

60120

120360

208850

332220

456840

0

100000

200000

300000

400000

500000

2001 2002 2003 2004 2005

Units

Network Camera & Video Server

Worldwide #1

End-User

Business model - spreading risk

OEM

Axis

Nationaldistributor

Value addeddistributor

Resellerinstaller

Core offering

World class solutions for easy-to-use, secure and efficient communication over networks