Download - Global Business Overview of Azure
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Azure Knowledge Corporation
Research and Analytics Solutions
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Agenda
1. About Us
2. Why Research Agencies Prefer Azure
3. Case Studies
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Agenda
1. About Us
2. Why Research Agencies Prefer Azure
3. Case Studies
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About Azure
Strong Track Record26+ million surveys executed since inception (2003), team with 1200+ years of
combined market research experience
Integrated Services'One-stop-shop’ for end-to-end research services to large global market research
agencies including data collection, data processing and data analysis
Preferred Service
Provider
Preferred service provider to 7 out of the top 10 Global Market Research firms
for their data collection and data processing requirements
Global FootprintDelivery centres in US, Africa, China and India working across all time zones;
capabilities in 25 languages; covering 100+ countries through network of partners
Industry ExpertiseSignificant qualitative and quantitative research expertise across key sectors
including Healthcare/Pharma, Consumer, BFSI, Technology, and Industrials
Transparency and
Quality
Best-in-class quality controls; recruitment and training processes, and technology
tools to provide complete transparency to client (e.g. 100% calls recorded)
Highly Flexible and
Responsive
Track record of customising solutions to deliver best possible speed and cost
to the client with 24x7 client service teams
Azure specialises in customised data collection, data processing and analytics solutions with over 2,000 professionals working in delivery centres across India, US, Africa and China
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Service Offering for Market Research Firms
Our service offering spans the entire lifecycle of a typical research project – including data collection, data processing and analytical support functions
I. Data Collection
II. Data Processing
III. Data Reporting
and Analysis Support
Qualitative and Quantitative Research
Secondary and Desk
Research
Data
EntryOpen-End
Coding
Translation and TranscriptionData Cleaning and
Validation
Data Processing and
Tabulation
Regression Analysis
Time Series Analysis
Scorecards
Dashboards
Customised Reports
Data and
Text Mining
Cluster Analysis
Survey Programming
Panels & Online Surveys
Sampling and Recruitment
Phone Surveys (CATI)
Focus Groups
In-Person fieldwork
Factor Analysis
Segmentation
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Indicative Clients
Highly recommended and very
professional. Azure has become
our strategic partner – they go
the extra step.
Very responsive and professional in approach. Azure
provided guidance and regular updates, which we
hugely appreciated. Azure delivers high quality end
results which keep on improving each year.
Azure works with most of the world’s leading market research firms; our clients value us for our ability to provide customised high-quality and cost-competitive research services consistently
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Agenda
1. About Us
2. Why Research Agencies Prefer Azure
3. Case Studies
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Why Our Clients Prefer Azure…
Our Deep Market Research Experience
Our Ability to Work Across Regions and Languages
Our Domain Expertise and Ability to Execute Complex Projects
Our Flexibility and Ability to Customise Solutions
Our Transparency and Best-in-Class Quality Controls
Our Network of Technology Partners and JVs
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Our Deep Market Research Experience
Since its inception Azure has completed…
26+ million total surveys
18,000+ in-depth interviews
12+ million web surveys
450+ qualitative research projects
6 million face-to-face surveys
Our team has over 1200 combined years of market research experience across research and data processing functions, across key sectors and regions, and using various tools
…Across several verticals…
…through various methods and across the world…using various different software platforms
Tech, Media, Telco7.2mn surveys
Consumer & Retail6.6mn surveys
Financial Services5.7mn surveys
Health & Pharma2.9mn surveys
Industrial & Energy3.1mn surveys
Others & Multi-Sector1.2mn surveys
Dimensions
Total Surveys Completed by Methodology (mn)
Data Collection Projects by Respondent Location (%)
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Azure global delivery presence and network of JVs and strategic partners allows it to provide seamless multi-country research across all major countries and difficult-to-access regions
Azure’s Global Footprint Key Highlights
Azure’s fully owned delivery centers, regional PMOs, and sales offices
Countries covered with in-house delivery and language capabilities
Countries covered through network of strategic partners
Countries covered through in-house delivery and network of strategic partners
• 100+ countries covered
• 25 global languages
• Native speakers across several languages
• B2B samples across 20 major countries
• Significant experience in difficult research geographies: Africa, China, Japan, LatAm
• Near-shore presence to work across time zones
• 1800+ multi-country research projects completed since 2003
Our Ability to Work Across Regions and Languages2
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Our Domain Experience and
Ability to Execute Complex Research Projects
Azure has built significant domain expertise (and B2B samples) across key industry verticals through execution of complex projects with difficult-to-access respondents
Key Highlights
• 18,000+ interviews with key decision-makers across verticals
• Access to 21,000+ IT decision-makers across 16 countries
• Access to 13,000+ Physicians (GPs and Specialists) and Hospital Decision makers across 14 countries
• Completed 300+ studies involving mixed methodologies (combination of phone, email, online, F2F, mobile)
Sector
Healthcare and Pharma
Examples of Azure’s Domain Experience
Consumer and Retail
Tech, Media and Telecom
Financial Services
Automotive and Industrial
• Recruited a sample of breast-feeding mothers and arranged webcam focus interviews
• Evaluated new diabetes generic with health practitioners across Asia (China, Japan, Korea and India) through fieldwork
• In-Store audits across 45 countries, 180 products and three store types completed in 6 weeks
• 3500+ Shopping trips and in-store video interviewsconducted for a CPG client
• CIO study across 12 countries and 7 industry verticals covering IT purchase trends amongst $500 mn+ enterprises
• Cloud Computing Impact study through in-depth interviews with IT decision-makers globally
• Focus-group discussions with international car buyers at client site in Korea for new vehicle launch
• Constructed a retailer satisfaction index (including net promoter score) for a leading cement company
• Wealth management study across 21 countries to help private wealth managers forecast product demand
• Voice of Customer study with CxOs and Product Managers for a leading credit card provider for 3 years
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Our Flexibility and Highly-Customised
Client-Specific Service Delivery Model
Azure is flexible and customises a ‘fit-for-purpose’ engagement model for each clients’ specific requirements in order to ensure maximum flexibility at the lowest possible cost
Case #3: Multi-Country Fieldwork and Project Management for a Large Technology Company
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Case #2: Collecting Consumer Insights for a Large US-based Long-Term Managed Care Provider
Case #1: Survey Programming for a Large Media and Advertising Agency
Various Client Engagement Models to Provide Client Flexibility and Optimise Speed and Cost
Requirement
Collect census data of SMEs with pictures and geo-locations across 23 developing countries in 4
continents
Azure Customised Solution
• Rapidly hired Azure managers and staff in each country to manage 20+ field partners, and quality control
• Deployed partners to cover 50-130k SMEs per country per month
• Deployed tablets to optimise field routes, geo-tag, real-time data syncing
Requirement
Ensure plan effectiveness by
collecting customer insights
from plan participants and
building database
Requirement
Launch online surveys in several
languages with secured video and audio integration, quick turn-around
time
Azure Customised Solution
• Rapidly hired native speakers in over 15 languages (including Creole, Korean and Russian) in US delivery centre
• Special training for elderly customers
• Ramped up to 5-8k interviews p.m.
• Separate inbound call centre set up to handle customer feedback
Azure Customised Solution
• Round-the-clock execution team set up across multiple delivery centres
• Set up capability to integrate various video formats and resolutions
• Set up security protocols including floating watermarks, participant IP to address client’s IP security concerns
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Our Transparency and Best-In-Class
Quality Control and Assurance Processes
Azure understands that data quality and protection is paramount for its clients and has built its internal systems and processes to ensure a high degree of transparency and trust
Rigorous Staff Recruitment and Training
• Highly developed recruiting engine and interview process with < 2% of applicants hired
• Analyst incentives linked to quality scores
• Rigorous training modules for (a) various external and in-house software platforms; (b) research techniques and methodologies and (c) domain specific knowledge
• Constant monitoring, quality scoring, feedback and re-training
Best-in-Class Quality Control System and Processes
• Complete client transparency through real-time online portal for clients to monitor projects
• 100% of calls recorded and delivered to client
• Live call monitoring / barging
• Random call backs by quality team with escalation matrix
• Zero tolerance towards data quality issues or process non-compliance (at analyst andmanagerial level)
• Identical quality standards and processes applied to partners
Technology to Ensure Data Security and Quality
• In-house tools developed for control and productivity for survey programming, panel management, field force optimisation and CATI
• Technology infrastructure built to global standards to ensure data security and protection (centralised storage on EMC, assured connectivity and power with back-ups)
• Compliant with data security and privacy policies across various countries
• Enterprise-grade network architecture and servers
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Agenda
1. About Us
2. Why Research Agencies Prefer Azure
3. Case Studies
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Services Deployed
• Multi-lingual phone-based data collection
Azure Solution
• Azure successfully conducted 250
interviews across 10 countries covering
companies with revenues greater than USD
100 million and having a minimum annual
IT budget of USD 1 million.
Project Description
• A top market intelligence firm
approached Azure to assist with
primary research for a syndicated
study on IT budgets & spending across
large enterprises covering key
countries across APAC and Europe.
• The Client wanted to evaluate
perception of stakeholders on ROI
from IT investments and identify key IT
providers & purchasing patterns for
Hardware, Software & Services.
Engagement Model
A dedicated team of project managers, internal and partner resources
comprising multi-lingual and multi-cultural interviewers successfully executed
the project in all geographies within the allocated timeframe.
Project: Syndicated Study on IT budget & spending
Geographies Covered:
IT & Telecom: A Leading Market Intelligence Firm
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Services Deployed
• Multi-lingual phone-based data collection
Azure Solution
• Azure conducted 150 IDIs across 10
countries.
• Using the data delivered by Azure, the
client was able to understand how channel
partners perceived vendors, reasons for
dissatisfaction with vendors, areas of
improvement, important criteria for vendor
partnership, most important incentive
programs and key sources of sales leads.
Project Description
• A leading IT consulting firm wanted to
identify unmet needs in channel
partner programs across APAC and get
insights on competitor channel partner
programs.
• The client also wanted to identify the
preferred and most effective training
methods for channel partners and
understand models used by different
vendors to engage with them.
Engagement Model
Dedicated project management staff was supported by a multi-lingual and
multi-cultural team comprising interviewers from Azure’s internal staff and
partner resources.
Project: Channel Partner Study
Geographies Covered:
IT & Telecom: A Leading IT Consulting Firm
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Services Deployed
• Multi-lingual phone-based data collection
Azure Solution
• Azure conducted 250 interviews across 10
countries with accounts that had Integrated
Delivery Networks (no stand-alone
facilities) with more than 500 total beds
across the system.
• A presentation, that included key findings
from the research, was shared with the
client, helping them address key questions.
Project Description
• A leading multinational pharma
company approached Azure to help
evaluate technology usage & adoption
patterns across the Healthcare industry
covering key countries across Europe,
APAC and MEA.
• The Client wanted to understand
market size and future outlook for IT /
Software / Storage markets; strength's
and weakness as well as the product
portfolio of key players.
Engagement Model
A dedicated team of project managers, internal and partner resources
comprising multi-lingual and multi-cultural interviewers successfully executed
the project in all geographies within the allocated timeframe.
Project: Technology Usage and Adoption Patterns
Geographies Covered:
Healthcare: A Leading Multinational Pharma Company
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Services Deployed
• In-person / face to face interviews
• Data processing, validation, and tabulation
Azure Solution
• Designed the research and sampling plan
• Created the discussion guide & show cards
in consultation with the Client.
• Presented research findings that helped
address key questions related to the new
product and packing concepts.
Project Description
• To introduce a new generic drug and
evaluate packaging concepts.
• To introduce a fixed dose combination
(FDC) and new packaging concept for
oral treatment of Type II diabetes,
Hypertension & High LDL Cholesterol.
• To evaluate reactions of healthcare
professionals & pharmacists to the new
product and the packaging concept.
Healthcare: Leading Multinational Pharma Company
Engagement Model
Dedicated India-based project management team, with delivery teams in India,
Japan, China and Korea to facilitate multiple time zone coverage and multi-
lingual support
Project: New Product Evaluation & Packaging Research
Geographies Covered:
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Services Deployed
• Multi-lingual phone-based data collection
Azure Solution
• Azure successfully conducted 450
interviews across 21 countries covering
major banks across all markets.
• The data collected by Azure provided
important insights on forecasting demand
to asset managers handling liquid assets of
more than $1 million.
Project Description
• The Client engaged Azure to help
address the following research
objectives:
• Understand the typical number of
Clients banks have in four
segments – corporate, private,
HNW and UHNW.
• To forecast demand for each user
and portfolio segment across
different wealth management
companies.
Engagement Model
A dedicated team of project managers, internal and partner resources
comprising multi-lingual and multi-cultural interviewers successfully executed
the project in all geographies within the allocated timeframe.
Project: Investment and Wealth Management Trends
Geographies Covered:
BFSI: Wealth & Investment Management Firm
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Services Deployed
• Exit Interviews, FGDs and multi-lingual
phone-based data collection
Azure Solution
• The project was executed in 2 phases.
• In phase 1, Azure executed 5,000 CATI
interviews and 1,000 exit interviews.
• In phase 2, another 5,000 CATI and 1,000
exit interviews plus 15 FGDs were
conducted with Azure managing the
recruitment, moderation, and delivery of
transcripts from the FGDs.
Project Description
• The Client wanted to understand
consumer/business buyers perception
of Taiwanese products and the “Taiwan
Excellence” logo.
• Azure was required to manage the
entire research program including
quantitative telephonic surveys, exit-
intercept interviews at promotional
events, and FGDs.
Engagement Model
Dedicated project management staff was supported by a multi-lingual and
multi-cultural team comprising interviewers from Azure’s internal staff and
partner resources.
Project: Brand-awareness Study
Geographies Covered:
Consumer & Retail: A Leading Market Research
Company
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Services Deployed
• In-Store Audits
Azure Solution
• Azure worked through a combination of
internal auditors, auditors from its partner
companies and experienced freelance
auditors to deliver data from all 45+
countries
• Within 6 weeks, Azure’s team was able to
gather data for all 180 product categories
across 3 store types in every country.
Project Description
• The client wanted to conduct store
audits to gather information on product
variants, brands, SKUs, shelf
occupancy and packaging across 180
product categories in various store
types including hypermarkets,
supermarkets, convenience stores,
health and beauty stores etc.
• In each country, at least three different
store types were covered for each of
the 180 product categories.
Engagement Model
Dedicated Project Managers were assigned to each region. They were
responsible for data delivery from across store formats for all countries within
their region. A QA team was also assigned to each region for auditing the data
to ensure consistency and accuracy.
Project: Store Audit
Geographies Covered: 45+ Countries
Consumer & Retail: A Leading Consulting Firm
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Services Deployed
• Multi-lingual phone-based data collection
Azure Solution
• Through Azure’s work, the client was able
to understand the Leasing and Fleet
industry landscape across Europe.
• Experienced interviewers at Azure were
able to capture the necessary information
including metrics around revenue growth
and key industry trends.
Project Description
• An eminent consulting firm wanted to
understand and measure Leasing and
Fleet industry landscape metrics in
markets across countries in the
European Union.
• The Client wanted Azure to interview
Fleet Executives at Leasing
Companies in each country.
Respondents were CxO level decision
makers within their companies.
Engagement Model
A dedicated team of project managers, internal and partner resources
comprising multi-lingual and multi-cultural interviewers successfully executed
the project in all geographies within the allocated timeframe.
Project: Fleet Management
Geographies Covered: EU-15
Automotive: A Leading Consulting Firm
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Services Deployed
• Phone-based recruitment followed by a car
clinic and FGD.
Azure Solution
• Azure recruited 2 owners each of 5
different B-segment car models in India.
• Respondents were taken to the client’s
location outside India for the study.
• The study helped the client in finalizing the
design and marketing messages for their
new car. Post research, the findings were
implemented and the car was launched.
Project Description
• One of the largest automobile
manufacturers in the world wanted to
evaluate the design of their new entry
level hatchback for India.
• The client wanted to understand unmet
needs, benchmark the product with
competition and test their marketing
messages and design.
• Azure was required to recruit 10
respondents for car clinic and a
subsequent FGD.
Engagement Model
A dedicated project management team and highly experienced moderators
were deployed for the project. The entire project, including recruitment,
moderation and travel arrangements was managed by Azure.
Project: Automobile Design Evaluation
Geographies Covered:
Automotive: A Global Automobile Manufacturer
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Services Deployed
• Phone-based data collection
Azure Solution
• Azure conducted interviewed 180 C-level
executives across all industries to gather
their views on Cleantech, renewable/green
energy and related technologies.
• Azure’s team of specialist interviewers
were able to engage business leaders in
intensive discussions to gather the right
data and generate insights.
Project Description
• One of the fastest growing global
research firms wanted to understand
and evaluate business leaders’
perception on climate change and
sustainability.
• The Client wanted Azure to conduct
interviews with CXOs at companies
with revenues over £500 million to
understand their opinion on Cleantech,
renewable/green energy and related
technologies.
Engagement Model
A team of dedicated project managers and interviewers from Azure’s India
center successfully executed the project in all countries within the allocated
timeframe.
Project: Climate Change And Sustainability
Geographies Covered:
Energy: A Global Research Firm
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Services Deployed
• Phone-based data collection
Azure Solution
• Azure conducted 500 telephone interviews
across Great Britain – England, Scotland,
and Wales
• Specialist interviewers conducted detailed
discussions to capture feedback across
revenue categories as well as verbatim
responses to open ends
• The insights generated helped the client in
strategy development and decision making.
Project Description
• The Client wanted to measure
satisfaction of B2B power and gas
buyers in the Great Britain energy
market.
• Azure was required to interview owners
or the person responsible for energy
purchase in companies spending more
than £50,000 on gas or electricity.
Engagement Model
A dedicated team of project managers and interviewers successfully executed
the project in across Great Britain within the allocated timeframe.
Project: Customer Satisfaction Study
Geographies Covered:
Energy: A Leading UK Based Consulting Firm
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Thank You
MASSACHUSETTSAzure Knowledge CorporationBoston, MAEmail: [email protected]: +1 781 489 5917
USA
AHMEDABADAzure Knowledge CorporationAKC2, IFFCO Building132 Feet Ring Road, SatelliteNear Shivranjani CrossroadsAhmedabad 380015INDIAEmail: [email protected]: +91 79 3040 190
INDIA
NEW JERSEYAzure Knowledge Corporation53, Knightsbridge Road Suite # 201Piscataway, NJ 08854Email: [email protected]
FLORIDAAzure Knowledge CorporationSarasota, FLEmail: [email protected]: +1 941 993 6680
NEW DELHIAzure Knowledge CorporationRegus Green BoulevardLevel 5, Tower C3C Green Boulevard, Sector 62Noida 201307INDIAEmail: [email protected]: +91 120 660 8013
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