b2b marketing: five ways to take action
DESCRIPTION
B2B Marketing works best when you take action. This slide presentation covers five specific ways you can overcome inactivity and stagnancy in marketing.TRANSCRIPT
B2B Marketing: It’s Better to Act than Wait
Five Ways To Overcome Inactivity in Marketing
Christopher [email protected]
Postponing Decisions
• The more often you postpone a decision, the easier it becomes to postpone the next decision, and the next decision.
• Over time, non-action becomes an insidious habit.
• Why do people fail to act? Following are five primary reasons.
• No one wants to make a poor decision. – This fear can be mitigated by testing
your campaigns with smaller budgets before making larger spending commitments.
• Every new initiative teaches you something so you either get great results or great feedback—a win either way.
1. Fear of Making a Bad Decision
2. Lack of Expertise
• The marketing world changes rapidly and even those of us who do this for a living can’t keep up with every new technique.
It doesn’t hurt to hire experts, who will usually save you more than they cost.
• Marketers often wait until they have all the data they deem necessary to launch into a new market or with a new media.
• The problem is that more data doesn’t always mean better results.
3. Lack of Data
4. Lack of Budget
• In past decades, lack of dollars to spend on marketing was a huge inhibitor. – However, the growth of pull marketing and social
media have provided even the smallest companies with ways to get the message out.
Doing even a few small things on a consistent basis will have positive impact
5. Lack of Time
• Peter Drucker made the observation “Any business enterprise has two—and only two—basic functions: marketing and innovation. All the rest are costs.”
• It is essential that you not ignore Mr. Drucker’s advice by neglecting one of the two essential functions of business.
About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messagingWebsite optimizationContent creationLead generation
You Get This:Much greater levels of awarenessHigher quantities of qualified leadsAbility to generate faster revenue
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)