global business overview of azure

www.azureknowledge.com US | India | East Asia | Europe | Africa 22

Agenda

1. About Us

2. Why Research Agencies Prefer Azure

3. Case Studies



Agenda

1. About Us


3. Case Studies



About Azure

Strong Track Record26+ million surveys executed since inception (2003), team with 1200+ years of

combined market research experience

Integrated Services'One-stop-shop’ for end-to-end research services to large global market research

agencies including data collection, data processing and data analysis

Preferred Service

Provider

Preferred service provider to 7 out of the top 10 Global Market Research firms

for their data collection and data processing requirements

Global FootprintDelivery centres in US, Africa, China and India working across all time zones;

capabilities in 25 languages; covering 100+ countries through network of partners

Industry ExpertiseSignificant qualitative and quantitative research expertise across key sectors

including Healthcare/Pharma, Consumer, BFSI, Technology, and Industrials

Transparency and

Quality

Best-in-class quality controls; recruitment and training processes, and technology

tools to provide complete transparency to client (e.g. 100% calls recorded)

Highly Flexible and

Responsive

Track record of customising solutions to deliver best possible speed and cost

to the client with 24x7 client service teams

Azure specialises in customised data collection, data processing and analytics solutions with over 2,000 professionals working in delivery centres across India, US, Africa and China



Service Offering for Market Research Firms

Our service offering spans the entire lifecycle of a typical research project – including data collection, data processing and analytical support functions

I. Data Collection

II. Data Processing

III. Data Reporting

and Analysis Support

Qualitative and Quantitative Research

Secondary and Desk

Research

Data

EntryOpen-End

Coding

Translation and TranscriptionData Cleaning and

Validation

Data Processing and

Tabulation

Regression Analysis

Time Series Analysis

Scorecards

Dashboards

Customised Reports

Data and

Text Mining

Cluster Analysis

Survey Programming

Panels & Online Surveys

Sampling and Recruitment

Phone Surveys (CATI)

Focus Groups

In-Person fieldwork

Factor Analysis

Segmentation



Indicative Clients

Highly recommended and very

professional. Azure has become

our strategic partner – they go

the extra step.

Very responsive and professional in approach. Azure

provided guidance and regular updates, which we

hugely appreciated. Azure delivers high quality end

results which keep on improving each year.

Azure works with most of the world’s leading market research firms; our clients value us for our ability to provide customised high-quality and cost-competitive research services consistently



Agenda

1. About Us


3. Case Studies



Why Our Clients Prefer Azure…

Our Deep Market Research Experience

Our Ability to Work Across Regions and Languages

Our Domain Expertise and Ability to Execute Complex Projects

Our Flexibility and Ability to Customise Solutions

Our Transparency and Best-in-Class Quality Controls

Our Network of Technology Partners and JVs

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Our Deep Market Research Experience

Since its inception Azure has completed…

26+ million total surveys

18,000+ in-depth interviews

12+ million web surveys

450+ qualitative research projects

6 million face-to-face surveys

Our team has over 1200 combined years of market research experience across research and data processing functions, across key sectors and regions, and using various tools

…Across several verticals…

…through various methods and across the world…using various different software platforms

Tech, Media, Telco7.2mn surveys

Consumer & Retail6.6mn surveys

Financial Services5.7mn surveys

Health & Pharma2.9mn surveys

Industrial & Energy3.1mn surveys

Others & Multi-Sector1.2mn surveys

Dimensions

Total Surveys Completed by Methodology (mn)

Data Collection Projects by Respondent Location (%)

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Azure global delivery presence and network of JVs and strategic partners allows it to provide seamless multi-country research across all major countries and difficult-to-access regions

Azure’s Global Footprint Key Highlights

Azure’s fully owned delivery centers, regional PMOs, and sales offices

Countries covered with in-house delivery and language capabilities

Countries covered through network of strategic partners

Countries covered through in-house delivery and network of strategic partners

• 100+ countries covered

• 25 global languages

• Native speakers across several languages

• B2B samples across 20 major countries

• Significant experience in difficult research geographies: Africa, China, Japan, LatAm

• Near-shore presence to work across time zones

• 1800+ multi-country research projects completed since 2003

Our Ability to Work Across Regions and Languages2



Our Domain Experience and

Ability to Execute Complex Research Projects

Azure has built significant domain expertise (and B2B samples) across key industry verticals through execution of complex projects with difficult-to-access respondents

Key Highlights

• 18,000+ interviews with key decision-makers across verticals

• Access to 21,000+ IT decision-makers across 16 countries

• Access to 13,000+ Physicians (GPs and Specialists) and Hospital Decision makers across 14 countries

• Completed 300+ studies involving mixed methodologies (combination of phone, email, online, F2F, mobile)

Sector

Healthcare and Pharma

Examples of Azure’s Domain Experience

Consumer and Retail

Tech, Media and Telecom

Financial Services

Automotive and Industrial

• Recruited a sample of breast-feeding mothers and arranged webcam focus interviews

• Evaluated new diabetes generic with health practitioners across Asia (China, Japan, Korea and India) through fieldwork

• In-Store audits across 45 countries, 180 products and three store types completed in 6 weeks

• 3500+ Shopping trips and in-store video interviewsconducted for a CPG client

• CIO study across 12 countries and 7 industry verticals covering IT purchase trends amongst $500 mn+ enterprises

• Cloud Computing Impact study through in-depth interviews with IT decision-makers globally

• Focus-group discussions with international car buyers at client site in Korea for new vehicle launch

• Constructed a retailer satisfaction index (including net promoter score) for a leading cement company

• Wealth management study across 21 countries to help private wealth managers forecast product demand

• Voice of Customer study with CxOs and Product Managers for a leading credit card provider for 3 years

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Our Flexibility and Highly-Customised

Client-Specific Service Delivery Model

Azure is flexible and customises a ‘fit-for-purpose’ engagement model for each clients’ specific requirements in order to ensure maximum flexibility at the lowest possible cost

Case #3: Multi-Country Fieldwork and Project Management for a Large Technology Company

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Case #2: Collecting Consumer Insights for a Large US-based Long-Term Managed Care Provider

Case #1: Survey Programming for a Large Media and Advertising Agency

Various Client Engagement Models to Provide Client Flexibility and Optimise Speed and Cost

Requirement

Collect census data of SMEs with pictures and geo-locations across 23 developing countries in 4

continents

Azure Customised Solution

• Rapidly hired Azure managers and staff in each country to manage 20+ field partners, and quality control

• Deployed partners to cover 50-130k SMEs per country per month

• Deployed tablets to optimise field routes, geo-tag, real-time data syncing

Requirement

Ensure plan effectiveness by

collecting customer insights

from plan participants and

building database

Requirement

Launch online surveys in several

languages with secured video and audio integration, quick turn-around

time


• Rapidly hired native speakers in over 15 languages (including Creole, Korean and Russian) in US delivery centre

• Special training for elderly customers

• Ramped up to 5-8k interviews p.m.

• Separate inbound call centre set up to handle customer feedback


• Round-the-clock execution team set up across multiple delivery centres

• Set up capability to integrate various video formats and resolutions

• Set up security protocols including floating watermarks, participant IP to address client’s IP security concerns



Our Transparency and Best-In-Class

Quality Control and Assurance Processes

Azure understands that data quality and protection is paramount for its clients and has built its internal systems and processes to ensure a high degree of transparency and trust

Rigorous Staff Recruitment and Training

• Highly developed recruiting engine and interview process with < 2% of applicants hired

• Analyst incentives linked to quality scores

• Rigorous training modules for (a) various external and in-house software platforms; (b) research techniques and methodologies and (c) domain specific knowledge

• Constant monitoring, quality scoring, feedback and re-training

Best-in-Class Quality Control System and Processes

• Complete client transparency through real-time online portal for clients to monitor projects

• 100% of calls recorded and delivered to client

• Live call monitoring / barging

• Random call backs by quality team with escalation matrix

• Zero tolerance towards data quality issues or process non-compliance (at analyst andmanagerial level)

• Identical quality standards and processes applied to partners

Technology to Ensure Data Security and Quality

• In-house tools developed for control and productivity for survey programming, panel management, field force optimisation and CATI

• Technology infrastructure built to global standards to ensure data security and protection (centralised storage on EMC, assured connectivity and power with back-ups)

• Compliant with data security and privacy policies across various countries

• Enterprise-grade network architecture and servers

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Agenda

1. About Us


3. Case Studies



Services Deployed

• Multi-lingual phone-based data collection

Azure Solution

• Azure successfully conducted 250

interviews across 10 countries covering

companies with revenues greater than USD

100 million and having a minimum annual

IT budget of USD 1 million.

Project Description

• A top market intelligence firm

approached Azure to assist with

primary research for a syndicated

study on IT budgets & spending across

large enterprises covering key

countries across APAC and Europe.

• The Client wanted to evaluate

perception of stakeholders on ROI

from IT investments and identify key IT

providers & purchasing patterns for

Hardware, Software & Services.

Engagement Model

A dedicated team of project managers, internal and partner resources

comprising multi-lingual and multi-cultural interviewers successfully executed

the project in all geographies within the allocated timeframe.

Project: Syndicated Study on IT budget & spending

Geographies Covered:

IT & Telecom: A Leading Market Intelligence Firm

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Services Deployed


Azure Solution

• Azure conducted 150 IDIs across 10

countries.

• Using the data delivered by Azure, the

client was able to understand how channel

partners perceived vendors, reasons for

dissatisfaction with vendors, areas of

improvement, important criteria for vendor

partnership, most important incentive

programs and key sources of sales leads.

Project Description

• A leading IT consulting firm wanted to

identify unmet needs in channel

partner programs across APAC and get

insights on competitor channel partner

programs.

• The client also wanted to identify the

preferred and most effective training

methods for channel partners and

understand models used by different

vendors to engage with them.

Engagement Model

Dedicated project management staff was supported by a multi-lingual and

multi-cultural team comprising interviewers from Azure’s internal staff and

partner resources.

Project: Channel Partner Study


IT & Telecom: A Leading IT Consulting Firm

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Services Deployed


Azure Solution

• Azure conducted 250 interviews across 10

countries with accounts that had Integrated

Delivery Networks (no stand-alone

facilities) with more than 500 total beds

across the system.

• A presentation, that included key findings

from the research, was shared with the

client, helping them address key questions.

Project Description

• A leading multinational pharma

company approached Azure to help

evaluate technology usage & adoption

patterns across the Healthcare industry

covering key countries across Europe,

APAC and MEA.

• The Client wanted to understand

market size and future outlook for IT /

Software / Storage markets; strength's

and weakness as well as the product

portfolio of key players.

Engagement Model




Project: Technology Usage and Adoption Patterns


Healthcare: A Leading Multinational Pharma Company

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Services Deployed

• In-person / face to face interviews

• Data processing, validation, and tabulation

Azure Solution

• Designed the research and sampling plan

• Created the discussion guide & show cards

in consultation with the Client.

• Presented research findings that helped

address key questions related to the new

product and packing concepts.

Project Description

• To introduce a new generic drug and

evaluate packaging concepts.

• To introduce a fixed dose combination

(FDC) and new packaging concept for

oral treatment of Type II diabetes,

Hypertension & High LDL Cholesterol.

• To evaluate reactions of healthcare

professionals & pharmacists to the new

product and the packaging concept.

Healthcare: Leading Multinational Pharma Company

Engagement Model

Dedicated India-based project management team, with delivery teams in India,

Japan, China and Korea to facilitate multiple time zone coverage and multi-

lingual support

Project: New Product Evaluation & Packaging Research


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Services Deployed


Azure Solution

• Azure successfully conducted 450

interviews across 21 countries covering

major banks across all markets.

• The data collected by Azure provided

important insights on forecasting demand

to asset managers handling liquid assets of

more than $1 million.

Project Description

• The Client engaged Azure to help

address the following research

objectives:

• Understand the typical number of

Clients banks have in four

segments – corporate, private,

HNW and UHNW.

• To forecast demand for each user

and portfolio segment across

different wealth management

companies.

Engagement Model




Project: Investment and Wealth Management Trends


BFSI: Wealth & Investment Management Firm

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Services Deployed

• Exit Interviews, FGDs and multi-lingual

phone-based data collection

Azure Solution

• The project was executed in 2 phases.

• In phase 1, Azure executed 5,000 CATI

interviews and 1,000 exit interviews.

• In phase 2, another 5,000 CATI and 1,000

exit interviews plus 15 FGDs were

conducted with Azure managing the

recruitment, moderation, and delivery of

transcripts from the FGDs.

Project Description

• The Client wanted to understand

consumer/business buyers perception

of Taiwanese products and the “Taiwan

Excellence” logo.

• Azure was required to manage the

entire research program including

quantitative telephonic surveys, exit-

intercept interviews at promotional

events, and FGDs.

Engagement Model

Dedicated project management staff was supported by a multi-lingual and

multi-cultural team comprising interviewers from Azure’s internal staff and

partner resources.

Project: Brand-awareness Study


Consumer & Retail: A Leading Market Research

Company

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Services Deployed

• In-Store Audits

Azure Solution

• Azure worked through a combination of

internal auditors, auditors from its partner

companies and experienced freelance

auditors to deliver data from all 45+

countries

• Within 6 weeks, Azure’s team was able to

gather data for all 180 product categories

across 3 store types in every country.

Project Description

• The client wanted to conduct store

audits to gather information on product

variants, brands, SKUs, shelf

occupancy and packaging across 180

product categories in various store

types including hypermarkets,

supermarkets, convenience stores,

health and beauty stores etc.

• In each country, at least three different

store types were covered for each of

the 180 product categories.

Engagement Model

Dedicated Project Managers were assigned to each region. They were

responsible for data delivery from across store formats for all countries within

their region. A QA team was also assigned to each region for auditing the data

to ensure consistency and accuracy.

Project: Store Audit

Geographies Covered: 45+ Countries

Consumer & Retail: A Leading Consulting Firm

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Services Deployed


Azure Solution

• Through Azure’s work, the client was able

to understand the Leasing and Fleet

industry landscape across Europe.

• Experienced interviewers at Azure were

able to capture the necessary information

including metrics around revenue growth

and key industry trends.

Project Description

• An eminent consulting firm wanted to

understand and measure Leasing and

Fleet industry landscape metrics in

markets across countries in the

European Union.

• The Client wanted Azure to interview

Fleet Executives at Leasing

Companies in each country.

Respondents were CxO level decision

makers within their companies.

Engagement Model




Project: Fleet Management

Geographies Covered: EU-15

Automotive: A Leading Consulting Firm

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Services Deployed

• Phone-based recruitment followed by a car

clinic and FGD.

Azure Solution

• Azure recruited 2 owners each of 5

different B-segment car models in India.

• Respondents were taken to the client’s

location outside India for the study.

• The study helped the client in finalizing the

design and marketing messages for their

new car. Post research, the findings were

implemented and the car was launched.

Project Description

• One of the largest automobile

manufacturers in the world wanted to

evaluate the design of their new entry

level hatchback for India.

• The client wanted to understand unmet

needs, benchmark the product with

competition and test their marketing

messages and design.

• Azure was required to recruit 10

respondents for car clinic and a

subsequent FGD.

Engagement Model

A dedicated project management team and highly experienced moderators

were deployed for the project. The entire project, including recruitment,

moderation and travel arrangements was managed by Azure.

Project: Automobile Design Evaluation


Automotive: A Global Automobile Manufacturer

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Services Deployed

• Phone-based data collection

Azure Solution

• Azure conducted interviewed 180 C-level

executives across all industries to gather

their views on Cleantech, renewable/green

energy and related technologies.

• Azure’s team of specialist interviewers

were able to engage business leaders in

intensive discussions to gather the right

data and generate insights.

Project Description

• One of the fastest growing global

research firms wanted to understand

and evaluate business leaders’

perception on climate change and

sustainability.

• The Client wanted Azure to conduct

interviews with CXOs at companies

with revenues over £500 million to

understand their opinion on Cleantech,

renewable/green energy and related

technologies.

Engagement Model

A team of dedicated project managers and interviewers from Azure’s India

center successfully executed the project in all countries within the allocated

timeframe.

Project: Climate Change And Sustainability


Energy: A Global Research Firm

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Services Deployed

• Phone-based data collection

Azure Solution

• Azure conducted 500 telephone interviews

across Great Britain – England, Scotland,

and Wales

• Specialist interviewers conducted detailed

discussions to capture feedback across

revenue categories as well as verbatim

responses to open ends

• The insights generated helped the client in

strategy development and decision making.

Project Description

• The Client wanted to measure

satisfaction of B2B power and gas

buyers in the Great Britain energy

market.

• Azure was required to interview owners

or the person responsible for energy

purchase in companies spending more

than £50,000 on gas or electricity.

Engagement Model

A dedicated team of project managers and interviewers successfully executed

the project in across Great Britain within the allocated timeframe.

Project: Customer Satisfaction Study


Energy: A Leading UK Based Consulting Firm

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Thank You

MASSACHUSETTSAzure Knowledge CorporationBoston, MAEmail: [email protected]: +1 781 489 5917

USA

AHMEDABADAzure Knowledge CorporationAKC2, IFFCO Building132 Feet Ring Road, SatelliteNear Shivranjani CrossroadsAhmedabad 380015INDIAEmail: [email protected]: +91 79 3040 190

INDIA

NEW JERSEYAzure Knowledge Corporation53, Knightsbridge Road Suite # 201Piscataway, NJ 08854Email: [email protected]

FLORIDAAzure Knowledge CorporationSarasota, FLEmail: [email protected]: +1 941 993 6680

NEW DELHIAzure Knowledge CorporationRegus Green BoulevardLevel 5, Tower C3C Green Boulevard, Sector 62Noida 201307INDIAEmail: [email protected]: +91 120 660 8013

CO

NTA

CT U

S


mailto:[email protected]



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