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Bad News for Disabled People: How the newspapers are reporting disability In association with: Strathclyde Centre for Disability Research and Glasgow Media Unit

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Bad News for Disabled People: How the newspapers are reporting disability

In association with:

Strathclyde Centre for Disability Researchand Glasgow Media Unit

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Contents PAGE

1. Acknowledgements 22. Authordetails 33. Mainfindings 44. Summary 6

Part2

5. Introduction 166. MethodologyandDesign 18

6.1 Contentanalysis 186.2 Audiencereceptionanalysis 20

7. Contentanalysis:Results 227.1 Politicaldiscussionandcritiquesofpolicy 227.2 Changesintheprofileofdisabilitycoverageand

‘sympathetic’portrayals 327.3 Changesintheprofileofrepresentationsofthe

‘undeserving’disabilityclaimant 388. Audiencereceptionanalysis 59

8.1 Howisdisabilityreportedinthemedia 598.2 Viewsondisabledpeople 628.3 Viewsonbenefitsandbenefitclaimants648.4 Viewsongovernmentpolicy67

9. Conclusion 6910. References 73Appendix1.Codingschedule 80Appendix2.Detaileddescriptorsforcodingandanalysis 85

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AcknowledgementsThisresearchwascommissionedbyInclusionLondonandtheirfinancialsponsorshipandadministrativebackingisgratefullyrecognised.InparticularwewouldliketoacknowledgethehelpandcollaborativesupportofAnneKanewhoprovideduswithveryvaluableandhelpfuladvicethroughouttheresearchandhadasignificantinputinthedraftingofthefinalreport.WewouldalsoliketothankthefollowingresearcherswhoworkedintheGlasgowMediaGroupandwhotirelessly,carefullyandpainstakinglyundertookthecontentanalysisofthemedia:

StevieDocherty,LouiseGaw,DanielaLatina,ColinMacpherson,HannahMillarandSarahWatson.

WearegratefultoAllanSutherlandandJoFerriefortheircontributionstothedatacollection.Wewouldalsoliketothankallthefocusgroupmembersandinterviewrespondentswhotookpartinthestudy.Withouttheirtimeandcommitmentwewouldnothavebeenabletoproducethisreport.

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AuthordetailsEmmaBriantisaresearchfellowintheGlasgowMediaGroup.ShehasrecentlycompletedherPhD,whichlookedatAngloAmericanrelationsincontemporarywartimepropagandaandinformationoperationsNickWatsonisProfessorofDisabilityResearchandDirectoroftheStrathclydeCentreforDisabilityResearchattheUniversityofGlasgow.Hispreviousresearchhasincludedworkondisabledchildrenanddisabledchildhoods,disabilityandtechnology,disabilitytheoryanddisabilityhistory.GregPhiloisProfessorofCommunicationsandSocialChangeandDirectoroftheGlasgowMediaGroup,UniversityofGlasgow.HispreviousresearchhascentredonmediacoverageofIsrael‐Palestineanditseffectonaudienceunderstandingoftheconflict,mediapresentationsindustrialdisputesandtradeunionism,theFalklandsWarandNorthernIreland.InclusionLondonprovidespolicy,campaigningandstrategiccapacitybuildingsupporttoDeafanddisabledpeople'sorganisations(DDPOs).InclusionLondonaimstoensureastrongcollectivevoicethatreflectsdiversityofDeafanddisabledLondonersandtheirorganisationsandaddressesthestrategicissuesthatimpactonDDPO'sabilitytosurviveandthrive.www.inclusionlondon.co.ukContactdetails:InclusionLondonCANMezzanine49‐51EastRoadLondonN16AHLondonDeafandDisabilityOrganisationsCICCompanyregistrationno:6729420

ProfessorNickWatsonStrathclydeCentreforDisabilityResearchUniversityofGlasgowGlasgowG128RTEmail:[email protected]

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MainFindings InclusionLondoncommissionedtheGlasgowMediaGroupandtheStrathclydeCentreforDisabilityResearchtocarryoutastudytoanalysechangesinthewaythemediaarereportingdisabilityandhowithasimpactedonpublicattitudestowardsdisabledpeople.Incarryingoutthestudytheycomparedandcontrastedmediacoverageofdisabilityinfivepapersin2010‐11withasimilarperiodin2004‐5andranaseriesoffocusgroups.Thestudyfound:

• Therehasbeenasignificantincreaseinthereportingofdisabilityintheprintmediawith713disabilityrelatedarticlesin2004‐5comparedto1015inacomparableperiodin2010‐11.Thisincreasehasbeenaccompaniedbyashiftinthewaythatdisabilityisbeingreportedandthereisnowincreasedpoliticisationofmediacoverageofdisabilityin2010‐11comparedto2004‐5;

• Therehasbeenareductionintheproportionofarticleswhich

describedisabledpeopleinsympatheticanddeservingterms,andstoriesthatdocumentthe‘reallife’experiencesoflivingasadisabledpersonhavealsodecreased.Someimpairmentgroupsareparticularlylesslikelytoreceivesympathetictreatment:peoplewithmentalhealthconditionsandother‘hidden’impairmentsweremorelikelytobepresentedas‘undeserving’.

• Articlesfocusingondisabilitybenefitandfraudincreasedfrom

2.8%in2005/5to6.1%in2010/11.Whenthefocusgroupswereaskedtodescribeatypicalstoryinthenewspapersondisabilitybenefitfraudwasthemostpopularthemementioned.

• Thesearticlesareimpactingonpeople’sviewsandperceptionsof

disabilityrelatedbenefits.Thefocusgroupsallclaimedthatlevelsoffraudweremuchhigherthantheyareinreality,withsomesuggestingthatupto70%ofclaimantswerefraudulent.Participantsjustifiedtheseclaimsbyreferencetoarticlestheyhadreadinnewspapers.

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• ThisstrengthoffraudasatabloidthemeconflictswiththerealityoflevelsofincapacitybenefitfraudandfocusespublicperceptionsofresponsibilityforIncapacityBenefitlevelsonclaimantsratherthanproblemsinlackoflabourmarketdemand,economicpoliciesordiscrimination.

• Therehasbeenanincreaseinthenumberofarticlesdocumentingtheclaimed‘burden’thatdisabledpeopleareallegedtoplaceontheeconomy–withsomearticlesevenblamingtherecessionitselfonincapacitybenefitclaimants;

• Articlesthatexplorethepoliticalandsocioeconomiccontextof

disabilityarerareasarearticlesthatexploretheimpactthattheproposedcutswillhaveondisabledpeople.Therewasadecreaseinreferencestodiscriminationagainstdisabledpeopleorothercontextualisingissues;

• Therehasbeenasignificantlyincreaseduseofpejorativelanguagetodescribedisabledpeople,includingsuggestionsthatlifeonincapacitybenefithadbecomea‘LifestyleChoice’.Theuseoftermssuchas‘scrounger’,‘cheat’and‘skiver’wasfoundin18%oftabloidarticlesin2010/11comparedto12%in2004/5.Therewere54occurrencesofthesewordsin2004/5comparedto142in2010/11.Thesechangesreinforcedtheideaofdisabledclaimantsas‘undeserving’.

• Disabledpeoplearefeelingthreatenedbythechangesinthewaydisabilityisbeingreportedandbytheproposedchangestothetheirbenefitsandtheirbenefitentitlements.Thesetwoarecombiningandreinforcingeachother.

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SummaryInclusionLondoncommissionedtheGlasgowMediaGroupandtheStrathclydeCentreforDisabilityResearchtocarryoutastudytoanalysechangesinthewaythenewsmediaarereportingdisabilityandhowithasimpactedonpublicattitudestowardsdisabledpeople.Thisresearchhadthreemainaims:

• Toexaminehowthemediaarecoveringdisabilityandtodocumentchangesinthiscoverage.

• Toexaminehowthisisimpactingonpublicattitudestodisabledpeople.

• Toconsidertheimpactthatanytrendsidentifiedintheresearchmayhaveonthelivesofdisabledpeople:forexample,inaffectingattitudestodisabledpeopleorsupportfororoppositiontocutsinbenefitsaccessedbydisabledpeople.

Inordertotrackchangesinstyleorcontentinmediacoverageofpolicychangerelatingtodisabilitybenefits,andthushighlightmediaresponsesparticulartotherecentcuts,asamplecoveragewasdrawnforcomparisonfromtwoperiods:

• ThesecondtermofTonyBlair’s‘NewLabour’Government• ThecontemporaryConservative/LiberalDemocratCoalition

GovernmentAlargescaledetailedcontentanalysiswasconductedfocussingonfivepopularnewspapers:TheSun,TheMirror,TheExpress,TheMailandTheGuardian.Thiswoulddetermineifgovernmentattemptsatreconstructingdisabilityasaburdenimpactedonnewspapercoverageofdisabilityissues.Articlesmentioning‘disabled’,‘disability’,‘disabilities’and‘incapacity’wereobtainedfromLexisNexis,forthefollowingtimeperiods:

• October2004toJanuary2005–713documents• October2010toJanuary2011–1015documents• MarchtoApril2011–548documents

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Thiscontentanalysiswassupplementedbyadetailedaudiencereceptionanalysis.Weheldfocusgroupsofbetween6and8peopleinEnglandandinScotlandandthesewererecordedforsubsequentanalysis.FindingsIncreasedcoverageofdisabilityOuranalysishasshownthatmediacoverageondisabilityincreaseddramaticallybetween2004‐5and2010‐11withover30%morearticlescoveringdisabilityandthatthisincreasewasaccompaniedbyachangeinthewaythatdisabilitywascovered.Whilstdisablisttermssuchas‘cripple’andthepresentationofdisabledpeopleassufferersorvictimsdecreasedbetweenthetwoperiodstheywerestillpresent,albeitonlyTheSunusedtheword‘cripple’inthe2010‐11period.Thedatafromboththecontentanalysisandtheaudiencereceptionstudiesareattimesconfusingandcontradictory.Thereisevidencetosupporttheclaimthattherehasbeenanincreaseincoverageofdisabilityasabenefitproblemandofdisabledpeopleasaburdenonthestateandtherehasbeenanincreaseinthetotalnumberofarticlesinthiscategory.Thisshiftisonethatwasrecognizedbymanyofourfocusgrouprespondents.Whenaskedtodescribeatypicalstoryondisabilityinthenewspaperstodaybenefitsandbenefitfraudwerebyfarthemostpopulartopicsmentioned.Peoplealsohavewildlymistakenperceptionsaboutlevelsoffraud.Howeverwhilstgeneraldisapprovalofbenefitcheatswasastrongthemeinthefocusgroupspeoplewerequicktoseparateoutwhattheyfeltwere‘deserving’disabledpeopleandfrauds.Disabledpeoplewereseenbyallourrespondentsasdeservingofstatesupport.ThepoliticizationofdisabilitybenefitsOurfindingssuggestthattherehasbeenanincreaseinthepoliticisationofthemediacoverageofdisability,ashiftwhichreflectstheCoalitionGovernment’sagenda.MuchofthemediaissupportiveofthechangesthecurrentGovernmentistryingtointroduceandarticlescriticaloftheGovernment’sagendaweremuchlessprevalentin2010‐11comparedto2004‐5,whenthethenLabourGovernmentattemptedtointroducesomesimilarcutsinservicesandbenefits.Therewereofcourse

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differencesinthewaythatvariousnewspapersreportedthesechanges,withTheGuardianandTheMirrorbeingmuchmorelikelytobecriticalofCoalitionGovernmentpoliciesthanTheSun,ExpressorMail.Againtherewasageneralfeelingofsupportforthispolicyshiftinthefocusgroups,althoughthesupportwasnotoverwhelmingandsomeconcernwasexpressedabouthowthesechangeswerebeingimplementedandfearsaboutthosewhodeservedsupportbeingdeniedsuchsupport.DisabledPeopleandTriumphoverAdversitySympathetic,‘reallife’experiencesofdisabilitywerestronglyrepresentedinboththeperiodsthatweexploredalthoughtherewasasignificantdropin2010/11comparedto2004/5.Thiswasalsothesecondmostcommonthemementionedinthefocusgroups.Triumphoveradversityandtherepresentationofdisabledpeopleasinspiring,as‘SuperCripples’werealsofoundinbothperiods.Againtherewasalargedropinthissortofcoverage.In2004‐5,forexample,lifeexperiencestoriesmadeupover15%oftheDailyMail’scoverageofdisabilitycomparedtoonly7.7%ofcoveragein2010‐11.Inthetabloidpressingeneralsuchstoriesfellfrom29%to22%.Theseshifts,whilstwelcomeontheonehand,mightalsobeareflectiononthedesireofthesenewspaperstoreconstructdisabledpeopleasbenefitfrauds.Itishardtopresentdisabledpeopleasbothinspiringandatthesametimeascheatsandscroungers.Thisthemewasalsopresentinmanyofthefocusgroups.Thereductioninstoriesrepresentingdisabledpeopleasvictimsandassuffererswasalsoaccompaniedbyareductioninthenumberofarticlesdescribingdisabledpeopleasbeingingenuineneedofservicesorexperiencinginadequateserviceprovision(afallfrom13%to9%).

TheDeservingandNon‐deservingLinkedtothishasbeenamovebacktotherecreationandre‐entrenchmentoftheideaofthedeservingandnon‐deservingpoor.Whilsttherewasonlyamarginaldifferenceintheproportionofarticlesthatdescribedincapacitybenefitrecipientsas‘undeserving’–15.5%in2004‐5comparedto15.9%in2010‐11therewasalargeincreaseintheactualnumberofsucharticles(127in2010‐11comparedto81in2004‐5).ForexamplewhiletheproportionofExpressarticlesdiscussingclaimantsinthiswayfellfromapeakin2004‐5of21.4%ofitsarticles(morethananyothertabloid),to15.7%ofitsarticlesinthesameperiod

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of2010‐11;theactualnumberofthesearticlesitproducedincreasedby26%(from31to42articles).Evidencefromthefocusgroupsinthisareaiscomplex.WhilstpeoplewerequicktoacceptthatfraudulentclaimantswereundeservingtherespondentsallfeltthattheStatehadadutytosupportdisabledpeople.Almostallthosewespoketoalsohaddirectexperienceofdisabilityeitherthroughaclosefamilymembersorclosefriends,manyofwhomhadtriedtogetbenefitsandhadfailed.Oneparticipantforexampletalkedabouthowhardithadbeenforhermother‘togetanybenefits.’Theywereallawareofhowdifficultitistoactuallyqualifyforabenefitandwereawareofthelowlevelsofsupportdisabledpeoplereceived.DisabledPeopleasa‘Burden’Theperiodin2010‐11alsosawmorediscussionofdisabilitybenefitsintermsofbeingaclaimeddrainontheeconomyandaburdenonthestate(anincreaseinthetabloidsfrom22articlesin2004‐5to37in2010‐11),withsomearticlesevenblamingtherecessionitselfonincapacitybenefitclaimants.TheSunheavilyincreasedtheproportionofitsarticlesthatdefinedclaimantsas‘undeserving’–from18.8%during2004‐5,to26.9%inthesamethreemonthsin2010‐11–producingmorearticlesonthisthemethananyothertabloid.ThesocialandpoliticalconsequencesofthecutsDebateofthepoliticalorsocialcontextinwhichdisabledpeoplefindthemselvesbecamealmostentirelyabsentfromthetabloidmediaandexplanationwasreducedtoindividualresponsibilityandweakenedsocialvalues.Thefactthatthecutsarenotjustaffectingthosemakingfraudulentclaims,butarenegativelyimpactingondisabledpeople’sliveswaslargelyignoredasweretheveryrealaffectsthattheproposedchangesinbenefitswillhaveondisabledpeople.Forexample,therewasanabsenceofcoverageoftheeffectsthatthereductionsinentitlement,benefitpaymentlevelsandtimelimitswillhavethatarebeingimposedevenonthosedefinedas‘genuine’claimants.Inarticlesthatattemptedtojustifytheproposedchangestothebenefitssystemtherewassomeattempttoreassurethepublicthat‘genuinely’disabledpeoplewouldbeunaffected.Therewasalargereductioninthenumberofarticlesinwhichadominantthemewastheideathatdisabledpeopleare‘deserving’claimants.Whilein2004‐5TheSunhadusedadominant‘deserving’claimantthemein7.9%ofitsarticles,thisfellin2010‐11to

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0%.Similarly,TheExpressshowedafallfrom6.2%ofarticles,to1.1%inthecomparableperiodof2010‐11.TheDailyMaildropinthiscategorywasslight(1.4%‐0.8%)astheyrarelyincludedthisthemeasdominantinanyperiodanyway.ThesefindingscontrastgreatlywithbothTheGuardianandTheMirrorbothofwhichcarriedarticlesthatexpressedconcernovertheimpacttheproposedchangestodisabilitybenefitswillhaveondisabledpeople.DisabledPeopleasCheatsThecontentanalysisalsonotedanincreaseinreferencestoincapacitybenefitfraudinallpapers,reinforcingtheideathatdisabledpeopleare‘undeserving’claimants.Fraudarticlesincreasedfrom2.8%oftabloidcoverageinOctober–January2004‐5to6.1%inthesameperiodin2010‐11.WhiletheproportionoffraudcoverageinTheExpressdoubledfrom2.1%to4.2%,thetotalnumberofarticleshadshotupfromsixinOctober–January2004‐5,to22articlesinthesameperiodof2010‐11,morethananyotherpaperproduced.TheproportionofsucharticlesinTheMailincreasedfrom0.7%in2004‐5,to3.8%inthesameperiodin2010‐11,andthenrosesteeplyto9.2%inMarch‐April.InTheSunfraudstoriesalsoincreasedmarkedlyfromjust2%in2004‐5to7.1%in2010‐11.Thiswasunderscoredbythelanguage.Outofthe180tabloidarticlesacrossbothperiodsin2010‐11(October‐JanuaryandMarch‐Aprilcombined)theword‘cheats’wasusedin48articles,‘fraudster’wasusedin10articles,‘con’in8articles,‘fiddle’(thesystem)in8articles1,aswellasmanyotherinventivesynonyms.Thisstrengthoffraudasatabloidthemeconflictswiththerealityoflevelsofincapacitybenefitfraud,whichtheDepartmentforWorkandPensionestimatesat2.4%forIncapacitybenefitandlessthan1%forDisabilitylivingAllowance.DisabilityasanequalityissueArticlesondiscriminationagainstdisabledpeopleandtheirmarginalisationalsoshowedsignificantchangesbetweenthetwoperiods.InTheGuardiantherewasadropof31.2%inOctober‐January2004‐5,to29.6%inthesameperiodin2010‐11.Acrossthissameperiodtheproportionoftabloidarticleswhichmentioneddiscriminationormarginalisationofdisabledpeoplefellfrom19.5%to14.4%,thegreatestfalloccurringinTheExpress(from22.1%to11.6%).

1Includingvariationsontheseie.‘conning’/’conned’,‘fiddling’/’fiddled’etc…

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Differenceswerealsonotedinthewaythatdifferentimpairmentgroupswererepresentedandthosewithaphysicalorsensoryimpairmentweremorelikelytoreceivesympathetictreatmentfromthepressthanothergroups.Mentalhealthwasmentionedinonly8ofthe25‘deserving’articleswhichmentionedadisabilityinOctober‐January2004‐5,afigurethatdroppedto2/30inOctober‐January2010‐11.MentalIllnessesandconditionswhichareotherwise‘hidden’(suchaschronicpain),orsocially‘unsympathetic’(suchasSTD’s,addictionorobesity),weremorelikelytobepresentedas‘undeserving’andpeoplewith‘depression’and‘stress’wereoftenportrayedasunworthyofbenefit.InarticlesthatexploredmentalhealthoftentabloidssuchastheDailyMail,TheMirror,andTheSunskirtedoverdetailsaboutaclaimant’sbackgroundwhichmightprovidecontextandunderstandingofaparticularcase.Referencestolearningdisabilitieswerenotableintheirabsencefromthisdebate.Disabledpeopleas‘Undeserving’ClaimantsTwotoolswereidentifiedasfrequentlyusedinframingthenewsstorieswhichdefinedindividualcasesasthe‘undeserving’claimantandreinforcingstatementsofoutrightcritiqueofthebenefitssystem.

• UseofPejorativeLanguage

Theuseofpejorativetermstodescribedisabledpeople,increasedinallpapersbetweenOctober‐January2004‐5andthesameperiodin2010‐11.Itincreasedfrom12%oftabloidarticlesinOctober‐January2004‐5to18%oftabloidarticlesfromthesameperiodin2010‐11.Therewere54occurrencesofsuchwordsin2004/5comparedto142in2010/11.InTheGuardianthecomparablefigurerosefrom2.6%ofarticles,to3.2%.TheMirroralsoincreaseditsuseofpejorativelanguagefrom4.3%to8.8%betweenthesetwoperiodsbutthegreatestincreasewasfoundinTheExpress,SunandMail.Termsusedincluded;scrounger,handout,workshyandcheats

• CharacterAttacksonClaimantsAttacksonthecharacteroftheclaimantduringboth2004‐5and2010‐11October‐Januaryperiodssoughttoportraythemaswastefulorindulgent;with‘badhabits’suchassmoking,drinking,sleepingaroundorhavingafamilyconsidered‘toolarge’(allactivitiesordinarilyconsideredamatterofprivateconscience).

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ConclusionThisreportpresentsastrongbodyofevidencetosuggestthattherehasbeenasignificantchangeinthewaythatdisabilityisbeingreportedinmuchofthepressintheUnitedKingdomtoday.Thecontentanalysisclearlydemonstratesthattherebeenalargeincreaseinthenumberofarticlesinwhichdisabilityisthekeythemeandthatthishasbeenaccompaniedbyasignificantshiftintheemphasisandinthewaythatthearticlesarebeingreported.Thesefindingsarealsosupportedbytheaudiencereceptionanalysis.Thischangeinthefrequency,contentandtoneofthearticlesin2010/11whencomparedtoasimilarperiodin2004/5marksanewapproachtodisability.Thedetaileddriversforthesechangesarehardtoidentifyandcomplex.ThreeofthenewspaperswesurveyedarestrongsupportersoftheCoalitionGovernmentandthesepapershaveallexpressedsupportforthespendingcutsintroducedaspartoftheComprehensiveSpendingReviewtotackletheBudgetdeficit.Thefactthattheyaremuchmorereluctanttocriticisethecurrentgovernment’spoliciesondisabilitycomparedtosimilarattemptsintroducedbythelastLabourgovernmentwouldsuggestthattheirapparentsupportfordisabledpeoplewasatthattimecontingent.Theywere,itcouldbeargued,moreinterestedinusingdisabledpeopleasameanstoattacktheLabourgovernmentthantheywereinactuallysupportingdisabledpeople.ThevitriolicapproachadoptedbyarticlesinsomeofthepaperstodayandthewaytheyhavereporteddisabilityanddisabledpeopleintheperiodfollowingtheComprehensiveSpendingReviewaddsfurtherweighttotheseclaims.Muchofthecoverageinthetabloidpressisatbestquestionableandsomeofitisdeeplyoffensive.Theincreasedfocusonbenefitfraudwithoutlandishclaimsthatover70%ofpeopleondisabilitybenefitsarefraudsisanexampleofthistypeofreporting.Theseclaimsaremadeoverwhelminglywithoutevidenceandatnopointarethemediareportingtheverylowlevelsoffraudthatoccursoverallinrelationtothesebenefits.Wewouldfurthercitetheuseofpejorativelanguage,thefailuretoexploretheimpactoftheproposedcutsondisabledpeople’squalityoflife,thereluctancetocriticisegovernmentpolicyontheseissuesandthefrequentrepresentationofsomedisabledpeopleasundeservingofbenefitsaspotentiallycontributingtowhatcouldbecomeahighlyinflammatorysituation.

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Whilethereisasyetnodirectevidencetosupporttheclaimthatthesereportsareleadingtothereportedincreasesinhatecrimes,newspapersshouldtakemuchgreatercareinthisarea.Theincreasedpejorativecoverageofdisabilitymayhavealongtermeffectandfurtherworkwillbeneededtomonitorthis.Theimpactsthesechangeshavehadonthewaythatdisabilityisperceivedbythepopulationisdifficulttodetermineprecisely.Manyoftheparticipantshadverycomplexandoftenconflictingviews.Many,forexample,believedthattherewasahighleveloffraudbutallparticipantsalsohadpersonalknowledgeoffriendsorfamilymemberswhowereinreceiptofadisabilitybenefitandalltalkedabouthowhardithadbeenforthemtoobtainthatbenefit.Ontheotherhandtheyalsoknew,orclaimedtoknow,peoplewhowerecommittingbenefitfraud.Alloftheresearchparticipantsmadeacleardistinctionbetweenthosewhodeservedtoreceivebenefitsandthosewhodidnotandwhiletheywereveryquicktovilifyfraudulentclaimantstheywerealso,inthemain,verysupportiveofdisabledpeople.Thiscouldbeexpressedas:disabledpeoplearenotfraudstersandfraudstersarenotdisabledpeople.Disabledpeoplethemselvesarefeelingtheeffectsofthiscoverageanditisimpactingontheirownfeelingsofsecurityandsafety.Therewasagreatdealofconcernamongthedisabledparticipantsabouttheeffectsthatupcomingbenefitchangeswillhaveontheirqualityoflife,ontheirabilitytoparticipateandalsoontheiracceptancebynon‐disabledpeople.Thelast20yearshaveseenmajorchangesinthewaythatsocietytreatsdisabledpeople.NotonlyisdisabilitynowrecognizedasanequalityissuebutitispartofthenewSingleEqualityAct(2010)andassuchhasequalfootingwithothergroupsfacingdiscriminationongroundssuchasgender,ethnicityandsexualorientation.Recentchanges,representingmanyyearsofcampaigningbydisabledpeople,haveculminatedinarguablysomeofthemostadvancedequalitylegislationintheworldandkeyelementssuchastheEqualityDutyplaceveryhighexpectationsonpublicsectorbodies.TheUNConventionontheRightsofPeoplewithDisabilitieshasbeensignedandratified.Nolongeraredisabledpeopleexpectedtolivetheirlivesininstitutionsasamatterofcourse.Thereis(forthemoment)apresumptionthatdisabledchildrenwillbeeducatedinamainstreamschool,whiledirectpaymentsandother

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formsofself‐directedsupportarenowawellestablishedpartofcommunitycarepackages.Putsimply,disabledpeoplecanexpecttobeincludedinthemainstreaminmostaspectsoftheirlivestoahithertounknowndegree.Thisprogressisnotsetinstone,however.Inparticular,itmustbestressedthatprogressonlegislationandrightsstandsincontrasttoarelativefailuretotransforminstitutionsandinstitutionalpractices.Ontheonehand,equalityfordisabledpeople,anideathatwasoncesocontentiousandsodubious,isnowpartoftheequalitymainstream;ontheotherhand,thedemandsforequalityhaveyettoberealisedinpractice.Thus,critiquesof,forexample,segregatededucation,exclusionfromwork,housing,denialoffamilylife,oftherighttosexualexpression,toformrelationshipsandtobeparents,whichappearedsoincendiarynotsolongago,arenowwidelyendorsed.Howeverthischangeinattitudeshasbynomeansdoneawaywiththesepractices;whilsttherehasbeenachangeinthewaythatwetalkaboutdisability,disabledpeoplethemselvesstillfacewidespreaddiscriminationintheirdaytodaylives.Intheirrecentlypublishedtriennialreview,HowFairisBritain?,theEqualityandHumanRightsCommissionprovideasubstantialbodyofevidencetosupportthisclaimandshowhow,despiteover15yearsofanti‐discriminationlegislationdisabledpeoplearestillconsiderablydisadvantagedwhencomparedtotheirnondisabledpeers.Thetenuousandcontingentnatureoftheprogressexperiencedbydisabledpeoplesuggeststhatthesegainscanbeeasilylostorwithdrawn.Thereisadangerthatmuchofthereportingthatwediscussinthisreportcouldlaythegroundworkfortheremovalofsomeofthesupportstructuresandprocessesthatarecurrentlyinplace.Thisfearwasexpressedopenlyinoneofthefocusgroupsofdisabledpeopleandisonethatthepressshouldtakeseriously.Bysimplyreplicatingthegovernment'spositionondisabilityanddisabilitybenefitwithoutcheckingeithertheirstatisticsorthebasisonwhichtheclaimismadethepartisanapproachtheyadopthasthedangeroffurtheraddingtotheoppressiondisabledpeopleareexperiencing.

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Part2

Introduction

Thegeneralelectionin2010andsubsequentformationoftheConservative/LiberalDemocraticCoalitionGovernmentisprovingtohaveaconsiderableimpactondisabledpeople.Therehasbeenmuchcommentontheunprecedentedscaleofpublicspendingcutstowhichthegovernmentiscommitted(e.g.http://www.inclusionlondon.co.uk/all-in-this-together). Inparticular,thechangesinwelfarepoliciesthegovernmentisintroducingorpreparingtointroducewillhitdisabledpeopleharderthananyothergroup.Testsonpeoplewhoreceiveemploymentsupportallowance(ESA)carriedoutbyATOS(introducedbythepreviousadministrationandcontinuedbythecurrentone)areseekingtoreducethenumbereligibleforthebenefit.TheintroductionofanewUniversalCreditbenefit,thechangeinindexationofupratingbenefitsfromthehigherRetailPriceIndex(RPI)tothelowerConsumerPriceIndex(CPI)togetherwithchangestoentitlementtoDisabilityLivingAllowance(DLA)andarangeofotherbenefitsandservicecutswillallimpactadverselyondisabledpeople.Demosestimatethatdisabledpeoplewilllose£9billioninwelfaresupportinthenextfiveyears(WoodandGrant2010).Notsurprisinglydisabledpeopleandtheirorganisationshaveexpressedconsiderableconcernabouthowthesechangeswillimpactondisabledpeople.TherecentlypublishedTriennialReviewofEqualityinBritain,HowFairisBritain,publishedbytheEqualityandHumanRightsCommissionhighlightsthedisadvantageandinequalityexperiencedbydisabledpeopleinallaspectsoflife.Itisdifficulttoseehowthesecutsinentitlementtobenefitandsupportcandoanythingotherthanfurtherdisadvantageanalreadydisadvantagedgroup.Theseconcernshavebeenwelldocumented,forexampleintworeportspublishedbyDemos(WoodandGrant2010,2011).Angerhasalsobeendirectedatthewaythatthemediaitselfhasreportedthesecutsandhaschangedthewaythatdisabilityanddisabledpeoplearerepresentedanddiscussed.Scopeandacoalitionof

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50otherthirdsectororganisationshavesuggestedthatthischangehasplayedaroleinincreasinghostilitytowardsdisabledpeople2.Upuntilnowtherehasonlybeenanecdotalevidencetosupporttheclaimthatthemediahavechangedthewaythattheyarereportingdisability.Theresearchthatthisreportpresentsaimstofillthatvoid.Bycarryingoutacontentanalysisofnewspapercoveragein2004/5withacomparableperiodin2010/11itshowshownewspaperreportinghaschangedoverthetwoperiods.

2http://www.disabilityhatecrime.org.uk/index.php/component/content/article/1-latest-news/165-hate-crimes-against-britains-disabled-on-the-rise

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Methodology&DesignInmeetingtheaboveresearchobjectives,astructuredandpragmaticresearchdesignwasdevelopedemployingbothqualitativeandquantitativemethodsandworkingwithinoursettimetableandresources.Thisdesignwasflexibleenoughtorespondtoemergenttrendsinthedataasneededandincorporatedarangeofmethodsincludinginterviews,focusgroups,contentanalysisandthecomparativecasestudyapproach.ContentAnalysisScopeoftheResearch&SampleInordertotrackchangesinstyleorcontentinmediacoverageofpolicychangerelatingtodisabilitybenefits,andthushighlightmediaresponsesparticulartotherecentcuts,asamplecoveragewasdrawnforcomparisonfromtwoperiods:

• ThesecondtermofTonyBlair’s‘NewLabour’Government• ThecontemporaryConservative/LiberalDemocratCoalition

GovernmentAlargescaledetailedcontentanalysiswasconductedfocussingonfivepopularnewspapers:TheSun,TheMirror,TheExpress,TheMailandTheGuardian.Thiswoulddetermineifgovernmentattemptsatreconstructingdisabilityasaburdenimpactedonnewspapercoverageofdisabilityissues.Articlesmentioning‘disabled’,‘disability’,‘disabilities’and‘incapacity’wereobtainedfromLexisNexis,forthefollowingtimeperiods:

• October2004toJanuary2005–713documents(oncefiltered)• October2010toJanuary2011–1015documents(oncefiltered)

Duplicates,storiesrelatingtoRepublicofIrelandandweekendeditionswerefilteredfromthesample.Pictureswerenotincludedintheanalysisbutregionandeditionofthepaperwerenoted.

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Twocontemporarychangesinpolicywerehighlightedintheearlyplanningstagesassignificantforafocusedanalysisofrecentmediacoverage:

• ThereplacementofDisabilityLivingAllowancewithPersonalIndependencePayment

• ThereplacementofIncapacityBenefitwithEmploymentSupportAllowance.

Thereforetheperiodofstudywaslaterextendedtoincludetheperiodwhenthesechangesweregoingthrough:

• MarchtoApril2011–548documents(oncefiltered)Therangeofdocumentaryevidenceincludednewsitems,features,opinion,reviews,sport,andletters.CodingAnexperiencedcodingteamofeightindividualswereemployedduringthecontentanalysisstage,supervisedbyProfessorGregPhilointheMediaGroup.Theresearchdesigndrewonexperiencegainedthroughanothersuccessful(DepartmentofHealth‐funded)study,intomentalhealthandthemedia.Thepresentresearchbeganwithaproject‐specificbriefingintheMediaGroupbriefedmembersofthecodingteamonthespecificaimsoftheprojectandtheirroleandresponsibilitieswithinit.Areliableandpurpose‐specificcodingschedulewasdevelopedforandbythecoders(SeeAppendix1),alongwithdetaileddescriptors(SeeAppendix2).ThiswasoverseenbybothProfessorPhiloandProfessorWatson,toensurecategoriesweregeneratedinaccordancewiththespecificaimsoftheresearch.Thecodingteamworkedmethodicallyaccordingtoagreedprocedure,anddrewpracticalinsightsfromearlydatagathered.Thesehighlightedemergentthemes,whichwereusedtofurtherinformthedesign,andultimatelytoenrichlateranalysis.Codersworkedcollaboratively,discussingexamplesandcheckingeachothersanalysistoensureaconsistentapproach.Inadditiontothis,themostexperiencedcodersactedasfinalcheckertomonitorforconsistentoutput.Thecodingschedulecategories(SeeAppendices1&2)weredevisedtoidentifyreferencesbothto:

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• Representationswhichreferenceddisabilityanditsuniquesocial

context,andhowthisdiscoursechangedovertime.• Politicalissuesraisedinthecoverage.

Inordertoassesspotentialdifferencesinthecoverage,whenadisabilitywasmentionedthiswasnotedin3broadcategories:

• PhysicalandSensoryImpairments• MentalHealth• Learningdisabilities

Amongotherthings,thiswashopedtorecordanypotentialdifferencesinnewspaperassessmentsof‘need’,ordifferingportrayalsofthelegitimacyofclaimants(as‘deserving’or‘undeserving’),thatmightbeattributedtotypesofconditions.Allarticleswerecodedaccordingtohowprominentathemewasinthearticle,andthesevariablesweremeasuredona5pointscale(rangingfroma‘baremention’,toa‘dominanttheme’inthearticle).Bothimplicitandexplicitreferenceswerenoted,whentheseappearedintheheadline.Specificexamplesofpejorativelanguagereferencingdisabilitybenefitclaimantsdirectlyorindirectlywerealsonotedtoenrichlateranalysis.Inordertoidentifythemostfrequentlycited‘voices’acrossthebodyofarticles,referencesattributedtopoliticians(bypoliticalparty),charities,carersanddisabledpeople,amongotherkeycommentators,wereallrecorded.ThecodingperiodoccurredbetweenMarchandJune2011and,asmentionedabove,theinitialscopeoftheprojectwasextendedtoincludecrucialcoveragebetweenMarchandApril2011.AnalysisAnalysisbeganinJulyandaresearcherexperiencedindataanalysiswasengagedduringthisstage.SPSSsoftwarewasusedtoidentifystatisticaltrendsinthedata.AudienceReceptionAnalysisWealsocarriedoutanaudiencereceptionstudytodeterminehowthereportingofdisabilityanddisabledpeoplewaswerebeinginterpretedbythegeneralpublicandhowitwasimpactingontheirperceptionsof

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thetopic.ThisqualitativeelementbeganinJune2011andcarriedonuntilAugust.Thekeyaimsofthissectionwereto:

• Assesshowthiscoverageisimpactingongeneralpublicattitudestodisabilityanddisabledpeople.

• Identifydisabledpeople’sviewsonhowpublicattitudeshavechangedandhowmessagesarebeingreceived.

WeusedthefocusgroupstofurtherexaminekeytrendshighlightedduringthequantitativeContentAnalysis.Thewereorganisedaccordingtothestandardaudiencereceptiontechniques(ESRC2004)andtheagendaforthefocusgroupsandthetopicguideweresetbythefindingsfromthecontentanalysis.Inthissectionoftheresearchwecarriedoutfivefocusgroupswithnon‐disabledpeopleandtwowithpeoplewhoweredisabled.Somedisabledpeoplealsotookpartinindividual,onetooneinterviews.Eachfocusgroupconsistedofbetweenfiveandeightparticipantsand42peopleintotaltookpartinthiselementoftheresearch.TheparticipantswereallvolunteersandwererecruitedfromarangeofdifferentorganisationsandwerecarriedoutinbothEnglandandScotland.Theparticipantswererecruitedfromarangeoforganisationsandwereselectedtoensurevariety.Thesefocusgroupsweresupplementedbyinterviewswithsixjournalistsandmediacommentatorswhospecialiseinthefieldofdisability.Theseinterviewsallowedustocontextualiseboththenewspaperreportingandthecommentsmadinthefocusgroups.Alltheinterviewsandfocusgroupsweretapedforsubsequentanalysisandanalysiswasbasedonstandardqualitativemethodologies.Thecontentofeachfocusgroupandtheinterviewswereexaminedandkeythemesacrossthegroupsandtheinterviewswereidentified.

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ContentAnalysis:ResultsandAnalysisInthesamplethetotalamountofcoveragewhichmentioneddisabledpeoplewasfoundtohaveincreasedbetweenOctober‐January2004‐5andOctober‐January2010‐11(from713articlesinthefirstperiodto1015inthesecond),representingachangeinthemediaprofileofdisabledpeoplewhobecameafocusofenhancedmediadebate.Ouranalysisrevealedhowcoveragerelatingtodisabilityissueschangedintherun‐uptothe2010‐11Coalitionwelfarebenefitcuts,whichDemosanticipatedcouldcostdisabledpeopleover£9billionbytheendofthisparliament(WoodandGrant,8October2010).Inthelightoftheseestimatesthatdisabledpeoplewouldbedisproportionatelyaffected,weexploredwhethertheinterestsofdisabledpeoplewerebeingrepresentedinthisenhancedpublicdebatesurroundingthecuts.Thecontentanalysisofmediacoverageidentifiedthreekeythemesandemergenttrendscentralinillustratingchangeinthediscourserelatingtodisabilitybetween2004‐5and2010‐11andwewilldiscusstheminthecontextofrelevantsocial,politicalandeconomicdevelopments.Thesewere:

• Politicaldiscussionandcritiquesofpolicy• Changesintheprofileofdisabilitycoverageand‘sympathetic’

portrayals• Changesintheprofileofrepresentationsofthe‘undeserving’

disabledclaimantPoliticalDiscussionandCritiquesofPolicyOn1September2004thenPrimeMinisterTonyBlairannouncedthatheaimedtocutthe2.7millionpeopleinreceiptofincapacitybenefitbyonemillionlistingthiswithin"sevenkeychallengesfacingBritainin2004"(Hennessey,12thSep2004).ThisfollowedtheresignationofWorkandPensionsSecretaryAndrewSmith,whoitwasclaimedsoughttoincrease“help,adviceandtraining”ratherthanbringincuts,andhisreplacementbythemoreamenableAlanJohnson(Hennessey,12Sep2004).DuringthisperiodNewLabour’s‘PathwaystoWork’pilotschemeswereinoperationwithcompulsorywork‐focussedinterviewsfornewclaimants,an‘advice’serviceand£40grantasincentivetoenterwork(Bowers,3December2004).Eventually,inthenewCabinet,

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JohnsonwasmovedtothenewpositionofSecretaryofStatefor‘Productivity,EnergyandIndustry’inMay2005,andDavidBlunketttookoverhisroleattheDWP.BlunkettpresidedoverwhattheTelegraphdescribedasaCabinet“split”followingtheharderlinetakenbyDowningStreetraisingconcernbysomeMPsandcharitygroups(Jones,31Oct2005).AreportbySheffield‐HallamUniversity’s‘CentreforRegionalEconomicandSocialResearch’in2007arguedthatgovernmentunemploymentstatisticshadconcealedaroundonemillion‘hiddenunemployed’peoplewhohavebeendivertedonto“incapacitybenefits”as“anyoneout‐of‐workonincapacitybenefitswillautomaticallybeexcludedfromtheclaimantunemploymentfigures”(Beatty,et.al,May2007:10).Theyargueinalaterreportthatthedramaticriseinnumbersreceivingincapacitybenefitfrom400,000inthe1970’supto2.4millionby2004(seeFigure1,below)is,inpart,areflectionofproblemsintheBritishlabourmarket.Itmayalsobeduetocampaigningbydisabledpeoplewhichsucceededinincreasingthefocusondisablingbarriersandsubsequentredefinitionofcertain‘illnesses’,suchascancer,HIVandinjuriescausedbyindustrialaccidentsincludingbackproblems,asdisabilities.ClaimantsinBeatty&Fothergill’sresearchwerefoundtohavebeenconcentratedinformerindustrialareas.Theseweretheareasmostseverelyhitbyjoblossesinthe1980’s‐90’s,whichhadahigherconcentrationofpoorhealthandinjuriesandwherethelabourmarketneverfullyrecovered(Beatty&Fothergill,2010).Beatty&Fothergillnotethatpeoplewho“couldprobablybeexpectedtohavebeeninworkinagenuinelyfullyemployedeconomy”hadafinancialincentivetotakeincapacitybenefitsoverJobseekersAllowance,and“Thegovernmentlikedincapacitybenefitsbecausetheyhidthetruescaleofjoblessness”(2010:5&23).BeattyandFothergillfoundwhileintheir2007sample70‐74%ofclaimantshadmedicalreasonsforleavingtheirjob(andnearlyallfeltsuchfactorspreventedthemworking),importantly60%oftheirsampleofincapacitybenefitclaimantswerefoundtohavenoformalqualificationsatall(Beatty&Fothergill,2010:10).Impairment,povertyanddiscriminationleadingtopooreducationalattainmentarewell‐knowntobemutuallyassociated.BeattyandFothergillstatedthat“Inaweakerlabourmarket,evenamodestdegreeofill‐healthordisabilityislikelytoprejudiceanindividuals’chancesofgainingandholdingdownemployment”particularlyiftheymustseek

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low‐skill,manualwork(Beatty&Fothergill,2010:22).Theyconcludethat:

“Wherethereareplentyofjobsavailable–asituationthatcharacterisedmuchofSouthernEnglandupuntilthe2008recession–largenumbersofmenandwomenwithhealthproblemsordisabilitiesdonothangaroundonincapacitybenefits[…]Wherelaboursupplycontinuestoexceedlabourdemand,asinsomuchofolderindustrialBritain,illhealthordisabilityactsasoneofthegreatdiscriminatorsindeterminingwhoworksandwhodoesn’t”(Beatty&Fothergill,2010:22).

Suchresearchreflectstherealityofdiscriminationandtheimportanceofthedisabilitymovement’scaseforreasonableadjustmentsandotherequalisingmeasures.Italsoimpliesalong‐termproblemwithagovernmentalfocusondivertingpeoplefromunemploymentfigures,thushidingaweakeconomy,anddoinglittletoaddresstherealsocialconditionsofdisabledpeopleandworkingclasscommunities.Thatcher/Major‐eraConservativepolicieswerecriticisedorreferencedascontexttocurrentpolicychangesinonlythreearticlesin2004‐5,allinTheGuardian.OneGuardianarticledidthisindirectlyforinstance;arguingthatLabourhad“failedtomakeadentinthe2.7millionpeopleonincapacitybenefitorseveredisabilityallowance,manyofthemmenintheir50’sthrownonthescrapheapduringthe1980’sand90’s”[OurEmphasis](Elliott,18October2004).CriticismoftheformerConservativepolicieswassimilarlylowin2010‐11(totalofsixarticlesacrossboth2010‐11samples),whenitmighthaveprovidedcounterpointfordiscussionofcurrentConservativepolicies.

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Figure1:Incapacityclaimants(6mths+)ofworkingage*,GB,1963‐2009(from:Beatty&Fothergill,2010:4).Duringthe2004‐5periodnewspapercoveragerevealedstrongattacksonthecontemporaryLabourGovernmentfromallnewspapers(in9.5%oftabloidarticles)whichwillbediscussedindetailbelow.Coverage,asmentionedintheprevioussection,oftenemphasisedanindividualclaimant’slackofmoralcharacter,orlaziness,asanexplanationfortheincreaseinclaimantsratherthanstructural/policyreasons,disablingbarriersorlegislativereform.Thisfollowedagovernmenttrendto‘personalise’theproblem.AlanJohnson,on18October2004,saidpeopleshouldreturntoworkquicklylikeTonyBlairdid;hewarneddoctorstobemorecarefulwithwhotheysignedoffsick,urgingthemtoenda‘sicknoteculture’andputtingresponsibilityonthemas‘gatekeepers’tothebenefits(TheTimes,19Oct2004).Hiscommentswereofcourserepeatedinthepress,onesucharticleinTheExpressblamesdoctorsoutrightintheheadline,“I’msickofSick‐noteBritainsaysMinister;DoctorsaccusedofcausingbenefitscrisisbysigningoffMillionswithlittlereason”andusedpejorativelanguage,describingBritainasa“soft‐touch”for“work‐shy”peoplewho“languish”onbenefits(Walker,19October2004).WeobservedthatinTheExpressarticlesmakingtheclaimthatpeoplehadbeenencouragedontobenefitsasadirectresultofgovernmentpolicyincreasedfrom2.1%ofarticlesinOctober‐January2004‐5to5.6%oftheirarticlesinthesameperiodof2010‐11.Interestinglyinahealthcolumnaweeklaterthesamepaperranafeatureby‘DrRosemary’whoemphasisedthat

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“patientinterest”shouldunderpindoctorsjudgments,notgovernmentcuts,and“justbecauseTonyBlairisbackathisdeskacoupleofdaysafterheartsurgerydoesn’tmeanthateveryonecandothesame”(26October2004).Neverthelesssomecoveragedidhighlighttheabsenceofjobsasanissue,aletterinTheSunpointedtothis,butblameditonLabourbringingin“cheaperforeignlabour”(Letter,19October2004).SomeothercoverageblamedLabour,forexample,TheDailyMailarguedthat“thecostofsicknessandincapacitybenefitshassoaredsincelabourcametopower”(Taggart,29October2004).YetwhileanincreasecanbeshowninthisperiodofNewLabouritisclearlyalonger‐termtrend(seefigure1above).Anotherarticle,thistimeinTheGuardian,notesthislong‐termdevelopmentciting,“athree‐foldincreaseonthenumberofclaimants25yearsago”(Bower,3December2004).TherewasnexttonocoverageindefenceofLabourduringthe2004‐5period:justtwoarticles,oneinTheGuardianandanotherintheformofalettertoTheSun,fromastrokevictim’swifeandcarerwhobrieflystatedthatshedidn’t“feelthreatenedbyTonyBlair’snewstanceonbenefits”asshedidn’tthink“genuineclaimantshaveanythingtoworryabout”(Douse,22October2004).InTheGuardian,attackonNewLabouroccurredin6.3%ofitsarticlesbutitwasalow‐prominencetheme(dominantinonlyonearticle).Onesuchexampleofcritiquewastheinvestigationmentionedaboveintochildmentalhealthprovisioninprisons,whereTheGuardiancriticisedpoliciesofNewLabourandits“immediatepredecessors”(Davies,8December2004).Thepaperstatesthat:

“between1992and2001,thenumberofchildrenbeingjailedeveryyearsoaredby90%[…]Thenumberofchildrenunder15senttocustodyincreasedby800%”andarguesthat“around80%ofchildrenincustodysufferfromatleasttwomentaldisorders”(Davies,8December2004).3

Only1.9%ofalltabloidsshowedanydefenceatalloftheLabourGovernmentortheirpoliciesinrelationtodisabilityduring2004‐5.Interestingly,nodefenceofNewLabourpolicieswasfoundinthetraditionallyLabour‐supporting‘DailyMirror’during2004‐5.

3TheDailyMailhasfeaturedaseriesofarticleshighlightingcriminalityinyoungchildrenconverselyarguingthat“Asmanyas3,000criminals,includingrapists,robbersandburglars,escapedpunishmentlastyearbecausetheyweretooyoungtobeprosecuted”(SeeGreenwood,27thJune2011&Derbyshire,28thFebruary2011).

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Indeed,themostvirulentcriticismduringthisperiodcamefromTheExpress(12.4%ofExpressarticles),theDailyMail(10.7%ofitsarticles)andTheMirror(7.2%ofitsarticles).Withthiscriticismadominantthemeinthepaper(dominantin5.8%ofitsarticles),TheMirrortargetedstrongcritiqueatNewLabour’sclaimsatthetime,that“twothirdsofthoseclaimingincapacitybenefitarefitenoughtowork”;thepaperdefendedclaimantswhoitsaidhave“nooption”becausethey“cannotgetajob”(Routledge,17December2004).OnthisissueTheMailalsogavealengthyright‐wingcritiqueofNewLabour,citingtheConservativeswhowereattacking“Labour’sfailuretotacklethespirallingsicknoteculture”.Itarguedthatjoblessfiguresdisguised“nearlyeightmillionpeople”whowerenotlookingforwork,includingthoseonincapacitybenefit(Chapman,16December2004).CriticismoftheNewLabourGovernmentduring2004‐5wasnotedmostoften,however,inTheExpress(6.9%ofitsarticlescontainingcriticismofNewLabourgovernmentasa‘dominant’theme).OneexamplehighlightedthereportthattheGovernment’sownDWPstaffhadtaken“12.6daysoffsick”andcost“taxpayers£100million”,asironic,havingbeenreleased“justdaysaftertheGovernmentdeclaredwarontheworkshy”(TheExpress,8December2004).IncontrasttoTheMirror,TheExpress’criticismofNewLabourcentredlargelyaroundhowitspolicieshadencouraged‘welfarecheats’totake‘tax‐payers’moneyandunsurprisinglytheyhadahigherreportingof‘undeserving’claimants(discussedfullybelow).TheattackonthebenefitssystemwasalsostrongestinTheExpress(13.1%ofitsarticlesin2004‐5)andtheDailyMail(10%ofitsarticlesinthatperiod).ThisExpressattackonthebenefitssystemincreasedinthecomparable2010‐11periodto17.2%,whiletheDailyMailattacksreducedslightlyto7.7%ofitsarticles.InTheSuncoverageofthiskindsimilarlyshotupfrom8.9%in2004‐5to14.2%in2010‐11.Thiscoveragecanbecontrastedwiththataccompanyingtherecentcuts.InOctober‐January2010‐theCoalitionGovernmentwasbothattackedlessfrequentlyanddefendedmoreoverallbythetabloidsthanNewLabourhadbeenduringthesameperiodof2004‐5(4.1%oftabloidarticleswerefoundtocontaincriticismoftheCoalitionand4.8%containedargumentsindefenceoftheCoalition).ThemostdefencesoccurredinTheExpress(15articles,5.6%ofitsarticles)andTheGuardian(13articlesor6%ofitsarticles).However,defencesoftheCoalitionusuallymadeuponlyasmallproportionofthearticle(asa

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dominantthemethiswasmostcommoninTheExpressbutstillcomprisedonly1.5%ofitsarticlesinOctober‐January2010‐11and1.4%inMarch‐April2011).WhereadefenceoftheCoalitionoccurredasadominantthemeofthearticle,thissometimesoccurredintheformofaletteroropinionpiececontributedbyanactivistorrepresentativeofthatparty.Forexample,aletterwassenttoTheGuardianbyChildren’sMinisterSarahTeatherwhichrespondedtowhatitcalleda“misrepresentation”oftheGreenPaperonEducationand“SpecialEducationalNeedsandDisabilities”anddefendedthepolicychangeasmotivatedby“parentchoice”(14October2011).In28/62articlesinOctober‐January2010‐11,and27/46articlesinMarchApril2011inwhichstatementsdefendingtheCoalitionwereprovidedtheseweretakenfrompoliticians/civilservants.ThiswasstrongestinTheExpress,whichquotedtheCoalitionninetimesduringeachperiod.Journalistsvoiceswererecordedastheothermaincategorytowhichsupportwasattributed,23/62timesinOctober‐January2010‐11,and12/46articlesinMarch‐April2011.Whentherewasanopposingvoice,inTheGuardiandisabledpeople,theirfamiliesandcarersoftenprovidedit,whilecharitieswerecitedin14ofthepaper’sarticlesinrelationtoathemeofCoalitionGovernmentcriticismintheOctober‐January2010‐11sample.Itisimportanttonotethat,inadditiontotheovertcommentssupportingordefendingtheGovernmentdescribedhere,supportofthecutsinincapacitybenefitandthereforesupportofGovernmentpolicy,isimplicitin:

- Theincreaseintabloidarticlespresentingtheincapacityclaimantas‘undeserving’,boththroughcontentandstyle(iepejorativelanguagesuchas‘scroungers’,characterattacks)inallbuttheDailyMailandTheGuardian;

- Theincreasedtabloidcoveragefocussingonincapacitybenefit‘fraud’andusingpejorativelanguagesuchas‘cheats’especiallyinTheSun,TheExpressandDailyMail;

- Thereductioninarticlesclaimingclaimantsare‘deserving’inallbutTheMirrorandTheGuardian.

Thesetrends,whichmaynotalwaysbelinkeddirectlytopolicy,stilltacitlysupportandlegitimateit.Findingsrelatingtothiscoveragewillbeexploredindetailbelow.DefenceoftheCoalitionroseto7.8%oftabloidarticlesintheMarch‐April2011sample,despiteadropinthiscategory

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byTheGuardian,whodefendedthegovernmentinonlysixarticles;therewasstrongsupportbyTheExpress(11.6%oftheirarticles)andTheSun(7.4%oftheirarticles).ThepolarisationofthepartisanpressismostclearfromthosearticlesincludingcritiqueoftheCoalition.AttacksontheCoalitiondominatedGuardiancoveragecomprising34.7%ofGuardianarticlesfromOctober‐January2010‐11(aprominentthemein10.6%ofthepaper’sarticles).ThisfellslightlyinMarch‐Aprilto30.3%ofarticlesbutinthiskeypolicyperiodthereweremorearticlesinwhichthisthemewasdominant(17.2%ofallGuardianarticles).ThisisalsotrueofTheMirror,whichcriticisedtheCoalitionGovernmentin25%ofitsarticlesduringthisperiod,afigurethatroseto33%inApril‐March2011(Seebelow).OneexampleofsuchcriticismisthestrongarticleinTheGuardianwrittenbyRhydianJames,adisabledeconomistandpoliticalactivistforPlaidCymruwhosecriticism,whiledetailingspecificpoliciesandtheirlikelyimpacts,alsoemphasisedthepotentialstrengthofdisabledpeopleasanoppositionalgroup.Hestates,

“Theoverallimpactofthesemeasuresistopenalisepeopleforbeingillordisabled,asifthatwereacrimeorsomeformofcheating.However,thecoalitionhasmadeamistakeiftheythinktheyhavepickedonagrouptooweakandvulnerabletoresist.”(James,22ndOctober2010).

Besidesreal‐lifecasessuchasthis,TheGuardianalsopresenteditsargumentthroughfactualarticlesdetailingthewidercontextofthecuts,andthecontractioninsupportservices.Forexample,onearticledetailsinformationabout“redundancies”incharities(includingTheShawTrust,andSolentMind)andreductionsinDayCentresandotherservices,alongsidecriticismofCoalitioncutspolicy:

“Thegovernmentexpectstosave£2Bnoverfiveyearsbyencouragingpeopleintowork,orpushingthemontoalower‐paidbenefit”(Gentleman,30March2011).

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Oct2010‐Jan2011

March‐April2011

Sun

2.0%(4/197)

2.5%(3/122)

Mirror

25%(51/204)

33.0%(38/115)

Express

5.6%(15/268)

3.4%(5/147)

Mail

9.2%(12/130)

18.5%(12/65)

Guardian

34.7%(75/216)

30.3%(30/99)

AllTabloids

4.1%(33/799)

12.9%(58/449)

Figure2:ProportionofArticlesContainingCriticismofCoalitionGovernment

Whileall‐outattacksontheCoalition’splanswererareinTheSun,andinTheExpress,TheDailyMailwasfoundtocriticisethecoalitionin9.2%ofitsarticlesinOctober‐January2010‐11,and18.5%inMarch‐April(thoughduetoitstotalsmallnumberofarticlesmentioningdisabledpeople,thiswasonly12articlesineachcase).Insomeofthesearticlesthereappeartohavebeenmeasuredattemptsnottostraytoofarfrompossiblesympathiesofthepaper’sreadership.Amorecriticallinewasthustakenwhen,wheelchairuserandwomanwithMS,MargaretLynchconfrontedPrimeMinisterCameronandDeputyPMNickCleggata‘Q&A’stagedinNottingham.Inacasewhichwouldperhapsinevitablydrawpublicsympathy,4Lynchaccusedthemof“pickingontheweakestpeopleinsociety”anddescribedtheimpactofthecutsonherownlife(Thornton,22October2010).Lynch’svoicewasrepresentedasthedominantoneinashortarticleintheleft‐leaningDailyMirror(Thornton,22October2010).Butinanother,longer,pieceintheDailyMailherargumentswerealsorecounted.Thisstory’slanguagedivergedfromthemajorityofthepaper’scoverageaboutthecuts(whichregularlyutilisedpejorativelanguagetodriveastrongmessage).TheMargaretLynch

4Thisrelatestotheissueof‘visibility’whichwillbeelaboratedfurtherbelowinrelationtothe‘undeserving’claimant.

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storywasapproachedmorecarefullythroughframing,voicingthegovernment’sresponsesandexplanationsforthecutsatlengthasacounterpoint;itavoidedovert‘attack’ofherargumentsagainsttheCoalition.ForexampleTheMailhighlightedClegg’sclaimthat“intherealworlditistherichestthatarepayingthemost‐aboutthatthereisnotdoubtatall”andthattheytoowereconcernedwith‘fairness’(DailyMail,22October2010).CriticismofthepastNewLabourGovernmentwasalsoobservedinOctober‐January2010‐11(4.1%oftabloidarticles),andwenotedexampleswherethisappearedtobebackinguppraiseofCoalitionpolicies.Forinstance,inoneSunarticle,‘HackingofftheHeadoftheWelfareMonster’,inwhichthe‘undeserving’incapacityclaimantwasthedominanttheme,therewasasupportingdefenceoftheCoalitionGovernment,evidencedinstatementssuchas“NowatlonglasttheGovernmentisdoingsomethingaboutit”,andthiswasaccompaniedbyanattackonNewLabourpolicy(Kavanagh,4April2011).Thearticleforinstancestateshowthereformswere“pickedupbyLabourwelfaresupremoJamesPurnellbutvetoedbyGordonBrownforfearofupsettinghand‐wringinglefties”(Kavanagh,4April2011).Italsocriticises“Labourjobcreationscamswhichsquanderedbillionswhilefailingtofindworkforanyonewhowasn’talreadylooking”(Kavanagh,4April2011).5MuchofthepastNewLabourcriticismcamefromTheExpress(7.1%oftheirarticlesinOctober‐January2010‐11,risingto10.2%inMarch‐April2011),onearticleforexamplecriticiseda“something‐for‐nothingculturethatwasallowedtospiraloutofcontrolunderlabour”(28December2010).Therewereveryfewarticlesinthepresswhichmentioned‘BigSociety’,especiallyconsideringthiswasCameron’s2010flagshippolicyprogramme.WhilethiswouldinevitablyhavebeenmoretopicalfollowingitsannouncementinJuly‐August2010(priortotheperiodofstudy),itsnear‐absenceisstillsurprising;sincethiswaspresentedastheCoalitionreinvigoratingcivilsociety,whoserolewouldthenbetoprovidesupportasthecutsrolledoutincomingmonths.Thereweresevenintotal,allinJanuary‐October2010‐11,fiveofwhichwerefromTheGuardian.InoneexamplePollyToynbeeinTheGuardianattackedtheCoalition’s‘BigSociety’revealingthat“outof40contractsworth

5Italsoattackedwhatitcalled"eye‐watering"EnglishprescriptionchargesintheEnglishandNIeditions;“oneofthebarmyconsequencesofregionalgovernment,inventedsothatirresponsiblepoliticiansliketheScotsNatsnextmonthcanbuyvotesatelectiontime",yetthiswasomittedfromtheScottishEdition(Kavanagh,4thApril2011).

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between£3Bnand£5Bn,onlytwowenttonot‐for‐profitprogrammes”withpreferencegoingtoprivatecontractorswhoundercutmoresuccessfulandexperiencedproviderssuchasWiseGroup(5April2011).Theyincludeacompany(Action4Employment)foundedbyEmmaHarrison,DavidCameron’s‘WorklessFamilies’Tsar,andIgneusDeloittewhowonsevenlargecontracts(Toynbee,5April2011).

Itwouldhavealsobeenusefultoexaminetheroleofprivatecompaniesinthedebatearounddisabilityissues,particularlytheextenttowhichsocialandlegalreformssuchastheEqualityAct2010arepresentedasaburdenonemployers,andtheopennessofthejobmarkettodisabledworkers.AmandaPlatell’scolumninTheMailforinstancedescribesthisas“acrude,monstrouslypoliticallycorrectpieceofanti‐businesslegislation”which“makesitmoredifficultandmorecostlyforcompaniestocreatejobs”(2October2010).IncontrasttherewasonearticleinTheExpressentitled‘OurSocialConscienceMattersMorethanCash’introducingexamplesof‘SocialEnterprises’,includinganot‐for‐profitCardiffPackagingandMailingcompanystaffedbyanumberofpeoplewithlearningdisabilities,thoughexamplesofsucharticleswererare(26October2004).

ChangesintheProfileofDisabilityCoverageand‘Sympathetic’Portrayals

ThecontentanalysisidentifiedahighproportionofsympatheticportrayalsintheOctober‐January2004‐5sample,acrossthepapers.Forexample,13.5%ofalltabloidarticlesintroducedthereadertoinformationaboutparticularconditionsasadominantthemeinthearticle,andthiswasmostcommonintheDailyMailcomprising18.6%ofitscoveragefromthisperiod(ForexampleseeFigure1,below).OneexamplethiswastheDailyMailpiece,‘IsthisthefirstdrugtohelpDown’sChildren?’inwhichitdescribesresultsofatrialofanAlzheimer’sdiseasedrug‘Aricept’foundtoboost“languageandlearningskills”inchildrenwithDown’sSyndrome(Hagan,26thOctober2004).Itsecondarilyprovidessomecontextualinformationaboutthecondition,statingthat:

“TwobabieswithDown’ssyndromeareborneverydayintheUKandabout60,000peoplehavethecondition.Itiscausedby

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thepresenceofanextrachromosomeinababy’scellsandoccursbychance”(Hagan,26thOctober2004).

Thestoryquotesmedicalexpertsinvolvedinthetrialand,morebriefly,TheDown’sSyndromeAssociation.Celebrityprofileswereonewayinwhichdisabilityissuesweremadeaccessible,particularlyinthetabloids.Forexample,TheDailyMaildescribessingerDanielBeddingfield’sexperiencesofADHDindepth,andhistreatment(Lower,9October2004).BothTheDailyMailin‘SuperhumantotheVeryEnd’andTheSunin‘AManofSteel’rancelebrityfeaturesfollowingthedeathofChristopherReeve.Theygavedescriptiveinformation,andpraisedhiscourageandcampaigning(Roberts,12October2004&Hunter,12October2004).ButinthecomparablefiguresforOctober‐January2010‐11therewasasubstantialdropinthepresenceofthis‘Descriptive’categoryfortheDailyMail,downto10.8%.OneexampleofsuchanarticlefromTheGuardianprofilesthecareerofGuyWilkinsanaward‐winningteacherwhoworkedinThe“MarjoryMcClureSpecialSchool”,Chislehurst(Crace,26October2004).Itdeliversfirst‐personaccountsofhislifewithinitsnarrative,suchas:

“Atleastonceeverytwoyearswehaveafuneral–youtrynottoletitgettoyoutoomuch,andcelebratewhatthechildhasdonebutitshardnottogetemotionalasyou’veoftenformedatremendouslycloserelationshipwiththechildandtheirparents”(quotedinCrace,26October2004).

SuchdescriptivearticleswithdisabilityasacentralthemealsooccurredfrequentlyinTheGuardian,in14.8%oftheirtotalarticlesin2004‐5;butin2010‐11thishaddroppedto5.6%.TheMirror’suseofthisthemealsofellfrom13.8%to6.9%acrosstheseperiods.Examplesofsympathetic‘reallifeexperience’accountsofdisabilityordepictionsof‘triumphoveradversity’byadisabledindividual,werealsocommon‘sympathetic’themesappearingstronglyamongthepapers.‘Triumph’featuredin11%ofalltabloidcoverageinOctober‐January2004‐5,and10.4%forthecomparableperiodin2010‐11.InTheGuardianitfellslightlyfrom10%to9.7%.However,these‘triumph’accountswereadefiningcharacteristicof2004‐5coverageintheDailyMail(15.7%oftheircoverage)in2004‐5(Seefigure3belowforexample).

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Figure3:‘Ican’tmoveorspeak.ButamIhappy?Youbet!’inTheDailyMail(Hardy,3March2011).Inonesucharticle,TheMailpresentsfirst‐personaccountsoftwowomen,withchildrendisabledfrombirth,bothpositivelyrejectingterminationorwithdrawalofcare.Oneaccount,byBarbaraBradleystates:

“atonepointwewithdrewtreatment,askingourselveswhywewereallowedit.Wasitthatwecouldn’tfacehisdeath?Afterthreedays,Colmamazedeveryonebycomingoutofhiscomaandindicatinghewashungry”(Logan&Brandley,13October2004).

Thetoneofthese‘inspiring’storiesaboutdisabledpeopleovercomingchallengesoftenconveyedsympathyortragedy,butcouldalsobeupliftingforthereader–celebratingstrengthofthedisabledperson.Another‘triumph’articlefromthesample,thistimeinTheExpress,

34

celebrated‘TheGirlsWhoGiveTeenagersaGoodName’attheCosmoGirlAwards(26October2004).Their‘GirloftheYear’wasSophieMorgan,paralysedbyacaraccidentonlytogoonandraiseover£40,000forotherwheelchairusers.Shewasdescribedas“brimmingwithenthusiasmandenergy”withan“inspirationalattitude”(TheExpress,26October2004).Lynch&Thomashavepointedtothismediatrend,saying“mediaportrayalshaveemphasisedheart‐warmingportrayalsofpeoplewhoovercametheirdisabilitieswhilebeingconstantlygood‐humoured,patientandcourageous”(1994:p9).

Thecontentanalysisrevealedthataphysicalorsensorydisabilitywasalsomentionedin68/77referencestospecificdisabilitiesin‘triumph’articles,in2004‐5,atrendthatstayedstrongin2010‐11(comparablefigurefor2010‐11is82/100).Thisdemonstratesaclearfocusonphysicaldisabilityinthiscategoryofsympatheticportrayal,whichpresentsahighlyconstructedimageofthe‘strength’ofdisabledindividuals.IndeedRileydescribesitasa“steadfasthabit”forjournaliststostructureadisabilitynarrativeinthefollowingway;theybeginby“replayingtheaccidentandcapitalisingontheooh‐ahfactorofthemedicalmiraclebywhichthesubjectofthestoryisstillaroundtotellthetale”(2005:p54).Inanother‘triumph’article,forexample,theDailyMailtellsthestoryofBarryMcDermottwho,“wasplanningacareerinthearmyorasaprofessionalboxer,untilanairgunpelletblindedhiminoneeyewhenhewas15yearsold”(Bott,12October2004).YetMcDermott“overcamehisdisability”andnowplaysprofessionalrugby;he’squotedsaying,“Idon’tthinklosinganeyehaseverheldmeback[…]Icertainlydon’tthinkofmyselfasdisabled”(Bott,12October2004).Asimilarexamplecanbeseenbelow,drawnfromTheMirrorduring2011(Figure4).Rossinherstudyofdepictionsofdisabilityinradio,statesthat‘tragicbutbrave’and‘dependentandhelpless’aretwocommonrepresentationsfrequentlyidentifiedbydisabledcontributorstomediaaudienceresearch(2003:134).Lynch&Thomascriticisethismedia‐imposeddichotomy,whichmakesit“difficulttobringpublicattentiontotherealissuesfacingpeoplewithdisabilities”(1994:p9).Theysaythese“traditionalmediaportrayalsdonotcoverissuessuchasdiscrimination;societalattitudes;andphysical,socialandeconomicbarriers.”(Lynch&Thomas,1994:9).Ratherthanservingtheneedsofdisabledpeople,thepurposeofthissortofcoverageissummedupneatlyinTheMailarticleabove,Figure3;itclaimsan“amazing”strokevictimshowsan“optimisminthefaceofunimaginableadversity”,which

35

“shouldcastintosharpreliefourowngripesandgrumbles”(Hardy,3March2011).

Figure4:‘BlindCourage’inTheMirror(Smith,24thMarch2011).

Thecontentanalysisrevealedthisdichotomyinthelanguageofthetabloids.Therewereevenoccasionalmentionsofpeopleas‘crippled’–toemphasisethehelplessnessofthe‘victim’andpathosofthestory:eightarticlesin2004‐5.ThisoccurredthreetimesinTheExpress,threetimesinTheSun,onceinTheMirrorandonceinTheMail.Forexample,inanarticlecondemningthetreatmentofamanwithosteoporosisbyatraincompany(whoputhimintheirbaggagecar),TheExpressusethewordtoemphasisehimashelplessvictim(Marsh,16December2004).Likewise,TheSun’sarticle“CrippledBobTold:FindJob”emphasisesthephysicalhelplessnessofdisabledpersonBobGascoigneinordertohighlighttheinjusticeofhisbenefitsbeingrevoked(TheSun,17December2004).Interestingly,TheGuardianissuedacorrectiontooneofitsarticles,whichsaidsomeone“sufferswith”Asperger’sSyndrome,statingthatitsstylebookinstructsjournalistsatthepapertoavoidtermssuchas“victimof,crippledby,sufferingfrom,afflictedby”(Wainwright,29October2004).Acrossbothperiodsin2010‐11(October‐JanuaryandMarch‐Aprilcombined)therewerefiveusesof‘cripple’,allinTheSun.AstudybyRosshasfounddisabledpeoplewereportrayed,inonedisabledindividual’swords,eitheras“victims”or“superhumans”(StevequotedinRoss,2003:134),andrespondentsfeltthesestereotypeswere“patronising”(MarilynquotedinRoss,2003:134).Shaban,hasarguedthatthismediastrategyforcesdisabledpeopleintooneconstructortheother,which“restsblameoraccoladeatthedooroftheindividual:itispersonal,notpolitical”(Shaban,1996).Thesesimplisticmediaconstructionsultimatelyprovideabasisfromwhichdistinctionsbetweena‘deserving’and‘undeserving’disabilitybenefitclaimantcan

36

laterbebuilt(thesethemeswillbedevelopedfurtherinthenextsection).Interestingly,somearticleswhichusedtheword‘cripple’describedallegedfraud;“crippled”herewasusedtoaddweighttoeachpaper’sdisapproval,throughemphasisingtheshamelessnessofthe“welfarecheat”topretendtobeoneoftheseinnocent‘victims’(Mulchrone,4December2004&TheExpress,8November2004).

Asobservedabovewithdescriptivearticles,thosecharacterisedbysympathetic‘reallifeexperience’accountsfellacrossallpapers:inthetabloidpressforinstanceitwentfrom29.2%oftheirarticlesinOctober‐January2004‐5,to22.0%incomparable2010‐11figures.ThefigureforTheGuardiandroppedfrom26.5%ofarticlesto21.8%.InthesameperiodstheproportionofExpressarticlesusing‘triumph’fellslightlyfrom7.6%to6%.‘Triumph’droppeddramaticallyasaDailyMailthemefromastrongstartat15.7%in2004‐5toonly7.7%ofcoverageinOctober‐January2010‐11,andagainto6.1%inMarch‐April2011.Referencesto‘triumph’bycontrastincreasedinTheMirrorbetweenthesecomparableperiodsfrom10.1%to15.7%.Sympatheticcoveragewasoveralllessprominentinthe2010‐11sampleparticularlywhenthisiswitnessedalongsidetheswingawayfromcoveragedisplayingdisabilitybenefitclaimantsas‘deserving’andincreasedattacksbysomepapersinsupportoftheCoalitioncuts(seebelow).Throughoutbothperiods,overwhelmingly,TheGuardianwasmorelikelytomakereferencestodiscriminationormarginalisationofdisabledpeople,andmorethantwiceasoftenasthetabloidpapersinOctober‐January2010‐11(29.6%)duetoafallintheirsympatheticcoverage(from19.5%inOctober‐January2004‐5)to14.4%.FacilitiesandresourcesneededbydisabledpeoplewerebyfarmostdiscussedbyTheGuardianin2004‐5(26.5%ofarticles,comparedto13.9%acrossthetabloids).ThesefindingssupporttheclaimsofLynch&Thomas,mentionedabove,thatthemainstreamcoverageofthisisoftenlacking(1994:9).Oneexampleofsuch2004‐5Guardiancoveragewasa‘SpecialInvestigation’intothedramaticincreaseof“childreninprisonswhichcannotdealwiththeirmentalhealthproblems”(Davies,8December2004).Usingstatistics,medicalandlegalexpertopinionandareal‐lifecasestudy,thearticledescribesindetailtheinadequateprovisionandlackof“accesstospecialistchildandadolescentpsychiatrists”forchildrenincustody(Davies,8December2004).Another2004articlefromTheGuardiancontainedastrongthemeofsocialandeconomic

37

marginalisationindiscussinghowdisabledfamiliesfallinto“heavydebt”intryingtomeetthecostsofessentialcare(Carvel,5November2004).BetweenOctober‐January2004‐5andOctober‐January2010‐11,therewasareductioninstatementsofgenuine‘need’bydisabledpeople(generalorindividual)inarticlesfromthetabloidpress.Thiswasevidencedbyfewerreferencesto‘FacilitiesandResources(includingfinancial)’recordedinthedata(thisfellfrom13.9%to9.0%),andfiguresforTheGuardianalsofellfrom26.5%in2004‐5to19%inOctober‐January2010‐11.

ChangeintheProfileofRepresentationsofthe‘Undeserving’DisabilityClaimant

WithaclimateofdebateoverNewLabour’sbenefitschangesatthetime,theanalysisrevealedthatin2004‐5discussionofincapacitybenefitclaimantsas‘undeserving’oftheirbenefitsoccurredin15.5%oftabloidarticles(seeFigure5below);athemeoccurringinonly2.6%ofGuardianarticles.Whilethepercentageoftabloidarticlesthatmentionedthisthemeduringthe2010‐11coveragevariedlittlefromthese2004‐5figures,thisreflectsanoverallriseinthetotalnumberofarticlesmentioningdisability.WecanseefromtherawdatainFigure4thattherewasalargeincreaseinthenumbersoftabloidarticlesproducedattackingthe‘undeserving’disabilitybenefitclaimantin2010‐11.Thisfigurerosefrom81articlesin2004‐5(adominant‘undeserving’themeoccurringin47ofthese)to127(dominant‘undeserving’themein60ofthese)forthesamethreemonthperiodin2010‐11.

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Figure5:Prevalenceof‘Undeserving’CategoryinArticlesTherefore,whiletheproportionofExpressarticlesdiscussingclaimantsinthiswayfellfromapeakin2004‐5of21.4%ofitsarticles(morethananyothertabloid),to15.7%ofitsarticlesinthesameperiodof2010‐11;theactualnumberofthesearticlesitproducedincreasedby26%(from31to42articles).AnexampleofsuchanExpressarticlefromJanuary2011canbeseeninFigure6,where75%ofincapacitybenefitclaimantsaredescribedas“skiving”(Hall26January2011).

Oct2004‐Jan2005

Oct2010‐Jan2011

March‐April2011

All2010‐2011

Sun

18.8%(19/101)

26.9%(53/197)

13.1%(16/122)

21.6%(69/319)

Mirror

5.1%(7/138)

5.9%(12/204)

5.2%(6/115)

5.6%(18/319)

Express

21.4%(31/145)

15.7%(42/268)

21.1%(31/147)

17.6%(73/415)

Mail

17.1%(24/140)

15.4%(20/130)

12.3%(8/65)

14.4%(28/195)

Guardian

2.6%(5/189)

2.3%(5/216)

3.0%(3/99)

2.5%(8/315)

AllTabloids

15.5%(81/524)

15.9%(127/799)

13.6%(61/449)

15.1%(188/1248)

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Figure6:‘75%onSickareSkiving’inDailyExpress(Hall,26January2011)Although,asapercentageofalltabloiddisabilityarticles,the‘undeserving’claimantasaprominentthemedecreasedslightlyfrom9%in2004‐5to7.5%inthesameperiodin2010‐11(seeFigure7below),thiswasagainduetothelargetotalincreaseinarticles.Figure7showsarealincreaseinthe‘undeservingclaimant’asaprominenttabloidtheme.Outofall524tabloidsinOctober2004–January2005thiswasprominentin47articles(content)/36headlines.Andoutofall799tabloidsinOctober2010–January2011itwasfoundtobeprominentin60articles(content)/50headlines.

2004‐5 Oct2010‐Jan2011

March‐April2011

All2010‐2011

Sun

11.9%(12/101)

14.7%(29/197)

10.7%(13/122)

13.2%(42/319)

Mirror

2.3%(3/138)

2.0%(4/204)

3.5%(4/115)

2.5%(8/319)

Express

14.5%(21/145)

7.1%(19/268)

17.7%(26/147)

10.9%(45/415)

Mail

7.9%(11/140)

6.2%(8/130)

6.2%(4/65)

6.2%(12/195)

Guardian

1.6%(3/189)

0%(0/216)

1.0%(1/99)

0.3%(1/315)

AllTabloids

9.0%(47/524)

7.5%(60/799)

10.5%(47/449)

8.6%(107/1248)

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Figure7:‘Undeserving’CategoryasHighProminenceinArticlesWiththechangedgovernmentapproachtotheeconomyandpublicspending,therewasmorediscussionofincapacity/disabilitybenefitsasadrainontheeconomy(anincreaseinthetabloidsfrom22articlesin2004‐5to37in2010‐11),withsomearticlesevenblamingtherecessionitselfonincapacitybenefitclaimants.Forinstance,TheSun’sarticleentitled,“Shirker’sParadise;Exclusive:IDSonBenefitsBritain,Wagner’soneofMillionwhoClaimIncapacity,Work‐shyareLargelytoBlameforDeficitCrisis”(NewtonDunn,1December2010).TheSunheavilyincreasedtheproportionofitsarticlesthatdefinedclaimantsas‘undeserving’from18.8%during2004‐5,to26.9%inthesamethreemonthsin2010‐11;producingmorethananyothertabloid.Thedebatehadintensifieddramaticallywiththeincreasedscrutinyonthebenefitssystemandpoliticisednewspaperportrayalsofdisabledpeople.TheproportionofExpressarticlescontainingreferencestoan‘undeserving’claimantshotupfromitsOctober‐Januaryfigureof15.7%,to21.1%inMarch/April2010‐11(31articlesjustinthistwomonthperiod).The‘undeserving’claimantalsoappearedin8%oftabloidheadlinesfromthesampleduringtheMarch‐Aprilperiod.Coverageintensifiedin2010‐11betweenOctober‐January,andMarch‐Aprilwhen10.5%ofalltabloidarticlesmentioningdisabilityused‘undeserving’claimantasadominantthemeinthearticle,thisrosefrom7.5%intheearlierperiod(seeFigure7above).Itbecameastrong2010‐11themeoverall.Ultimately,outofatotalof188‘undeserving’tabloidarticlesfrombothsetsofdata(October‐JanuaryandMarch‐April2010‐11),in56.9%(or107)ofthesearticlesthisformedadominantthemeinthearticle.Wefoundthatthe‘voice’makingsuchclaimsaboutthe‘undeserving’claimantwithintabloidarticlesmostfrequentlywasthatofthejournalist,thiswasnoted64timesoutoftotal104voiceswithinthetabloidpressinOctober‐January2004‐5.Thenextmostfrequentlyfoundwasthevoiceofpoliticiansandgovernmentofficials,whichaccountedfor28tabloidoccurrencesofwhich20wereNewLabour.ByOctober‐January2010‐11,inthetabloids98/155‘undeserving’claimswereattributedtothejournalist(particularlyinTheSun–41times,andTheExpress–33times),and25/155werelinkedtopoliticians.InTheSun,duringthisperiodmembersofthepublicbecameastrongvoicemaking

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referencestothe‘undeserving’claimant:thismightbeareflectionofthe‘DearSun’readerslettersincludedinthesample.DuringtheMarch‐April2011period,thistrendcontinuedwithTheSunandTheExpress’journalistvoicestogethercontributing37/87totaloccurrencesinthetabloidpressof‘undeserving’claimantstheme.TheExpressquotedpoliticalvoicesinrelationtothe‘undeserving’14times,morethanalltheotherpapersputtogetherforthistwomonthperiod,allofwhichwere‘coalition’.Wenotedthatduringthe2010‐11period,atthesametimeasthisswingtowards‘undeserving’portrayalswasoccurring,therewasagrowingtendencyfornewspaperstomakesmallconcessionsfora‘deserving’claimantinarticles(oftenfrompoliticiansandjournalists),withoutthiscomprisingacentraltheme.‘Deserving’claimantsappearedasaminorthemein8.5%ofalltabloidarticlesinOctober‐January2010‐11,risingfrom3.6%in2004‐5.ForexampleaDailyMailarticleentitled,“75%ofIncapacityClaimantsareFittoWork”includedastatementfromthe‘TaxPayersAlliance’6that“It’sreallynotfairontaxpayersorthosewhoaregenuinelyill”[OurEmphasis](Peev,27October2010).Similararticleswerefoundoutsideoursample,ascanbeseenbelowinFigure8,fromtheStar,whichcontainsthesame‘TaxpayersAlliance’quote.InTheExpress,the‘deserving’claimant,asabriefasideinitsarticles,shotupfrom4.1%in2004‐5to10.9%inOctober‐January2010‐11;atimewhenonly1.1%ofarticlesinthepaperhadadominant‘deserving’theme.AnExpressarticle,entitled“IncapacityBenefitTestswillPosenoThreattoDisabled”presentsaheavyattackthroughoutontheundeservingclaimantandbenefitsystem,yetbrieflyconcedes,“Thereare,ofcourse,peoplewhoaregenuinelyincapableofworkinganditisrightthatthestateshouldsupportthem”(Clark,12October2010).InavitriolicarticleinTheSun,theauthorstates:

“Howwouldyoulikea£91.40inflation‐linked‘grant’everyweekfortherestofyourlife,justforsittingonyourbackside?You’dneeda£200,000Lotterywinforthatsortofincome.Yet,morethan1.6MillionpeopleinBritaintodayhavewonthejackpotby‘goingonthesick’.Somearegenuinelyunabletowork.Butcountlessthousandsarehavingalaughatthe

6WenotedariseintheOctober‐January2010‐11sampleinthenumberof‘undeserving’claimsattributedto‘OtherExpert’(10intotal)–manyofwhichwouldhavebeenquotesbypartisanThinkTanks.

Farfromrepresentingthe‘ordinary’workingtaxpayer,TheTaxpayersAllianceisaconservativepressuregroupwhichaimstolowertaxesandspending,andwhichissupportedbylargeConservativeParty

donorssuchasTheMidlandsIndustrialCouncil.Ithasbecomeamajormediavoice,and,accordingtoTheGuardian,asof9thOctober2009,inthelastyearithadappearedin517DailyMailarticles,and

307articlesinTheSun,comparedto29timesinGuardianarticles(Booth,9thOctober2009).

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expenseofSunreadersandotherswhodogetoutofbed,turnupforworkandpaytaxestofundthe£12.5Bnbillfortheirfecklesslifestyles”[OurEmphasis](Kavanagh,4April2011).

Thereisnodebateofthesocialrealityofdisabledpeople’slivesorthepoliticalcontextinwhichpeoplehavecometobedrawingthisbenefit,orindeedwhetheritisobjectivelyhighgiventheeconomiccontextandprevalenceofdiscrimination.Explanationisreducedtoindividualresponsibilityandweakenedsocialvalues(Kavanagh,4April2011).

Figure8:‘75%ontheSickareFittoWork’inTheDailyStar(Nicks,28April2010).

Suchconcessionswerelesscommon(3.6%)inarticlesfrom2004‐5,andappeartobeasaresultofhigh‐prominence‘deserving’claimantarticlesbeing‘squeezedout’(thesefellfrom3.8%oftabloidcoveragein2004‐5to1.6%inthesamethreemonthsof2010‐11).The‘concessions’tothe‘deserving’inthe2010‐11sampleprovidereassuranceswhilstdisregardingtherealeffectsofthechangesondisabledpeople,oftennotmentioningthereductioninentitlementandtimelimitsthatarebeingimposedevenonthosedefinedas‘genuine’claimants.Injustifyingmajorchangestothebenefitssystemitwasnecessarytoreassurethepublicthat‘genuinely’disabledpeoplewouldbeunaffected,whilebuildingpublicangeragainstthosebeingredefinedas

43

‘cheats’.Thelargereductioninthenumberofarticlesinwhichadominantthemewasthe‘deserving’claimant,forparticularpaperswasastrongtheme.Whilein2004‐5TheSunhadusedadominant‘deserving’claimantthemein7.9%ofitsarticles,thisfellin2010‐11to0%.Similarly,TheExpressshowedafallfrom6.2%ofarticles,to1.1%inthecomparableperiodof2010‐11.TheDailyMaildropinthiscategorywasslight(1.4%‐0.8%)astheyrarelyincludedthisthemeasdominantinanyperiodanyway.AsTheSunandExpressabandonedthe‘deserving’claimanttheme,inTheGuardianandTheMirrorthisthemewasfoundtohaveincreased.Dominant‘deserving’claimantarticlesinTheGuardianrosefrom0.5%in2004‐5to3.7%inOctober‐January2010‐11,andcomparabledataforTheMirror’scoveragealsoshowedanincreasefrom0.7%to7.3%.Thougheventhesefiguresarelowwhenweconsiderboththeotherpapers’declinein‘deserving’coverageandtheirincreasedattacksof‘undeserving’claimants.Thecutshaveeffectivelypolarisedcoverageofdisabilitypolitically.

2004‐5

Oct2010‐Jan2011

March‐April2011

All2010‐2011

Sun

7.9%(8/101)

0%(0/197)

2.4%(3/122)

0.9%(3/319)

Mirror

0.7%(1/138)

7.3%(9/204)

2.6%(3/115)

3.8%(12/319)

Express

6.2%(9/145)

1.1%(3/268)

1.4%(2/147)

1.2%(5/415)

Mail

1.4%(2/140)

0.8%(1/130)

0%(0/65)

0.5%(1/195)

Guardian

0.5%(1/189)

3.7%(8/216)

3.0%(3/99)

3.5%(11/315)

AllTabloids

3.8%(20/524)

1.6%(13/799)

1.78%(8/449)

1.7%(21/1248)

Figure9:‘Deserving’CategoryasHighProminenceinArticles

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Lesspejorativevoicesinsomearticlesalsoaddressedthosesectionsofthepubliclesssympathetictodescriptionsofthe“scroungers”(Clark,12October2010)bytalkingof“welfaredependency”(Little,21tApril2011)(seedetailedanalysisbelow).SucharticlesechoedEmploymentMinisterChrisGrayling’sargumentthatthetwomillionclaimantsnowdeemed‘fittowork’,hadthroughalackof“help”,been“trappedonincapacitybenefits”bythefailingsystem(Peev,27October2010).Forexample,adisabledsingleparentfeaturedinTheExpresswhoexperiencesdailydislocationofherjointsduetoEhlersDanlosSyndromeand“hasnothadaproperjobforadecade”,wasquotedassayingherbenefitswerea‘trap’(21October2010).Inthebulkofthenewspapersthereisanabsenceofrecognitionthatthecutsarenotjustaffectingthosemakingfraudulentclaims,butarenegativelyimpactingondisabledpeople’slives,themesputforwardbytheHerald(discussedbelow,Figure11‐Alan,15May2011)andTheGuardian.TheGuardianreportedthatCoalitionpolicywillseeDisabilityLivingAllowance(DLA),whichisusedbydisabledpeopleinovercomingthebarrierstoeverydaylife,reducedby20%whenitisreplacedbyPersonalIndependencePaymentin2013(Williams,22June2010).QuestionshaveevenbeenraisedoverwhetherthechangestoDLAbreachhumanrightslaw(BBCNews,8January2011).Incontrasttothetabloids’claims,aseriesofarticlesinTheGuardianexpressedconcernthatpeoplemighthavetheirbenefitsstoppediftheygainsomelimitedimprovementintheirabilityandhavetomovefromDLA(anon‐meanstestedbenefitwhichisnotrelatedtoemploymentstatusandwasoriginallyintroducedtocompensatefortheadditionalcostsofbeingdisabled,suchashigherheatingbillsorbuyingpre‐preparedfoods)andinsteadapplyforEmploymentSupportAllowance(anemploymentrelatedbenefit).TheydescribethenewESAtestas“fundamentallyflawed”asitdoesnottakeaholisticapproachnoraccountfor“motivations,socialandpractical–aswellasphysicalbarriers”disabledpeoplefaceinreturningtowork(WoodandGrant,20October2010).TheCoalitionplansareaccusedoffailingtotakeaccountofthehighercostsfacedbydisabledpeople;bothinendingDLAmobilitypaymentsforpeopleincarehomes,whichassumesdisabledpeople“nolongerneedasociallifeormentalstimulation”,andinintroducinga‘cap’onallbenefits(James,22October2010).This‘cap’isChancellorOsborne’splanthat“Nofamilyonoutofworkbenefitswillgetmorethanthe

45

averagefamilygetsbygoingouttowork”andwillapplytothosereceivingESA(quotedinDailyMail,5October2010).Thetabloiddebatewhichdefineddisabilityclaimantseitheras(thefew)‘deserving’or(themajority)‘undeserving’ofbenefitwasaccompaniedbyanincreaseinreferencestoincapacitybenefitfraudinallpapers,functioningtoconfirmclaimsthatwerebeingmadeelsewhereabout‘undeserving’claimants.Fraudarticlesincreasedfrom2.8%oftabloidcoverageinOctober–January2004‐5to6.1%inthesameperiodin2010‐11(seeFigure10,below).WhiletheproportionoffraudcoverageinTheExpressdoubledfrom2.1%to4.2%,thetotalnumberofarticleshadshotupfromsixinOctober–January2004‐5,to22articlesinthesameperiodof2010‐11,morethananyotherpaperproduced.TheproportionofsucharticlesinTheMailincreasedfrom0.7%in2004‐5,to3.8%inthesameperiodin2010‐11,andthenrosesteeplyto9.2%inMarch‐April.InTheSunfraudstoriesalsoincreasedmarkedlyfromjust2%in2004‐5to7.1%in2010‐11.Thiswasunderscoredbythelanguage.Outofthe180tabloidarticlesacrossbothperiodsin2010‐11(October‐JanuaryandMarch‐Aprilcombined)theword‘cheats’wasusedin48articles,‘fraudster’wasusedin10articles,‘con’ineightarticles,‘fiddle’(thesystem)ineightarticles7,aswellasmanyotherinventivesynonyms.

7Includingvariationsontheseie.‘conning’/’conned’,‘fiddling’/’fiddled’etc…

46

2004‐5 Oct2010‐Jan2011

March‐April2011

All2010‐2011

Sun

2.0%(2/101)

7.1%(14/197)

5.7%(7/122)

6.6%(21/319)

Mirror

4.3%(6/138)

3.9%(8/204)

3.5%(4/115)

3.8%(12/319)

Express

4.1%(6/145)

8.2%(22/268)

7.5%(11/147)

8.0%(33/415)

Mail

0.7%(1/140)

3.8%(5/130)

9.2%(6/65)

5.6%(11/195)

Guardian

0%(0/189)

0.5%(1/216)

0%(0/99)

0.3%(1/315)

AllTabloids

2.8%(15/524)

6.1%(49/799)

6.2%(28/449)

6.2%(77/1248)

Figure10:Prevalenceof‘Fraud’CategoryinArticles

ThisstrengthoffraudasatabloidthemeconflictswiththerealityoflevelsofincapacitybenefitfraudandfocusespublicperceptionsofresponsibilityforIncapacityBenefitlevelsonclaimantsratherthanproblemsinlackoflabourmarketdemand,economicpoliciesordiscrimination.Thegovernment’sownreviewin2001revealedthatcasesoffraudinIncapacityBenefitareverylow,statingthatincidencesoccurredsoinfrequentlyamongtheirsampletheexactfigurescouldnotbedetermined,but,

“itisestimatedthattheamountofoverpaymentislessthan£19m,i.e.lessthan0.3%ofallexpenditureoncasesinreceiptoftheseratesofIB.Similarly,itisestimatedthatthepercentageofallIBST(H)andIBLTcasesthatarefraudulentislessthan0.5%.”(ONS,2001:8.33).

Tenyearslaterarecentgovernmentreportfrom2010‐11hasrevealedonly£20minIncapacityBenefitswaslosttofraud,ie.Only£1millionmorethanthe2001figure.Itrecordedapercentagedecreaseintheamountsonbenefitoverpaid(includingbyofficialandcustomererror)from2.8%in2009/10(£170m)to2.4%in2010/11(£130m)(DWP

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InformationDirectorate,2011).Onlyonenewspaper,TheGuardianreportedonthisduringtheperiodunderexamination.Incontrasttotabloidcoverage,TheGuardiandevotedmorespacetothecriticismsvoicedbydisabilitygroupsandgavereallifeaccountsofpeopleaffectedbythesecuts,demonstratingtheirlivingcostsandimpactofthecuts(Ramesh,14February2011).ThiscanbeseeninFigure11(right),andmorerecentcoveragedetailingtheaffectsofcutsonthosewithmentalhealthconditions.Onesucharticlegavevoicetoreal‐lifeaccounts,followingastudybythecharityMIND,whichrevealedthat“three‐quartersofpeopleitsurveyedsaidtheprospectofaworkcapabilityassessmenthadmadetheirmentalhealthworseand51%saidithadleftthemwithsuicidalthoughts”(Taylor&Domokos,31May2011).Anotherarticlepointsoutthattheassessmentprocess“failstoappropriatelytakeaccountofthosewithmentalhealthissuesandfluctuatingconditions”andpointstoadiscriminatorylabourmarketthatisalreadystruggling

toprovideadequateworkfornondisabledpeople(Patrick,13October2010).Thesereal‐worldneedsofdisabledpeoplearementionedfarlessinthetabloidpress,asnotedabove.

Figure11:“ThisMan’sDoctor

toldhimnottoWorkbecauseofHeartDisease.Butbenefit

officialsmadehimtaketwoteststoseeifhewasfitenough.Hisfamilythinksthestresskilled

him”inTheGuardian(Gentleman,23rdFebruary2011).

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2004‐5 Oct2010‐Jan2011

March‐April2011

All2010‐2011

Sun

18.8%(19/101)

12.2%(24/197)

27.0%(33/122)

17.9%(57/319)

Mirror

22.5%(31/138)

18.6%(38/204)

27.8%(32/115)

21.9%(70/319)

Express

22.1%(32/145)

11.6%(31/268)

17.0%(25/147)

13.5%(56/415)

Mail

14.3%(20/140)

16.9%(22/130)

16.9%(11/65)

16.9%(33/195)

Guardian

31.2%(59/189)

29.6%(64/216)

24.2%(24/99)

27.9%(88/315)

AllTabloids

19.5%(102/524)

14.4%(115/799)

20.3%(91/449)

16.5%(206/1248)

Figure12:Proportionofarticleswhichreferredtothemesof

Discrimination/Marginalisation

Itisnotablethatthe‘DiscriminationorMarginalisation’categoryremainedstrongasaproportionofGuardianarticlesacrosstheperiodofstudy–from31.2%inOctober‐January2004‐5,to29.6%inthesame2010‐11sample.Incontrast,acrossthissameperiodtheproportionoftabloidarticleswhichmentioneddiscriminationormarginalisationofdisabledpeoplefellfrom19.5%to14.4%,thegreatestfalloccurringinTheExpress(from22.1%to11.6%).InMarch‐April2011,astherevelationsaboutthecutsprogressed,TheGuardianfigurefellslightly.Itwasnowaprominentcategoryin24.2%articles,atatimewhenpaperssuchasTheSun,TheMirror,andTheExpressbegantoincludeahigherproportionofarticlesofthisnature(TheSun:27%,TheMirror:27.8%andTheExpress:17%‐seeFigure12,above).Thesethemeswerealsopickedupbybroadsheetnewspapersnotincludedinthesample,suchastheIndependentandtheGlasgowHerald.InMay2011forinstance,theHeraldarguedthaton‐goingCoalitionpolicychangesconstituteda‘WarAgainsttheDisabled’(SeeFigure13below),andhighlightedfiguresbytheCitizensAdviceBureauthatdisabledpeoplemustwaituptoninemonthstoappealadecision(Alan,15May2011).Disabledpeoplehave

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beenforcedontothedefensiveandcharitieshavesoughttoincreasethepoweroftheirargumentbyworkingtogethertovoicetheirinterests,forexamplethroughthe‘DisabilityBenefitsConsortium’(http://www.disabilityalliance.org/dbc.htm).

Figure13:‘Waragainstthedisabled’inGlasgowHerald(Alan,15thMay

2011).

DisabilitycharitiesandJusticeSelectCommitteeMP’shavefurtherarguedthatCoalitionplanstocutcivillegalaid–forwelfarebenefits,unemploymenttribunalsanddebtadvice–willmakeithardfordisabledpeopletoappealadecisionabouttheirbenefits(SeeInclusionLondon,19January2011&CommonsSelectCommittee,30March2011).TheGuardianwasmorelikelytomentionsocialandlegalreforms,suchasthesecutbacksinlegalaid,affectingdisabledpeopleduringMarch‐April2011(dominantthemein6.1%ofarticles).ButinOctober‐January2010‐11,TheMirrormentionedsuchdevelopmentsmorethanotherpapers(dominantin4.4%ofitsarticles).Bycomparison,acrossbothperiodsin2010‐11,TheSunmentioned‘socialandlegalreforms’prominentlyinjustonearticle.Interestingly,thedatarevealedvariationbetweenthetabloidarticlesaccordingtodisability,withsomedisabledclaimantsmorelikelytobeportrayedas‘deserving’thanotherswithinthecoverage;predominantlythosewith‘physicalandsensory’impairments.Mentalhealthwasmentionedinonlyeightofthe25‘deserving’articleswhichmentionedadisabilityinOctober‐January2004‐5,afigurethatdroppedto2/30inOctober‐January2010‐11.Mentalillnessesandconditionswhichareotherwise‘hidden’(suchaschronicpain),orsocially‘unsympathetic’

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(suchasHIV/AIDS,addictionorobesity),areofparticularinterestregardingtheirrepresentationbytabloidnewspaperarticlesinwhichattacksonthe‘undeserving’areprominent.ReferencestoSTD’swerelesscommonin2004‐5anditisimportanttonotethatrightsundertheDisabilityDiscriminationActwereonlyextendedtoincludeHIVfrompointofdiagnosisin2005andtheremayhavebeensomelackofawareness/acceptanceduringthisperiodofHIVasa‘disability’(DisabilityRightsCommission,December2005).Despitethislegislation,articlesfrom2010‐11weremorelikelytociteobesity,addictionandSTD’sinnarrativesabout‘undeserving’claimants.OnearticleinTheExpressarguesthat“£300,000waspaidto90peoplewhoclaimedthatcoughsstoppedthemtakingajob”(Shipman,28December2010).VisualNatureoftheDisabilityAccordingtoDWPdatafromMay2007onthemedicaldiagnosesofincapacityclaimants,40%ofmenand43%ofwomenhad‘mental’or‘behavioural’conditions(includingstress,depressionandaddictionproblems)(quotedinBeatty&Fothergill,2010:9).Physicalinjuries,particularlythoseinflictedthrougheventssuchaswar,oraccidents(SeeFigure14,below‐right),whilemorefrequentlyassociatedwiththe‘undeserving’theme,continuedtobementionedinthesmallnumberofarticlesmentioningthe‘deserving’claimantacross2004‐5and2010‐11(occurringin17/25deservingarticlesthatmentionedadisabilityin2004‐5and28/30sucharticlesinthecomparablethreemonthsin2010‐11).Inonecase,whenthemeanstestingofwarpensionsmeantsomeweredeniedpensionscredit,thecaseofthesedisabled‘warheroes’wastakenupbyTheExpress,asa‘deserving’case,intheirstrongattackofNewLabour(Walker&Dixon,23November2004).Referencestolearningdisabilitieswerenotableintheirabsencefromthisdebate.Yetitwasfoundthat‘depression’and‘stress’‐wheretheseverityoftheconditioncannotbevisuallydemonstrated‐wereoftenportrayedasunworthyofbenefitornotmentionedatall.ByMarchandApril2011theintensityofthedebateoverspecificconditionsappearedtobeheightened,thenumberoftimesconditionswerementionedinrelationto‘undeserving’argumentsincreaseddramaticallyfrom39in2004‐5and58in2010‐11to83timesinatwomonthperiod,largelyduetoasubstantialincreaseinreferencesto‘mentalhealth’as‘undeserving’(40).ThiswasmainlyinTheExpressandTheSun;TheSunarticlebyKavanagh,mentionedaboveforinstancesingledout“theoneswhouse

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fakebackaches,drugdependencyandfantasydepressionasexcusestositaroundwiththeirhandsout”(4April2011).Specificdisabilitieswerementionedinrelationto‘deserving’arguments40timesinMarch‐April2011,comparedto28timesin2004‐5and30inOctober‐January2010‐11.Peoplewithamentalhealthproblemweredefended12times.LabourForceSurveyDatafrom2001contrastswiththisimage;itfoundthatwhilethe‘wantwork’ratesforalldisabledpeoplewerestrong(52%),thissamefigurewasfarhigherwithjustpeoplewithmentalhealthproblems(78%ofthosewith“depression”or“badnerves”,and86%ofthosewith“mentalillness,phobia,panics”)(DWP,Spring2001:5).Thedatarevealedthatalargerproportionofpeoplewithamentalhealthproblemhadadesiretoworkthanamongdisabledpeopleingeneral,figurestheTUCarguesmayunderestimatetheproblem(October2004:10).

Figure14:‘BombedHeroGetsParkingFineSnub’inTheSun(Pyatt,8thMarch2010).

TheDailyMail,inanarticleattacking“benefitsBritain”andits“somethingfornothingculture”,presentsasitsevidencethe“£1.8Billion”oftheincapacitybudgetthatwenttopeople“withstress,

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depressionandanxiety”,callingit“thebiggestgrowthareaforclaims”(28December2010).ItisnoteworthythatTheSunreaderquotedabove,whowroteindefenceofBlair’spoliciesin2004,felttheywerenotathreatto“genuineclaimants”as“heistargetingthosewithbackpainandstresswhoarepossiblyabletowork”(Douse,22October2004).YetoftentabloidssuchasTheDailyMail,TheMirror,andTheSunskirtedoverdetailsaboutaclaimant’sbackgroundwhichmightprovidecontextandunderstandingofaparticularcase,inordertomake‘scrounging’seemubiquitousandencompassdisabilitycasesintootherworklessness;asinthefollowingexamples:‘Stress’DisabilityclaimantMikeBlakewasbranded“SpongerDad”byTheSun(17November2004)anddescribedbyTheMirroras“Britain’slaziestDad”(17November2004).Thesepapersdonotevenacknowledgeanyreasonhehadbeenclaimingincapacitybenefitordetailsofhislife.TheMirrorinsteadpointstopaymentshereceivedbeingduetohis“drinkproblem”(17November2004).However,buriedinalongerarticleintheDailyMail,whichpaintsasimilar‘undeserving’pictureisthedetailthatBlakewas“takenintocareatnineandbythetimehewas15hadlivedin30to40differentfosterhomes”,contributingtohissocial/personaldifficultieswhichhehasmanagedtobringundercontrolinordertodedicatepropercaretohisownfamily(Mills,17November2004).Hewasclaimingbenefitsdueto‘stress’,itstates(Mills,17November2004).TheMailarticlehowever,iscarefullyframed,itsopeninglinesdismissinganynotioninthereaderthathemightnotbejustlikeanyothermanofhisage:‘stress’isnotaseriouscondition,butsomethingexperiencedby“anyfatherofsix”(Mills,17November2004).Suchcoveragecanhaveaseriousimpactonhowitstargetsandotherpeoplewithmentalhealthissuesaretreated.TheMirror,inanotherwisesimilararticle,characterisedbyattackmentions“hatemail”Blakehasreceived.Heisquotedassaying“Iwanttowork”and“Ireceivedsomereallyupsettingletterssayingthemosthorriblethingsaboutme.OneletterevensaidIshouldbecastrated”(Smith,17November2004).Philo,in‘MessageReceived’foundthat“mediarepresentationswere[…]averypowerfulinfluenceonbeliefsaboutthenatureofmentalillness”(1999:55).PhilofurtherpointsoutthatthePressComplaintsCommissioncodeof

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conductdrawnupin1998specifiesthat“…thepressmustavoidprejudicialorpejorativereferenceto[…]anyphysicalormentalillnessordisability”(quotedinPhilo,1999:60).‘Pain’Inafurtherexample,wecancomparethecasesoftwoclaimantsacrossthesampleoftabloidsonthesamenewsdayinDecember2004.Bothhadbeendeemed‘undeserving’oftheirbenefitsbytheDWP.Inbothcasesthearticlesdiscussedincapacitybenefitclaimantswho,despitecontinuedpain,hadhadtheirpaymentsrevokedaftertreatmentshadenabledthemtofunctionwellenoughtoengageincompetitivesports.Allthenewspaperscameoutinsupportofthe“courage”(DailyMail;4December2004)ofa“brave”disabledteenagefootballer(anamputeewithaprostheticlimb).TheExpresssawhimas“battling”hisconditionand“inspiring”toothers(Moriarty,4December2004).Subsequentletterspagesreflectedthis,arguingthateffortstoovercometheconditionandremainactiveshouldbecommended,andbenefitsnotrevokedinsuchcases.However,agolferwitharthritisisdescribedverydifferentlybytheDailyMail;asa“fraudster”whowas“cheating”thesystem(Finney,4December2004).TheMirroroffersupasimilarappraisal,callinghima“greedyfraudster”(Mulchrone,4December2004).Yetattimestheconditionofthis“benefitscheat”(Broster,4December2004)hadbeensosevereastorequirehospitalisationanduseofawheelchair.Thesamepresssupportedhisconviction,broughtonthegroundsthathedidnotinformtheDWPaboutimprovementinhisconditionorthe‘regularity’ofhisgolf.Yet,inneitherthiscasenorthatofthefootballerdidtheclaimantsinformtheDWPaboutimprovedmobility.TheDailyMail(Finney,4December2004)alsofailstoreportthestatement(includedinTheExpress)bytheGolfer’slegalcouncilthathisconditionwas“extreme”,hewas“stillill”andhadonlybeenabletoplaywiththeaidofpainkillers(Broster,4December2004).Thefirstcaseconcernsachild,whichmakesitmoreimmediatelysympathetic,withfirst‐handaccountsdrawnfromtheboyandhisfamily:first‐handaccountswerelackingintheothercase.Yet,anotherissueisthevisibilityofboththeconditionsandtreatments.Theboywasstillusingcrutchestowalk,butthegolfer’sclaimofchronicpain,overcomethroughpainkillers,islessvisually

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obvious.Itisthereforemuchhardertoproveincourt,letalonebeforethemedia.Framingan‘Undeserving’ClaimantTwotoolswereidentifiedasfrequentlyusedinframingthenewsstorieswhichdefinedindividualcasesasthe‘undeserving’claimantandreinforcingstatementsofoutrightcritiqueofthebenefitssystem.

• UseofPejorativeLanguage• CharacterAttacksonClaimants

Language

Thefirstofthese,pejorativelanguage,increasedinallpapersbetweenOctober‐January2004‐5andthesameperiodin2010‐11.Itincreasedfrom12%oftabloidarticlesinOctober‐January2004‐5to18%oftabloidarticlesfromthesameperiodin2010‐11.InTheGuardianthecomparablefigurerosefrom2.6%ofarticles,to3.2%.TheMirroralsoincreaseditsuseofpejorativelanguagefrom4.3%to8.8%betweenthesetwoperiods.Giventheirheavyuseofthe‘undeserving’themeintheirarticles,itisperhapsunsurprisingthatthepapersfoundtousepejorativelanguageinthehighestproportionofarticleswereTheSunandTheExpressand,again,thisincreasedin2010‐11.TheSun’suseofpejorativelanguageincreasedfrom19%inOctober‐January2004‐5,to21.3%ofitsarticlesinOctober‐January2010‐11.ThecomparablefiguresforTheExpressshowamassiveincreasefrom16%ofitsarticlesin2004‐5to25%ofitsarticlesin2010‐11.Anexamplefromthe2010‐11periodDailyExpresscontainingmultipleexamplesofpejorativelanguagecanbeseeninFigure6abovereferringto“benefitcheats”and“skivers”(Hall,26January2011).ThemostcommonlyrecordedpejorativewordsinOctober‐January2004‐5wereasfollows:

• Handout–18occurrences• Scrounger–15occurrences• SicknoteCulture/Society–13occurrences• Cripple–8occurrences

WhereasthemostcommonlyrecordedpejorativewordsinOctober‐January2010‐11were:

• Scrounger–34occurrences

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• Handout–58occurrences• Workshy–25occurrences• Cheats–25occurrences

FinallythemostcommonlyrecordedpejorativewordsinApril‐March2011were:

• Scrounger–21occurrences• Cheats–23occurrences• Dependency–17occurrences• Handout–15occurrences• Sponger–15occurrences

Itisimportanttorememberthelastperiodisonlytwomonths,whereastheprevioustwosamplesaretakenfromaperiodofthreemonthseach.Theincreaseduseoftheword‘cheats’inboth2010‐11periodsisparticularlynoteworthygiventheincreasedoccurrenceof‘benefitfraud’asathemeinrelationtodisabilityinthe2010‐11period(notedabove).Inadditiontotabloidtermssuchas‘scrounger’,languageusedbypoliticianswasalsopickedupandfrequentlyrepeatedinthepressformonthsafterduringbothperiods.Forinstancein2004TonyBlairspokeofpeople“languishingonbenefits”(Tempest,14October2004),whichwasthenpickedupandrepeated5timesin2004‐5.Thereferenceto‘sicknoteculture’byAlanJohnson(DWP,15March2005)andthevariation‘sicknotesociety’werepopularasnotedabove.TheChildPovertyActionGroupbackin2005thusurged“theGovernmentnottoutiliselanguagewhichappearstocriticiserecipientsofbenefits”whichitarguesare“inflamingatabloidfeedingfrenzy”overincapacitybenefitrecipients(CPAG,October2005).Thedatademonstratespejorativelanguageofthiskindwasstillcommonlyusedbythegovernmentandpickedupbythemediain2010‐11.TheOrganisationforEconomicCooperationandDevelopment(OECD)descriptionofBritainas‘SickManofEurope’wasrepeated,andbecame“theSickManoftheWorld”inTheSun(NewtonDunn,1December2010).Itwasoftenquoted(11timesinOctober‐January2010‐11)thatlivingonincapacitybenefithadbecomea‘LifestyleChoice’afterGeorgeOsborne’srepetitionofthephraseinakeyinterview(Wintour,9September2010).Morerecentlyanallianceof50charities,the‘DisabilityBenefitsConsortium’(http://www.disabilityalliance.org/dbc.htm)putpressureontheGovernmentregardingtheirportrayalofdisabledpeople,whichthey

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argueis“apartialpicture[that]feedsthetabloidmedia’snegativenarrativeon‘benefitsscroungers’”.Theyassertthat“thesereleasesinturnhaveanimpactonthepublic–andthereforeemployers’–perceptionofdisabilityanddisabledpeople”(Boffey,24thJuly2011).AnarticleintheObserver(TheGuardian’ssisterpaper,notincludedinoursample)quotedJaspalDhani,ChiefExecutiveoftheUKDisabledPeople’sCouncilwhoclaimstheirlanguage,“hasledtoanincreaseinhatecrimesagainstdisabledpeople,victimisationandreinforcementofveryoldstereotypesandprejudices”(Boffey,24thJuly2011).Dhaniwentontosaythatinrecentmonthshehadfoundstrangers“aresurprisedthatasawheelchairuserIactuallywork”andtheConsortiumarguethatthegovernmentshouldbepromotingimagesofdisabledpeopleinwork(quotedinBoffey,24thJuly2011).

PortrayalsofNeed&CharacterAttacksonClaimantsAttacksonthecharacteroftheclaimantduringboth2004‐5and2010‐11October‐Januaryperiodssoughttoportraythemaswastefulorindulgent;with‘badhabits’suchassmoking,drinking,sleepingaroundorhavingafamilyconsidered‘toolarge’(allactivitiesordinarilyconsideredamatterofprivateconscience).ForexampleMikeBlake(mentionedabove)wasdescribedashaving“anoverflowingashtrayathisside”(Mills;17November2004).TheSundetailsthisrecoveringalcoholic’sformerintakeas“72bottlesofbeeraday”,alikelyexaggeration,andhehisvilifiedforhavinga“sixthkid”(TheSun,17November2004).Inonearticleaphysicallydisabledsinglemumisdescribedasfollows“Withfouryoungsters,aged9monthsto14yearsfromthreedifferentfathers,sheadmitsshewillbeviewedas‘PublicEnemyNumberOne’bymany”[ouremphasis]itgoesontodemonstratethat,despitethis,evensherecognisesthatdisabledpeopleshouldnotbelivingonbenefits(Brooks,21stOctober2010).VikkiLedger,whohasdepression,issimilarlycondemnedbecauseshehaschildrenfrom“fourdifferentfathers”,adetailirrelevanttoherclaim(Moore;8December2004).Herrequesttomovetoahousebigenoughtoeasetheovercrowdinginwhichherchildrenwerelivingwasdescribedastheactionsofoneofthe“fecklesstypes”whoarebringingthecountry“toitsknees”(Moore;8December2004).Aswehavenoted,‘undeserving’portrayalssuchasthisincreasedinarticlesfrom2010‐11,andarelikelyalsotohavehadgreaterimpactintheoverallpicturesincethiswas

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accompaniedbyadecreaseinsympatheticaccountsofdisabilityandarticlesfocussingonthe‘deserving’claimantduringtheperiod.Recently,bycontrastthecaseofChelseapensionerElaineMcDonald,a“battlingballetstar”withanOBEandtouchofclassandcelebritywastakenupbytheDailyMailasahighlydeserving‘primaballerina’deniedadequateovernightcaresupportbytheRoyalBoroughofKensingtonandChelseat(Doughty&Fagge,7July2011).Thearticleattacks‘cutbacks’andsheisquotedsaying“IhavepaidmyduessinceIwas16–Iamnotascrounger.ButnowIneedcareandthatisbeingdeniedme.”(Doughty&Fagge,7July2011)8.Anotherinterestingcounterpointhereisthecelebritycaseof‘Wagner’fromX‐Factor,whowasinreceiptofincapacitybenefitforanoldsportsinjury.Wagnerbecameaveryvisiblefigurearoundwhichamediacrusadeagainstthe‘undeservingclaimant’couldbefocussedandfought.VerylittlevoicewasgiventoWagnerhimself,andthe‘scrounger’narrativeofthearticleswerefrequentlylinkedtowiderCoalitionandmediaclaimstogeneralisefromhiscasetootherincapacitybenefitclaimants(SeeNewtonDunn,1December2010).

8NeverthelessElaineMcDonaldlostherappealagainstKensingtonandChelseawhenitwentbeforetheSupremeCourtinJuly:http://www.inclusionlondon.co.uk/londons‐richest‐borough‐denies‐human‐rights‐to‐disabled‐woman

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AudienceReceptionAnalysisThissectionpresentsthekeyfindingsfromthefocusgroupsandindividualinterviewswhichwerecarriedoutinJune,JulyandAugust2011.Thefirstsectionexaminestherespondent’sviewsonhowthemediaiscurrentlycoveringdisability.Itthenmovesontoexplorehowthiscoverageisimpactingontheirviewsaboutdisabilityanddisabledpeopleandfinisheswithasectionlookingattheirviewsonbenefitsandbenefitclaimantsandcurrentgovernmentpolicyinthearea.Howisdisabilityreportedinthemedia?Inthefirstsectionofthefocusgrouptheparticipantswereaskedtoreflectonhowtheythoughtdisabilitywasbeingreportedinthemedia.Wealsoaskediftheparticipantscouldtelluswhattheythoughtwouldbeatypicalstoryondisabilityinthenewspapersatthemoment.Ingeneralthesefindingscoincidedwiththefindingsofthecontentanalysisandthreekeythemesemergedinthissection:benefitfraud,equalityandservicesfordisabledpeople.Inthreeoutofthefivefocusgroupsthefirststoriesthatwerementionedwerearounddisabilityandbenefitsandinparticularonbenefitfraud.Otherthemesmentioned,butlessprominently,includedtheParalympics,disabilityhatecrimesandharassmentofdisabledpeople,articlesthatdiscusstheexperiencesoflivingwithadisabilityandmedicalandscientificinterventions.Typicalcommentsonthethreemostprominentandkeythemesincluded,onbenefitfraud:

I’dsaystorieslike‘FiddlerontheRoof’,youknowthestoryabouttheslaterwhowasclaimingincapacitybenefitThere’salotofnegativestuffthat’sinthemediaaboutbenefitsthenow,that’sthefirstthingthatcomestomymind.Ithinkit’sallbenefits.Therewasonethat’sjustdoneamarathonandhewasclaimingthathecouldbarelyevenwalkandthat’sdishonest.

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Onequality

Everyonehasafairchance,whetherit’sapplyingforajoborwhetherit’sdisabledaccessinabarorrestaurantThereislotsonaccessandstufflikethat,therehavebeenalotofchangesonthislately.

Andonaccesstoservices:

There’sstuffonbenefitscuts,it’sthepensionersandstuff,notgettingwhattheyneedbecauseofcuts.Storiesaboutdementiaandcaregiversandnotgettingenoughcareandhelp.

Ofallthetopicsdiscussedbenefitfraudwas,however,seenasthemostdominanttopictobefoundinthemediaandthisswitchwasseenbymanyasarelativelyrecentoccurrence:

Thereismorefocusonbenefitsthanthereusedtobe,muchmorenowthaninthelastfewyears.

Onlyonegroup,agroupmadeupofprofessionalswhoreadeithertheGuardianortheIndependent,didnotdescribebenefitfraudorseeitasamajorpartofthemediacoverageondisability.Mostofthearticlesreadbythisgroupwerefelttobeonaccesstoservicesandtheimpactsthatthecutswillhaveondisabledpeople.InthefocusgroupsandindiscussionswithdisabledpeopleTheGuardianreceivedacertainamountofpraise,anditscoveragewasfeltbythemtobe‘good,butnottypical’.Almostallthedisabledpeoplewespoketofeltthattherewasagreatdealofnegativeandunbalancedcoverageofdisabilitybothintheprintedmediaandelsewhere.Theseparticipantsreportedthattheyfelttherehadbeenachangeinthewaythatdisabilitywascoveredfromonewherepatronising‘triumphovertragedy’descriptionspredominatedtoafocusondisabledpeopleasscroungers’.Onedescribedhowforhertheshifthadsimplyamplified

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‘allthesamethemesofold–disabledpeopleasdolebludgersanddisabledpeopleasvictims’.

Onerespondentdescribedan‘openseason’ondisabledpeopleonbenefitsandotherrespondentslinkedthistootherissuessuchasadescriptionofolderpeople‘beingadrainonresources’.Oneofthedisabledrespondentscommented:

Themediaportraysdisabledpeopleasbenefitcheatstimeandtimeagain.Thestoriesthatseektocreatescapegoatsforsociety’sillsarewhatsellsnewspapers.

Allofthemediacommentatorswespoketowereclearthattherehadbeenachangeinthewaythatdisabilitywasbeingreported.Onedescribedwhathecalled‘achangeintherhythmandthetone’whileanothertalkedabout‘thedemonizingofdisabledpeople’.Oneofthedisabledparticipantscommentedonhow‘certainsectionsofthemediahavetakengreatdelightinfindingonecase–theoneleggedroofersyndrome–andbecausetheyfindonepersonwhoisacheat,thenallpeoplearecheats’.Thisshefeltwaswhatwasdrivingtheagenda.Theideathatthemedia‘like’toreportbenefitfraudforcommercialreasonswasalsomentionedinsomeoftheotherfocusgroups:

Awomaninthemedialastweek,she’ddonethegovernmentoutofthousandsofpoundsandshe’sbeencaughtskydiving.Andthemedialiketheylovethosesortofstories,theylovewritingaboutthatsortofthing,theyareinthepaperallthetime.

Thetabloidslovetorunthesestoriesthatplayagainsttheequalitything.

AndIt’sonlynewswhensomeonedoesdefraudit,deservingclaimantsdon’tgetintothepaperIsuppose.

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Itwasfelt,particularlybydisabledpeoplethemselvesbutalsobyothers,thatsuchportrayalswererelatedtothecurrentpoliticalagenda:

TherewasquitealotbecauseofwhatishappeninginWestminster,thecutsineducation,inhealthandinwelfare.

Bydemonisingdisabledpeopleitwasargued,particularlybydisabledpeoplethemselves,ithasbecomepossibletolegitimisefuturebenefitcuts,andsuchtacticsweredescribedasameansof‘softeningup’thepublic.Otherreasonsforthechangeincludedthefactthat,asoneparticipantsaid,disabilityequalityanddisabilityrightsarenolongernewsandtheagendahasmovedon.Equalityisoldnews.ViewsonDisabledPeopleInthelightofourfindingsinrelationtothechangesinthewaydisabilityisbeingpresentedandreportedinthemediawewereinterestedintryingtofindoutiforhowthischangehadimpactedonandeffectedpeople’sviewsofdisabilityandbenefits.Thistopicwasamajorelementofthefocusgroupsandoneofthequestionsweaskedthegroupstoconsiderwaswhattheythoughtthepercentageofpeoplewhowerefraudulentlyclaimingdisabilitybenefitswas.Theresponsesvariedfrom‘about10%’rightupto70%.Thefollowingisatypicalexampleoftheresponseswereceivedtothisquestion:

Informant1:I’dsayhalf

Informant2:Yeah,prettyhigh

Informant3:Nearer70%

Informant4:YeahIthinkit’smorethanhalfWhenaskedtojustifywheretheygottheirfiguresfromrespondentstalkedaboutbothnewspaperarticles(forexampletheinformantabovewhoestimatedfraudtobeat70%citedthearticleintheDailyExpress

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discussedearlierinthereport)butalsoreferredtotheirownexperiences,withalmostallclaimingthattheyknewpeoplewhowerefraudulentlyclaimingoneformofdisabilitybenefitoranother:

Youknowpeoplewhodoit,we’vegotaneighbourwhodoesit.Peopletalkedaboutthosetheyknewwhotheybelievedwerefraudulentlyclaimingbenefitsandmanyfeltthatitwasveryeasytogetbenefitsonthegroundsofdisabilityandfeltthatthiswaspartoftheproblem.Thefollowingexchangeistypical:

ParticipantA:It’sreallyeasytofakesymptoms.OrevenbadbacksParticipantB:That’sthebiggestoneisn’tit,badbackParticipantC:Andifyouwanttodefraudthen...peopleknowdon’tthey,theyknowwhattosayandhowtogetroundthesystem,sothere’sabigincreaseinpeopleknowinghowtodefraudthesystem

However,itwasnotassimpleasthis:peopledidnotjustacceptmediamessages,theyalsochallengedthemandoftenheldtwocompetingideasintheirheadatthesametime.Almostallthosewespoketohaddirectexperienceofdisabilityeitherthroughaclosefamilymemberorclosefriends,manyofwhomhadtriedtogetbenefitsandhadfailed.Oneparticipantforexampletalkedabouthowhardithadbeenforhermothertogetanybenefitsandanotherdescribedthedifficultiesherpartnerhadfacedintryingtogetaccesstotheservicesherequired,Thiswasaviewshared,notsurprisingly,byallthedisabledparticipantsandtheyalltalkedabouthowdifficultitwastogetbenefits.Oneoftheparticipantsdescribedthebenefitssystemas,‘goingthroughaminefield,togetapittancethatsustainsyoujustabovethepovertyline’.ApplyingforDLAwastheyfelt‘incrediblydetailedandincrediblyintrusive’.Someoftheassumptionsbeingmadeare‘quiteworrying’andsomeofthequestionsontheform‘horrific,really’.Disabledpeoplealsoexpressedsignificantangeratsomeofthepressreportingandattheaccusationslinkingdisabledpeoplewithbenefits,scroungingandfraudulentclaims..Anumberofdisabledpeople

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suggestedthattherewasamajorissueofdisabledpeoplenotreceivingwhattheydoneed.Notonly,theyargued,wasthere‘hugeunmetneed’,agreatdealofpeoplewhowereentitledtobenefitswerenotreceivingthelevelofsupporttheyrequiredandthiswasabiggerscandalthanfraud.Someofthenondisabledpeoplealsomadethispoint,particularlythosewithpersonalexperienceofdisability.Disabledpeoplealsoemphasisedthatfluctuatingconditionscanmaketheprocessofapplyingforbenefitssignificantlymoredifficult,andaccusationsoffraudulencemorelikely.Itisnotuncommonforexampleforpeopletobeabletowalkonedayandthenextbeunabletoleavethehouse.ViewsonBenefitsandBenefitClaimantsWespecificallyaskedparticipantswhytheythoughtthatthenumbersonincapacitybenefitoritsequivalenthadincreasedfromroughly700,000peopleinthe1970’stotoday’s2.6million.Manyreasonsweregivenincluding:the‘jobsituation;shiftingofpeoplefromunemploymentbenefittoincapacitybenefit’;morepeople‘knowingthesystem;knowinghowtodoit’;risesinthecostofliving;therisingpopulation;newconditions;betteradvice,increasesinthenumberofpeoplewithmentalhealthproblems;andanincreaseinthenumberofdisabledpeoplelivinglongerandlivinginthecommunity.OneofthedisabledrespondentspointedoutthatIncapacityBenefitwasmostlyclaimedinareasofhighunemploymentanddeprivation,whichcanaffectphysicalandmentalwell‐being.Manyoftheresponsesfromthefocusgroupsshowahighlevelofunderstandingaboutthecomplexityofdisabledpeoples’livesandmanywereabletoprovidereasonsforthegrowthinthenumbersclaimingbenefit.Thislevelofcomplexityissurprisinggiventhatitisalmostentirelyabsentfromthemainstreampress.Therewashoweveragreatdealofangeratwhatwasfelttobethelargenumbersofpeoplefraudulentlyclaimingbenefit.

Makesyouangryforpeoplewhoworkfulltimeandthereareloadsofpeoplewhoarescammingit…Imeanwhenyou’vebeenscrimpingandscrappingandyerman’snottoowell,youknowwhatImean?

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Theygetthebestofeverything…Becausethey’regettingtheirrentpaid….They’velearnedthesystem.YouknowtherearepeoplegettingChinesedeliverieseverynightandyoucan’tafforditItdoesgetyourbackup,Imeanifyou’reworkingandstuff,yougetafreecarifyou’vegotDVLA(sic)Ihavethreejobs,twocleaningjobs,oneinthemorningandoneatnight.WhyshouldIworkandothersgetitfornothing?

Allthosewespoketoclaimedtohavefirsthandknowledgeofpeoplewhowerefraudulentlyclaimingbenefit.Howeverthewaythatdisabilitybenefitfraudisbeingrepresentedinthemediaisclearlyhavinganimpactonthewaythatdisabledpeoplearebeingreceivedandrepresented.Soforexamplethefollowingparticipantdescribedherfather’ssituation:

Mostofthetimeitisthisnegativestuff,likemydadhe’sdisabledandliketherearepeoplewhoarescammingit,butheisn’tandheisembarrassedtotellpeoplehe’sonbenefits.Hedoesn’twanttotellpeoplethatheisgoingonholidayorsomethingbecausehefeelspeoplemightthinkheistakingthepiss.He’sgotthatplaceovertherebecausehewasinanaccidentandhegotcompensation.

WeaskedthefocusgroupsfortheirviewsonthereportbyScopeandothercampaignerswhichsuggestedthatBritain'stabloidnewspapersshouldtakesomeoftheblameforstirringuphatredagainstdisabledpeoplebecauseofthewaytheyvilifypeopleonwelfare9.Theinformantsalldistancedthemselvesfromtheseideas,statingthatitwasnotdisabledpeopletheyareangrywith,itwasthosewhoarefraudulentlyclaimingbenefit.Asoneputit:

Idon’tknowanydisabledpeoplewhoare,Ijustknowablebodiedwhoarefrauding.

Thisisasimilarlinetothattakeninthenewspaperarticlesdescribedabove,wherejournalistswouldalwaysincludelinessuchas‘thereare

9 http://www.disabilityhatecrime.org.uk/index.php/component/content/article/1‐latest‐news/165‐hate‐crimes‐against‐britains‐disabled‐on‐the‐rise

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somedisabledpeoplewhoneedanddeservesupport’.Therewashoweversomeambiguityhereandpeoplewerereluctanttospecifyhowfraudulentclaimantscouldbeseparatedfromthegenuine.Whenweaskedhowyoucouldtelltherewasagenerallackofcomment.Peoplewereveryawareofhiddenimpairments,particularlymentalhealthproblems,

Justbecauseyoucanwalkitdoesnotmeanyouarenotdisabled.Manyofthegroupsdescribeddepressionasthe‘newbadback’buttheywereonthewholereluctanttostigmatiseorsingleoutmentalhealthasanissue.Againtherewasagreatdealofsupportforthose‘whohadarealproblem’andprovidedtheyhadagenuinementalhealthproblemtheywerenotseenas‘scoungers’orfrauds.Despitethemanycriticismsofthebenefitsystemsitwasclearfromallofthegroupswetalkedtothatthereisstillageneralbeliefthatthestateshouldsupportdisabledpeople:

Ifyou’regenuinelydisabledyoushouldbeentitledtoit,wegivethemoneytoGreece,totherestoftheworldweshouldgiveittothosewhocan’twork.

It’sokforus,sittingherefineandfit,butitcouldhappentoustoanyofus.

Therearethethousands,thetensofthousandswhoarenotentitledtoit,they’rerobbingthepeoplewhoaredisabled.

Thekeyissueherewastheseparationoutofthosetheysawas‘genuine’or‘real’cases,whodeservedsupportandhelpfromthosetheyconsideredlessdeserving.Therewasastrongideaofthenotionofdeserving/nondeservingcategoriesinallofthefocusgroups.Somepeopleforexampleseparatedoutpeoplewithaddictions,peoplewithmentalhealthproblemsandobesityas‘lessdeservingcases’:

alargenumberofdrugaddictsgetmoneyunderthesecategoriesandIdon’tthinktheypublicbelievethemtobedisabled

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Someoftheseideas,whenraisedbymembersofthefocusgroupswerechallengedbyotherparticipantsandtherewasalsosomesupportexpressedforpeoplewithaddictions.Oneofthedisabledparticipantsdescribedtheseissueas‘anirrelevance’whileotherspointedtothefactthattherewasalargenumberofdisabledpeoplewhodidnotclaimthebenefittheywereentitledto:

Theremaybehundredswhoareclaimingfraudulently,buttherearemanythousandswhoshouldbeclaimingandarenotgettingwhattheyneed’.

ViewsonGovernmentPolicyThefinalsectionofthisreportlooksatpeople’sviewsongovernmentpolicy.Therewassomesympathyexpressedforthegovernment’scurrentapproachtoreducingthebenefitbill,whichmanythoughtwastoohigh.Nobodyexpressedanysympathyforfraudulentclaimantsanditwasfeltthatanypolicythataimedtoreducethenumberwasagoodthing.ForexamplesomeoftheparticipantsspokeapprovinglyofthenewtestsforESAandtheworkofATOS:

It’safairlyobviousbutfairwayofcuttingawaythechancers,yougetaprivatecompanythatareprofitdriventhereisonlyonethatitisgoingtogo.

Howevertherewasagainsomeambiguityaspeoplealsofeltthatthesetestsmightbegoingtoofarandthatsomewhodeservebenefitmightnotbegettingit:

Ireadrecentlytheywerediscussingindividualcases,theteststhatyourunthrough,thenewcompanyarelikereally,reallystrictcomparedtopwhatitwasearlier,therearenowmanypeoplewhoarenotgettingwhattheydeserve.

Concernwasalsoexpressedthatthosewhoweretrulydeservingmaynotbegettingthesupportthattheycurrentlyneedandthatmanyofthegovernment’scutswillunfairlyattackdisabledpeopleandthatmanydisabledpeopledonotreceivethebenefitsorsupportthattheydeserveorneed.Thiswasaviewverystronglyexpressedbymanyofthedisabledparticipants,manyofwhomwereverysuspiciousoftheATOS

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testsandothergovernmentinitiativesintroducedtoreducebenefitclaimants.Manydescribedhowthiswasaffectingthemandtheirownwellbeing,soonetoldus:

‘Iseemtobeaccusedannuallyoffraud,eventhoughtherehasbeennoevidence(orcommitting)offraudinover20yearsofclaims.Oneinvestigationwentonforninemonths,withinterviewstakingplaceunderpolicecautionandontape,etc.Chargesweredropped,thoughIonlyfoundoutbecauseIchasedtheagency...Itturnedoutamemberofstaffhadmisreadsomethingonthefile,sotherehadneverbeenacasetoanswer.Ihadthreemonthsinpaidworkafewyearsagoandcouldn’tbelievehowmuchlighterIfelt,thatIdidn’thavetolookovermyshoulderallthetime.It’snotthatIamfraudulent;it’sthatthelawissocomplicatedthatIhavebeenmisadvisedbybenefitsstaff;thefearofbeingcaughtout(andpresumedguilty)issomethingIhavetolivewitheveryday.’

Concernswerealsoraisedaboutcutstolegalaidandthatthesewouldmakeitmoredifficultfordisabledpeopletodefendthemselveswhentheirbenefitswereunderattack.Onesuggestion,madebymorethanoneofthedisabledparticipants,wasthatmanydisabledpeopleavoidedaskingtohavetheirbenefitsreviewed,forfeartheywouldhavethemremovedaltogether,andwerereceivinglessthantheywereentitledtoasaresult.

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ConclusionThisreportpresentsastrongbodyofevidencetosuggestthattherehasbeenasignificantchangeinthewaythatdisabilityisbeingreportedinmuchofthepressintheUnitedKingdomtoday.Thecontentanalysisclearlydemonstratesthattherebeenalargeincreaseinthenumberofarticlesinwhichdisabilityisthekeythemeandthatthishasbeenaccompaniedbyasignificantshiftintheemphasisandinthewaythatthearticlesarebeingreported.Thesefindingsarealsosupportedbytheaudiencereceptionanalysis.Thischangeinthefrequency,contentandtoneofthearticlesin2010/11whencomparedtoasimilarperiodin2004/5marksanewapproachtodisability.Therehasbeenashiftfromanapproachwithalargelypatronisingportrayalofdisabledpeople–wheredisabledpeopleweremainlypresentedastragicbutbraveindividuals–toonewherethepredominantfocushasbeenondisabledpeopleasscroungers.Thedetaileddriversforthesechangesarehardtoidentifyandcomplex.ThreeofthenewspaperswesurveyedarestrongsupportersoftheCoalitionGovernmentandthesepapershaveallexpressedsupportforthespendingcutsintroducedaspartoftheComprehensiveSpendingReviewtotackletheBudgetdeficit.Thefactthattheyaremuchmorereluctanttocriticisethecurrentgovernment’spoliciesondisabilitycomparedtosimilarattemptsintroducedbythelastLabourgovernmentwouldsuggestthattheirapparentsupportfordisabledpeoplewasatthattimecontingent.Theywere,itcouldbeargued,moreinterestedinusingdisabledpeopleasameanstoattacktheLabourgovernmentthantheywereinactuallysupportingdisabledpeople.ThevitriolicapproachadoptedbyarticlesinsomeofpaperstodayandthewaytheyhavereporteddisabilityanddisabledpeopleintheperiodfollowingtheComprehensiveSpendingReviewaddsfurtherweighttotheseclaims.Muchofthecoverageinthetabloidpressisatbestquestionableandsomeofitisdeeplyoffensive.Theincreasedfocusonbenefitfraudwithoutlandishclaimsthatover70%ofpeopleondisabilitybenefitsarefraudsisanexampleofthistypeofreporting.Theseclaimsaremadeoverwhelminglywithoutevidenceandatnopointarethemediareportingtheverylowlevelsoffraudthatoccursoverallinrelationtothesebenefits.Wewouldfurthercitetheuseofpejorativelanguage,thefailuretoexploretheimpactoftheproposed

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cutsondisabledpeople’squalityoflife,thereluctancetocriticisegovernmentpolicyontheseissuesandthefrequentrepresentationofsomedisabledpeopleasundeservingofbenefitsaspotentiallycontributingtowhatcouldbecomeahighlyinflammatorysituation.Whilethereisasyetnodirectevidencetosupporttheclaimthatthesereportsareleadingtothereportedincreasesinhatecrimes,newspapersshouldtakemuchgreatercareinthisarea.Theincreasedpejorativecoverageofdisabilitymayhavealongtermeffectandfurtherworkwillbeneededtomonitorthis.Theimpactsthesechangeshavehadonthewaythatdisabilityisperceivedbythepopulationisdifficulttodetermineprecisely.Manyoftheparticipantshadverycomplexandoftenconflictingviews.Many,forexample,believedthattherewasahighleveloffraudbutallparticipantsalsohadpersonalknowledgeoffriendsorfamilymemberswhowereinreceiptofadisabilitybenefitandalltalkedabouthowhardithadbeenforthemtoobtainthatbenefit.Ontheotherhandtheyalsoknew,orclaimedtoknow,peoplewhowerecommittingbenefitfraud.Alloftheresearchparticipantsmadeacleardistinctionbetweenthosewhodeservedtoreceivebenefitsandthosewhodidnotandwhiletheywereveryquicktovilifyfraudulentclaimantstheywerealso,inthemain,verysupportiveofdisabledpeople.Thiscouldbeexpressedas:disabledpeoplearenotfraudstersandfraudstersarenotdisabledpeople.Disabledpeoplethemselvesarefeelingtheeffectsofthiscoverageanditisimpactingontheirownfeelingsofsecurityandsafety.Therewasagreatdealofconcernamongthedisabledparticipantsabouttheeffectsthatupcomingbenefitchangeswillhaveontheirqualityoflife,ontheirabilitytoparticipateandalsoontheiracceptancebynon‐disabledpeople.Thelast20yearshaveseenmajorchangesinthewaythatsocietytreatsdisabledpeople.NotonlyisdisabilitynowrecognizedasanequalityissuebutitispartofthenewSingleEqualityAct(2010)andassuchhasequalfootingwithothergroupsfacingdiscriminationongroundssuchasgender,ethnicityandsexualorientation.Recentchanges,representingmanyyearsofcampaigningbydisabledpeople,haveculminatedinarguablysomeofthemostadvancedequalitylegislationintheworldandkeyelementssuchastheEqualityDutyplaceveryhighexpectationsonpublicsectorbodies.TheUNConventionontheRightsofPeople

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withDisabilitieshasbeensignedandratified.Nolongeraredisabledpeopleexpectedtolivetheirlivesininstitutionsasamatterofcourse.Thereis(forthemoment)apresumptionthatdisabledchildrenwillbeeducatedinamainstreamschool,whiledirectpaymentsandotherformsofself‐directedsupportarenowawellestablishedpartofcommunitycarepackages.Putsimply,disabledpeoplecanexpecttobeincludedinthemainstreaminmostaspectsoftheirlivestoahithertounknowndegree.Thisprogressisnotsetinstone,however.Inparticular,itmustbestressedthatprogressonlegislationandrightsstandsincontrasttoarelativefailuretotransforminstitutionsandinstitutionalpractices.Ontheonehand,equalityfordisabledpeople,anideathatwasoncesocontentiousandsodubious,isnowpartoftheequalitymainstream;ontheotherhand,thedemandsforequalityhaveyettoberealisedinpractice.Thus,critiquesof,forexample,segregatededucation,exclusionfromwork,housing,denialoffamilylife,oftherighttosexualexpression,toformrelationshipsandtobeparents,whichappearedsoincendiarynotsolongago,arenowwidelyendorsed.Howeverthischangeinattitudeshasbynomeansdoneawaywiththesepractices;whilsttherehasbeenachangeinthewaythatwetalkaboutdisability,disabledpeoplethemselvesstillfacewidespreaddiscriminationintheirdaytodaylives.Intheirrecentlypublishedtriennialreview,HowFairisBritain?,theEqualityandHumanRightsCommissionprovideasubstantialbodyofevidencetosupportthisclaimandshowhow,despiteover15yearsofanti‐discriminationlegislationdisabledpeoplearestillconsiderablydisadvantagedwhencomparedtotheirnondisabledpeers.Thetenuousandcontingentnatureoftheprogressexperiencedbydisabledpeoplesuggeststhatthesegainscanbeeasilylostorwithdrawn.Thereisadangerthatmuchofthereportingthatwediscussinthisreportcouldlaythegroundworkfortheremovalofsomeofthesupportstructuresandprocessesthatarecurrentlyinplace.Thisfearwasexpressedopenlyinoneofthefocusgroupsofdisabledpeopleandisonethatthepressshouldtakeseriously.Bysimplyreplicatingthegovernment'spositionondisabilityanddisabilitybenefitwithoutcheckingeithertheirstatisticsorthebasisonwhichtheclaimismadethepartisanapproachtheyadopthasthedangeroffurtheraddingtotheoppressiondisabledpeopleareexperiencing.

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Appendix1:CodingScheduleARTICLE

Articlenumber___________

Headline:_____________________________________________________________________________

_____________________________________________________________________________________

_____________________________________________________________________________________

___________________________________________________

______________________________________________________________________________________________________Articlepagenumber:_______ Section(ifstated):1.News2.Features3.Society4.Home5.Leader6.Letters7.Education8.Opinion9.Jobs&Money10.City11.Sport12.Special13.Weekend14.Obit15.T.VMedia:1.Sun.2.Mirror.3.Express4.Mail5.GuardianEdition_________________________________Region:0.N/S1.UK2.National3.Scotland4.NI5.Highlands6.Lancashire7.Yorkshire8.TT9.WalesDate:(DD.MM.YY)____________________________________________________Pejorativelanguage:0.None1.Scrounger2.Hand‐out3.Workshy4.Sponger5.Lay‐about6.Feckless7.Sicknotesociety/culture8.SickmanofEurope9.Cheats 10.Other______________________________11.LifestyleChoice 12.Languish 13.Shameless(ly) 14.Dependency 15.‘Milkingit’16.‘Onthesick’SpecifyDisability0.N/S1.PhysicalandSensoryImpairments2.MentalHealth3.LearningDifficulties

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CATEGORY/REFERENCESPoliticalissues:

Prominentinheadline?0.No1.Explicit 2.Implicit

LevelofProminenceinArticlescaleof2‐62beingdominanttheme6beingbaremention

Referencemadeby1.Politician(MP,spokesperson,CivilServant)2.Disabledindividual3.Family/carer4.Memberofpublic5.Charity6.Employer7.Editorial/commentpiece8.Medicalexpert9.Factualarticle10.Otherexpert11.Celebrity12.LegalExpert

PARTY0.None1.Lab2.Con3.Lib4.Coal5.SNP6.Green7.UKIP8.SSP9.SDLP10.DUP11.SFein12.UUP13.Other

1.AttackofpastLabourgovt.

2.AttackofpastCons.govt.

3.Attackofcontemporary

Labourgovt.

4.AttackofCoalitiongovt.

5.DefenceofpastLabourgovt.

6.DefenceofpastCons.govt.

7.Defenceofcontemporary

Labourgovt.

8.DefenceofCoalitiongovt.

9.Discussionofpeople

encouragedontobenefitsas

resultofdeliberategovt.policy

10.BigSocietyhelpingdisabled

11.BigSocietynothelping

disabled

12.Suggestingalternativesto

bothexistingservicesAND/OR

governmentreforms

13.Definingdisabilitybenefit

claimant(s)asundeserving.

83

Explicitorimplicit

14.Definingdisabilitybenefit

claimant(s)asdeservingExplicit

orimplicit

15.Generalfinancialburdenof

disabilitybenefitson

state/taxpayer‐specifyfigure?

16.Stats/proceduresofbenefit

system&its

function/explainingchanges

(whetherassociatedwith

‘opinionornot)

17.Attackofbenefitsystem

18.Defenceofbenefitsystem

Socialissues:

19.Discrimination/Marginalised

20.Tragicoutcomes

21.Triumphoveradversity

22.Euthanasia/Righttodie

debate

23.Descriptiveinformationof

specificdisabilityconditions

(not

cures/treatments/charities)

24.Reallifeexperienceofcarers/family/individuals

25.Disabilityasoutcomeoftragicevent(medicalissues/accident/war/neglect)

26.Curesor

therapies/treatment

27.Facilities

(Individual/Community/Nationa

lLevel)and/orResources

(inc.financial)–provided/not

needed

84

Appendix2:DetailedDescriptorsforCoding&Analysis1)AttackofpastLabourgovt–2010‐2011articlecriticising1997–2010NewLabour

Policy/Ministers.2)AttackofPastConservativeGovernment–Anyarticlecriticising1979–1997Conservative

Policy/Ministers.3)AttackofContemporaryLabourGovernment–2004–2005articlecriticisingNewLabour

Policy/Ministersfromthattime.4)AttackofCoalitiongovt–2010‐2011articlecriticisingcurrentCoalitionPolicy/Ministers(except

explicitreferencestoBigSociety)5)DefenceofpastLabourgovt–2010‐2011articledefending1997–2010NewLabour

Policy/Ministers.6)DefenceofPastConservativeGovernment–Anyarticledefending1979–1997Conservative

Policy/Ministers7)DefenceofContemporaryLabourGovernment–2004–2005articledefendingNewLabour

policy/ministersfromthattime.

28.Facilities

(Individual/Community/Nationa

lLevel)and/orResources(inc.

financial)‐needed

29.Mediarepresentation

acceptable

30.Mediarepresentation

unacceptable

31.Charity/Volunteering

32.Antisocialbehaviourby

disabledperson

33.Fraud(specificcase)

34.Social/Legalreforms(not

benefits)affectingthedisabled.

Other:

35.Referenceofdisabilitywithoutrelevance

85

8)DefenceofCoalitionGovernment–ContemporaryarticledefendingCoalitionpolicy(ImplicitorExplicit)

9)Discussionofpeopleencouragedontobenefitsasresultofdeliberatepast/currentgovernment

policy(Explicitreference)10)BigSocietypoliciesdiscussedashelpingdisabled11)BigSocietypoliciesdiscussedasnothelpingdisabled12)SuggestingAlternativestobothExistingServicesand/orGovernmentReforms13)DefiningDisabilityBenefitClaimant(s)asundeserving.(Explicitorimplicit)14)DefiningDisabilityBenefitClaimant(s)asdeserving.(Explicitorimplicit)15)GeneralFinancialBurden(notspecificburdenofanindividual/location)ofDisabilityBenefits

onState/Taxpayer–specifyingfigurewheregiven.16)Statistics/ProceduresofBenefitsystem&itsfunction/ExplainingChanges(Whether

associatedwith‘opinion’ornot)17)Attackoftheexistingbenefitsystemorchangestoit(ImplicitorExplicit;Generalor

Individual)18)Defenceoftheexistingbenefitsystemorchangestoit(ImplicitorExplicit;Generalor

Individual)19)Discrimination/Marginalised(GeneralorIndividual;ImplicitorExplicit;NotBenefits)20)TragicOutcomeasaResultofProvisionFailure(GeneralorIndividual;MustBeSevere,eg.

death)21)TriumphOverAdversitybyDisabled(ImplicitorExplicit;GeneralorIndividual)22)Euthanasia/RighttoDieDebate(Mustbespecifictodisability)23)DescriptiveInformationofSpecificDisabilityConditions(NotIncludingCures/Treatmentsor

Charities)24)RealLifeExperienceofCarers/Family/Individuals(fromtheperspective(s)oftheindividual

concernedand/oranyothercommentators).25)DisabilityasanoutcomeofTragicEvent(ie.medicalissues/accident/war/neglect)26)DiscussionorDescriptionofCures/Therapies/Treatment

86

27)DiscussionofFacilitiesand/orResources(inc.financial)atIndividual/Community/Nationallevel–asnotneededoralreadyprovided

28)DiscussionofFacilitiesand/orResources(inc.Financial)atIndividual/Community/National

level–asneededorwanted29)Mediarepresentationofdisability–discussedasacceptable30)Mediarepresentationofdisability–discussedasunacceptable31)Charity/Volunteering–Discussionofactivities(Mustbemorethanbarementionofacharity

organisation)32)Reportofanti‐socialbehaviourbydisabledperson33)BenefitFraud(generaland/orspecificcases)34)Social/Legalreformsconcerningcontemporarydisabled/disabilityissues(notbenefits‐related)

andinitiatedbygovt/otherorganisations35)Referenceofdisabilitywithoutrelevancetoarticle/explanation(eg.Toengendersympathy)