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B2W – Companhia Digital

Earnings Release 1Q13

General Considerations

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This presentation contains forward-looking statements relating to theprospects of the business, estimates for operating and financial results, andthose related to growth prospects of B2W. These are merely projections and,as such, are based exclusively on the expectations of B2W’s managementconcerning the future of the business and its continued access to capital tofund the Company’s business plan. Such forward-looking statements depend,substantially, on changes in market conditions, government regulations,competitors’ pressures, the performance of the Brazilian economy and theindustry, among other factors and risks disclosed in B2W’s filed disclosuredocuments and are, therefore, subject to change without prior notice.

The financial statements were prepared and are presented in accordance withthe international financial reporting standards (IFRS), norms issued by theSecurities Exchange Commission (known locally as CVM), as well as theNovo Mercado listing. Except when otherwise specified, the analyses refer tothe Consolidated results of B2W.

BLOCKBUSTER® trademarks are owned by Blockbuster inc, and B2W –Companhia Digital has the sublicense to use these trademarks in theactivities of video rental on internet.

1Q13 Consolidated Results

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Gross Revenue: +35.4% in 1Q13The Gross Revenue reached R$ 1,515.9 MM in 1Q13.

Net Revenue: +29.8% in 1Q13The Net Revenue reached R$ 1,298.7 MM in 1Q13.

Gross Profit and Gross Margin: +32.8% in 1Q13 and +0.6 p.p. in Gross MarginThe Gross Profit reached R$ 316.4 MM and the Gross Margin reached 24.4% of NR in 1Q13.

Adjusted EBITDA: + 23.7% in 1Q13Adjusted EBITDA reached R$ 74.2 MM 1Q13.

Net Working Capital: Improvement of 26 daysIn 1Q13, B2W’s cash cicle was 82 days, an improvement of 26 days comparing to 1Q12.

B2W DIGITAL Announces the Acquisition of Uniconsult Sistemas e Serviços LtdaAccording to its strategy of being a reference in the technology and internet market, it is with great pleasure that

B2W DIGITAL announces the acquisition of Uniconsult Sistemas e Serviços Ltda, renowned company in the

development of systems and solutions for e-commerce.

B2W DIGITAL Annouces the Acquisition of Click - Rodo Entregas LtdaAiming being closer to the customer and offering the best delivery service, B2W DIGITAL signed a contract of

sale with the transportation company Click – Rodo Entregas Ltda, transaction that is pending approval of CADE

(Administrative Council of Economic Defense).

B2W DIGITAL Launches the Official Online Store of Confederations Cup FIFA

Brazil 2013 and World Cup FIFA Brazil 2014 B2W DIGITAL is the responsible for the operation of the oficial website of the Confederatiosn Cup FIFA Brazil

2013 and World Cup FIFA Brazil 2014, that will sell more than 2,500 licenced items.

Evolution of Customer Service Ratings

Americanas.com Submarino ShoptimeReputation Good Good Great

Evaluation 6.44 6.23 6.77

Answered 100% 100% 100%

Solution 87% 86% 90%

Business 65% 65% 66%

Response

Time*

13 hours 52 minutes

25 seconds

19 hours 52 minutes

15 seconds

13 hours 11 minutes

52 seconds

Reputation Good Good Good

Evaluation 6.17 5.91 6.43

Answered 100% 100% 100%

Solution 87% 85% 89%

Business 62% 62% 62%

Response

Time*

13 hours 52 minutes

25 seconds

19 hours 52 minutes

15 seconds

13 hours 11 minutes

52 seconds

6 months

x

12 months

12 Months

Reclame Aqui

6

Months

Evolution

Great

Good

Moderate

Bad*Base Date: 05/07/2013 - The response time refers to the last 3 months.

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Acquisition of Uniconsult Sistemas e Serviços Ltda

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Uniconsult is a renowned company in thedevelopment of systems and solutions for e-commerce and is Company’s partner since thecreation of Americanas.com in 1999.

Acquisition of Click – Rodo Entregas Ltda

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@

@

@

Click – Rodo is a company specialized in provideservices for e-commerce and that has a greatexperience in management of logistics processes.

*The transaction in pending CADE (Administrative Council of Economic Defense) approval

A Bola já Está Rolando na Loja Online Oficial da FIFA

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B2W Digital launches FIFA Official Online StoreConfederations Cup FIFA Brazil 2013 and World Cup FIFA Brazil 2014

There are more than 2,500

oficial licenced items

B2W Digital was licenced by Globo Marcas, FIFA’s master licenced company for both events in Brazil.

Submarino: Official E-commerce of Campus Party 2013

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“To be Latin America’s largest and most

beloved digital Company”

Why Latin America?• Latin America is the world’s fastest growing e-commerce market.

Largest • Continuous revenue increase, gaining market share in the coming years.

Most Beloved • Set new standard for digital customer experience in Latin America.

• Create and operate the most beloved brands.

Digital• Thinking with digital mind, investing in technology and innovation, including multi-channel

initiatives.

Company• Broadens focus beyond digital retail to include other digital business models.

What It Means?

B2W Digital: Our Vision

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Strategy and Investment Plan

Mind Best Purchase Experience

Home Best Delivery Service

Heart Best Customer Service

More than R$ 1 Billion in the Next 3 Years to “Get Closer to the Customer”

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Long Term Vision

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Get closer to the customer.

Make digital shopping experience easier and more convenient in Brazil and Latin America.

Customer satisfaction, fast delivery, easy resolution of complaints.

Brand loyalty, customer lifetime value.

Continuous innovation.

Having the best digital talents.

Increasing Market Share, the Best Way to

Create Value in the Long Term to the

shareholders.

1Q13 Results Conference Call and Webcast

B2W Digital Investor Relations Team

http://www.b2winc.com

ri@b2winc.com

Phone: +55 (21) 2206.6000