David Docherty

Chief Executive, CIHE

Creative Industries & Vibrant Regions 30/11/12

The Fused Graduate for a Fused Industry

The Thick of It

• We are at the beginning of a revolution in communications, digital and IT (CDIT).

• We are at the beginning of a mass higher education system funded primarily in England by graduates.

• We are in the middle of a new engagement between business and HE.

• We may be in the thick of it, but there’s a long way to go, a lot to learn and fresh thinking required

The Shock of the New From employees to leaders:

‘Traditional methods of leadership no longer work’ Jeremy Darroch, CEO, SKY

From skills to expertise:

“One of the most crucial roles for universities is to enable graduates to learn how to learn. The majority of technical skills will be defunct by the time young people are into their careers.” Gavin Patterson, CEO BT Retail, Director BT Group

The Shock of the New (2) From discipline to interdiscipline:

‘The era where we can afford multidisciplinary groups is becoming unaffordable. We need universities to develop graduates with interdisciplinary skills, or who can lead interdisciplinary teams.’ Anne Morrison, Director of the BBC Academy

From local to global:

‘I think we’re starting to see a particular generation where they think of themselves as quite literally world citizens. I don’t mean conceptually. I mean they see the world as boundary less: that they are able to move, shift, work anywhere, and do anything.” (HR Director, Prudential)

Tomorrow’s World Today

‘Digital, ICT and creative industries together should be the horizontal platform for growth and competitiveness for the UK in the 21st Century.’

Dr Mike Short, Vice President Research and Development at O2.

Tomorrow’s People

Between the Lines

• A skill is a repeatable process in a predictable environment. It can be taught through continuous practice.

• Expertise is the application of theory to practice. It can be taught through continuous exploration and reflection.

• Expert businesses will be the most successful in a knowledge-based economy.

Your Life in Their Hands

Your Life in Their Hands

What are businesses doing with their talent?

International Graduate Development Programme (IGDP) at BG Group

•Structured two year programme to give young professionals management skills and hands on experience in different locations

•Candidates do at least one international assignment and also will work in one of BG’s many international locations on completion

•“It’s a truly multi-cultural company – there are people from all around the world here and there’s a great interaction between them. You can see there are people from everywhere – Oman, Egypt, the UK, Kazakhstan – and it’s good to have several nationalities in the same team”

• Chief Executive, BT Retail• Chief Executive, Channel 4• Director General, BBC• Director and Chief Executive, BSkyB• Chief Executive, FT Group• Group Chief Executive, WPP• Chief Executive, Cisco• Vice President of Global Education, Cisco

Membership – Media and Technology

CDIT A New Acronym for a Converged Age

“Digital, ICT and creative industries together should be the horizontal

platform for growth and competitiveness for the UK in the 21st Century”Dr Mike Short, Vice President Research and Development, O2

• The technology and content industries contribute £102billion in gross value added to the economy (12% of GVA) and are set for above average growth

• UK entertainment and media revenues, are set to reach £56billion by 2014 (3.7% compound growth rate) and software will grow at 3.4% a year

• Global entertainment and media revenues are forecast to grow to $1.7 trillion by 2014, while the worldwide IT industry is now worth $3 trillion (services alone totalled $763 billion in 2009).

• Exports from the UK’s CDIT businesses exceeded £18billion in 2009

CDIT A New Educational Experience for a Converged Age

“The era where we can afford multidisciplinary groups is becoming unaffordable. We need universities to develop graduates with interdisciplinary skills, or who can lead interdisciplinary teams.”Anne Morrison, Director, BBC Academy

“Producers, Engineers and Technologists will increasingly converge into teams working together to deliver interface, service and content – as one product – rather than different teams working in isolation and then hoping to tie the solution together.”Experts from BBC Future Media & Technology department

“We need to teach people better in schools, especially computer sciences and maths, and balance that with teaching art. We need people who are learning arts and sciences together. The university faculty system we have is outmoded; separating arts and science is a 19th century construct.”CDIT Executive

“The IT sector is characterised by rapidly changing skills requirements. Particular technologies may well be defunct within a relatively short period of time. HE’s focus should be on developing young people with the ability to rapidly assimilate knowledge and develop competence on what will be an ever changing suite of technologies that they will encounter during their careers.”Dr Geoff Scott, Senior Scientist, BT

CDIT A New Educational Experience for a Converged Age

• Government should acknowledge CDIT as a strategic priority alongside STEM

• Government should facilitate the right environment for successful CDIT ecosystems

• Government should review procurement policies and R&D

Tax credits

• ICT curriculum in schools needs to overhauled

CDIT Task Force

• Funding Councils should give equal weight to CDIT programmes as to STEM programmes

• Interdisciplinary is key to success of CDIT

• Universities must work better with SME CDIT businesses

• Business must contribute to development of courses for

graduates they hire

• Business- HE partnerships should be at the heart of Local Enterprise Partnerships

CDIT Task Force

Brighton Fusewww.brightonfuse.com

• Connecting the arts, humanities and design with digital and ICT to enhance creativity and innovation

• Measuring and assisting Brighton’s creative, digital and IT (CDIT) cluster

• Supporting mutually beneficial connections between higher education, those engaged in the creation of arts and culture and Brighton’s digital technology sector

Brighton Fuse

Content

Creative Services

Consultancy

Digital Media

ICT

0.00% 20.00% 40.00% 60.00% 80.00% 100.00%

That Brighton is not London

Brighton & Hove's reputation

Brighton & Hove's cultural life

Proximity to London

Access to collaborators

Ability to attract talented employees to Brighton & Hove

Access to skilled labour (including free-lancers)

What is it about Brighton that strengthens its businesses?

Content ♥

London

Skills

% of all in the sector mentioning the factor as significant or very significant advantage of being based in Brighton

© Lancaster University 2012

Future of Innovation in Television Technology Taskforce

• High Performance Computing

• Future Network

• Distribution & Delivery

• Innovation Strategy

• Research & Development

“Most companies have to be outwardly focused in the digital world. We are certainly outwardly focused in terms of our customers, and our customers routinely ask us, “Can you do this? Can you do that?” In some cases we can do it with internal resources, in some cases we need some external resource to help, and the universities are often a valuable source in that area.”CDIT Executive

“Things have changed in recent years, in the last decade, with universities and research. I think awareness has grown within universities that there is interest in using knowledge that might be available to be developed specifically for industry.”CDIT Executive

The role of universities in CDIT

The role of universities in CDIT

“We do not do much work with universities because for the type of work we are doing university research tends to be rather a long way out there compared to what we are interested in.”CDIT Executive

“One of the things that characterises the UK creative industries is agency model businesses where work is done on a work-for-hire basis and production is generally at the mercy of large organisations or companies who dictate terms, and generally those are buy-out terms.”CDIT Executive

The Bottom Line

‘The most important contribution Stanford makes to Silicon Valley is to replenish the intellectual pool every year with new graduate students.’

Gordon Moore, Co-Founder of Intel

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