baby nutrition asia pacific 1 regional management meeting kuala lumpur 22 nd and 23 rd april, 2008...
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1BABY
NUTRITIONASIA PACIFIC
Regional Management Meeting Kuala Lumpur
22nd and 23rd April, 2008
Project Pharao Gen 3
BABY NUTRITION ASIA PACIFIC
Project Pharao Gen 3
BABY NUTRITION ASIA PACIFIC
DANONEBABY NUTRITION
ASIA PACIFIC
2BABY
NUTRITIONASIA PACIFIC
Performance IssuesPerformance Issues
Insect PenetrationInsect Penetration
Lumping Powder Lumping Powder
Visible GapVisible Gap
Opening PackOpening Pack
3BABY
NUTRITIONASIA PACIFIC
ApproachApproach
Concepts Designs Pilot Mould
6 concepts developed• Flip Flush• Flip Top• Flip Full• Button 1-piece• Button 2-piece• Clip
2 designs pursued• Flip Top• Flip Full
Objective: 1 design produced
Principles
5 principles initiated• Flip• Bung• Button• Clip• Peel-off
Consumer Study conducted in every phase
Identify a new design that will mitigate the performance issuesIdentify a new design that will mitigate the performance issues
Commercial Mould
Pilot MouldDesignConceptsPrinciples
4BABY
NUTRITIONASIA PACIFIC
Timeline Timeline
FebFeb MarMar AprApr MayMay JunJun JulJul AugAug SepSep OctOct NovNovJanJan
Principles
2008
DecDec JanJan FebFeb MarMar
2009
Design
Pilot Mould
Research
Alteration
Concepts
1st Commercial Mould
Commercialize
(4wks)
(6wks)
(13wks)
(4wks)
(2wks)
(4wks)
(20wks)
(6wks)
Shortlist concepts
1st consumer roundFinal designs
Sample outturns
Inventory Build Up2nd consumer round - UK
2nd consumer round - TH3rd consumer round – location TBC
Now
Note: additional commercial mould lead time is 5wks
Sample outturns
Sample outturns
6BABY
NUTRITIONASIA PACIFIC
Selection PrinciplesSelection Principles
1
Market Survey indicates 1) Flip Concept is the most preferred opening with 2) Button and 3) Clip coming in second and third. These 3
principles were further investigated during concept phase
Market Survey indicates 1) Flip Concept is the most preferred opening with 2) Button and 3) Clip coming in second and third. These 3
principles were further investigated during concept phase
Flip Bung Button Clip Peel-off
13BABY
NUTRITIONASIA PACIFIC
Select ConceptsSelect Concepts
2
Flip-Flip-FlushFlush Flip-TopFlip-Top Flip-FullFlip-Full Button1pcButton1pc Button 2pcButton 2pc ClipClip
EngineeringEngineering1)1) (incl. insect (incl. insect
penetration, visible gap)penetration, visible gap)
4.254.25 55 4.754.75 3.253.25 3.253.25 4.04.0
ManufacturingManufacturing1)1)
(incl. cost, existing toolbase)(incl. cost, existing toolbase)2.92.9 2.92.9 2.72.7 2.12.1 2.12.1 2.02.0
Total ScoreTotal Score2)2) 7.157.15 7.97.9 7.457.45 5.365.36 5.355.35 6.06.0
Our suppliers Stress Consulting and Sunningdale Tech reviewed all designs Our suppliers Stress Consulting and Sunningdale Tech reviewed all designs
and evaluated them for their respective areas of expertiseand evaluated them for their respective areas of expertise
Design Flip-Top and Flip-Full will be further developed into designs as Flip Flush has powder trap potentially attracting ants.
Design Flip-Top and Flip-Full will be further developed into designs as Flip Flush has powder trap potentially attracting ants.
1)1) Based on scale 1-5, with 1 being worst score and 5 being best score 2)2) Total score based on scale 1 – 10 with 1 being worst score and 10 being best score
14BABY
NUTRITIONASIA PACIFIC
Next StepsNext Steps
• Further pursue 2-3 designsFurther pursue 2-3 designs– Flip Top Flip Top – Flip FullFlip Full
• Conduct 2Conduct 2ndnd round consumer study round consumer study– UK (end April)UK (end April)– Thailand (Mid May)Thailand (Mid May)
• Select final design to be piloted on mould (end May)Select final design to be piloted on mould (end May)