axisbank2 12632252532412-phpapp02 - copy
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axis bankTRANSCRIPT
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The expert in battle seeks his victory from strategic
advantage and does not demand it from his men..
Created by Gunjan Kukadiya
New folder\Axis Bank - Power Salute Account - YouTube.WEBM
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Everything is the same.....
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ABOUT AXIS BANKABOUT AXIS BANK
Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established.
The Bank was promoted jointly by the Administrator of the specified undertaking of the – Unit Trust of India (UTI),
– Life Insurance Corporation of India (LIC) and
– General Insurance Corporation of India (GIC) . The Bank today is capitalized to the extent of Rs. 359.76 crores with the public
holding (other than promoters) at 57.79%.
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The Bank's Registered Office is at Ahmadabad and its Central Office is located at Mumbai.
The Bank has a very wide network of more than 1622 branches and Extension Counters.
The Bank has a network of over 9924 ATMs providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country.
At present AXIS BANK is the 3rd largest private sector bank in india
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VISION & MISSIONVISION & MISSIONVision
To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology.
Mission
Customer service and product innovation tuned to diverse need of individual and corporate clients and continuous technology up gradation while maintaining human values.
Goal
New folder\IIFL-Shikha Sharma-Axis Bank- Goals - YouTube.WEBM
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Awards & Recognitions
Business World ,Best Bank Awards- Fastest Growing Large Bank Business Today, Best Bank Awards - India's Best Bank, India's Fastest
Growing Bank, India's Most Consistent Bank ET Intelligence Group-Best Bank 2009 NDTV Profit Business Leadership Awards 2009 -Best bank Private Sector Forbes Fab 50-The Best of Asia Pacific's Biggest Listed Company FE Best Banks Award-Best New Private Sector bank, Rank 1 Talisma - Customer Appreciation Award 2009 D & B Best Bank Awards - Best Private Bank
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Competitors:
Private Sector competitors:
-HDFC
-ICICIPublic Sector competitors:
-SBI
-PNB
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CORE VALUECORE VALUE
Customer satisfaction through:
- providing quality service effectively and efficiently
- ”Smile, it enhances your face value” is a service quality stressed on periodic customer service audits
Maximization of stake holders value, Success through teamwork, integrity and people
Bank business is divided into 4 segments:-
- Retail banking, corporate banking, treasury banking and merchant banking
- Apart from this, the bank is also into insurance, investment banking, mortgage financing, credit cards and
depository services
it is also registered on the following exchanges
* OTCEI, BSE, NSE, London stock exchange
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FEATURES FEATURES
Anywhere banking Instant fund transfer Interest banking At-par (multi-city) cheque book ATM cum Debit card Mobile banking Phone banking
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SERVICESSERVICES
Retail banking
Deposit schemes
Loans and advances
- Personal Loans
- Housing Loans
- Cards
- Consumer durables
- Auto Loans
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Personal banking Accounts
- Terms deposits
- Fixed deposits
- Recurring deposits
Cards - Different variants like: Gold plus cards, silver and silver plus
cards
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Corporate banking Accounts- Normal current a/c- Trust/NGO savings a/c
Services - Private equity, mergers and acquisitions- Advisory services- Capital market funding- E- broking
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VARIOUS STRATEGIES VARIOUS STRATEGIES IMPLEMENTED FOR THE IMPLEMENTED FOR THE
CURRENT POSITIONCURRENT POSITION
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SWOT ANALYSIS
SWOT
STENGTHS•Brand name
•Support of various promoters
•High level of services
•Knowledge of Indian market
WEAKNESS• Not having a good image• Market capitalization is very low• Not been fully able to position
itself correctly
OPPORTUNITIES •Growing Indian banking sectors
•People are becoming more service oriented
•In the global market
•Dissatisfied customers
THREATS•From the various competitors•Foreign banks•Government banks•Future market trends•Advent of MNC banks
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STP OF AXIS BANKSTP OF AXIS BANKo Segmentation:
-These banks consider the customer service as the base for segmentation.
- Here buyer give emphasis on the services & believe in using technical advance product.
Targeting: -Axis bank target the people of the urban & semi-urban area.
- People who believe in high set of product & want speedy services.
-Selective specialization strategy
Positioning: - Axis banks are positioned as the technically advance & delivering tougher set
of customer services.
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COMPETITIVE STRATEGYCOMPETITIVE STRATEGY
Differentiated against other banks on the base of “ Max Area Coverage”.
Some banks have no reach to the some parts of the country. So Axis bank has an advantage of reach, in terms of reach to its
customers. Level of service- Axis has an advantage of the product
innovation.
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FROM THE GOVT., BANKSFROM THE GOVT., BANKS
High level of service Quality & through Product Innovation.
Axis is not near in terms of reach but however it has created a Separate Segment for those who believe in high set of services.
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FROM THE INTERNATIONAL FROM THE INTERNATIONAL BANKS BANKS
Reach & Coverage to the People. Level of Service is Same. International banks may create a problem but however it can
be eliminated from constant publicity, innovation- atm divisions, varied services etc.,
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Market Communication ObjectivesMarket Communication Objectives
emphasize as Independent Bank- gives imp on customer.
Emphasize on Product Innovation and ommunicating about new product launches.
Global Market & global Std., services. achievements.
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