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1

Chamber of Commerce SouthlandBusiness CentreCorner Leven and Esk StreetsP.O. Box 856, Invercargill

Phone: 03 218 7188Fax: 03 218 7927Email: office@commercesouth.comWeb: www.commercesouth.com

Designed and Collated by:Market South Level 4, 5 The Crescent, Invercargill Ph: 03 214 4455 | Web: www.marketsouth.co.nz

In This b2b:

BYOD - Relax, it's Not a Drink 5Focus Technology on sharing your network with others devices

Don't Buy a Lemon 7WHK look past the glow at the reality of buying a business

The Southland Export Forum 11 11 years on and another grants round coming

Saatchi & Saatchi's Derek Lockwood on ads, language and helping business to live the dream.

A WORLD OF EXPERIENCE

CHINA TIME!

$4.95

Judith Cambridge is on a mission and we tag along for the ride

BUSINESS 2 BUSINESSEdition 4, 2012

macpherson realty ltd 283 Dee St, Invercargill, Phone 214 4529 - 24 hours

Licensed Real Estate Agent

When you really want to sell call the

“SELLING TEAM ” on 03 214 4529

New Zealand’s No 1 Professionals Real Estate O�ce

4th Consecutive Year!

Four in a row: Mike Henderson, CEO of Professionals Group NZ congratulates Jon Irving, of Professionals Real Estate Invercargill, on taking the group’s Top Company Award for the fourth consectutive year.

Consistently selling more!Phone 03 214 4529 24 hours • 283 Dee St, P O Box 1550, Invercargill • email e nquire@prored.co.nz • www.prored.co.nz

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Judith CambridgeDirector of Judith Cambridge Ltd

VIEWPOINT CHINA - THE TIME IS NOW! TRAINING

SEMINARS&fit

SEPTEMBER 2012

Social Media TrainingCategory: Personal Development & Communication 04 Sept | 9.00am - 4.00pm$398 + GST Member $598 + GST Non Member

Employment Relations Toolbox Category: Employment Law & Human Resources05 Sept | 1.00pm - 4.30pm

Public Speaking SkillsCategory: Personal Development & Communication 06 Sept | 9.00am - 4.00pm

Health & Safety for Representatives Stage 1Category: Health & Safety & First AidPresented by Employers’ Association17-18 Sept | 8.30am - 4.30pm

For more information and costs of these courses contact the Southland Chamber of Commerce.

Phone: 03 218 7188 Email: office@commercesouth.comwww.commercesouth.com > Training

千里之行始于足下 A journey of a 1000 miles starts with one step.

The mission: Accompany a SME client to market [China] to seek opportunities for growth.

The client: www.seriouslygoodchocolate.com - Jane Stanton, Owner, The Seriously Good Chocolate Company Ltd, from Invercargill, New Zealand [makes the best chocolates in the world].

Background: “Learn to love China if you are going to do business there!” This was the resounding comment I took with me from the NZCTA/NZTE/MFAT Symposium I attended in Auckland shortly before leaving for the first CIE [China International Import Exhibition] in Kun Shan, China, March 2012. I was determined therefore to love the place and people and I wasn’t disappointed!

With my business partner XingDong Yan who is Chinese, born in Beijing, fluent of course in the language, armed with his New Zealand experience including Te Reo Maori and completely unfazed by the journey, we went to China.

Impressions: Construction of more tall buildings, street food, crowded streets any day or night of the week by a younger age profile than New Zealand and all carrying iPhones, shrinking alleyways which reminded me of Delhi, a huge roading and overpass network lined with ‘planter boxes’

and vast marble entrance halls of hotels and public buildings alike were viewed with ease.

China’s growth is creating huge opportunity for New Zealand. We need to act now!

Why did we go? How do you grow business in New Zealand where you are restricted by the size of our population and a fixation on ‘re-arranging the deck chairs’? At JCCA our 2012 strategy is to grow client business capability, knowledge and scaleability by implementing and collaborating on the ‘best web based (cloud) business systems for improved productivity’ and then grow the sales side by exploring export opportunities.

We can run our own business from anywhere in the world with internet access and we proved that while in China!

Conclusions: Get on a plane and ‘go there’! Go with people who have experience in the market. The time is now for China. Go, come back, put your business on the cloud and grow your business so you can go back - New Zealand needs you to have BIG aspirational goals for your business!

Judith is a Director of Judith Cambridge Ltd, Chartered Accountants www.jcca.co.nz and Yan Cambridge Global Ltd, a China Business consulting firm. They can be contacted on judith@jcca.co.nz or xingdong@jcca.co.nz

macpherson realty ltd 283 Dee St, Invercargill, Phone 214 4529 - 24 hours

Licensed Real Estate Agent

When you really want to sell call the

“SELLING TEAM ” on 03 214 4529

New Zealand’s No 1 Professionals Real Estate O�ce

4th Consecutive Year!

Four in a row: Mike Henderson, CEO of Professionals Group NZ congratulates Jon Irving, of Professionals Real Estate Invercargill, on taking the group’s Top Company Award for the fourth consectutive year.

Consistently selling more!Phone 03 214 4529 24 hours • 283 Dee St, P O Box 1550, Invercargill • email e nquire@prored.co.nz • www.prored.co.nz

August Cloud in Action - Cloud Business Solutions with Janice Hughes of JCCA

September Safety in the Workplace & Understanding / Reducing your ACC Levies with Wendy Hansen of Safe Workplace Systems & Garth Butson of ACC (this session will be at WHK rooms)

OctoberGetting the Most from your iPad & iPhone - best business applications & tricks with Stephanie Hunt of Simply Training.com

NovemberCompany Tax - creating a better understanding with Dianne Thornbury & Tim Ward of BDO Spicers

RSVP: Chamber of Commerce: office@commercesouth.comReserve your space now for the topics that will bene� t you and your business

4

COLLABORATE WITH THOSE CLOSEST

Chartered Accountants and Business AdvisorsPhone 0800 10 30 10 • www.mdp.co.nz

Professional Expertise for a better business visionOur Principals will provide your business with straightforward answers and clear direction to grow your business to its full potential.

Speak to one of our Business Advisors now for a better business vision

You can’t do it all on your own. That has been a consistent message from businesses that are overwhelmingly recognising the value of collaborating with outside entities to grow their business.

Significantly, of the three groups businesses felt had the largest impact, none were paid consultants, but rather sources of practical information and assistance.

So what can be made of the results of a 2011 survey of SMEs through 31 New Zealand Chartered Accountancy firms?

Firstly, in line with the belief that understanding of your customers is key to success, companies see clients and customers as the group best able to help them improve performance.

Close to 90 percent of businesses rated clients and customers as very important for driving improved business performance. The response was particularly strong amongst companies with 11 to 20 staff and those with over $5 million turnover.

Secondly, staff are also vital collaborators. More than three quarters of respondents

believe their employees play a major role in improving performance. Undervalue that resource and clearly you miss out on a significant opportunity.

Finally, most companies see suppliers not only as a source of product, but as potential business builders.

And beyond the proverbial coal face? Unsurprisingly, after the previous three groups it is accountants who rate most highly.

What the survey showed however, is that significantly less value is gained from Government, industry or local business associations. A lesson that some of these organisations need to be more in touch with SMEs and what they really value by way of advice, assistance, tools and the connections required to improve business performance.

To get your business growing speak to McIntyre Dick & Partners, Ph 0800 10 30 10

Article supplied from the Growth Guide publication of the NZ CA. Every effort is made at time of publication to ensure this information is accurate, but we urge you to seek professional advice and consultation from appropriate sources as the information provided here is intended as a guide only.

Clients/customers

Staff

Suppliers

Accountant

Training courses

Government agencies

Trade/local business associations

Rated extremely/very important

0 20 40 60 80 100

87%

77%

55%

42%

29%

19%

19%

Parties Most Important in DrivingImproved Business PerformanceParties Most Important in Driving Improved Business Performance

5

TO BYOD OR NOT TO BYOD?

FOUR REASONS TO CONTACT BDO

BDO Invercargill Lexicon House, 123 Spey Street T: 03 218 2959. E: invercargill@bdo.co.nz W: www.bdo.co.nz

▶ Dave Mitchell▶ Greg Thomas▶ Diane Thornbury▶ Tim Ward

AUDIT • TAX • ADVISORY

technology group

We’ll

take care

of your

technology.

So you can get

on with running

your business.

leave it to us

P: 03 211 0099W: www.focus.net.nz

a: 176 Spey Street, Invercargill

BYOD is one of the latest trends to emerge in the technology world thanks to the popularity of iPhone and Android devices - but what exactly is BYOD?

Simply put, BYOD (Bring Your Own Device) is the phrase that refers to employees who want to bring their own devices, such as laptops, tablets and smartphones, to the workplace to use on the corporate network. In its simplest form, BYOD can be achieved by providing a controlled wireless internet connection to employees to check personal email and social media and for checking work email, calendar and contact information.

BYOD has advantages to both employees and organisations. Organisations do not have to spend large amounts of money on devices that they would normally have to provide to their employees and new technology can be adopted faster. Employees can themselves decide on devices to use in the workplace and this in itself can increase productivity.

There are three main factors to consider with regards to BYOD:1. Security2. Support3. Management

SecurityMaintaining good network security is probably the most important concern for any organisation and this does not have to be compromised by having employee devices on the network.

Organisations can develop a BYOD security policy in conjunction with their IT service provider or IT department to help manage these devices. This policy should include what happens when employee devices are lost or stolen.

Requirements for passwords on devices, encryption of data and restricting what applications can be installed on the devices are a few examples of how to properly manage BYOD security. Employees need to understand that they will not have full control over their own devices as data must be secure at all times.

SupportBYOD can provide headaches for IT support staff due to the number of mobile platforms available. In addition to this organisations must now ensure good performance and quality experiences on many devices, as well as the applications that accompany them. One major challenge is to ensure employees do not use their own tools above IT-approved tools as this can provide support issues.

ManagementHere are a few things to consider when managing BYOD in an organisation:

When planning for BYOD in the organisation, develop a roadmap of what devices are supported and which job types will qualify for support.

Determine what employees must do to get corporate data on their device. This may be agreeing to have their devices password protected and to understand the device may be remotely wiped if the device is lost or stolen. Continued on page 12

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WHAT AN INVESTOR SHOULD ALWAYS ASK THEMSELF

There is one question that I always ask myself above all others – what if I’m wrong? Even the most logical reasoning can prove incorrect, or can be undermined by unexpected risks.

Some years ago I rented a house in Tauranga at the bottom of a hill. My landlord lived behind me in his own home and also owned the house in front of me. These three adjacent properties represented the vast bulk of his wealth. He was convinced that residential property in Tauranga was a sure thing.

In 2005 the region suffered heavy rain and flooding. Part of the hill slipped onto these houses below, and all three became uninhabitable. The rental income stopped, the timing of rebuilding became questionable, as did the valuations of the properties.

If he had questioned his rock-solid investment thesis more, he may have diversified into a different street or suburb. Some Christchurch landlords might suggest this is still a risky strategy, and that focusing on just one city is too concentrated. Better still, he might have owned less houses and more businesses, shares or fixed interest.

For every investment decision we make, we should always ask ourselves what happens if we’re wrong? How much of an impact will it have? Have I mitigated this risk in any way?

For example, I believe that interest rates are going to go up from here. While interest rates might languish at current low levels for a bit longer, I think that in a year’s time they will probably be higher than they are now.

Because of this expectation, I would be keeping more of my fixed interest portfolio in short-term deposits, rather than locking it up for three, five or seven years at interest rates that look good today, but won’t be quite as attractive when market interest rates have increased.

But what if I’m wrong? Interest rates could take longer to rise than I expect, so I should hedge my bets by still owning a range of longer-term securities from good quality issuers, even though the interest rates might look uninspiring.

I also think shares have a good period ahead of them over the next few years, despite all of the risks out there. Most companies have low debt levels, dividend yields are very attractive and shares look good value against historic averages. As the world recovers from its current problems, confidence will return and investors will move out of low-risk assets such as cash, gold and government bonds and back into good quality shares that can grow their earnings.

But, I could be wrong. Spain or Portugal could become the next Greece and we could see a relapse of the issues we saw last year. So I wouldn’t bet the whole farm on shares, only a part of it, and I would keep a good cornerstone of low-risk fixed income assets.

I would also stick to those companies that will benefit from an economic recovery but will also be able to withstand another downturn. I would focus on the ones that are paying growing dividends, because if we see markets face another rough patch at least I will be collecting some income while I wait for a recovery.

I ask myself the same questions when it comes to stock-picking within a share portfolio. A share like Apple is a good example. It’s a brilliant company with a huge future ahead of it and I still believe it to be good value, even at over US$500 a share.

But Apple has risen 53 per cent in the last year, while the rest of the US market is up only 5 per cent. Apple will have become a much bigger proportion of my portfolio than it would have been this time last year, so if I’m wrong about its growth prospects it will have a bigger negative impact than it would have before. At some point I should probably consider selling a few Apple shares and re-investing the proceeds into other companies to get the portfolio’s weightings back in check.

A Disclosure Statement is freely available on request. Please visit www.craigsip.com for more information. The information set out above was not authorised or instigated by or on behalf of any SOE or the Government and was not prepared with the co-operation of or by arrangement with any SOE or the Government. No money is currently being sought by any

SOE and no applications will be accepted unless you have received an Offer Document.

To keep informed of key developments and timings for the Government’s programme for SOEs, subscribe to

our New Zealand Investor Information Service.

The Government’s Programme for SOEs

www.craigsip.com

0800 BUY SOE / 0800 289 763

>>Find out more

Continued on page 13

Mark Lister Head of Private Wealth ResearchCraigs Investment Partners

7

Recently I was approached by an enthusiastic couple who had just bought their first business. They asked me to be their accountant and threw themselves energetically into their new venture. When we met again three months later, they were disheartened that all their hard work was not translating into the revenue and profit they had expected.

When we investigated further, we found some anomalies relating to the previous owner. These would have been identified if a thorough due diligence process had been carried out prior to purchase and could have saved the buyers several hundred thousands of dollars.

So what is due diligence? Assessing the sale price and information presented by the seller to:

make sure it stacks up

ensure the price is reasonable and the assumptions are correct

identify additional information that can assist you with your purchasing decision

It’s not a question of whether or not to do due diligence, but instead to what scale should due diligence be done.

DON'T BUY A LEMON

There are a number of key benefits that you can gain from conducting a thorough due diligence process.

The first is to determine whether or not to proceed with the transaction.

People tend to buy emotionally and then justify rationally, after the event. If you’re thinking of buying a business, then engaging the right team of advisers to assist is critical. Objectivity can help you make a better decision. It’s worth factoring in the investment as it will be better and cheaper than getting the purchase wrong. Choose advisers who have the skills, commercial nous and experience to objectively review the information and advise you accordingly.

There are three main areas to consider:

legal

financial

commercial

Gaining external expertise in each area is recommended, but before you do that document:

your vision for the business

your role

how much you expect to pay for the business and the returns you expect. Be realistic, as 40% of business owners do not improve on the previous owners’ financial performance.

Before you say “Not me,” document what you consider to be the critical success factors for the business and determine whether you have the right skills to make it happen.

The due diligence process is best approached by addressing all areas within the business with your team of trusted advisers.

In summary each situation is different and it’s important not to get carried away on the euphoria of following your dream and seeing everything through ‘rose tinted spectacles’. Due diligence gives you objectivity, insight and certainty to aid your purchasing decision. The only lemon you’ll want is the one in your drink when you’ve made your purchasing decision.

Article written by Michelle Malcolm, WHK Business Adviser.

WHK has experts in the due diligence process throughout New Zealand. If you require help, please don’t hesitate to contact a WHK business adviser in a region near you.

An extensive list of key information to seek when doing due diligence, is available on our website www.whk.co.nz

better advice for a better life

T 0800 927 394

Do you want to be a step ahead?Call us now for a non-obligation free assessment of how we can get your business a step ahead.

Southern officeS: Invercargill, Winton, Gore, Te Anau, Queenstown, Alexandra, Wanaka, Milton, Dunedin, Oamaru www.whk.co.nz

Michelle MalcolmWHK Business Adviser

8

FOCUS TALKS IT UP:FACTS TO GIVE YOU A BRAIN DRAIN

Time for a more light hearted approach to this issue's technical piece. Here are our top 20 favourite computer related facts that might interest you…

1. “Typewriter” is the longest word that can be spelt using only one row of letters on the keyboard.

2. “Stewardesses” is the longest word that can be typed with only the left hand.

3. The average computer user will blink seven times per minute, which is much less than the normal rate of 20 blinks per minute.

4. Rear Admiral Grace Hopper came up with the term “debugging” after she removed a moth from a computer.

5. Macquariums are fish aquariums made from old Mac computer.

6. Computer circuitry can be destroyed by static electricity so light that humans can’t even feel it!

7. In the 80’s IBM computers weren’t considered 100 percent compatible unless they were able to run Microsoft Flight Simulator.

8. The English version of Wikipedia has over 2.3 million articles. Bye bye Encyclopaedia Britannica!

9. One in five internet users visit YouTube each day.

10. Microsoft, Google, HP and Apple are now household names; last year these companies had a combined turnover of 342 billion US dollars. They were also all founded in garages dating as far back as 1939.

11. It took radio 38 years and the television 13, but the internet reached 50 million users in only four years!

12. The computer mouse was invented by Doug Engelbart in 1963. It was made out of wood!

13. The computing power in today’s cell phones is much higher than the processing power of all the computers in the Apollo 11 Lumar Lander that put two men on the moon!

14. The first and still the oldest domain name to be registered is Symbolics.com; it was created on March 15th, 1985.

15. Seagate introduced the first HDD for PC’s in 1979. It held a whopping 5mb of data!

16. Sweden has the highest percentage of internet users at 75 percent.

0800 4 0 FEES www.sit.ac.nz

Postgraduate Diploma in Business Enterprise Designed to meet the needs of graduates who wish to start their own business as well as those who want to learn about entrepreneurship, innovation and business enterprise management in an existing business. This programme is run in association with the Southland Business Incubator and the Southland Chamber of Commerce.

SCENE 'N HEARD

Chamber Of Commerce BA5 held at the City Galley as part of the 2012 ILT Art Awards

9

Ricoh South recently celebrated five years in business.

Many readers will have attended their fifth birthday evening recently, featuring Olympic and Atlantic Ocean Rower Rob Hamill. Rob shared tales from his rowing adventures and about his personal quest looking for answers in the case of his brother’s murder in Cambodia in 1978. This story is now on film as “Brother Number One.”

Rob is no stranger to a challenge and so his story fitted the tale of Ricoh South’s growth during some tough years in a challenging business environment.

So, how does a business see positive growth during tough times?

Ricoh South Managing Director Reece McDonald says it is a basic formula when broken down, but one that has still held many challenges.

Confidence in their product range comes close to being top of the list, but Reece says that in Southland, this only counts for so much.

“Our customers are always keen to review their copy and printing needs when we’re talking with them. We know that in many cases the Ricoh range can deliver some really tangible savings in its day to day use,” he said.

The ring of confidence though, goes further.

“Our customer’s confidence in us as their partnering business has been a very strong focus. We have been able to maintain strong relationships over our five years in business and that has counted for a lot. People have seen a lot of changes recently, reps come and go, both from our sector and others, but we’ve remained stable and that’s been very important to us.”

“We started with just two staff and, in the last year and a half, this has grown to five. Two sales people, three technicians, and now we’ve incorporated a full time admin person.”

Ricoh South has based much of their outward profile on Ricoh’s work towards environmental sustainability, with the majority of old machines now being recycled.

“In the bad old days, these machines would usually end up in landfills. Ricoh has been actively recycling, for example, Ricoh sends

over 60,000 toner cartridges away each year, and these come back to the consumers as paint brush handles or garden furniture,” Reece said.

Ricoh also support many local organisations through sponsorships and other forms of support such as OSCAR Childcare, The Cancer Society and Sport Southland.

Reece says the future is looking bright for Ricoh South.

“We’ll be business as usual; the exciting aspect for us is the speed that technology is moving now. Each time we review our customers’ needs and operations, we can call on a host of innovations offered by Ricoh and that really helps to keep us top of the game.”

For enquiries contact Ricoh South - 03 214 1500.

RICOH SOUTH: ON RIDING, AND BUCKING THE TREND AS THEY CELEBRATE 5 YEARS

LOOKING FOR A GREEN COPIER?Ricoh’s multi-functional copiers give vivid colour, speedy output and exceptional print quality while keeping your conscience intact.

Our copiers print, fax, scan to email and copy, plus we’re carboNZero certified, meaning we offset emissions from the use of our already energy efficient machines.

Call Reece McDonald or Quinton Sharp today to talk about reducing your impact on the environment with a Ricoh multi-functional copier:

Phone: (03) 211 0968

Email: admin@ricohsouth.co.nz

From left - Mike Pollock (Ricoh NZ MD), Reece McDonald (Ricoh Southland MD), Rob Hamill and Mike Nugent (Ricoh NZ DM)

10

SPOTLIGHT ON SOUTHLAND BUSINESS: NZDDA

Upcoming Training Essential Selling Skills Dunedin 3 - 4 SeptTeam Leader | Essential Skills Dunedin 5 - 7 SeptEffective Business Writing Dunedin 5 SeptManaging the Performance of Your Staff Dunedin 6 SeptEssential People + Communication Skills Dunedin 7 SeptGovernance in Practice Invercargill 11 SeptStrategic Management | NZIM Dip Mgt (Advanced) Invercargill 17 - 18 SeptAccounting for Non Accountants - Stage One Dunedin 19 - 20 SeptLean Thinking Dunedin 20 - 21 SeptProfessional Reception Skills Queenstown 25 SeptThe Art of Minute Taking Queenstown 26 SeptHow to Manage + Lead Successfully Queenstown 10 - 11 OctManaging Stress Invercargill 18 OctCourageous Conversations Queenstown 19 OctBuilding Relationship Versatility Invercargill 25 - 26 OctProcess Mapping + Continuous Improvement Invercargill 29 OctProject Management Invercargill 30 - 31 Oct Project Risk Management | NEW Invercargill 1 NovReport + Proposal Writing Invercargill 2 NovHow to Manage + Lead Successfully Invercargill 6 - 7 NovNegotiation Skills Invercargill 7 - 8 NovAudit Training Invercargill 15 Nov Effective Use of Time Invercargill 20 Nov Four Quadrant Leadership Invercargill 20 - 22 Nov KEY This course has qualified for the NZTE Capability Development Voucher Scheme, and is eligible for voucher redemption.

Contact us to learn more P 03 2187 451 | E joanne@osea.org.nz | www.osea.org.nz

NZTE Capability Development VouchersThe Employers’ Association is registered to accept New Zealand Trade and Enterprise (NZTE) Capability Development Vouchers.

Vouchers may be used to help businesses pay for up 50 percent of the cost of services (up to a maximum value of $5000 excluding GST) such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers.

To be eligible for the vouchers your business must

• Have fewer than 50 full time employees

• Be registered for GST in New Zealand

• Be operating in a commercial environment

• Be privately owned or be a Maori Trust under the Te Ture Whenua Maori Act 1993

• Have completed an assessment with a Regional Business Partner.

Your professional development partner

The New Zealand Drug Detection Agency Limited (NZDDA) is a nationwide company that specialises in drug detection, education and prevention programmes in the workplace.

Their team, which includes ex-New Zealand Police officers and detectives, are experienced in the illicit drug industry, the impact drugs have in the workplace and society and the latest trends and problems associated drug and alcohol abuse. Their experience and knowledge is essential in training your managers and staff in identifying and/or preventing drug and alcohol abuse in your company.

About NZDDA

The New Zealand Drug Detection Agency was conceived to supply specialised services for companies that were currently conducting workplace drug and alcohol testing in their company, or looking at doing

so. NZDDA is a New Zealand owned and operated company that was incorporated in 2005.

The organisation now comprises 15 branches throughout New Zealand with specialist on-site testing vehicles and NZQA qualified collecting and screening staff providing a truly national service.

The Southland area is serviced by Branch Manager, Isabelle Mulder. The Southland office is situated at 200b Clyde Street, Invercargill where testing takes place along with two approved onsite mobile testing units available 24/7.

NZDDA is the leader in the field of on-site workplace drug and alcohol testing, carrying out in excess of 50,000 tests in 2011 and is the first and only truly fully compliant AS/NZS 4308:2008 on-site testing providers in the country. NZDDA is also internationally accredited in work place drug testing.

For enquiries contact Isabelle Mulder, 03 214 0697, isabelle.mulder@nzdda.co.nz - www.nzdda.co.nz

Isabelle Mulder, the face of NZDDA Southland

11

THE SOUTHLAND EXPORT FORUM

Upcoming Training Essential Selling Skills Dunedin 3 - 4 SeptTeam Leader | Essential Skills Dunedin 5 - 7 SeptEffective Business Writing Dunedin 5 SeptManaging the Performance of Your Staff Dunedin 6 SeptEssential People + Communication Skills Dunedin 7 SeptGovernance in Practice Invercargill 11 SeptStrategic Management | NZIM Dip Mgt (Advanced) Invercargill 17 - 18 SeptAccounting for Non Accountants - Stage One Dunedin 19 - 20 SeptLean Thinking Dunedin 20 - 21 SeptProfessional Reception Skills Queenstown 25 SeptThe Art of Minute Taking Queenstown 26 SeptHow to Manage + Lead Successfully Queenstown 10 - 11 OctManaging Stress Invercargill 18 OctCourageous Conversations Queenstown 19 OctBuilding Relationship Versatility Invercargill 25 - 26 OctProcess Mapping + Continuous Improvement Invercargill 29 OctProject Management Invercargill 30 - 31 Oct Project Risk Management | NEW Invercargill 1 NovReport + Proposal Writing Invercargill 2 NovHow to Manage + Lead Successfully Invercargill 6 - 7 NovNegotiation Skills Invercargill 7 - 8 NovAudit Training Invercargill 15 Nov Effective Use of Time Invercargill 20 Nov Four Quadrant Leadership Invercargill 20 - 22 Nov KEY This course has qualified for the NZTE Capability Development Voucher Scheme, and is eligible for voucher redemption.

Contact us to learn more P 03 2187 451 | E joanne@osea.org.nz | www.osea.org.nz

NZTE Capability Development VouchersThe Employers’ Association is registered to accept New Zealand Trade and Enterprise (NZTE) Capability Development Vouchers.

Vouchers may be used to help businesses pay for up 50 percent of the cost of services (up to a maximum value of $5000 excluding GST) such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers.

To be eligible for the vouchers your business must

• Have fewer than 50 full time employees

• Be registered for GST in New Zealand

• Be operating in a commercial environment

• Be privately owned or be a Maori Trust under the Te Ture Whenua Maori Act 1993

• Have completed an assessment with a Regional Business Partner.

Your professional development partner

Eleven years on and another round of grants to be announced.

Since 2001 Southland based exporters have been able to tap into the collective knowledge and support of a group of like-minded experts in their field.

The Southland Export Forum – a short historyThe Southland Export Institute, both as an affiliate to the New Zealand Export Institute and as a separate organisation, played a very active role in meeting exporter’s needs prior to 1990.

In 1991 the Southland Export Institute merged into the Southland Chamber of Commerce and the joint organisation was re-named The Chamber of Commerce Southland and International Trade, now known as The Chamber of Commerce Southland.

The Chamber of Commerce Southland has since been the only networking organisation in Southland for Export and Import business and from the collective interests of this sector a focused committee was established to assist in aspects relating to international trade with a distinctively Southland focus.

That organisation is known as 'The Southland Export Forum' and was established in 2001 to:

represent exporters' views on policy issues

promote networking, educational and social events

recognise significant business/ individual contributions to the export sector

assist start-up export orientated businesses

The Southland Export Forum aims to be an interactive networking and information sharing avenue, where businesses can benefit from speaker events, training, regular informational updates and information on legislative changes as well as other services and connections.

The Chamber association also provides regular opportunities to meet business people from a variety of countries, through hosting incoming trade delegations and leading outgoing trade missions.

One of the popular highlights of the Export Forum is the biannual Export Dinner and guest speaker events; training updates and visits to export companies are also very popular.

These visits have varied from factory visits and champagne cruising around Bluff Harbour to onboard shipping tours. The forum has also organised the “first steps to exporting workshops” and has information available to assist importers and exporters in their business.

The Southland Export Forum has survived many incarnations of central government policies and has remained relevant to its Southland members even through periods where government money has been directed at nationwide initiatives such as NZTE or local Economic Development Units. Often these taxpayer funded schemes fail to deliver on promised outcomes, perhaps through the replication of services already available or the long time it can take for a strong organisation to settle into its role and fill the necessary needs for members.

The Southland Export Forum receives no outside funding other than that secured from partnerships developed on a local level – HSBC Bank's on-going support of the Forum being a good example of this.

Jerel Kwek of Singapore-based Addiction Petfoods speaking in Invercargill in July

Mark O’Conner – CEO of South Port and Cahir of the Southland Export Forum

46 Esk Street, Invercargill 03 215 0000

holidays.invercargill@airnz.co.nz

Whether you are heading away on business, taking a holiday in your own backyard or planning an exotic getaway, we’ll ensure its the trip of a lifetime.

SO MUCH MORE THAN A

HOLIDAYSTORE

12

YES UPDATE

As the 2012 school year marches on, so too do the demands on this year’s Lion Foundation Young Enterprise Scheme teams.

The Young Enterprise Scheme (YES) gives Southland students a chance to learn first-hand about the business world.

Under the YES programme, year 12 and 13 students form their own company and create a new product or service. They fund the start-up capital, start production and introduce their business idea to the market. The programme is run within the school syllabus, gaining qualifications, or as an extra curricular activity

During the year, the students learn about business planning, leadership, marketing, finance and production. They also learn about the importance of teamwork and how to work with others in their community.

Recently, the YES Mid-Year Awards were presented at a function held at Elmwood Gardens.

Business Card Competition sponsored by Craigs Design & Print Ltd | Chasing Tales, James Hargest College

Best Trade Stand sponsored by Craigs Design & Print Ltd | Swheat Heartz, James Hargest College

Most Innovative Marketing Strategy sponsored by DesignBASE Ltd | Chasing Tales, James Hargest College

Most Environmentally Friendly Product or Service sponsored by Environment Southland | Smell of Southland, Southland Girls’ High School

Company with High Growth Potential sponsored by South Port NZ Ltd | Key to Southland, Aparima College

Best Oral Presentation sponsored by Southland Chamber of Commerce | Dancefit R, Aparima College

The Mid Year Award judges were Craig Haywood, Ruth Lieshout, Mark O’Connor and Dave Rohan.

Winner of the Best Business Plan Award for 2012 - Happy Muscles | Mt Aspiring College, judged by Greg Thomas of BDO. The trophy for this award will be presented at the Southland Southern Group Training Trust Regional Awards on 31 October.

In Southland, the programme is co-ordinated by the Chamber of Commerce Southland, as part of their focus on Business Viability. YES is a wonderful learning experience for Southland students.

To find out more or get involved, contact the Southland Chamber Of Commerce - 03 218 7188.

Students of this year’s YES Scheme at the Mid Year Awards

TO BYOD OR NOT TO BYOD? (CONTINUED FROM PG 5)

Determine support channels. Do you want local IT support to be responsible for the support of these devices or should employees support these devices on their own? IT support staff can set up the device for corporate network access but IT staff cannot support these devices when something fails or is not working correctly.

Control what users can and cannot do on their mobile devices with regards to individual files. For example, can employees download and edit files or can files be viewed only?

Use IT support information of mobile devices to see what is happening to employees out in the field. For instance, did the latest iOS update improve or reduce productivity?

Larger organisations will want to incorporate a mobile device management tool to help deploy and monitor the policy, collect device information and report on non-compliance.

Carry out regular policy and security checks to ensure that no data is compromised and no policies have been violated.

The BYOD concept is inevitable in any business and should not be ignored or taken lightly. It is important to implement policies to protect company networks and data but at the same time increasing the productivity of users.

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I have a strong view that inflation will re-emerge as a problem over the next few years. Even though it’s barely 2 per cent in New Zealand today, I don’t expect it to stay this way. Because of this I would be happy to own assets that deliver an earnings stream that can grow every year and keep pace with inflation, such as some property and a portfolio of shares.

But many people believe it is more likely that we face deflation, which is when prices fall for an extended period of time. Under this scenario, real assets like property fall in value and the spending power of money actually grows over time.

I don’t think this will happen, mainly because I think central banks around the world will print money if deflation becomes a real threat. But just in case, that longer-term fixed interest will provide a locked-in

income stream (which can buy more each year as prices decline).

It’s great to have strong conviction in your investment decisions. But, when this confidence becomes an unwavering belief that what you’re doing is a ‘no-brainer’, it can become your downfall.

To speak with an Investment Adviser please contact Craigs Investment Partners Invercargill branch on 03 214 9939 or our Gore branch on 03 208 9310 or visit www.craigsip.com for more information.

Mark Lister is Head of Private Wealth Research at Craigs Investment Partners. His disclosure statement is available free of charge under his profile on www.craigsip.com. This column is general in nature and should not be regarded as specific investment advice.

WHAT AN INVESTOR SHOULD ALWAYS ASK THEMSELF (CONTINUED FROM PG 6)

With funding and the reliance built upon that always a double edged sword, sudden policy or funding changes have had very little impact on the Forums work in Southland.

The Chair of the Export Forum is South Port CEO Mark O’Connor. Mark and the varied experiences of all involved member businesses has built a solid knowledge bank for burgeoning export operations to learn from.

In September 2012, the Southland Export Forum will host its Export Recognition dinner, hosted again by entertainer Jackie Clarke and this year incorporating two

recognition awards – one for an individual’s contribution to Southland Exporting and the other to a company or organisation.

Recently the Export Forum hosted Mr Jerel Kwek of Singapore based Addiction Foods (a leading Luxury pet food manufacturer) who spoke of his operation and the unusual challenges of a business based in Asia, that manufactures in New Zealand and has a market mainly in North America.

To find out more on the Southland Export Forum, look under the ‘B Global’ banner on the Southland Chamber of Commerce website www.commercesouth.com.

THE SOUTHLAND EXPORT FORUM (CONTINUED FROM PG 11)

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Gold Sponsor

Network with like-minded professional women over lunch with guest speaker, singer and comedian Jackie Clarke.

Joint Silver Sponsors

Calling professional women

Being Jackie Clarke – Professional Womens Lunch

Where The Kelvin

When Friday 7 September,12 noon

Cost $40 - Chamber of Commerce discount applies $35 for members

Tickets available from Chamber of Commerce lower Esk St 218 7188 or online at www.commercesouth.com

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If there was ever a time when economies could be relied on to expand and contract in regular and predictable cycles, it seems that time has been and gone. Looking back over the past fifteen years, the world has been convulsed by a series of shocks; from the Asian financial crisis to the dot-com crash, the credit crunch and the European debt debacle. As mathematician John Allen Paulos wryly put it: “Uncertainty is the only certainty there is, and knowing how to live with insecurity is the only security.”

Here in the second quarter of 2012, New Zealand and Asian business sentiment is holding up relatively well. Australia and China seem to have avoided a hard landing, the US is nurturing its first green shoots of recovery and Germany is providing a beacon of hope in the embattled Eurozone. But as we also know from Professor Paulos and from the headlines in Southern Europe, it would be unwise to assume that an end to market dislocation is waiting just over the horizon.

In my career I’ve found there’s no financial discipline more important to businesses, and yet more frequently overlooked, than cash management. In some cases a small company won’t give it a second thought as long as there’s more money coming in than going out – the owners are entirely

MONEY ONLY SLEEPS IF YOU ALLOW IT TO

Brent MalcolmHead of Corporate Banking, HSBC New Zealand

focused on products and sales. When market conditions are benign, even relatively large enterprises will sometimes let cash sit idle and fragmented in multiple accounts.

When credit becomes more expensive and income less predictable, however, it becomes top priority for companies to locate and maximise returns from the cash they have. Internal transfers, overdraft facilities and overnight sweep accounts may sound arcane, but poor cash management is often cited as the leading cause of business failure.

The larger the company is, and the more globalised its production and sales, the more complex its finances are likely to be. For this reason more companies are seeking advice from banks on how to be cash-efficient, and are adopting payment and collection platforms that speed up cash conversion and so free up working capital. The bank integrates its systems with those of its customers, and then handles everything from salary and supplier payments to currency pooling and account sweeps so that money lying dormant overnight can be used productively.

The benefit of this trend for companies is that they gain transparency over their cash flow and cost benefits from greater speed and efficiency, which in turn help them to become more competitive in their cross-border trade. The benefit for banks is that they deepen their relationships with customers. Because systems integration takes time and trust, the relationship matures in a way that reduces uncertainty for both parties and that provides a secure platform on which the company can build its business.

In the Asia region, HSBC research indicates that trade will grow at an annualised 6.5%

over the next five years as intra-regional commerce flourishes and flows increase on the south-south transport corridors linking Asia, Latin America, Africa and the Middle East. This is clearly positive news for New Zealand companies and bodes well for cash generation, but it should also serve as a warning to those that haven’t built a scalable back office that can cope with growth efficiently. After all, no business wants to see costs rise at the same pace as sales.

Whereas the US and Eurozone offer companies a degree of consistency, in Asia there are multiple currencies to reconcile and exchange rates to hedge as well as multiple tax and regulatory regimes to comply with. Huge time differences mean treasurers may need the capability to sweep accounts in countries from Australia to India. The further away from New Zealand your supplier or buyer is, the greater the need is to optimise the supply chain and to consolidate financial information from partners and subsidiaries.

Personal experience tells me that there will probably always be some who choose to ignore Professor Paulos’s aphorism, and who view volatility as an occasional exception rather than the rule. As Asia opens up though, bringing new opportunities and new financial challenges for companies, I’m also confident there will be others who prefer not to bank on it.

HSBC's Cath Henry, Head of Global Payments and Cash Management and Gary Cross, Head of Global Trade and Receivables Finance are well placed to assist with related inquiries and can be contacted on: cathhenry@hsbc.co.nz or garycross@hsbc.co.nz or 09 918 8688.

*This article is for general information only and does not constitute personalised investment advice. It should not be relied upon or used as a basis for entering into any products or making any investment decisions. Readers should seek independent legal/financial advice prior to acting in relation to any of the matters discussed in this publication. HSBC does not accept any liability for any loss or damage whatsoever that may directly or indirectly result from anything advice contained in this publication. The Hong Kong and Shanghai Banking Corporation Limited, incorporated in the Hong Kong SAR with limited liability, acts through its New Zealand branch.

AN AFTERNOON WITH SAATCHI & SAATCHI’S DEREK LOCKWOOD

One hundred and fifty local business people attended a sold out seminar by Derek Lockwood last month.

Market South and Hospice Southland hosted the afternoon with the Worldwide Director of Design for Saatchi & Saatchi Design, and Market South Marketing Manager Carla Forbes said she has received nothing but positive feedback since.

“The number of notable business people who attended the event alone was testament to having someone of Derek’s calibre here. Tickets sold out within days and we are still receiving great feedback. To hear that everyone got something out of it is just fantastic, and really beneficial for the business community,” Ms Forbes said.

Hospice Southland Promotions Officer Melanie Luke was delighted to be involved in the event and grateful for the chance to offer something back to the local business community.

“As a charity we ask for a lot from our community - time, money, goods and services - so we saw this as an opportunity to give something back to the business community, a chance to connect with them and say thank you,” Ms Luke said.

Derek Lockwood is an expert in brand strategy, storytelling, Idea Visualisation®, visual thinking, event creation, conceptual product design and creation of brand experiences in retail or corporate

environments. He spends most of his time travelling and experiencing the world’s best design, practices, creations and activities and working with Saatchi & Saatchi’s clients and people worldwide. Some of his clients include Lexus, BNZ, KPMG, Contact Energy, Telecom, Trelise Cooper and Jay Jays, and that is to name just a few - because it when it comes to advertising and marketing, it doesn’t get much bigger than Saatchi & Saatchi.

The global advertising agency was founded in London in 1970 and has grown to now have 140 offices in 76 countries, with more than 6,500 staff and a headquarters in New York.

Famous for renaming ‘brands’ to ‘Lovemarks,’ Saatchi & Saatchi are in the business of getting people to fall in love with their clients’ products and services. The Lovemarks concept is designed to put

the recipient at the heart of all marketing activity, force business owners and marketers to think from a consumer point of view and ensure output that resonates with, engages and makes people feel something - creating connections through storytelling.

Derek’s ‘The New Language of Business’ seminar discussed how changing attitudes, desires, expectations and practices for communicating are impacting on business communication. He talked about how technology has changed the world of communication, how we are processing the new world of information, how we communicate and why businesses need to reevaluate the way they present and sell their stories.

His key message was that effective marketing campaigns are made up of messages that are clear, concise and visual. It sounds so simple but, as summed up nicely in the famous literary quote, “I’m sorry this is so long. I didn’t have time to make it shorter,” simplicity can often be the hardest task of all.

We live in a fast paced, ever changing ‘headline world’ and free choice, consumer driven society. People want convenience, they want to be able to relate and they want to feel something. To connect with people you need to be clear and meaningful with your message - use images instead of text, use graphics instead of numbers, share stories instead of facts and be personal. Executing these tips correctly as part of an effective marketing strategy will help you to grow your business and get the results you desire.

Talk to Market South about developing effective marketing and advertising campaigns for your business. Phone 03 214 4455, email info@marketsouth.co.nz or check out www.marketsouth.co.nz to find out more.

DEREK LOCKWOOD'S TOP TIPS FOR MARKETING1. Stand for something

2. Visualise everything

3. Make it personal

4. Share stories

5. Keep it short and sweet

6. Create the complete picture

7. Make it beautiful

1. Stand for something

2. Visualise everything

5. Keep it short and sweet

6. Create the complete picture