b2b- how to acquire more customers pt 1
TRANSCRIPT
There are various techniques you can employ to help drive more leads to your
business.
One of the top ways to do this is with the use of content marketing.
Business owners and their reps consume tons of content each and every day.
They use the web to find information and to perform research before making business-related purchases.
If you can get your content in front of your prospects, you increase your chances of converting them.
This can be done by developing various forms of content, including white papers, videos and blog posts.
The idea is to create content that relates to your audience and answers pressing questions they may have.
Optimizing your content for search engines is key, since most people use Google and Bing for their queries.
Your optimization efforts should also be complemented with paid online ads, which can be created with the help of a PPC management company.
Always include a clear call to action at the end of your content, and include a link to your website or landing page.
Your content can also double over as a lead magnet, which can be used to get prospects to sign up for your newsletter.
Webinars, e-books and case studies are all popular forms of lead magnets.
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