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Interpretive Planning | Interpretive Design | Branding | Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
About Bright
Under the umbrella of Bright, the diverse team of designers and project managers are passionate about creating remarkable visitor experiences. Bright 3D provides the interpretive strategy and planning while brand strategy and identity development is provided by BrightBrands
Collectively the company has a broad range of skills encompassing:
Interpretive Strategy & Planning
Interpretive Design
Exhibition interactive design
HLF & Funding Support
Commerical interiors - Retail
Branding Strategy, Identity & Graphic Design
Exhibition Design
Signage and wayfinding
Audio visual and multimedia
Project Management
Specialist in delivering turnkey projects that combine creativity and practicality.
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Scotch Whisky Experience Retail & Interpretive Design | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Scotch Whisky Experience Brand | Print | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Museum of East Anglian LifeHLF Application Support | Exhibition Design | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Royal Sailing: Royal Yacht Britannia TrustExhibition Design | Content Management | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Woolsthorpe Manor: Birthplace of Sir Isaac NewtonExhibition Planning | Exhibition Design | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Malahide Castle, Gardens & DemesneInterpretive Design | Interpretive Graphics | Signage & Wayfinding | Brand
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Isle of Harris Distillery Interpretive Design & Interiors | Interpretive Graphics
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S M O K E Y
F A T T Y
C O F F E EC A R A M E L
C H O C O L A T EW A L N U T
A L M O N DH A Z E L N U T
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NOVEMBER 2013 | © BRIGHT 3DTHE HARRIS DISTILLERY
Tasting RoomFlavour Tree
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
The Glasgow Distillery Interpretive Planning | Interpretive Graphics | Brand Identity | Website Design
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Eltham Palace Interpretive Design | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Tintagel Castle Interpretive Design | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Scottish Ocean Explorer Centre Interpretive Planning | Interpretive Design | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
New Forest Visitor CentreInterpretive Design | Interpretive Graphics | Retail Design
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
The Sill Landscape Discovery Centre HLF2 Application Support | Interpretive Planning | Interpretive Design | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Patrick Geddes Centre at Riddles Court HLF Support | Interpretive Planning | Interpretive Design | Interpretive Graphics
Phase 11. An existing carved text stone (Riddle’s Close) is set
into the pavement. This should be cleaned and if required re-cut to make more prominent
2. A series of small metal plaques installed within the new paving stones leading into the close creating a trial of “teaser” icons leading to the entrance of the Patrick Geddes Centre.
3. Decorative metalwork feature applied to the existing entrance gates or, if funds permit, the replacement of the existing gates with new sculptural gates reflecting the Patrick Geddes theme.
4. The installation of a sculptural panel that extends the length of the entrance pend. This would incorporate text and images designed to create a highly visual display incorporating tactile elements made from cast stone and timber.
5. New lighting to be carefully integrated into the pend to enhance the architecture and the interpretive elements. Led lighting behind the sculptural panel providing a soft wash of light to the pend wall.
6. Redecoration of the pend walls to tie in with the overall Patrick Geddes brand.
7. Metal hanging Riddle’s Court sign consistent with the other High Street closes
The entrance pends to Riddle’s Court are typical of Edinburgh’s High Street, relatively low key although the decorative stone work is distinctive and sight lines down the Close are relatively good.In order to attract more casual visitors, the entrance needs to be enhanced with clear communication/ interpretation provided to encourage curious tourists to explore further. Given the historic significance of all the buildings in this area, there are limitations to the intervention that can be proposed.
Riddle’s Court Entrance - Area A(off Lawn Market )
10.5 Interpretive Proposals 43
PATRICK GEDDES CENTRE - INTERPRETATION PLAN 2013 | © BRIGHT 3D
2 Introduction
Unique is an often-misused word, but it is the correct term for Riddle’s Court and its connections with that singular figure, Patrick Geddes. The proposed Patrick Geddes Centre at Riddle’s Court will be, therefore, doubly significant. However, to prepare an interpretation plan for Riddle’s Court means, in effect, preparing an approach to explaining a triptych of topics which are all closely inter-related and which, in combination, represent as much a philosophy as they do physical attributes and activities.
The diagram draws together the many key threads that bind the story together and help, also, to disseminate the story in interpretive terms. The third and fourth columns are reflected in the themes that are set out in full in Chapter 6.
These relationships, complex as they appear at first sight, are the essential characteristics that imbue the background to and the purpose of the Patrick Geddes Centre and inspire its work. They will also be key elements in its branding and marketing strategies, and in the learning and activities strategy, all of which must inter-relate closely with the interpretation plan and vice versa.
This report reflects our initial thinking, prepared after meetings with SHBC staff and visits to Riddle’s Court supported by study of plans, reports, articles, websites and books relating to the building and its Old Town context, to Patrick Geddes and the context of his life and work, and to the proposed work of the Patrick Geddes Centre. It is a first endeavour to encapsulate the strands of the story and articulate the themes which can embrace these strands. The principles set out here have been discussed and agreed and are the basis on which the Interpretation Plan was prepared. This document should be read alongside initial design proposals for interpretive media.
Heart Patrick Geddes FeelAchievement
Legacy
Head PG Centre ThinkActivities
Outreach
Soul Users & visitors BelieveFulfilment
Missionary role
Hand Riddle’s Court TouchArchitecture
History
Place
Folk
Work
Ethos
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PATRICK GEDDES CENTRE - INTERPRETATION PLAN 2013 | © BRIGHT 3D
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Gressenhall Workhouse HLF Support | Interpretive Planning | Interpretive Design | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Kew Gardens: Festival of Medicine Exhibition Design | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Forestry Commission Scotland: Visitor Centres Interpretive Planning | Interpretive Design | Interpretive Graphics
FORESTRY COMMISSION SCOTLANDQEFP GRAPHIC PRINCIPLES
JUNE 2012 | © BRIGHT 3D
Graphic Elements and Detailing
Queen Elizabeth Forest Park
Postcards from The LodgeDear Grandma and GrandpaWe’re all having a fantastic time here! I’ve been cycling with
Josh, and we’ve seen loads of wildlife, and the Ranger’s tell us
all about the forest and what to do. Best of all though, I’ve been a ‘real monkey’ at Go Ape!!
Wish you were here,Love Callum xx
Queen Elizabeth Forest Park
The Lodge offers superb views. It is a threshold to the Trossachs and lies on the Highland boundary.
A spectacular combination of mountains, forests, lochs and tumbling burns.
Much of the early work by the Forestry Commission in the 1930s and 40s must be attributed to the first Head Forester, Alistair Cameron - a man of vision. He was able to match each tree species with the right soils. This paid handsome dividends not only through his forest’s dramatic effect on the landscape but also in the quality timber we now harvest.
Willow Ash Birch Oak Alder Rowan
Find out what our Rangersdo, and how they look afterthe forest and wildlife foryou to enjoy and learn
Our Team
Do a little…do a lot!
Find out what to do from our Rangers and how to get the most from your visit.
Here to help
This is dummy text used here,which is being used to test the legibility and font weight.
Grasses are greener
FORESTRY COMMISSION SCOTLANDQEFP DEVELOPMENT
AUGUST 2012 | © BRIGHT 3D
B2 Approach Road Banners - Development 1
Do a little,do a lot!Do a little,do a lot!
Do a little,do a lot!Do a little,do a lot!
Do a little,do a lot!
www.forestry.gov.uk www.forestry.gov.ukwww.forestry.gov.uk
Swingthrough the
trees with
Go Ape!Walkwith allthe family!
www.forestry.gov.ukwww.forestry.gov.uk
Cyclefor lotsof fun!
Enjoyyour visithere today!
Ridein the forest!
Do a little...do a lot!What will youdo today?
Do a little...do a lot!What will youdo today?
Do a little...do a lot!What will youdo today?
Do a little...do a lot!What will youdo today?
Do a little...do a lot!What will youdo today?
www.forestry.gov.uk www.forestry.gov.ukwww.forestry.gov.uk
Walkwith allthe family!
Swingthrough the trees withGo Ape!
Cyclefor lotsof fun!
Ridein the forest!
Enjoyyour visithere today!
www.forestry.gov.ukwww.forestry.gov.uk
what will you do today?
what will you do today?
what will you do today?
what will you do today?
what will you do today?
Do a little,do a lot!Do a little,do a lot!
Do a little,do a lot!Do a little,do a lot!
Do a little,do a lot!
www.forestry.gov.uk www.forestry.gov.ukwww.forestry.gov.uk
Walkwith allthe family!
Swingthrough the trees withGo Ape!
Cyclefor lotsof fun!
Ridein the forest!
Enjoyyour visithere today!
www.forestry.gov.ukwww.forestry.gov.uk
what will you do today?
what will you do today?
what will you do today?
what will you do today?
what will you do today?
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2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
New BalanceRetail design | Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
SkyscannerWorkplace design | Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
SkyscannerBrand | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Design Studios EdinburghWorkplace design | Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
Sharp Solar CentreInterpretive Design | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
The Outer HebridesBrand | Print | Interpretive Graphics
2014 | © BRIGHT
Bright 3D | Bright Brands Greenside House 25 Greenside Place Edinburgh EH1 3AA Studio: +44 (0)131 553 0920 www.we-are-bright.com
From concept to completion the team of interpretive planners, designers and project managers are committed to creating inspirational and memorablevisitor experiences.
Bright 3D | Bright BrandsGreenside House 25 Greenside Place Edinburgh EH1 3AA
Studio: +44 (0)131 553 0920Email: [email protected]: bright3d.studio Twitter: @bright_studio
www.bright3d.com
Contact Details
Barbara Hamilton Business Development MangerEmail: [email protected]
Ewan McCarthy Creative Director Email: [email protected]
Nick Needham Creative Director Brands Email: [email protected]
We bring fresh ideas to every project
We relish the opportunity to make a difference
We rise to the challenge of delivering designs which are unique, engaging and tailored to individual destinations
Our collaborative and transparent style of work helps to make the process enjoyable for the whole team.
why Bright 3D?