AXLR8.com Ltd

Theatre Management Systems

Steve Tiller

System Benefits

• Saves staff or volunteer time

• Generates sales & saves money

• Provides Audit trail

• Record keeping & data store

• Performance reporting tools

• Compliance issues

• Provides “back up” to key personnel

• No infrastructure expenditure

CRM & Newsletters• Maintain contact details and

notes (clients & staff)

• Access remotely (Internet)

• HTML Mailers – Newsletter, confirmations, scheduling, notifications, reminders.

• Template tools & library

• Remote telesales (outsource)

• Call scheduling tools

• Searches and profiling

• Mail merge - table place names, Badges etc

• Call reporting (who’s done what)

• Planned calls report

• Sales forecasting

• Autoresponders

Mailers

•Mail merge in values•Profiled (PBM)•Simple to use•Subscribe/unsubscribe•Tracking•Templates library

Consistent & Measurable

Event Management• Calendar; designate staff, allocation of resource• Publish events and details to website ( Prices, dates, show

details, cast, pictures) or send by email or txt• Members / Staff Portals linked to events• Knowledge bank of event info (through portal)• Single or multiple event organisers• Single or multiple event locations• Online seat booking • Ticketing (concerts, sports, theatre, festivals)• Training class or session bookings

Event linked to Website

Event Management

Room or Resource Booking

• Class or room booking

• Capture payments

• Calendar view of availability

• Link to Mailer to raise awareness

• Schedule & notify coaches or staff

• Short or longer term planning

• Auto send: confirmations, receipts, alerts

Ticketing & Bookings

Auto responders: •Confirmations, receipts etc•Advance notice of events•Warnings & Alerts•Subscription reminders etc.

Auto responders: •Confirmations, receipts etc•Advance notice of events•Warnings & Alerts•Subscription reminders etc.

Staff Management

• View Staff allocated to Events and/or work zone• Staff booking and confirmations (email or txt)• Staff searches (attributes, bar staff, catering etc)• Recruitment & selection functionality• Staff Portal with past & present bookings, holidays,

sickness, availability• Timesheets & Payroll (feeds to Sage)• Performance measurement and management tools

(rankings, no shows, costs etc)• Contact relationship management CRM• Prints: Staff badges / ID Cards

Staff Management

Financial

• Price publishing to website

• Links to accounts software

• Cash reconciliation (pay on door)

• Payroll & Expenses

• Budgeting and forecasting tools

• Online payments

• Subscriptions, donations & memberships

• Analytical tools

Example Theatres

Membership Subscriptions

Recurring income model– Regular Income– People who support the Theatre. – Low risk and predictable– Auto renewals & receipts– Alerts and recurring invoices automated– Link to benefits – Advanced notices, discounts, same

seat reservations, Newsletters, etc

Encouraging subscription payments

Public view

Members see: •News & meeting minutes•Advance notice of events•Members’ directory search•Etc.

Members Portal

Public views with search and booking facilities

Private member sees account balances and past courses

Events tracking

Full event, venue (rooms resources) and calendar managementBookings, accounting, tutor/performer management

“Drives” multiple venue or line of business websites differentiated by class/event type.