Windows Azure Dalibor Kačmář

Platform Strategy AdvisorMicrosoft

business is transforming in deeper ways…

Business trends reshape technology

Economic trends• Cuts in operating

costs and capital expenditures

• Increased competition for fewer dollars

• Do more with less

While the economy has faced gloom and doom…

creating shifts in technology.

Business trends• Focus on core value-

add activities• Improve agility to stay

competitive• Leverage existing

assets to expand

Technology trends• Shift from information

technology to business technology

• Technology erases infrastructure complexity

• Globalization

Fundamentals

How Microsoft Views the Cloud

Scale outAutomated

ServiceManagement

HighAvailability Multi-tenancy

Infrastructure

Business model

Ownership

HeterogeneousHomogeneous

OpEx CapEx

Lease/Rented Owned

Considerations

ManagementThird Party Self

Location On premisesOff premises

On premises Hosted Azure

Choosing and Blending Deployment Options

Hardware

Software

Maintenance

Cost

Requires IT resources to set up and maintain hardware and software

Estimate what you need and pay a fixed “rental” fee.

Pay only for what you consumeCapital expenditure

Requires some IT resources to set up and maintain software

Requires no IT resources to maintain

You own licenseYou own some software and / or lease some software

You consume software as part of package.

On-premise servers, networks, storage + hardware for backup and scaling

All hardware and software is provided as a service.

Basic infrastructure is hosted. May require additional hardware for backup and scaling.

The Cloud

Secure CloudFederation

Dedicated Cloud

PrivateCloud

International

ENTERPRISE

Publish to Cloud or Enterprise

Public Cloud

Software + Services

PC Phone

Server Cloud

Tools a

nd C

ross-P

latfo

rm S

up

port

Client

TV

Windows Azure is an internet-scale cloud services platform hosted in Microsoft data centers around the world, proving a simple, reliable and powerful platform for the creation of web applications and services.

Introducing Windows Azure

Security and Control State-of-the-art Data Centers

Automated Services Management

Storage ServicesVirtualized Computation

WA Automates the Management of IT Resources

Windows Azure Scalable Architecture

• No up-front costs for massively scalable computing infrastructure

• Pay for what you use, when you use it

• Eliminate utilization concerns• Add compute power as business grows

or demand spikes

• No ongoing depreciation and maintenance costs

Developing Applications for Windows Azure

FAMILIAR DEVELOPER EXPERIENCE

DESIGNED FOR INTEROPERABILITY

PROVEN MICROSOFT TECHNOLOGIES

Development: Visual Studio integration, offline cloud simulation

Maintenance: Local debugging, APIs for logging

Management: APIs for deployment management

SOAP and REST protocols

XML file formats Commitment to support

Java, PHP, Python and other popular programming languages

Visual Studio, ASP.NET, SQL Azure integration

Windows Azure integration

Learn Try Buy Use/Manage

OnlineSelf Help

Portal & Dashboard (all users)

Microsoft Developer Network (MSDN)

Microsoft Partner Network (MPN)

Assisted Support

Pre-sales, Sales, & Customer Service (all users, no charge)

• Live Site Support (no charge 24/7)

• Developer Support (pay for)

MSPN Program Benefits (partners)

Premier now includes Azure Platform Support!

Support For Customers & Partners

Premier Support for the Windows Azure PlatformOne end to end support package for all Microsoft Products & Services

Designated Support Account Managerprovides single point of contact for support & IT planning needs

Problem Resolution Support shorter response times & priority escalation paths should be required

Service Delivery Planning ongoing planning & execution cycle continuously improving IT operations & maturity

Access to specialized Azure Preventionand Resolution resources who deliver Developer Support, Support Assistance, Information Services, & Workshops

Additional info: http://www.microsoft.com/premier

Developer Benefits:

Support Account

Management

Workshops

ProblemResolution

Support

Preventionand Resolution

Resources

InformationServices

SupportAssistance

PremierSupport

Windows Azure Pricing Meters

ComputePer Service HourStarting at $0.12/service hour +Variable instance sizes

BandwidthPer GB transfer in or out of a datacenterUS/EU Bandwidth = $0.10 in / $0.15 out / GB Asia Pacific = $0.30 in / $0.45 out / GB

StoragePer GB stored & transactionsBlob & table $0.15 / GBStorage Access = $0.10 / 100K Transactions

Elastic, scalable, secure, & highly available automated service platform

SQL Azure Pricing

Web Edition Per DB per MonthUp to 1GB DB $9.99 + BW charges

Business EditionPer DB per MonthUp to 10GB DB$99.99 + BW charges

Highly available, scalable, and self managed distributed relational database service

Data Transfers Windows Azure and SQL Azure data transfers within a sub-region are not subject to BW charges

Use the TCO calculator - estimate the price and the cost savings yield

Breakdown of annual infrastructure cost savings

moving to the Windows Azure Platform

ROI comparison between Windows Azure Platform

and comparable on-premises data services

Provides consumption costs broken down by specific components

within the Windows Azure environment

Windows Azure Services Windows Azure Costs ROI Comparison

For more information about pricing check out Understanding Windows Azure Platform Pricing course on Windows Azure.comTo access the TCO Calculator go to: http://www.microsoft.com/windowsazure/tco/

Note: The TCO calculator is for informational purposes only, and provides an estimate to help appraise the potential savings of deployment to Windows Azure. The analysis report should not be interpreted as a commitment on the part of Microsoft, or the partner

Instance Monitoring & Restart

• All running roles will be monitored continuously

• If role is unhealthy, we will detect and initiate corrective state

DatabaseAvailability

• Database is connected to the internet gateway

• Availability monitoring every 5-minuteinterval

StorageAvailability

• Storage service will be available/reachable (connectivity)

• Your storage requests will be processed successfully

ServiceAvailability

• Service Bus endpoint will have external connectivity

• .NET Message operation requests will be processed successfully

Compute Connectivity

• Your service is connected and reachable via web

• Internet facing roles will have external connectivity

> 99.95% > 99.99% > 99.99% > 99.99% > 99.99%

Microsoft Delivers Service Levels

Customer-oriented pricing options: Simple, Flexible and Comprehensive

Microsoft’s world-class service and support

Clear and Simple SLA Guarantees

eduify | write faster

Partner Success

“ Cloud computing democratizes access to carrier-class data center technology with better performance, higher efficiency, and lower costs; Microsoft’s Azure adds to that integration with a first-class development platform, decades of operations experience, and a developer toolbox of customizable services.”

– Brian Mathews, Vice President, Autodesk

“ With Azure, your ability to deliver solutions becomes much faster and you can really innovate and be competitive.”– Jitendra Thethi

Principle Architect, Infosys

“ Making a reliable cloud application can be really hard, and Azure uses .NET and Visual Studio tools we already know and that we already know how to put out into a marketplace. That's very helpful for us and it's helpful for our customers.”– Erik Johnson

Research Director, Epicor

High-level services integrate with your

on-premises application, extending your infrastructure into the cloud and enabling new types of solutions.

On-Premises Application and Cloud Storage allows you to reduce IT tasks,

and focus on delivering solutions, not managing technology infrastructure.

Windows Azure is an open platform, enabling you to have vendor choice

and increasing your flexibility in how to build applications.

Microsoft is enterprise ready, providing a worldwide datacenter presence, Service Level Agreements, developer programs and the customer service and support your business expects.

"It’s the transformation of our software, it’s the transformation of our strategy and our offerings across the board to fundamentally embrace services.”

—RAY OZZIE

Microsoft is Your Trusted Technology Partner

Get more information: Resource Guide: www.microsoft.com/windowsazure/Partner Learning Center: http://partner.microsoft.com/learning My blog: http://blogs.msdn.com/kaci

Quantify the Windows Azure Platform ROI: http://www.microsoft.com/windowsazure/tco/

Learn more and get started:www.micorsoft.com/windowsazure/getstartedMicrosoft Azure Akademie (Czech only)

Online traing 5.10. – 16.11. 20101 per week, 1 hour, 7 lessonsStatement of participationFully freeLed by Dalibor Kačmář and Michael Juřekwww.msdn.cz/AzureAkademie

NEXT STEPS

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Case studies

• Presentation of real world examples customer solutions• Demonstrates examples of Windows Azure’s expertise with each application type• Paints the complete picture of the solution

Marketing Campaign Websites Application: Kia Motors America

Scenario

New Application Development

Business Problem Windows Azure Platform Solution

Benefits

• Super Bowl ad campaign website needed to accommodate thousands of hits

• On-premise model costly

• Application developed and hosted on Windows Azure

• Utilized SQL Azure for relational database needs

• Quick development of website in two weeks by three developers, using code and assets developed in a prior campaign

• Straightforward deployment required setting up a new Windows Azure account• Easily scalable that if traffic surpassed the amount the web roles could handle, team could add roles in just

minutes• Team approximated a CapEx savings in excess of $100,000

Web Presence Application: Kelley Blue Book

Scenario

Data Center-Extension

Business Problem Windows Azure Platform Solution

Benefits

• Under-utilized server capacity • A need to scale quickly• Inefficient resource use

• Software-plus-services model• Moved Web site to the Windows

Azure platform

• Reduced capital expenditures with flexible scalability• Improved operational cost flexibility• Improved ability to deliver new services• Reduced data center and hosting costs saving $100,000 annually• More strategic use of IT resources, improving IT efficiency• Dynamic application environment

Web Presence Application: City of Miami

New Application Development

• Improve the city’s applications that use powerful mapping technology

• Shrinking IT budget

• Application developed and hosted on Windows Azure Platform

• Utilized Bing maps

• Reduced IT maintenance costs: A 75% savings in the 1st year over hosting on premises• Fast time-to-market: 311 took less than 2 weeks to build • Improved service offerings for citizens: 311 app enables non-emergency services• Pay-as-you-go pricing model for Windows Azure : Pay for as the amount of usage, creating a less risky and

more efficient model• Cost-effective disaster recovery: Enough server redundancy to keep infrastructure running at an event of a

disaster

Benefits

Scenario Business Problem Windows Azure Platform Solution

Data-centric Services Application: AP

Information as a Service

• Create a scalable application programming interface (API) that developers worldwide can use to incorporate news content

• Deployed using Windows Azure Platform

• SQL Azure stores news data metadata

• Elimination of the planning and costly hardware investment traditionally required when creating a highly scalable product

• Customers do not have to worry about capacity planning with Windows Azure• Straightforward development and faster time-to-market utilizing developer’s current expertise• Application provides new business opportunities and revenue stream

Scenario Business Problem Windows Azure Platform Solution

Benefits

Self-Managed Departmental Applications: Microsoft IT’s Giving Campaign

Application Extension

• Internal volunteer online auction website

• Team struggled to find available resources to maintain the site

• Uses Windows Azure web roles for the front-end service

• Can quickly scale as traffic dictates

• Utilized existing developer expertise in the .Net framework • Easily migrated from on-premise to the cloud by one developer in less than two weeks• Quickly scaled to handle traffic throughout the campaign• Kept SQL Server as an on-premises server, highlighting ability to use “hybrid” model• In one month, the site raised nearly U.S.$500,000 with no downtime

Benefits

Windows Azure Platform SolutionScenario Business Problem