Name: “Name: “BABIES”BABIES”

Owned by Owned by SIX shareholdersSIX shareholders A A LIMITED CompanyLIMITED Company Located at Located at San Po KongSan Po Kong where is one of where is one of

industrial areaindustrial area

Company Summary Company Summary (Con’t)(Con’t)

Aim: Aim: • Giving a FASTER & CONVENIENT way to

parents who have no time to buy babies’ products

Mission Statement:Mission Statement:• Improve our service to suit for most parents

’ wanted • Deliver things ordered as soon as possible

Products: Products: Babies needs & foodBabies needs & food

Examples of babies things:Examples of babies things:• Feeding bottles• Milk powder• Diapers and wipes• Lotion and baby oil• Baby powder

Brands of productsBrands of products• Pampers• Huggies, etc.

Delivery ServicesDelivery Services

Working Hour ---Working Hour ---Receive orders by phone call or fax: 24 hours Delivery time: 8:00am – 10:00pm

Payment Methods ---Payment Methods ---• Credit Card (Visa and Master Card) • Cash On Delivery • EPS

Competition & Comparison Competition & Comparison CompaniesCompanies

Park ‘N’ ShopPark ‘N’ Shop

WelcomeWelcome

7-11 (24 hours)7-11 (24 hours)

Demographic Segmentation

AgeAge SexSex Family sizeFamily size IncomeIncome Our segment:Our segment:

Married with babies, has their own job, Married with babies, has their own job, middle class to upper classmiddle class to upper class

Target marketTarget market

A group of people wants to buy babies’ A group of people wants to buy babies’ accessoriesaccessories

No extra time to shopping because of their No extra time to shopping because of their jobjob

Market TrendsMarket Trends

Focus on improvement of babies’ productFocus on improvement of babies’ product Make it more user friendlyMake it more user friendly More convenienceMore convenience Input more component on babies’ product Input more component on babies’ product

e.g. aloes e.g. aloes

PricingPricing

Pricing of our goods will not very expensive, abouPricing of our goods will not very expensive, about little bit lower than the price of supermarkets.t little bit lower than the price of supermarkets.

Charge for the deliver services Charge for the deliver services (expect the islands)(expect the islands)::• Below HK$200---------HK$30• HK$200-HK$400------HK$10• Over HK$400-----------Free of charge• Extra charge ($50) for delivering to Tung Chung an

d Discovery Bay)

PromotionPromotion

Leaflets & Posters put in the babies’ clinic, Leaflets & Posters put in the babies’ clinic, supermarkets and shopping centressupermarkets and shopping centres

Advertisements in babies’ magazines, road Advertisements in babies’ magazines, road show and radio.show and radio.

Advertisements on the InternetAdvertisements on the Internet

Purchasing & Marketing Manager

CEOs

Management MIS & Logistics Manager

Operation Manager

HR Manager

Accountancy Manager

Warehouse Staffs

Organization StructureOrganization Structure

Set Set Up Up

CostCost

Units Amount ($)

Warehouse Rental including car park ( 2000sq )

20,000

2nd Hand Van 80,000

Computer Components (7 computers, a 4 in 1 printer, fax machine and etc.) 70,000

2 EPS paying machine (Hired) 6,000

Business Licenses (for 1 year) 2,250

Promotion Cost 50,000

Tools in warehouse (e.g.積車 ) 20,000

Other useful materials 30,000

Stocks of products 350,000

Total 628,250

Financial PlanFinancial Plan

Operation CostItems Amount ($)

Rental 10,000

Staff salary 37,520

Van & other expenditure & Promotion Cost

40,000

Input Products 100,000 – 200,000

Total 187,520 – 287,520

Human Resources PlanHuman Resources Plan

Recruitment at Recruitment at Labour DepartmentLabour Department 4 Full-time workers4 Full-time workers

• 2 Storekeepers $6,000/month• 2 Delivery workers $7,000/month

2 Part-time workers for shifting 2 Part-time workers for shifting • MUST have driving license • $30/hour

Working period Working period • A. 8:00am – 4:00pm • B. 2:00pm – 10:00pm

Future PlanningFuture Planning

Sell more kinds of productsSell more kinds of products Change our business to online businessChange our business to online business Set up a membership systemSet up a membership system